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Web 2.0 and Beyond

Web Services As a Unit

Driving Factors How to Facilitate Progress and Ensure Success What This Means to University Web Services Characteristics of Web 2.0 and the Net Gen

Know Your Users The Net Generation

Current State of Web 2.0 in Universities Web 3.0 The Next Step Benefits & Future of University Web Services

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The Web Services Unit functions as the on-campus Web design and Web application development group by providing consultation and production services. This unit maintains the University home page and toplevel university Web pages. This unit also plays a prominent role in developing, contributing to and enforcing Web policies and standards on behalf of the Web Oversight Committee by working with various campus entities. In addition, the Web Services Unit provides support, assistance and consultation for the overall Web presence of the university and campus-wide Web initiatives.

Campus Politics Strategic Plan Stakeholders

Internal Business Users End-Users

Budget Technology

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Policies

University Web Policy

Technical Foundation to Build Upon

Procedures

University Web Guidelines Documentation Service-Level Agreements (SLAs)

Stack Multiple Environments

Development Testing Staging Production

Processes

Web Services Campus Networking & Systems Web Services

Services / SOA Central Authentication & Authorization

Change Management Process Web Oversight Committee Project Calendar Project Prioritization

Know Your User

Committees

Web Services Roadmap

Born between 1982-1994 Technology natives

Increasing levels of digital literacy

Gravitate toward group activity

Engagement and Experience

Prefer to learn and work in teams

Prefer to learn by doing rather by being told what to do Oriented toward inductive discovery and crave interactivity

Are fascinated by new technologies Multi-taskers Are connected They use Email, Instant Messaging and Social Networking to keep in contact with one another Raised in a customer-service culture Access to and use of technology is simply assumed by todays learners

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Occasionally lateral steps that do not improve the nature of the service are required due to the shifting technology at the core of the process. Inappropriate uses of technology require that developers take a defensive posture to ensure the integrity and stability of their services. A reliable, fast, and secure network both wired and wireless is necessary to deliver the developed support services. The preferred solution, from a number of perspectives, is integrated and full-service support services. Support services must be reliable, consistent, and available.

A term that encapsulates the idea of interconnectivity and social interactions on the web. Web 2.0 trends:

Aim to enhance creativity Facilitate information sharing Promote collaboration

The essence of Web 2.0 is the building of applications and services around the unique features of the Internet.

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The web has moved beyond static, HTML pages (Web 1.0) - pages were text documents made up of HTML tags around content - displayed information rather than describing it - documents were understandable by humans, but not by computers
More organized and categorized content hierarchy Highly developed and deeper linking architecture Beautiful URLs Machine-to-machine communication APIs User-provided content Creates a richer user-experience

Web 2.0 technology:

Encourages lightweight business models enabled by syndication of content and of service. Fosters innovation in the assembly of systems and sites composed by pulling together features from distributed developers thereby providing an Agile development process. Transitions the web from isolated information silos to interlinked computing platforms.

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Web 2.0 applications / websites allow users to do more than just retrieve information. More interaction with the user
Web 2.0 sites often feature a rich, user-friendly interface based on AJAX or similar rich media Network-as-a-platform computing allows users to run software-applications entirely through a browser

Invites end-user participation

Users can own data and exercise control over that data Via feedback end-users are an integral part of the data application (the idea that users add value).

Results in what is referred to as the Social Web Examples

Google maps, YouTube, flickr, del.icio.us, digg, technorati, MySpace, Facebook

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Web Services Software systems that are designed to support interoperable machine-tomachine communication over the network. SOA Service-Oriented Architecture Implementation of highly structure specifications such as XML and SOAP (simple object access protocol) Provided machine understandable messaging between local and distributed services

Not yet ubiquitous but there is an increasing awareness

A universitys web presence is an integral and indispensible information resource Online services, accessed via an enterprise portal, will become as important as physical structures. Interactions between faculty, students, staff, and the general public will increasingly take place over the web

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Prevalent Issues Web Services Need to Address

Technology Silos Centralized vs. Distributed services Redundant Data Tightly coupled systems Increased inability (fiscally or otherwise) in managing multiple interfaces among mission critical (and often distributed) enterprise systems

More institutions are moving in the right direction through the use of:
Content Management Systems RSS feeds Blogs, Wikis Portals Single Sign-on (central authentication and authorization) Kiosks

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Internet-based services which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience.

Continued transformation of the web from siloed applications and content to a more seamless and interoperable whole Ubiquitous connectivity broadband, mobile Internet access and mobile devices Network Computing web services interoperability, distributed computing, grid and cloud computing Open Technologies open APIs and protocols, open data formats, open-source software platforms and open data Semantic Web (the intelligent web)

Taxonomies and Ontologies (RDF, OWL)

Intelligent Applications Microformats, natural language processing, machine reasoning

Service-orientated architecture facilitates and expedites the development and deployment of applications with increased security and quicker access to more accurate information Access to data from authoritative sources and the secure transmission of only needed information A centralized architecture will catalyze the development of uniform business rules which will ensure that decisions are based on accurate and pertinent information

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Students access to physical services/structures; ability to check dining or copy credits on OneCard at kiosks or online via portal Messaging to students via various protocols (eg. Email, cell phone text messaging, portal alerts, instant messaging).

For instructors or administratively

With the appropriate policies, procedures, and processes in place and an accurate understanding of end-users and their needs, enterprise-wide service-orientated architecture creates an infrastructure that will facilitate a universitys ability to provide highly secure and accessible web services that are both sustainable and scalable and which meet the continuing evolving needs of all stakeholders.

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