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Strategic Brand Management - Wilfrid Laurier University

Kevin Lane Keller, Strategic Brand Management: ... Measuring, and Managing BrandEquity (prentice Hall, 2nd Edition, 2003) Evaluation Components. Brand Audit Report & Presentation ... Introduction & Overview of Strategic Brand Management. Readings: Chapter 1 (Keller) The Catalysts for Branding ...

Brand Management & Market Creation Strategy

Strategic Brand Management (3rd Edition, 2007) Kevin Lane Keller, ... A Framework for
Marketing Management (4th Edition, 2009), Philip Kotler, Kevin Lame Keller, Pearson International Edition. Management (2008) Kotler and Keller, Prentice Hall.

business.rea.ru
... Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4thedition, Kogan Page Ltd., 2008. 2. Kevin Lane Keller. Strategic Brand Management. Prentice Hall; 3 edition, 2007. 3. Paul Temporal. Advanced Brand Management: Managing Brands in a Changing World. Wiley; 2 edition ...

Course Syllabus:
Strategic Brand Management; Kevin L. Keller, 3rd Edition. Course Pack: The BrandReport Card, Kevin L. Keller.
... Product Management, 4th Edition, by Lehmann & Winer. Built to Last: Successful Habits of Visionary Companies, by Collins and Porras.

Course Syllabus: - Ohio State University

Strategic Brand Management; Kevin L. Keller, 3rd Edition. Course Packet (Cases, ... January 5: Brands
and Strategic Brand Management Reading: Course Syllabus. ... Product Management, 4th Edition, by Lehmann and Winer.

BUS809: References/ Reading List

... 1998, Strategic Brand Management Building, Measuring and ... 2000, MarketingManagement The Millennium Edition, 10th Edition, Prentice Hall. MacMillan, I. C., and McGrath ... Miller and Layton, 2000, Fundamentals of Marketing , 4th Ed., McGraw-Hill Book Company ...

NATIONAL INSTITUTE OF TECHNOLOGY

Strategic Brand Mangement by Kevin Lane Keller, Pearson, Second edition, ... Jean Noel Kpaferer,
Strategic Brand Management, Global Business Press, Abhinav ... S., Johnston, R., (2004), Operations Management, 4th Edition, FT Prentice Hall. Nevan J Wright, (1999) The Management of ...

ANNA UNIVERSITY - PPG

Kevin Lane Keller, Strategic Brand Management: Building, Measuring and. Managing, Prentice Hall, 3rd Edition, 2007. ... Alan C. Shapiro, Multinational FinancialManagement, PHI Learning, 4th Edition, 2008. 2. Eun and Resnik, International FinancialManagement, Tata Mcgraw Hill, 4th Edition, ...

BUILDING THE INTERNATIONAL BRAND PORTFOLIO

44 West 4th Street. New York, NY 10012-1126. Phone: (212) ... Strategic BrandManagement. 2nd edition. London: Kogan Page. Keller, Kevin.1998. Strategic BrandManagement. New Jersey: Prentice Hall. Khermouch, Gerry, Stanley Holmes and Moon Ihlwan. 2001.

tippie.uiowa.edu
Brand Management. Instructor: Lopo Rego. Kevin Lane Keller (2007). Strategic BrandManagement. 3rd ed.
Prentice Hall. ISBN: 978-0131888593. ... (2008). Framework for Marketing Management. 4th ed. Prentice Hall. ISBN: 978-0136026600. Al Ries & Jack Trout (2000).

Nazwa pola - Imieniny Polski

... Strategic Brand Management, Kogan Page Keller, K (1998) Strategic BrandManagement, Building, measuring and managing brand equity, ... how to use the. 4thedition, Butterworth Heinenamm McMartin, J. (1995) Personality Psychology: A student Centered Approach, UK: Sage Publications

cde.annauniv.edu
... 4th Edition, Tata McGraw Hill, 2007. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, ... Strategic Brand Management, Building Measuring & Managing Brand Keller, PHI, 3rd edition, 2008. Lilien, Kotter & Morthy, Marketing Models, PHI, ...

www.iimdelhi.in
4th Semester Syllabus. External Marks: 60. Internal Marks: 40. ... Strategicmanagement, McMillan Publishing
Company New York. ... Strategic BrandManagement, 2nd Edition, Kevin Keller, Prentice Hall. Author: pawan Last modified by: pawan

School of Management - Sri Krishna College Of Engineering And ...

Advertising & Integrated Brand Promotion, OGuinn, Allen & Semenik, 4th edition, Thomson South Western, 2006. Mahendra Mohan, Advertising Management, Concepts and Cases, ... Keller Kevin Lane, Strategic Brand Management, Building, Measuring and. Managing, Brand Equity, 2nd edition, PHI, 2007.

ANNA UNIVERSITY
Kevin Lane Keller, Strategic Brand Management: Building, Measuring and. Managing, Prentice Hall, 3rd Edition, 2007. ... Multinational Financial Management, PHI Learning,4th Edition, 2008. 2. Eun and Resnik, International Financial Management, Tata Mcgraw Hill, ...

Luxury brands have often been associated with the core ...
American Heritage College Dictionary 4th Edition. (2002). ... Keller, K., L, (2003).Strategic Brand Management. Second Edition. Pearson Education. 21. ... Philip Kotler. (2002). Marketing Management 11th Edition. Northwestern University: Prentice Hall of India. 30. Quelch, John A. (1987), ...

SCHEME OF EXAMINATION - Guru Gobind Singh Indraprastha University

... Managerial Economics, 4th edition, Pearson Education. Colander, D, C (2008) Economics, McGraw Hill Education. GURU GOBIND SINGH ... Keller, K.L. Koshy, A. and Jha ... Keller K. L. (2008), Strategic Brand Management, 3rd Edition, Pearson Education. Reference Books . 1 .OGuinn,T ...

COURSES OFFERED ERASMUS STUDENTS IN ACADEMIC YEAR 2011/12

Brand management Ryszard Keczek 4 30 Spring tak BUCO 11/12 ... Routledge, 4thedition . Students should also
monitor current issues in International Human ResourceManagement in The Financial Times, The Economist, BBC News, ... Strategic managementaccounting In financial institutions (4h)

www.polyu.edu.hk
Subject Code MM588 Subject Title Brand Management Credit Value 3 Level 5 Normal Duration 1-semester Pre ... Keller, Kevin Lane, Strategic Brand Management - Building, Measuring, and Managing Brand Equity, Pearson International (the newest edition).Keller, Kevin Lane (2008). Best ...

programa
Kapferer, J. (1997) Strategic Brand Management, Kogan Page. Keller, K (1998)Strategic Brand Management, Building, measuring and managing brand equity, Kogan Page, London. ... How to prepare them, how to use the. 4th edition, ...

Course Code 106: - Dr. Babasaheb Ambedkar Marathwada ...

... A test for competitive advantage, Tata Mc Graw Hill, 4th Edition 2005. Ranjan Das, Crafting the strategy : concept and cases in strategic management, ... BrandManagement , Excel Books 2007. ... Strategic management 5th edition, sultan chand and sons 2008. Dr.P.K.Ghosh, ...

NATIONAL UNIVERSITY - Phoenix Software || an web application ...

... Strategy, Planning and Operation, 4th Edition, Pearson Education Course Code 8251 Marks: 100 Credits: 4 ... 5. Building Strong Brands: Creating Brand Equity: Brand, the Role of ... Philip Kotler and Kevin Keller. Marketing Management (Latest Asian Edition). Upper Saddle ...

NATIONAL UNIVERSITY

... innovation as a management process. Product and brand strategy: Capabilities, networks and platforms, product ... Planning and Operation, 4th Edition, Pearson Education Course Code 8251 Marks: 100 ... Philip Kotler and Kevin Keller. MarketingManagement (Latest Asian Edition ...

Meeting Old Friends in New Places: Consumers and Their Home ...
... The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition, Kogan Page: NY. Kahle, L., Poulos, B., and Sukhdial, A. ... Keller, K. L. (2001) Building customer-based brand equity, Marketing Management, Vol. 10, No.2, pp. 14-19.

UNIV H/BK FOR ACAD QUAL ASS'NCE

... P. & Stern, P. (2006) Marketing Management & Strategy. 4th edition. FT Prentice Hall. Groucutt, J. (2005) Foundations of marketing. Palgrave. ... Keller, K. L. (2003)Strategic Brand Management: Building ... D A (2005) Strategic Market Management, 7th Edition, New Jersey: John Wiley. Other ...

Preamble about the Course - Karpagam University

1 Balagurusamy .E. 2007. Programming in ANSI C, 4th Edition, Tata McGraw Hill Publishers, New Delhi. ... Richard .I.Levin.,&David.s.Rubin., 1998. Statistics for management, Seventh edition, Prentice hall of India, New Delhi. ... Kevin Lane Keller,Strategic Brand Management, PHI/Pearson, New ...

business.rea.ru
Keller Kevin Lane Strategic Brand Management: Building, Measuring, and ManagingBrand Equity. Pearson
Education Ltd., 2008. ... Smith, P R and J Taylor (2005) Marketing Communications 4th edition. (London: Kogan Page) Mark Blair, Richard Armstrong, Mike Murphy ...

MBA (Weekend) Trimester Programme

Malhotra, Naresh K. (4th Edition, 2004). Marketing Research. Pearson Education Pvt. Ltd. ... Keller K. L. (2003), Strategic Brand Management, 2nd Edition, ... Burgleman Robert (2004). Strategic Management of Technology and Innovation, Tata McGraw Hill. References Books:

Modulbeschreibungen Economics Bachelor - HWR Berlin

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edition, 2008; Kevin Keller, K./Aperia, T./Georgson, M., Strategic BrandManagement: A European Perspective, 2008; Nagle, T., The Strategy and Tactics of Pricing, ...

Marketing - Beyond Grey Pinstripes

... (2009) Market Based Management: Strategies for Growing Customer Value and Profitability, 5th International Edition, Pearson ... Journal of Marketing Management, Journal of Strategic ... A can of worms or the path to enlightenment? By:. Journal ofBrand Management, Vol. 12 Issue 6, p412 ...

fph.vse.cz
Strategic management. Knowledge management. Risk management. ... Kevin
LaneKeller Strategic Brand Management, Prentice Hall; 2007 ISBN-13: 978-0131888593 . ... a European perspective / 4th ed. Harlow : Prentice Hall : Financial Times, 2010, , 978-0-273-71726-3.

AMITY UNIVERSITY UTTAR PRADESH - Word Docx

BBA 605 Brand Management 2 2 - 4 BBA 606 Advertising & Sales Promotion 2 2 - 4 BBA 607 Retail Management 2 2 - 4 BBA 608 ... Investment analysis and PortfolioManagement, 3rd edition, Tata McGraw Hill. ... Provides evidence of development of specific management skills e.g. strategic ...

www.unicatt.it
... focusing on the mechanisms that characterize strategic and operative marketing, ... P. Kotler,K. Keller, M. Brady, M. Goodman, T. Hansen, Marketing Management: First European Edition, Pearson Prentice Hall, 2009. M. Burk Wood, Marketing Plan Handbook.

ggsipu.nic.in
Malhotra, Naresh K. (4th Edition, 2004). Marketing Research. Pearson Education Pvt. Ltd. 2. ... Keller K. L. (2003), Strategic Brand Management, 2nd Edition, ... Nature ofStrategic Management: ...

www.unicatt.it
P. Kotler,K. Keller, M. Brady, M. Goodman, T. Hansen, Marketing Management: First European Edition, Pearson Prentice Hall, 2009. M. Burk Wood, Marketing Plan Handbook. The and Marketing PlanPro Premier Package, 4th ed., Pearson Prentice Hall, 2010.

http://www
... Brand Strategy and Integrated Marketing Communication Strategy. ... StrategicMarketing Problems. 11th Edition. Prentice-Hall: USA. Supportive. Kotler and Keller. 2006. Marketing Management. 12th Edition. Prentice-Hall: USA. Other Sources: You may want to read the Harvard Business Review, ...

fall 1996 464

... Market-Based Management: Strategies for Growing Customer Value and Profitability,4th Edition, Prentice-Hall. COURSE DESCRIPTION: ... Keller, Sternthal, and Tybout (2002) Three Questions You Need to Ask About Your Brand ...

From IJBIM on dialogue and roughly altered

... Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd ... Marketing Management: The Millennium Edition, Prentice Hall, Upper Saddle River, N. J. Levy, Sidney J. (1959 ... (1995), Diffusion of Innovation, 4th edit., Free Press, New York, N.Y. Salzer ...

Product placement and the progress of wealth: does Porsche ...

... Burke Marketing Research, Inc. Cialdini R. B. (2001). Influence: Science and Practice. Boston, MA. 4th edition. Clow K. E. & Baack D. (2007). Integrated Advertising, ... KellerK.L. (2008). Strategic Brand Management ... Strategic Brand Management: Building, Measurin and Managing Brand ...

...
( Mc GRAW HILL,London,4th edition,1992 ). 471. CHISNALL PETER M. ... KAPFERER JEAN NOEL / The new strategic brand management: creating and sustaining brand equity long term. 4th ed. (London: ... KELLER KEVIN L, ...

University Of Pune
... Laudon and Laudon, 7th Edition, Pearson. Education Asia. 2. ManagementInformation Systems, Jawadekar, ... Strategic Brand Management - Kevin Lane Keller. 3. ... Strategic Brand Management -Caperer. 8. Behind Powerful Brands - Jones. 9.

Learning Objectives
... P. & Keller, K.L. (2012). Marketing Management ... in the first week of class and then second wrap-up for Quarter 2 will be the November 4th (Sunday) of the second week. Quarter 3 will wrap-up on November 11th (Sunday), ... As part of the strategic brandmanagement process, ...

Introduction - Insight University of Gloucestershire

... R F (2005) Marketing Research: Online Research Applications 4th Edition, Upper Saddle River, NJ, USA ... What is a brand and what are the key elements of brandmanagement? ... Strategic Market Management: European Edition. Chichester: Wiley. Other texts: Doole, I and Lowe, R. (2005 ...

www.polyu.edu.hk
... little previous exposure to Marketing a basic working knowledge of the typical marketing environment and marketing's strategic tools: product, ... brand equity and Internet ... A Framework for Marketing Management, 4th edition, Pearson Prentice Hall, 2009. 1 . Author: Shirley Ng ...

RELATIONAL DATABASE MANAGEMENT SYSTEMS AND SQL CONCEPTS

433 Product and Brand Management 100. 434 Rural Marketing 100. 441 ... Organisation control, management control and Strategic Planning control, Designing in managementcontrol system. UNIT 2: Budgeting . ... Kevin Lane Keller Building, Measuring and ManagingBrand Equity.

www.ue.wroc.pl
Keller: Strategic Brand Management, Prentice Hall, New Jersey 2003. 2. D. A. ... Recommended courses
in: Strategic Management, Marketing and Business Finance. ...4th Edition, Prentice Hall, 2011. Faculty: All students.

U09056 - Principles of Marketing

Kotler, P. (2003), Marketing Management, Eleventh Edition, Upper Saddle River, Prentice Hall. Lauterborn, R., (1990, October 1), ... Kotler & Keller, (2006). MarketingManagement. 12e. New Jersey ... The roles and responbilities of product or brandmanagement. Relevant articles / Additional ...

MASTER OF BUSINESS ADMINISTRATION

Strategic Management . 302 Business Laws 100 4 4 ... Ricky W. Griffin, Management8th Edition, Wiley India, New
Delhi. 7. ... Hawryszkiewycz: Introduction to Systems Analysis & Design, 4th Edition, PHI. 2. Ned Florencio Kock, ...

UNIVERZITET U ZENICI UNIVERSITY OF ZENICA

4th Edition, McGraw-Hill Irwin. McFarlin, D. B., & Sweeney, P. D. (2006).
Internationalmanagement: Strategic opportunities and cultural challenges. ... Keller, K.L., StrategicBrand Management, 2/e, Prenice-Hall, Inc., New York, 2002.

lbrce.ac.in
... Text, Problems and Cases, 4th Edition, Tata McGraw Hill, New Delhi 8 . 3. N.M.Singhvi, Management Accounting, Text and Cases ... Introduction Concepts inStrategic Management, Strategic Management as a ... Keller K. L. (2003), StrategicBrand Management, 2nd Edition, Pearson ...

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