Brief company history

The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and brand was bought in 1889 by Asa Candler who incorporated the Coca Cola company in 1892. In 1916, the company began manufacturing its famous bottle, which remains signature shape of Coca Cola today. In 1928, Robert Woodruff, whom were the company's president at that time, led the expansion of Coca Cola overseas when introduced the Coca Cola to the Olympic games for the first time. In the 1960s the company decided to expand with new flavors- Fanta, Sprite and Fresca, In addition it acquired the Minute Maid company, adding an entirely new line of business juices to the company. The 1980s, a time of much change and innovation at the company. The introduction of Diet Coke, which become the top law-calorie drint in the world. The company's presence worldwide was growing rapidly and year after year Coca Cola found a home in more and more places in the world. As for today, Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion beverage servings sold each day.

A short history of the Coca-Cola Company

In 1886 an American pharmacist named John Pemberton, was looking for a quick cure for headaches and tiredness. He mixed a couple of ingredients, added carbonated water and took the mixture to Jacobs Pharmacy in Atlanta, Georgia. People reacted enthusiastically so the pharmacy decided to sell the mixture for 5 cents a glass and named it CocaCola. The pharmacy sold 9 glasses in that first year. Pemberton sold the Coca-Cola Company in 1888 to a businessman who started to promote the drink by giving pharmacists clocks, calendars and other products with the Coca-Cola brand on it so visitors got familiar with the drink and the company. In 1895 the drink was put into bottles so customers could enjoy Coca-Cola everywhere. Because of many imitations, CocaCola was put into special bottles in 1916, the same bottles we still use nowadays. Coca-Cola was first exported to Cuba, Puerto Rico, France and other countries around 1917. The Coca-Cola Company started big promotional campaigns in the 1920s: the Olympic Games in Amsterdam in 1928, bullfighting games in Spain and so

on. The six-pack was introduced in the 1930's for at-home-consumption so Coca-Cola became a part of the every day life. It was in the Second World War that many Europeans had their first experience with the drink. The company had sent many so called technical officers with the army to Europe to promote Coca-Cola. It was a big success. Coca-Cola Germany introduced a new drink in the Second World War because of the lack of Coca-Cola ingredients: Fanta. The Coca-Cola Company started promoting the drink as a part of a fun and carefree lifestyle (the American lifestyle) in the 1950s. New drinks, such as Sprite and Fresca were introduced in the 1960s, followed by Diet Coke in 1982, Cherry Coke in 1985, and Coca-Cola Lemon in 2001. The Coca-Cola Company sells its nearly 400 beverage brands in over 200 countries. Well-known brands are Coca-Cola, Fanta, Aquarius, Sprite, BonAqua, Ciel, Powerade, Minute Maid and Nestea.
It's not surprising that Coca-Cola, probably the world's most recognized product (and certainly its most popular soft drink) has spawned a wide variety of popular stories about its origin, its effects, and the ingredients used in Coke's famous "secret formula:" Most of these tales, such as the ones about Coca Cola dissolving teeth, its supposed contraceptive powers, or the assertion that 1985s New Coke debacle was a Machiavellian gambit to divert attention from a change from the original formula, are baseless. But the most frequently heard story, that Coca-Cola originally contained cocaine, is, technically speaking, true. Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda fountain beverage. The name Coca-Cola was coined by Pemberton's bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Cola's signature logo. Though the Coca-Cola Company apparently would rather not talk about the origin of its name in detail, it's clear that Robinson derived "Coca-Cola" from two of the drink's ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenthcentury patent medicines, and by the standards of the day Coca-Cola contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the drug in the recipe. There is some evidence that the only reason Candler kept putting even minute amounts of coca extract in the drink was the belief that to omit it entirely might cause Coca Cola, by

then besieged by imitators, to lose its trademark. In any event, Coca-Cola was completely cocaine free by 1929. The name Coke appeared in popular usage as a short form of Coca-Cola just before World War I but was often applied as a generic term to any cola drink (and used by Coca-Cola's competitors, including the now long-defunct Koke Company) until 1940, when the U.S. Supreme Court ruled that the name Coke rightfully belongs to the Coca-Cola Company. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. Warren Buffet, one of the world's richest men, has always touted Coca Cola as an essential in one's stock portfolio.

The Coca-Cola Bottlers Philippines, Inc. (CCBPI) is engaged in bottling and distribution of soft drinks. The company was founded in 198. CCBPI is among the biggest 10 Coca-Cola bottlers globally and one of the Top 100 Philippine corporations. To date, Coca-Cola in the Philippines operates 23 plants and 42 sales offices with over 7,800 direct employees offers the widest selection of beverages for different needs like soft drinks, water, juices, teas, sports and energy drinks.[1][2][3] CCBPI is jointly-owned by Mexico-based Coca-Cola FEMSA, the world's largest independent Coca-Cola bottler, [4] and parent company The Coca-Cola Company. [5] History In April 1997, San Miguel Corporation's domestic soft-drink bottling unit, Coca-Cola Bottlers Philippines, Inc., was merged into the Australia-based Coca-Cola Amatil Limited (CCA). In effect, San Miguel exchanged its 70 percent interest in a Philippine-only operation for a 25 percent stake in CCA, which had operations in 17 countries--both in the Asia-Pacific region and in Eastern Europe. CCA soon demerged the latter operations into a U.K.-based firm called CocaCola Beverages plc (resulting in a reduction of San Miguel's stake in CCA to 22 percent). Seeking to maintain its focus on the Asia-Pacific region, San Miguel sold its stake in the new U.K. entity in mid-1998. In July 2001 San Miguel joined forces with the Coca-Cola Company (TCC) to reacquire Coca-Cola Bottlers Philippines, with San Miguel taking a 65 percent stake and Coca-Cola the remaining 35 percent. As part of the deal, San Miguel sold its shares in CCA back to that company. Later in 2001, San Miguel sold its bottled water and juice businesses, now amalgamated as Philippine Beverage Partners, Inc., to Coca-Cola Bottlers Philippines. Finally, in February 2002, San Miguel completed the acquisition of an 83 percent stake in Cosmos Bottling Corporation in a P 15 billion ($282 million) deal completed through Coca-Cola Bottlers Philippines. Cosmos specialized in low-priced soft drinks and held the number two position in the Philippine market. The combination of Coca-Cola Bottlers Philippines and The Cosmos Bottling Corporation gave San Miguel control of more than 90 percent of the Philippine softdrink industry.[6] In February 2007, The Coca-Cola Company (TCCC) purchased San Miguels 65% shareholding in Coca-Cola Bottlers Philippines, Inc. (CCBPI) for $590 million acquiring the full ownership of Philippines bottler. CCBPI also owns Cosmos Bottling Company and Philippine Beverages Partners, Inc.[7]

In September 2010, TCCC announced its plan to invest US$1 billion in its business in the Philippines over the next five years.[8] Part of this investment is the completion of its newest and technologically advanced Mega Plant in Misamis Oriental in January 2012.[9]