FACULTY NAME -

MBA IV SEMESTER

Prof. Rajesh Bajaj

COURSE
PAPER NAME
L
T/P
INTERNAL MARKS EXTERNAL
RETAIL
MANAGEMENT
CODE MS
CREDIT
40
MARKS
212
3
3
60
METHODS OF TEACHING: PRIMARILY LECTURES AND ASSIGNMENTS
The Course would revolve around Corporate social responsibility and business ethics and its various facets.
Assignments would involve analysis of compensation management processes with case study to optimize the
business organization working process. Most of the session would start with the lecture, which in turn would
lead to problem solving.
COURSE OBJECTIVE: The objective of this course is to develop an understanding and appreciation of the
importance of value system, ethical conduct in business and role and responsibilities of corporate in
social systems. It aims at applying the moral values and ethics to the real challenges of the
organizations.
METHOD OF ASSESSMENT
University , New Delhi)
Sl. No

(As Per G. G. S. I. P.
CRITERIA compensation management

Marks

Class Test - I

15

1
2
3
Lecture
No

Class Test II
(Individual Term Paper/Written Assignment/Project/Conduct of
Practical
Individual Presentation/Viva-Voce/Group Discussion
Description

Pedagogy (Lecture,
Cases, Role Play, Labs)

Planned
hours

1.

Definition, importance

Lecture

2.

scope of Retailing

Lecture

3.

Lecture

4.

Evolution of Retail
Competition,The Wheel of Retailing,

Lecture

5.

the Accordion

Lecture

6.

the Retail Life Cycle;

Lecture

7.

8.

Emerging
Trends
in Lecture
Retailing
The Retail Scenario in India Lecture

9.

Retail Formats.

Lecture

15
10
Remarks

Levy IM. And Weitz B.A

(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)
Levy IM. And Weitz B.A
(2004)

10.

Lecture

Levy IM. And Weitz B.A

(2004)

11.

Information Gathering in
Retailing;
Retail Market Strategy,

Lecture

12.

Financial Strategy,

Lecture

13.

Retail Location,

Lecture

14.

Franchising Decisions,

Lecture

15.

Retail
Information system,
Retail
Information system,
Customer Service,

Lecture

Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)

Lecture

Berman B. Evans J. R.
(2004)

Lecture

Customer
Relationship Lecture
Management,
Customer
Relationship Lecture
Management,
Lecture
GAPs Model.

Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)

Lecture

Lecture

Berman B. Evans J. R.
(2004)

23.

Merchandise
Management Process,
Merchandise
Management Process,
Sales forecasting,

Lecture

24.

Sales forecasting,

Lecture

25.

Merchandise Budget,

Lecture

26.

Assortment Plan,

Lecture

27.

Inventory Management,

Lecture

28.

Merchandise Buying,

Lecture

10

29.

Retail Pricing,

Lecture

10

30.

Retail Communication-

Lecture

10

31.

Objectives,

Lecture

11

Lecture

11

Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)

Lecture

11

16.
17.
18.
19.
20.
21.
22.

32.
33.

Promotion Mix .
Store Layout

Berman B. Evans J. R.
(2004)

Berman B. Evans J. R.
(2004)
Berman B. Evans J. R.
(2004)

Bajaj C; Tuli R.,

Srivanstava N.V

34.
35.
36.

37.

38.
39.
40.
41.
42.

Design
&
Visual
Merchandising
Design
&
Visual
Merchandising
Atmospherics,
Responsibilities
of
a
Store Manger
Atmospherics,
Responsibilities
of
a
Store Manger
Inventory Shrinkage

Lecture

11

Bajaj C; Tuli R.,

Srivanstava N.V

Lecture

12

Bajaj C; Tuli R.,

Srivanstava N.V

Lecture

12

Bajaj C; Tuli R.,

Srivanstava N.V

Lecture

12

Bajaj C; Tuli R.,

Srivanstava N.V

Lecture

13

Retail
HRM
Online Lecture
Retailing
Lecture
International Retailing

13

Bajaj C; Tuli R.,

Srivanstava N.V
Bajaj C; Tuli R.,
Srivanstava N.V

Legal & Ethical Issues in

Retailing.
Legal & Ethical Issues in
Retailing.

Lecture

14

Lecture

14

Text Books :
1.Levy IM. And Weitz B.A (2004), Retailing Management
2. Berman B. Evans J. R. (2004), Retail Management
3. Bajaj C; Tuli R., Srivanstava N.V. - Retail Management
4. Dunne P.M, Lusch R.F. and David A.- Retailing,

13

Bajaj C; Tuli R.,

Srivanstava N.V
Bajaj C; Tuli R.,
Srivanstava N.V
Bajaj C; Tuli R.,
Srivanstava N.V

LW
BE
BTS
DLD

Reference Books
1. Pradhan S. (2009), Retailing Management Text and cases, 3rd Edition, Tata McGraw Hill,
New Delhi
2. Vedamani, Gibson G. (2008) Retail Management: Functional Principles and Practices, 3rd Edition, Jaico
Books,
New Delhi.
3. Easterling, R. C., Flottman, E.L., Jernigan, M. H. and Wuest, B.E.S. (2008) Merchandise Mathematics for
Retailing, 4th Edition, Pearson Education, New Delhi.
4. Sinha P.K., Uniyal D.P., (2007) Managing Retailing, 1st Edition, Oxford University Press
JOURNALS / MAGAZINES: ADDITIONAL INPUTS
1.
Vikalpa, Journal of IIM Ahmedabad
2.
Management Review, Publication of IIM Bangalore
3.
Decision, Journal of IIM Calcutta
4.
Indian Management, Journal of AIMA, New Delhi
5.
Harvard Business Review
6.
Various Business magazines such as Business India, Business Today, Business Standard