<Insert Picture Here>

Data Integration Solution Strategy

Agenda

Your Organisation and Data Integration Oracles Data Integration Solutions Why Oracle Product Overview Q&A

<Insert Picture Here>

Todays Business Landscape

Continual Cost Pressure

Accelerate Your Business

3

Business Drivers
For a Modern Data Integration Platform
Lower TCO, reduce complexity with comprehensive platforms

Do more with less

Compete globally 24X7 Innovate for competitive advantage

Ensure reliability, high performance and scalability

Improve flexibility and use open solutions

Achieve faster time to market

Leverage easy-to-use, integrated solutions

Accelerate Your Business

4

Enterprise Data Integration

Essential Ingredient for Information Agility

BI/DW

SOA

Database Data Integration Consolidation Migration

MDM

Strategic Value of Data Integration:

Consistency for major enterprise initiatives like BI, DW, & MDM Common technical foundation platform across data silos Central point for data governance, availability and controls

Agenda

Your Organization and Data Integration Oracles Data Integration Solutions Why Oracle Product Overview Q&A

<Insert Picture Here>

Key Data Integration Solutions

Business Intelligence/Data Warehousing
Historical Analysis and Real Time BI/Operational Reporting

Data Migration/Consolidation
Zero Downtime Migration, and Move/Improve with Data Cleansing

Application Data Integration

Service-Oriented Integration and Real-Time Data Synchronization

High Availability
Disaster Recovery, and Active-Active Database Replication

Data Quality
Product and Customer Data Cleansing for Single Source of Truth

Business Intelligence
Real Time Data Warehouse

Solution
Source 1
EMP DEPT

Continuous ELT
On-Disk Logs

Log-based capture of database transactions from source systems Load to target with sub-second latency Transformation performed on the database using E-LT in continuous mini-batches
DIM

Source 2
EMP DEPT

Low Impact Real-Time CDC

EMP DEPT

DIM

Benefits
No resource / performance impact to OLTP Fresh data available for better decision making Get double-duty from database investment by using it for transformations No batch windows necessary key for global businesses

FACT

DIM

DIM

On-Disk Logs

ODS Schema

DW Schema

Ministry of Finance, Financial Data Center

Improved Profitability with Real-time BI/DW

Overstock.com
Business Challenges
Demanding business community of partners, manufacturers, and distributers put heavy demands on data loads for BI/DW Unpredictable buying patterns set new requirements for instant access of pricing and merchandising information

Oracle Solution
Oracle provided a complete solution for integrating data in real-time for the BI/DW Allowed for thin middle tier with E-LT Transformations ran directly on the database platform Small mini-batches throughout the day

Return on Investment
Batch windows nearly eliminated Low-latency data provides new opportunities for real-time campaigns Marketing and merchandising improvements with scoring, personalization, ranking Improved Customer Service - ranked #2 in the nation for online retailers Upgraded Oracle Database without business interruption

Consolidation / Migration
Zero Downtime Migration & Data Move and Improve Solution
Move data onto new system; replace errorprone, expensive hand coding Migrate HW, OS, DB with zero downtime Discover data inaccuracies, inconsistencies, duplicates for the new environment
Real-Time

Benefits
Minimize application downtime while migrating to new system Mitigate risk during migration or consolidation by enabling fallback Reduce costs and risk by automating and removing human error Improve data during consolidation or migration; avoid garbage in / garbage out

10

Standardize Infrastructure to Reduce Costs

Sabre
Business Challenges
Handle growth and scale, while reducing TCO via platform changes Improve responsiveness to business opportunities Ensure continuous availability of Air Travel Shopping Engine (ATSE) throughout upgrades and migrations

Oracle Solution
Zero downtime hardware and database migration for ATSE Offloading looker queries to a set of replicas Real-time data feeds to an enterprise data warehouse

Return on Investment
Decreased TCO by 80% with offloading looker activity to lower cost replicas Reduced complexity and achieved single view of traveler Lowered IT costs by migrating to Oracle database from legacy systems

11

High Availability
Data Availability to Avoid Unplanned and Planned Downtime Solution
Low-impact, logical, heterogeneous replication
RealTime Only solution for real-time replication from Teradata Best for regular maintenance in heterogeneous environment

Active-Active bi-directional or multi-master replication

Best for custom and specialized applications

Benefits
Ensure business continuity in any situation Reduce planned downtime for maintenance Use standby database so it is not sitting idle Synchronize data across data centers without distance limitations

12

24/7 Availability for Global Manufacturing Operations

Research In Motion- BlackBerry
Business Challenges

Need 24x7 uptime to support global operations and strict SLAs Very small monthly window to take downtime for upgrades, migrations,
and planned maintenance

Each plants data center needs to have up-to-date data on each device
for multi-step production process

Solution

Multi-master data replication with Oracle GoldenGate across 5 data centers in 3 continents for data distribution and availability
Zero downtime migration from single to a 2-node RAC with ASM across OS

Consolidated real-time reporting on Oracle Exadata to remove performance impact on source systems

Return on Investment Support 24/7/365 global manufacturing operations and meet customer SLAs Upgraded its systems for enhanced scalability without impacting business Improved system performance by offloading real-time reporting to Exadata

13

Application Integration
Data Integration for SOA Solution
Integrate applications that require:
Direct database connections High volume transformation requirements Batch processes

Complement standards-based integration at the application layer Use consistent process orchestration and management across styles of integration Expose data integration tasks as reusable services

ELT

Benefits
Meet stringent SLAs with high performance transformation Lower integration costs by automating metadatadriven, template-based, reusable integration High availability for data integration processes

14

Shared Data Services

Verizon Business Challenges
Needed a single integration infrastructure to glue all disparate systems to create a consolidated view of client records Manual integrations led to high TCO, required a shared data services approach

Oracle Solution
SOA Suite and Oracles Data Integration products provided a shared data services framework New integration solution allows the operations team to process large data batch loads automatically

Return on Investment
Improved data quality and consistency with data correction, monitoring, & audit capabilities Saved several millions of dollars by IT consolidation of applications 50% performance enhancement on batch processing

15

Data Quality
Product and Customer Data Cleansing Solution End-to-end enterprise data quality solution

spanning both customer & product data quality Highly configurable to match specific business needs Case management tools for tracking and webbased KPI reporting for increased productivity Essential component of Oracle Data Integration and Oracle MDM

Benefits
High quality data boosts ROI of any application or technology Complete solution with best of breed capabilities for both Party and Product entities Avoid doing business with sanctioned or risky individuals and entities businesses

16

Shared Data Services

Screwfix.com Business Challenges
Poor quality data: duplicate accounts, inconsistent data, multiple legacy databases Needs to apply a multi level customer segmentation to over 15M customers without hard coding it.

Oracle Solution
Integrate Oracle Enterprise Data Quality (EDQ) into an MDM to identify duplicates, cleanse and standardize data & provide a single customer view Match records using EDQ and append variables to database Use EDQ to calculate this and write back to database

Return on Investment
Reduced mailing costs Improved, accurate insight 1% reduction in returned mail: 60k Improved accuracy, re-usable fire and forget processes reduces time waste Quick to implement, low cost approach, flexible allowing changes to be made very quickly

17

Agenda

Your Organization and Data Integration Oracles Data Integration Solutions Why Oracle Product Overview Q&A

<Insert Picture Here>

18

Oracles Data Integration Strategy

Unique Advantage: Pervasive Data Integration

Complete
Open Integrated Best of Breed

Complete Data Integration Technology Platform Heterogeneous and Optimized for Standalone Sale Integrated/Included with Oracle Technology Stack Strong Technical Differentiation

19

Pervasive Data Integration

Heterogeneous Solutions for the Enterprise

Embedded
Data Integration technology included with applications or infrastructure

Pre-built
Out-of-box data integration content based on embedded technologies

Integrated
Certified and tested with predefined configurations

Fusion Middleware

Not only for Oracle. For the Enterprise

20

Oracle Data Integration for Fast Time To Value

Optimized for Oracle and Certified for 3rd Party Products

Overview of Certifications for Related Products:

Business Intelligence

Applications

Database/ Data Warehouse

21

Enterprise-Class Data Integration with Oracle

Multiple Use-Cases for Heterogeneous Systems

Real-Time Enterprise Data Warehouse and Zero Downtime Migration

Real-Time Data Synchronization across Globe and Operational Reporting

OLTP integration in Real Time, Data Warehousing and Disaster Recovery

Reliable Bulk Data Movement and Transformation for High Volume, Transactions

Data integration from Heterogeneous Sources for SOA and BAM

Operational Reporting for EBusiness Suite and Data Services for SOA

Real-Time Data Warehousing and Hot Standby for Disaster Recovery

Data Warehousing for operations from restocking to marketing

Agenda

Your Organization and Data Integration Oracles Data Integration Solutions Why Oracle Product Overview Q&A

<Insert Picture Here>

23

Integration and Fusion Middleware

Data Integration, Service Integration and User Engagement
Benefits
Social Web Mobile

Complete and integrated solution for integrating, extending Oracle Apps, 3rd party, and custom apps Single, optimized, highly available Java EE run-time for all Middleware

Oracle WebCenter
Application
User Engagement Platform

Application

Oracle SOA, Oracle BPM

Service Integration

Unified design environment in JDeveloper across all Middleware

Oracle Data Integrator

Data Tier
High Volume Transformation, E-LT

Data Tier

24

Oracle Data Integration

Complete, Best-of-Breed Data Integration for the Enterprise

Oracle GoldenGate
Real Time, Operational Reporting, Zero downtime migrations

Data in any latency Resilient architecture Highest performance ETL/ELT Fast, simple development

Oracle Data Integrator

Simpler, Faster, Lower TCO

Oracle Enterprise Data Quality

Trusted Data for the Enterprise Certified for 100s of Sources Certified for 100s of Targets

Cleansing & matching for any data

25

Oracle Data Integrator 11g

Fastest ETL/E-LT, Simpler Time-to-Value, Lowest TCO

Oracle Data Integrator Enterprise Edition

Legacy Sources

Best in class performance, scalability Lowered TCO, lightweight deployment Improved usability and manageability Heterogeneous
OLTP DB Sources Any Planning System Any Data Warehouse

Application Sources

Open, standards-based

26

Oracle GoldenGate 11g

Low-Impact Real-Time Data Integration & Transactional Replication
Zero Downtime Upgrade & Migration
New DB/HW/OS/APP

Highly Available / Disaster Recovery

Legacy

Fully Active Distributed DB

Query Offloading, Disaster Recovery

Log-based, changed data

Reporting Database

Real-time BI, Operational Reporting, MDM

Database
ODS

Data Warehouse
Data Integrator

Data Synchronization across the Enterprise

Global Data Centers

Message Bus
Message Bus

Event Driven Architecture, SOA

27

Oracle Enterprise Data Quality

Oracle Watchlist Screening
Data Preparation Case Management

Benefits
High quality data boosts ROI of any application or technology (bad data limits ROI)
Complete solution with best of breed capabilities for both Party and Product entities

Matching

Enterprise Data Quality

Dashboards Match/Merge Party Data Extensions Standardization Product Data Extensions Governance

Essential component in Oracle Data Integration and Oracle Master Data Management Avoid doing business with sanctioned or risky individuals and entities

Profile and Audit

28

Integrated Data Quality with ODI

Oracle Data Quality Runtime with Data Integrator
Oracle Data Integrator

Best of breed Quality

Target

ETL/E-LT Process

Sources

Proven, scalable DQ engine Rich capabilities for cleansing, standardization, validation, match and merge Extensible by customers

Out-of-box integration
Parsing, Cleansing, Standardization, Matching

ODI integrates with Quality functions via pre-built ODI OpenTool Drag and drop graphical icon for inserting DQ flows into ODI

29

Designed for Real-Time Data Integration

New Knowledge Module Integrates ODI & GoldenGate
Source 1
EMP DEPT

Generates GoldenGate configuration from ODI UI Delivers out of box pattern for Real-Time Data Integration

Oracle Data Integrator

On-Disk Logs

DIM

DIM

Source 2
EMP DEPT

Oracle GoldenGate
FACT

EMP

DEPT

DIM

DIM

On-Disk Logs

ODS Schema

DW Schema

Faster decision making with fresher data in historical context

30

Best Data Integration Solution for Exadata

Top Performance, Integrated, and Red Stack Optimized

Run Oracle DI Products Directly on Exadata Use DI Products to Migrate, Consolidate, and for Data Warehousing Support Any Legacy Data Feeds Non-Invasive Capture from Heterogeneous Sources Most Cost-Effective and High-Performance Data Loading

Batch Feeds, Incremental Updates and in-DB transformations via ELT

Oracle Data Integrator

DIM EMP DEPT

tx4 tx3 tx2 tx1

DIM

FACT

Non-Invasive Real Time Transaction Feeds

EMP DEPT

31

DIM

DIM

Oracle GoldenGate

ODI Outperforms Other ETL for Less

4x Performance on Exadata at a Fraction of the Ownership Cost
Run ODI Directly on Exadata Complex Data Transformations Linear ETL Scalability Fully Leverages DBFS/Infiniband, Smart Storage, and Advanced Compression

ODI
E 7.5 TB /hr $0 ETL H/W L T

7tb/hr

4:1 advantage*

$5m 3yr savings**

1 Exadata X2-8

Other ETL
1.8 TB /hr $5m ETL H/W

1.8 tb/hr

* TPC-H data sets with transformations ** Production hardware savings

(not including Dev + Test environments, management costs or software savings)

HP Superdome 64 + XP24000 w/ Flash

Oracle Data Integration for Big Data

Improving Productivity and Efficiency for Big Data

Benefits
Transforms Via MapReduce

Oracle Data Integrator

Activates

Improves productivity for transforming Big Data Optimizes the loading of Big Data with Oracle Loader for Hadoop

Oracle Loader for Hadoop

Loads

Reduce complexities of processing Hadoop through graphical tooling

Consistent tooling across BI/DW, SOA, Integration and Big Data

Oracle Exadata

Benefits of Oracle Data Integration

Cut Costs, Reduce Risk, and Achieve Operational Excellence

Cut Costs and Shorten Time to Value

Lower TCO and reduce hardware Shorten implementation, and lower development costs

Reduce Risk
Improve your IT infrastructure without interrupting business operations Eliminate risk associated with stale or bad quality data

Achieve Operational Excellence

Make better decisions based on accurate, timely information Provide better service to customers with continuous operations

34

Join the Data Integration Community

Twitter twitter.com/ORCLGoldenGate Facebook facebook.com/OracleDataIntegration LinkedIn Oracle Data Integration Oracles Data Integration blog blogs.oracle.com/dataintegration
Oracle.com/goto/dataintegration

35

36

37