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FACEBOOK ASSET USAGE

Facebook Broadcast Brand Guidelines


Thanks for your interest in using Facebook in your broadcast. Weve created these Brand Guidelines to help you make your broadcast as engaging as possible while maintaining our brand standards. The rst step is to request permission before you use our brand assets in your broadcast. Do this by submitting a brand permission request form (www.facebookbrand.com/request) including the below: The portion of the commercial, lm, program or storyboard that references Facebook The segment of the script that references Facebook A detailed synopsis of the commercial, lm or program A mock-up showing how Facebook brand assets will be featured in your materials (for example: "f" logo, Like button logo, screenshots) Translations for any requests for non-English broadcasts

General Guidelines for Displaying or Embedding Facebook Content Do


Follow all applicable guidelines for using Facebook brand assets (see www.facebook.com/brand). Get all necessary permissions to use: Content posted to Facebook by others Personally identiable information such as names, usernames or prole photos Non-public information Third-party logos, images, trademarks or service marks Any other third-party material

Dont
Modify content from how it looks on Facebook by blurring, editing, redacting, annotating, cropping or changing the aspect ratio Delete, obscure or alter the identity of anyone on Facebook Display Facebook content with content from other social media sites together without clear visual separation and dierentiation Use the Facebook brand in a way that implies partnership, sponsorship or endorsement Combine any part of the Facebook brand with your name, marks or generic terms Use trademarks, names, domain names, logos or other content that imitates or could be confused with Facebook Present Facebook in a way that makes it the most distinctive or prominent feature of what youre creating Use any icons, images or trademarks to represent Facebook other than what is found on this resource center Modify Facebook brand assets in any way, such as by changing the design or color

Provide attribution to Facebook and to the person who created the content as shown in the examples below Keep enough space around Facebook brand assets so they look clean and uncluttered Follow other Facebook terms and policies

FACEBOOK ASSET USAGE

ALL RIGHTS RESERVED.

FACEBOOK ASSET USAGE

Facebook Broadcast Brand Guidelines


Using the f Logo
Use the f logo to refer to content from Facebook. Please make sure to download the correct asset from our Brand Resource Center, and follow the guidelines provided there. We dont allow people to use our full logo in broadcasts. Below is an example of the f logo used to refer to content from Facebook. Youll notice that the implementation includes the real full name of the person who commented along with an f logo to the left of the comment. This attribution is required on any content from Facebook used in a broadcast. The example image below should be used as a guide to spacing and height conventions.

Using Screenshots of Facebook


The Brand Resource Center includes editable high-resolution broadcast-ready screenshots that you can use. If you plan to use a custom screenshot taken from Facebook, please be sure that the entire post is visible and that the screenshot is not modied in any way from how its displayed on Facebook. Please remember that Facebook need to approve any screenshots used prior to broadcast. The use of screenshots also needs to follow the guidelines in the Brand Resource Center.

FACEBOOK ASSET USAGE

ALL RIGHTS RESERVED.

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