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Presentation on:
Generating Business Idea with International Market Opportunities
Presented by
Sujon Saha (17) Borhan Uddin (21) Nepal Chandra Dhar (30) S.M. Khairul Islam (42) Arijit Kumar Saha (57)
Industry Analysis
Consumption of fruit juices in the EU is amounted to 11.2 -12.2 billion gallons per year.
The five leading markets-the United States (imports of $1.12 billion liters), Germany ($667 million liters), United
Popular Food Industries Ltd Pakistan GOKNUR A.S. Turkey Thai Food Product International Co, Ltd Thailand TUKAS FOOD INDUSTRY INC.Turkey Pure Food Limited UAE Qarshi Industries (Pvt) Ltd Pakistan Askon Gida San ve Tic AS Turkey
MASTER ARI'S FOOD INDUSTRIES SDN BHD Malaysia
Nagode International Pvt Ltd India Shemberg Marketing Corporation Philippines Kiang Hua Co, Ltd Thailand Shanghai Passiono International Co, Ltd China
DESCRIPTION of VENTURE
Product
Our product is jackfruit Juice. The brand name of our product is JACKO BANGO. We will produce jackfruit juice using raw jackfruit pulps of Bangladeshi jackfruits.
have not yet fully been discovered or accepted by "western culture, but they likes fruit juice. For eating jackfruit one possible consumer may face several problems but jackfruit juice is much easier to drink. Jackfruit is our national fruit & something from this fruit will brand Bangladesh internationally. Availability of JACKO BANGO in western market place will provide Non Residence Bangladeshis opportunity to taste their national fruit. Consumers in the domestic market will also be attracted because it will minimize their problems regarding eating jackfruits.
The
jackfruit juice is useful for people who are suffering from these problems: Jaundice Pneumonia Indigestion Hypoglycemia Longevity
Production Plan
Ingredients
Natural Ingredients
Chemical Ingredients
Machineries to be used
Machine to be used for crushing the fruit:
Juicing Procedure
When the mature fruit is ready to pick we will collect the fruit. The collected fruit will be sent to plants for juice processing The fruit must be inspected and graded for making sure that the fruit meets maturity requirements for processing Proper juice extraction is important to optimize the efficiency of the juice production process as well as the quality of the finished drink We need to concentrate the juice for extending the the shelf life of the juice As the juice processor is ready to prepare a commercial package for retail sale, we will pull concentration from several storage batches and blended with water to achieve the desired sugar to acid ratio, color, and flavor
with Cyclodextrins- a combination of citric acid, ascorbic acid or an acidic polyphosphate, individually or in combination. Soluble cyclodextrins treatments may be added directly to the juices. In the alternative, soluble cyclodextrins may be used as a packing in a column or in a batch treatment process.
Process of Canning
For canning jackfruit juice we need Water-bath canner Quart jars, lids and rings Fruit juice Steps to be followed for canning: 1. Sterilize the quart jars, rings and lids. 2. Raise the temperature of the juice by placing it in a large kettle and cooking over low heat until bubbles just begin to break the surface. This will help to kill any bacteria 3. Place hot, sterilized jars on a towel to keep from cracking. Carefully ladle the fruit juice into the jars 4. Place the filled jars into the water-bath canner and remove jars from water-bath canner carefully 5. Remove jars from water-bath canner carefully.
Our Suppliers
Jackfruit
Suppliers: we will basically collect jackfruits from Gazipur and Valuka. Suppliers: We will collect quality lemons from Chandpur, jessore, Narshingdi and sylhet.
Suppliers: we will import our required machineries from china.
Lemon
Machinery
Organizational Plan
Company Profile
Name : Sabo Foods Ltd.-Born Global Firm Product: jackfruit juice Industry: Food & Beverage
policy We are committed to providing the highest quality jackfruit juice considering the international standard to ensure customer satisfaction in order to achieve our business growth and brand Bangladeshi products We aim to provide constantly improved quality jackfruit juice with full customer satisfaction
Mission
Vision
Company Objectives
Becoming a market leader in the global fruit juice sector Branding Bangladeshi products and culture Maintaining high growth rate Generating loyal customers through building strong relationships Producing juice considering the global standard Providing value added products
Organizational Hierarchy
CEO
Manager: HR
Manager: Finance
Manager: Operations
Marketing Plan
Market Segmentation
Geographic Segmentation Bangladesh USA Canada Western Europe Middle East Countries China Demographic Segmentation Individuals Family Sportsman Business buyer Students Non-resident Bangladeshi people Workers
Benefit Segmentation
Health conscious
Sick people
General people
Foreign Target Markets Health Conscious people - 28% Non-residential Bangladeshi people - 50% Sick people - 22%
Health Conscious people
Sick people
The winning value proposition of our product is MORE FOR LESS value proposition system
Marketing Goals
To establish an effective marketing mix To evaluate the competitive environment and establish a differential advantage To meet the growing consumer needs of tropical fruit juices To establish jackfruit juice as an alternative to common fruit juices through attracting consumers To expand sales by at least 10% annually for the first four years To build strong relationships with retailers
SWOT Analysis
Strength
Available ingredients Low production cost Strong management Enthusiasm Monopoly business
Weakness
Financing plant Consumers perceptions Political instability Unusual product
Opportunities
Huge consumer market No competitor in local level Competitive advantage Global product Strong B-2-B network
Threats
Seasonal production Beaurucratic problems International beverage brands Established alternatives
Pack Name
Single taker [ 300 ml ]
MPR (tk)
22.00
35.00
MRP
(USD) 0.292896 0.466080 0.798994
MRP
(EURO) 0.214145 0.340685 0.583990
U n ME [ 500 ml ]
60.00
Distribution Channel
Local Market
Distribution Channel
Foreign Market
Assessment of Risk
Weakness & Barriers of doing Business Government Regulations Bureaucratic problems Operators with little training Fluctuating interest rate and inflation Sources of capital Problems in identifying consumer demand Fluctuating consumer behavior in tastes Problems in entering supply chain Problems in maintaining product standard Problems in collecting quality ingredients
Building strong relationships with regulatory authority Providing training to operators Effective market research & Marketing strategy Overcoming the geographic distance through Website Building strong network relationship Gaining International experience Entrepreneurial spirit Grabbing every possible opportunity
FINANCIAL PLAN
CAPITAL STRUCTURE
Sl. No. 1. 2. sources of capital Equity (65.6%) Debt (34.4%) Total Capital Amount Taka 3,81,17,810 2,00,00,000 5,81,17,810 14% Interest Rate
Region North America Western Europe Bangladesh Total 2012 0.3 million 0.3 million 0.4 million 1 million
Expected Sales 2013 0.5 million 0.5 million 0.6 million 1.6 million
Pack Name
Single taker [ 300 ml ]
MPR (tk)
22.00
35.00
MRP
(USD) 0.292896 0.466080 0.798994
MRP
(EURO) 0.214145 0.340685 0.583990
U n ME [ 500 ml ]
60.00
SABO Foods Ltd. Projected Schedule of Cost of Goods Sold For the year ending December 31, 2012
Particulars Amount (in BDT) On per litter out of 1million litters
Raw materials transferred to production Packaging & Preservation Expense Direct labor Utilities Expense Depreciation Land 1,50,000 Plant & Factory Equipment 20,00,000 Pickup Van (1) 1,50,000 COGS Gross Profit (62.267% of COGS) Sales
SABO Foods Ltd. Pro-forma Income Statement For the year ending December 31, 2012
Particulars Sales Cost of goods sold Gross profit Operating Expenses Rent Marketing Expense Salaries Expense Transport Expense Other Expense Depreciation Office Equipment 50,000 Pickup & Van 3,00,000 Patent & Trademark 20,000 3,70,000 Income before interest and tax Interest Net Income before tax Tax 40% Net Income after tax Amount (in BDT) 5,00,00,000 (3,08,13,810) 1,91,86,190 7,20,000 30,00,000 20,00,000 4,00,000 5,00,000
SABO Foods Ltd. Pro-forma Shareholders Equity Statement For the year ending December 31, 2012
SABO Foods Ltd. Pro-forma Balance Sheet For the year ending December 31, 2012
Balance Sheet Particulars Assets: Current Assets Cash & Cash Equivalents 2,50,00,000 Accounts Receivable 2,50,00,000 Fixed Assets: Land (30,00,000-1,50,000) 28,50,000 Plant & Factory Equipment (2,00,00,000-20,00,000) 1,80,00,000 Patent & Trademark ( 2,00,000-20,000) 1,80,000 Office Equipment (5,00,000-50,000) 4,50,000 Pickup & Delivery Van (45,00,000-4,50,000) 41,50,000 Total Assets Liabilities & Shareholders Equity Current Liabilities Accounts Payable Interest Payable Tax Payable Long Term Liabilities Shareholders Equity Total Liabilities & Equity Amount (in BDT)
5,00,00,000
2,56,30,000 7,56,30,000
SABO Foods Ltd. Cash Flow Projections For the year ending December 31, 2012
Particulars Cash Receipts: Inflow from financing Inflow from operating Cash Disbursements: Outflow from investing Outflow from operating 5,81,17,810 2,50,00,000
8,31,17,810
2,50,00,000
Financial Assumptions:
Depreciations 1. Land would be depreciated over 20 years in straight line method 2. Plant & Factory Equipment would be depreciated over 10 years in straight line method 3. Patent and Trademark would be depreciated over 10 years in straight line method 4. Office Equipment would be depreciated over 10 years in straight line method 5. Pickup & Delivery Van would be depreciated over 10 years in straight line method
Bank Loan has a simple interest of 14% and would be paid within 5 years Tax rate is 40% Net income has been kept as retained earnings Accounts Receivables is half of total sales
At Break-Even Point,
Profit = Revenue Cost = 0
Here, Fixed Cost Particulars Utilities Expense Land Pickup Van Plant & Factory Equipment Office Space Rent Office Equipment Interest Patent & Trademark Total
Particulars Raw materials transferred to production Packaging & Preservation Expense Direct labor Marketing Expense Salaries Expense Transport Expense Other Expense Total
Amount in BDT 1,67,73,810 90,00,000 25,00,000 30,00,000 20,00,000 4,00,000 5,00,000 3,41,73,810
Variable Cost
1
Cost C= 64,10,000 + 34.17381q Fixed Cost
20
40
60
Thank You
1 litter
300 ml
500 ml