INTRODUCTION: Disposable food service products were initially developed to enhance public health by improving practices in the food

service industry. This requirement when combined with the environmental threat faced by us at the turn of the 20th Century and need of strong efforts in order to conserve the environment gave birth to the concept of PAPER PLATESS. There are several inherent advantages in using Paper Plates as compared to plates of other materials. These Paper Plates are gaining popularity all across the globe as a beautiful and stylish way of minimizing exposure to food borne infections.

Paper Plates have numerous advantages like; they are manufactured in a very simple process using Food Grade Raw Materials with least waste and are easiest to recycle. They are ideal for individual servings at all kinds of parties, functions, picnic occasions, marriages, chat, tea & food joints, etc. Non-toxic in nature, the shapes and surface designs on these paper plates are attractive and present an inviting look. These paper plates can also be custom printed with an outlet's logo, brand punch line or advertising message.

Available in a wide variety of designs, textures, colors and sizes, disposable paper plates are gorgeous, stylish and eloquent. Adding premium aura wherever used, these plates are made with utmost care to detail and are a unique addition to any table setting. Hence, the future of the proposed unit for manufacturing paper plates is very vibrant and will be a gesture towards supporting the usage of Eco-friendly products.

The benefits of using biodegradable products are many fold. Biodegradable plates are typically made from bagasse, which is a material that is made from sugar cane. This is a widely available renewable and sustainable resource. Biodegradable plates made from bagasse will decompose over time and do not have the same negative impact on the environment as non-biodegradable plates and other containers. There are a wide range of biodegradable plates available.

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COMPANY DESCRIPTION
Paper crockery House will be a unique business in Comilla as well as in Bangladesh. It will clearly attract most of the customers because they prefer to use designable & hygienic products at competitive price.

VISION: Corporate vision is a short, succinct, and inspiring statement of what the organization
intends to become and to achieve at some point in the future. Our vision is To become one of the most well-known Paper Plates Manufactures in Bangladesh by providing quality and innovative products at competitive price to meet the requirements of the customers

MISSION: The Mission Statement is a crucial element in the strategic planning of a business
organization. Our mission is:

To provide the quality and innovative products at competitive price to meet the
requirements of the customers.

Contribute to the success and satisfaction of our customers and

focusing on-in-time delivery.

Co-operation, teamwork and partnerships.

Continuous learning Honesty, fairness, integrity, and respect. Company goals and objective: The goals & objectives of our company will be as follows: Our main objective will be to capture the large percentage of the market in one year of starting the business and retain it in the long run as well. Our goal will be to provide products of high caliber and retain market and increase profitability and ensure success.

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 Target market:

paper plates are ideal for individual servings at all kinds of parties, functions, picnic occasions, marriages, chat, hotels & food joints, etc. Besides general market requirements, paper crockery is required in large quantities by the caterers. Because of their disposables nature and comparatively much lower prices, these are quite often preferred over porcelain, glass or metal containers for certain specific requirements. The demand for paper plates, dish and cups and saucers is likely to grow substantially in future both in urban as well as rural areas.

Non-toxic in nature, the shapes and surface designs on these paper plates are attractive and present an inviting look.

INDUSTRY ANALYSIS :

Target market
Our target market We will be the first company to manufacture designable paper plates in Bangladesh. Our business is a start-up company for which the most vital issue to its success and profitability in the long run is marketing. We will offer superior and unique products and services to our customers. is all sorts of people of our society.

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 FACTS ABOUT THE INDUSTRY

Total size of the market:
The paper crockeries in Bangladesh are not that highly developed. So a business like our will flourish. Total market is small with lots of opportunity.

Current demand in target market:

Our target market includes all occasions or festivals. We have found that the demand for our product and service is high because occasion happens all around the year. People need Crocker related services all the time and so we thing demand for our business will be high.

Trends in target market:

Our paper crockery house is a start-up company for which the most vital issue to its success and profitability in the long run is marketing. We will offer unique products and services to our customers.. We want to attract those customers and other local people by providing them quality products. Also, we will provide them better services to make their occasions valuable. In Bangladesh, the market for a paper product service is yet wide open as there is no such company which has dedicated its concentration solely toward this service

Industry Demand:
Bangladesh is a populated country with a population near 15 core. About 20% percent of them are young and labor market is very cheap. After the war of 1971, this country is developing and the living standard and life style of people in developing. So, we can say that the market is growing here and also the demand of customers

Strength:
Our strength is that we are providing quality product and services at a reasonable price and becoming the first designable paper plates manufacturer in Bangladesh. Also our expertise is another one of our strength.

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OUR PRODUCTS
Paper crockery such as paper plates, dish, cups, saucers etc is our main product. Because of its Non-toxic in nature, the shapes and surface designs on these paper plates are attractive and present an inviting look. They can be used extensively for serving eatables in parties, functions and social gathering.

Installed Capacity: Assuming operations for Single Shift per day for 300 working days per annum the following annual installed capacity and turnover is estimated: Sl.No 1. 2. 3. 4. Descriptions Plate / Dish Best quality Plate /Dish Normal quality Cup Normal Ice cream Cup Rate 2.20 1.30 0.8 1.10 Amount (Tk) 7,04,000/5,20,000/2,24,000/2,20,000/Total: 16,68,000 /-

3,20,000 nos. 4,00,000 nos 2,80,000 nos 2,00,000 nos

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Manufacturing Process for Paper Dish/Plate:

Paper is first printed on the printing press. The printed part is cut to size and given the desired shape by die cutting. The cut circles are passed in screw press for obtaining the desired shape. 1. Feed the paper to the entrance, 2. The plates-fan-wall paper auto sealing on the body sealing mold After pre-heating, bottom heating, then the plates-bottom curling to the plates body, 3. Curling process: curling the plates top to circular shape, 4. Pattern rolling, in here, you can add another system to send the finished paper plates to the working desk. 5. Package the finished paper plates in plastic bag or other hermetic Pc bags to protect the plates top shape becoming ugly or breached. 6. Package the plastic bags in a cardboard box............ 7. The general structure of paper plates (bowl) shaping machine is composed of five parts. They are the first stage, the middle stage, the second stage, the third stage and its outer shell.

Paper Pleats Manufacturing Machines

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The first stage: mainly finishes transmission of the paper plates sidewall paper, shaping sidewall and transferring them to the middle stage after shaped. The medium stage: mainly finishes transmission of the plates- bottom paper, shaping platesbottom, joining the shaped sidewall and plates-bottom, automatic transmission and discharging of the shaped plates, and curling the shaped plates edge. The third stage: mainly includes 45 angle separating, preheating, curing bottom, rouletting, curling rim and so on mechanisms, which are the important parts in finishing paper plates machines The fourth stage: mainly includes motor, reduction gear and soon. A frequency converter used to finish adjusting machine production speed and providing power. Flow Chart: Printed PECoated Paper Body Cutting Bottom Forming In Machine

SALES

Packing

Checking of Quality

Manufacturing Flow Chart

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 Raw Materials:
The row materials required for the unit are mainly Paper, paraffin wax, ink, gum and packaging materials required per year is as below .
SL.No 1 2 3 4 5

Descriptions Paper ;Grey Board, Mill Board, Single color printing ton Paraffin wax Ink, Gum etc Packing cost

Taka (Ton/Kg/Qty) 72,000/4150/52000/30000/60000/-

Quantity 8 ton 4

Amount per year 5,76,000 16600 52000 30000 60000 734600/110190/120000/964790/-

Total Add vat 15%

Add Transportation:
TOTAL COST

Mill Board

Paper Plate without Printing & Laminating

Paper Plate after Printing & Laminating

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Power: Electricity power requirement for the unit is only for administration and production and generator is only use for office. Monthly 1340 KWHrs of power shall be consumed which may cost Taka 61104/Water; Water required by the unit is mainly for production and office. The amount required for this purpose 6000/- per year. Manpower: The requirement and cost of manpower to be recruited locally are shown below:
S . L. No 1. Descriptions No Self Salary per month Self Amount Self

Manager / Accountant cum Supervisor

Skilled worker Semi skilled worker Sales Representative Helper

2. 3. 4. 5.

2 1 1 1

3300 2200 3850 1650 Total

6600/2200/3850/1650/14300

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CAPITAL COST ESTIMATE: A cost estimate is the approximation of the cost of a program, project, or operation. The cost estimate is the product of the cost estimating process. The cost estimate has a single total value and may have identifiable component values. A problem with a cost overrun can be avoided with a credible, reliable, and accurate cost estimate. CAPITAL COST ESTIMATE: A. LAND & BUILDING with a built up area1000sq. mtrs. B. PLANT AND MACHINERY ; SL. NO DESCRIPTIONS 1. LBZ-LA Single Side PE Coated paper Cup machine. 2 HZ-D paper Plate Machine 3. Gen Set On rent QTY 01 01 01 AMOUNT 3,17,000/3,50,000/75,000/Total: 7,42,000/-

Miscellaneous Fixed Assets 1 Electrification 2. Water installation 3. Furniture & Fixtures including a Computer set Working Capital (P.a) 1. Raw Materials 2. Salary & Wages 3. 5. Miscellaneous exp Utilities & water

44,000/16,500/69,300/Total: 1,29,800/Total Fixed Assets: 8,71,800/171600 /7,500/60000/Total : 482684/Total Project Cost: 1354484/243584/-

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Marketing Plan
Product Strategy
A product strategy is the ultimate vision of the product, as it states where the product will end up. By setting a product strategy, we can determine the direction of your product efforts. We will sell most of our products by our distributors. Those will paper plates, dish, cups, saucers and so on. Because of its Non-toxic in nature, the shapes and surface designs on these paper plates are attractive and present an inviting look. They can be used extensively for serving eatables in parties, functions and social gathering.

For parties, functions, picnic occasions, marriages we will design our product featuring the main aspects and benefits according to our customers. Thus we will be able to maximize the lifetime value of a customer. We will also include some societal and environmental advices so that the customers feel good for our product.

Pricing Strategy
A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. We will follow competition based our pricing strategy. We will clearly mention in all of our banners and advertisements as well as everywhere in our store Your Price, Always! to encourage customers to buy products from our store at the most reasonable price. Since our store is new and most of them customers dont know about us. Lowering prices might be suicidal because then the other well- known stores will also lower their prices and thus will be able to retain their customers. So, lowering prices than the market price will not be a winning formula.

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 Promotional Strategy:
Our promotional budget will be approximately 45000/- . These will also be our startup cost and ongoing to which we might add some more when and if required. We will do strong promotions so that the customers will be lured to come and buy wedding accessories from our store: 1. We will advertise our products and services on newspapers. We will advertise on Porothom Alo, Comillar Kajor, Ruposi Bangla, and Comilla Barta because most of the potential customers are assumed to read those newspapers mostly. 2. We will place a Bill Board at Kandirpar initially because numerous people pass this place and they will get to know about our store easily. It will be very effective advertising. Besides, we will also use the some cable channels for our advertising in a monthly payment basis with the cable operators. In the beginning of our business we are not going any direct TV advertisement of our shop because it will take huge money. 3. We will give the price discount offer for our loyal customers from the beginning of our business but the condition is that they have to buy TK. 30,000 product from our store then they will get the 5% discount on this purchase. 4. We will make extreme promotion in social media like facebook, YouTube etc. We will update our status every day.

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Legal Environment
Legal Concern:
Constitution of the people republic of Bangladesh consists of important laws and ACTS to govern the business of the country. Some of the laws are from the English Common law and other laws are from Indian Law. Here Contract ACT of 1872 and Sale of goods ACT of 1930 are followed to govern the business. These laws are written precisely and very much related to the business environment of the country. There are no confusion going on regarding those LAWS and it supports all the legal operation to make profit.

Terms of Agreements:
3 Years agreement. Have vision to expand the business. 60% of profit earned in a year will be reinvested till further notice. Responsibilities will be specific and realistic. Any kind of loss or profit will be distributed among the partners according to their contribution for that particular loss or profit. Partners should have good understanding between each other. Any kind of unethical behavior will not be accepted. Confidentiality of the firm must be reserved All the partners should sit for a meeting to discuss future plan and recent threat for once in month. Any of the director cannot argue about the terms or agreement given above

INSURANCE COVERAGE:
We will take out insurance from Green Delta Insurance Company LTD. Which is one of the leading general insurance company in Bangladesh and they are giving us one core taka as an insurance safety. We have to give 8,000 taka per month as insurance premium.

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BARRIERS TO ENTRY:
Like every business ours also has some barriers which might hamper our plan of starting a Paper crockeries , but like all entrepreneurs we are ready to take risks and overcome the barriers as much as possible. According to us the following points given below are the entry to barriers: High capital costs

High production costs High Marketing Cost Consumer acceptance and brand recognition Training and skills

We will overcome these barriers by going for extensive marketing so as to make sure that enough profit is generated to cover the cost and also our store is recognized by our target market.

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PORTERS FIVE FORCES MODEL:

The nature of the competitive condition existing in an industry can provide useful information in assessing its future. Michael porter has written extensively on the issue of competitive strategy which involves the search for a competitive position in an industry. The factors arePORTERS FIVE FORCES

Threat of new entrants. Bargaining power of buyers. Bargaining power of suppliers. Rivalry between existing competitors. Threat of substitute product or services.

1. Bargaining power of suppliers: raw materials for the product can be attained from a number of suppliers and consequently the bargaining powers of the suppliers are less. It is obviously a positive signal for the company. 2. Bargaining power of buyers: As we are going to produce Paper plates as a first mover; there is a little scope for the buyer to bargain. So the farm can charge as much amount as possible that is acceptable to the buyers and profitable for the firm. 3. Threat of substitutes: There are no alternative products that can be substituted for the paper plate manufacture. So the substitution effect on the price of the product is zero.

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4. Threat of new entrants: As there is a demand for the paper plate of the leftist gardener in the market, there are possibilities that new firms will come to create competition. The presence of new firms can lower the price and grab the market share from the M/S Shuvro and co. 5. Rivalry among existing firms: There is no alternative firm in the market. So there is no rivalry among the market at present for the products.

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SWOT Analysis
SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Pic: SWOT Analysis Strengths: Characteristics of the business or project that give it an advantage over others. Weaknesses: Characteristics that place the team at a disadvantage relative to others. Opportunities : Elements that the project could exploit to its advantage. Threats: Elements in the environment that could cause trouble for the business or project.

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 STRENGTH
We are the pioneer in our city The concept of paper crockery is totally unique in our city. As we are going to provide paper crockeries to an occasion and so far we know that there is no shop where one can get chance to buy paper crockery for an occasion. So it is certainly a great strength for us. We will provide quality service So far we planned for our business, we the executive body decided to put more emphasis on providing quality service. We know for a business, it is very important to pay attention to the product quality as it attracts customer. So it is sure that our service will be strength for us. Extensive marketing strategy We will mostly emphasize on marketing and advertising activities. So it is definitely a great strength for our product. We will run promotional campaigns; advertise on newspapers, banners and many more, which stores dont actually perform.

WEAKNESS
Brand unawareness Unawareness of our brand among customers is our main weakness. But we are able to overcome this obstacle at the very first stage through extensive advertising and promotion. Inability train our employees We all know that trained employees are asset for an organization Lack of product knowledge As we are the first in this business and this is the first time that we have come up with such unique idea, it is obvious that we will have lack of product knowledge

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 OPPORTUNITIES
Expansion in other areas of Bangladesh Up till now we decided to operate our paper crockeries industry in the Comilla city.. Since we will have the largest market share in a very short period, well also be able to expand our business in our country. We the owner of the business are educated We the six executives as well as the shareholders of paper crockery industry are educated and studied in the field of business. In market environment we often observe that many business fail due to the lack of education of the founder. As he has less education, he usually fails to carry on with his business. But in our case the situation is different. As we are the student of business, we know much more than any other person. We will consider it as our opportunity. Higher demand and increasing popularity Our business will certainly have higher demand and its popularity will increase day by day as people will get necessary items in low price as they will get to know about our business from advertisements and also from other people. Entrepreneurial opportunities Because of the all-time needs of occasion there will always be needs of crockery products too. We will be making innovative products for occasion as time will change.

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 THREATS
More Expansion/Diversification May Lead to Chaos Up till now our paper crockery will operate in comilla . But we already said that we have planned to expand our business in Bangladesh . In that time as we will expand our operations widely, it may create any problems or chaos Huge competitors Since we will be the first paper crockery industry in Bangladesh, it may happen that businessmen, after acquiring knowledge from us, come up with more attractive feature than us. It will become a threat for us. Better Communication with nearby country When the communication with nearby country like India (Kolkata) will become easier and cheaper, people will feel more comfortable to go in those areas to buy their crockery items from there. No matter how improved quality we are providing or even we are providing the same

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Financial statement analysis

Financial statement analysis is an evaluative method of determining the past, current and projected performance of a company. Several techniques are commonly used as part of financial statement analysis including horizontal analysis, which compares two or more years of financial data in both dollar and percentage form; vertical analysis, where each category of accounts on the balance sheet is shown as a percentage of the total account; and ratio analysis, which calculates statistical relationships between data. Financial statement analysis consists of 1) reformulating reported financial statements, 2) analysis and adjustments of measurement errors, and 3) financial ratio analysis on the basis of reformulated and adjusted financial statements. The first two steps are often dropped in practice, meaning that financial ratios are just calculated on the basis of the reported numbers, perhaps with some adjustments. Financial statement analysis is the foundation for evaluating and pricing credit risk and for doing fundamental company valuation.

Profitability:
Sl.No. 1. 2. 3. (a) (b) (c) (d) (e) (f) (g) 4. 5. 8 9. 10. 11 12 13. 14 15. 16 17. Description Capacity utilized as percent of installed capacity Annual Sales Tk. Annual Costs in Tk. Raw Materials Utilities Wages & Salaries Administrative expenses Selling expenses Depreciation Interest on Composite Loan Total Cost Variable Cost Annual profit Return on investment Return on sales Annual Contribution Break Even Point as percent of capacity Cash accrual Debt servicing capacity Repayment of Composite Loan Debt serviced Pay Back Period Debt Service Coverage Ratio (DSCR)

1st Year 2nd Year 3rd year 4th Year 5th Year 60% 70% 80% 80% 80% 1439 760 48 103 94 72 124 109 1310 880 129 9.32 8.96 559 46.15% 253 362 157 266 1679 886 55 120 98 84 124 88 1455 1025 224 16.18 13.34 348 436 183 271 1919 1013 63 137 103 96 124 65 1601 1172 318 22.97 16.57 442 507 209 274 1919 1013 63 137 1919 1013 63 137 114 96 124 13 1560 1172 359 25.93 18.70 483 496 209 222

(TAKA. In Thousands)

108
96 124 39 1580 1172 339 24.49 17.66 463 502 209 248

2 YeaTk 7 Months 24 days 1.36 : 1

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Cash Flow Statement:

Sl. No. Description Preoperative Period 60% FiTk t

)
OperatingYears 70% 80% 80% Second Third Fourth 80% Fifth

1. 2. 3 4. 5. A. 6. 7. 8. 9. B. C. D. E.

Increase in Promoters capital Increase in composite loan Increase in Subsidy Depreciation Profit before interests TOTAL SOURCES Increase in capital investment Increase in working capital Interests Repayment of loan TOTAL DISPOSALS

69 969 346 1384 1241 143 1384 -

124 238 362 109 157

124 312 436 88 183

124 383 507 65 209

124 378 502 39 209

124 370 494 13 209

OPENING BALANCE NET SURPLUS CLOSING BALANCE

266 96 96

271 96 165 261

274 261 233 494

248 454 254 748

222 148 272 1020

Projected Balance sheet:

Sl. Description No. 1. Capital Account of the Promoter 2. Surplus from operations NET WORTH: 3. Composite loan 4. Subsidy 1st Yr. Amount in Tk. Thousands as at the end of the 2nd Yr. 3rd Yr. 4th Yr. 5th Yr. 69 198 422 740 1079 224 422 629 346 318 740 420 346 339 1079 211 346 359 1438 nil 346

123 198 812 346

A.
1. 2 3 4.

TOTAL LIABILITIES
Gross Block (F C) Less Depreciation NET BLOCK Current Assets Cash & Bank Balance

1356
1241 124 1117 143

1397
1241 248 993 143

1506
1241 372 869 143

1636
1241 496 745 143

1784
1241 620 621 143

B.

TOTAL ASSETS

96 1356

261 1397

494 1506

748 1636

1020 1784

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ASPECTS OF THIS PLAN

1. In the future we expand our business especially in the field of Green Business . 2. If we get success then this business will keep on growing in future. We will be planning to expand our market and include as much target consumer as possible. 3. In future, we plan to export our products 4. In terms of expanding the business we must make good relation with customers. We should have good communication too with them. It would help us to get well known to the customer group. 5. To continue our business in long run we need to keep the existing customers as long as possible. 6. We have planned to take the opinions from the customer to improve the quality of our products As we are expanding our business, we will recruit much experienced employees

PRESUMPTION:
All due care has been taken in the preparation of this report to ensure that the information, estimates, opinions, suppositions, suggestions, and recommendations contained here-in are factually correct and accurate to the best of our knowledge, at the time of generating and publishing this report. In particular as our Query Resolution service is not based on any Primary Data collection and analysis, there can be inherent challenges in the depth and scope of the issues it can address. We, at 365BusinessDays, accept no liability for any loss or damage or unforeseen consequential loss or damage that may arise from the use of the information contained within this report. The information, estimates, opinions, suppositions, suggestions, and recommendations within this report cannot be guaranteed, and readers are advised to use this information and the implications there-in at their own discretion and risk. The information published in this report may be subject to change without notice at any time, and we accept no liability or obligation to inform the readers or users of this report of such changes.

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