Cost of Developing Marketing Materials

Marketing Material
Logo design
Business Cards
Stationary
Brochures/Flyers
Website/Blog
Newsletter
Catalog
Design Costs - Print Advertisements
Promotional products/giveways
Signage
Article Reprints
Case Studies
Customer Testimonials
Employee shirts/uniforms
Other
Other
Other
Other
Other
Other
Total Cost

Month 1
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 2
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 3
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 4
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 5
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 6
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 7
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 8
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 9
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 10
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 11
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 12
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cost of Promotions Strategy

Promotion
Blimps, Banners, and Billboards
Blogs, Podcasts, etc.
Card Decks
Catalogs
Celebrity Endorsements
Classified Ads
Contests
Coupons
Direct Mail
Door Hangers
Email Marketing
Event Marketing
Flyers
Gift Certificates
Networking
Newsletters
Newspaper/Magazine/Journal ads
Online Marketing
Postcards
Press Releases/PR
Radio ads/TV ads/Infomercials
Seminars /Teleseminars / Webinars
Telemarketing
Trade Shows
Value-Paks
Voice Broadcasts
Word of Mouth / Viral Marketing
Yellow Pages
Other
Other
Other
Other
Other
Other
Total Cost

Month 1
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 2
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 3
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 4
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 5
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 6
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 7
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 8
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 9
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 10
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 11
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 12
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Lead & Revenue Results

1.5%

Expected monthly growth rate in new leads generated

1.0%

Expected monthly growth rate in new revenues from existing customers

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

Number of New Customers

Average Transaction Price

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Revenues from New Customers

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Revenues from Existing

Customers

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Revenues

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Month 4
$0
$0
$0
$0
$0
#DIV/0!

Month 5
$0
$0
$0
$0
$0
#DIV/0!

Month 6
$0
$0
$0
$0
$0
#DIV/0!

Month 7
$0
$0
$0
$0
$0
#DIV/0!

Month 8
$0
$0
$0
$0
$0
#DIV/0!

Month 9
$0
$0
$0
$0
$0
#DIV/0!

Month 10
$0
$0
$0
$0
$0
#DIV/0!

Month 11
$0
$0
$0
$0
$0
#DIV/0!

Month 12
$0
$0
$0
$0
$0
#DIV/0!

# of New Leads Generated

Conversion Rate (% leads becoming
customers)

Profit Results
30.0%

Total Revenues
Cost of Marketing Materials
Cost of Marketing Promotions
Cost of Goods Sold
Gross Margin
Gross Margin %

Month 1
$0
$0
$0
$0
$0
#DIV/0!

Cost of Goods Sold as a % of Sales

Month 2
$0
$0
$0
$0
$0
#DIV/0!

Month 3
$0
$0
$0
$0
$0
#DIV/0!

Cost of Developing Marketing Materials

Marketing Material
Logo design
Business Cards
Stationary
Brochures/Flyers
Website/Blog
Newsletter
Catalog
Design Costs - Print Advertisements
Promotional products/giveways
Signage
Article Reprints
Case Studies
Customer Testimonials
Employee shirts/uniforms
Other
Other
Other
Other
Other
Other
Total Cost

Month 13
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 14
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 15
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 16
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 17
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 18
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 19
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 20
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 21
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 22
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 23
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 24
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cost of Promotions Strategy

Promotion
Blimps, Banners, and Billboards
Blogs, Podcasts, etc.
Card Decks
Catalogs
Celebrity Endorsements
Classified Ads
Contests
Coupons
Direct Mail
Door Hangers
Email Marketing
Event Marketing
Flyers
Gift Certificates
Networking
Newsletters
Newspaper/Magazine/Journal ads
Online Marketing
Postcards
Press Releases/PR
Radio ads/TV ads/Infomercials
Seminars /Teleseminars / Webinars
Telemarketing
Trade Shows
Value-Paks
Voice Broadcasts
Word of Mouth / Viral Marketing
Yellow Pages
Other
Other
Other
Other
Other
Other
Total Cost

Month 13
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 14
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 15
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 16
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 17
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 18
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 19
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 20
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 21
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 22
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 23
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 24
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Lead & Revenue Results

Month 13

Month 14

Month 15

Month 16

Month 17

Month 18

Month 19

Month 20

Month 21

Month 22

Month 23

Month 24

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

Number of New Customers

Average Transaction Price

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Revenues from New Customers

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Revenues from Existing

Customers

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Revenues

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Month 13
$0
$0
$0
$0
$0
#DIV/0!

Month 14
$0
$0
$0
$0
$0
#DIV/0!

Month 15
$0
$0
$0
$0
$0
#DIV/0!

Month 16
$0
$0
$0
$0
$0
#DIV/0!

Month 17
$0
$0
$0
$0
$0
#DIV/0!

Month 18
$0
$0
$0
$0
$0
#DIV/0!

Month 19
$0
$0
$0
$0
$0
#DIV/0!

Month 20
$0
$0
$0
$0
$0
#DIV/0!

Month 21
$0
$0
$0
$0
$0
#DIV/0!

Month 22
$0
$0
$0
$0
$0
#DIV/0!

Month 23
$0
$0
$0
$0
$0
#DIV/0!

Month 24
$0
$0
$0
$0
$0
#DIV/0!

# of New Leads Generated

Conversion Rate (% leads becoming
customers)

Profit Results

Total Revenues
Cost of Marketing Materials
Cost of Marketing Promotions
Cost of Goods Sold
Gross Margin
Gross Margin %

Cost of Developing Marketing Materials

Marketing Material
Logo design
Business Cards
Stationary
Brochures/Flyers
Website/Blog
Newsletter
Catalog
Design Costs - Print Advertisements
Promotional products/giveways
Signage
Article Reprints
Case Studies
Customer Testimonials
Employee shirts/uniforms
Other
Other
Other
Other
Other
Other
Total Cost

Month 25
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 26
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 27
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 28
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 29
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 30
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 31
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 32
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 33
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 34
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 35
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 36
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cost of Promotions Strategy

Promotion
Blimps, Banners, and Billboards
Blogs, Podcasts, etc.
Card Decks
Catalogs
Celebrity Endorsements
Classified Ads
Contests
Coupons
Direct Mail
Door Hangers
Email Marketing
Event Marketing
Flyers
Gift Certificates
Networking
Newsletters
Newspaper/Magazine/Journal ads
Online Marketing
Postcards
Press Releases/PR
Radio ads/TV ads/Infomercials
Seminars /Teleseminars / Webinars
Telemarketing
Trade Shows
Value-Paks
Voice Broadcasts
Word of Mouth / Viral Marketing
Yellow Pages
Other
Other
Other
Other
Other
Other
Total Cost

Month 25
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 26
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 27
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 28
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 29
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 30
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 31
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 32
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 33
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 34
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 35
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Month 36
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Lead & Revenue Results

Month 25

Month 26

Month 27

Month 28

Month 29

Month 30

Month 31

Month 32

Month 33

Month 34

Month 35

Month 36

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

Number of New Customers

Average Transaction Price

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Revenues from New Customers

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Revenues from Existing

Customers

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Revenues

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Month 25
$0
$0
$0
$0
$0
#DIV/0!

Month 26
$0
$0
$0
$0
$0
#DIV/0!

Month 27
$0
$0
$0
$0
$0
#DIV/0!

Month 28
$0
$0
$0
$0
$0
#DIV/0!

Month 29
$0
$0
$0
$0
$0
#DIV/0!

Month 30
$0
$0
$0
$0
$0
#DIV/0!

Month 31
$0
$0
$0
$0
$0
#DIV/0!

Month 32
$0
$0
$0
$0
$0
#DIV/0!

Month 33
$0
$0
$0
$0
$0
#DIV/0!

Month 34
$0
$0
$0
$0
$0
#DIV/0!

Month 35
$0
$0
$0
$0
$0
#DIV/0!

Month 36
$0
$0
$0
$0
$0
#DIV/0!

# of New Leads Generated

Conversion Rate (% leads becoming
customers)

Profit Results

Total Revenues
Cost of Marketing Materials
Cost of Marketing Promotions
Cost of Goods Sold
Gross Margin
Gross Margin %

Cost of Developing Marketing Materials

Marketing Material
Logo design
Business Cards
Stationary
Brochures/Flyers
Website/Blog
Newsletter
Catalog
Design Costs - Print Advertisements
Promotional products/giveways
Signage
Article Reprints
Case Studies
Customer Testimonials
Employee shirts/uniforms
Other
Other
Other
Other
Other
Other
Total Cost

Year 1
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Year 2
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Year 3
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cost of Promotions Strategy

Promotion
Blimps, Banners, and Billboards
Blogs, Podcasts, etc.
Card Decks
Catalogs
Celebrity Endorsements
Classified Ads
Contests
Coupons
Direct Mail
Door Hangers
Email Marketing
Event Marketing
Flyers
Gift Certificates
Networking
Newsletters
Newspaper/Magazine/Journal ads
Online Marketing
Postcards
Press Releases/PR
Radio ads/TV ads/Infomercials
Seminars /Teleseminars / Webinars
Telemarketing
Trade Shows
Value-Paks
Voice Broadcasts
Word of Mouth / Viral Marketing
Yellow Pages
Other
Other
Other
Other
Other
Other
Total Cost

Year 1
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Year 2
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Year 3
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Lead & Revenue Results

Year 1

Year 2

Year 3

$0

0.00%

0.00%

0.00%

Number of New Customers

Average Transaction Price

$0

$0

$0

Revenues from New Customers

$0

$0

$0

New Revenues from Existing Customers

$0

$0

$0

Total Revenues

$0

$0

$0

Year 1
$0
$0
$0
$0
$0
#DIV/0!

Year 2
$0
$0
$0
$0
$0
#DIV/0!

Year 3
$0
$0
$0
$0
$0
#DIV/0!

# of New Leads Generated

Conversion Rate (% leads becoming
customers)

Profit Results

Total Revenues
Cost of Marketing Materials
Cost of Marketing Promotions
Cost of Goods Sold
Gross Margin
Gross Margin %