Contact:

Shravil Kapoor Head,Sponsorship, REVERB 2014 Ph. No.: +91-9823157693 Email: shravil.kapoor@sitpune.edu.in

Respected Sir/Madam,

Greetings and best wishes to your immensely flourishing company.I, as a part of the big Symbiosis International family, henceforth feel the utmost happiness to tell you about our colleges Techno-Cultural fest, REVERB. Reverb as mentioned, is the official fest of the SYMBIOSIS INSTITUTE OF TECHNOLOGY (A sister concern of the SYMBIOSIS INTERNATIONAL UNIVERSITY) which is held annually at the juncture of culmination of winters and the onslaught of summers, in March. Symbiosis Institute of Technology is a fast developing technical institute offering various disciplines in Engineering, situated in the beautiful and scenic Lavale. Away from the stampede of events and gigs in pune, Reverb this year being celebrated from 7th - 9th of march. As an effort to foster and compliment the party fever "Angels and Demons" has been inculcated as the theme of 2014.

Yours Sincerely Shravil Kapoor Head Sponsorship REVERB 14

Association with REVERB

REASONS TO ASSOCIATE:
Prestige and Scale: One of the few college events with nationwide youth appeal and in its 6th reincarnation. All-round promotion and publicity: Aggressive promotion and marketing campaigns through dedicated team of 80 volunteers to publicize and market in over 250 colleges of Pune and Mumbai region and attract footfall. Prodigious capability: Strong and active workforce of over 300 SITians to help you earn a competitive edge over competitors.

The Fast Moving Consumer sector is amongst the highest growing sectors in the world. CADBURY INDIA industry is a major contributor to the socio-economic development of a nation. The only way a CADBURY INDIA Industry can flourish in such a fast growing and saturated sector is through effective and segment based marketing. CADBURY INDIA gets a chance to interact with almost all the leading brands of India who associate with REVERB 2014.This association will create a brand image of CADBURY INDIA among leading corporate houses of India who can be prospective associates of CADBURY INDIA in their future endeavours. REVERB also provides you a platform to establish connections with the affluent Alumni of Symbiosis Institute of Technology. Association with REVERB 2014 will also give Cadbury India an opportunity of their aggressive promotion and marketing campaigns through print, electronic and online media at the domestic, national and international levels. Apart from its cultural endeavors REVERB strives to do its part for the society by taking up numerous social causes and initiatives. Last year, REVERB raised awareness against AIDS and did its part for the unprivileged children under the cause EPIC. Thus REVERB provides its partners a chance to fulfill their Corporate Social Responsibility (CSR). As a strongly organization the organizing committee of REVERB14 endeavors to pioneer the excellence and success of this Annual Techno-cultural fest,REVERB and build relationship that will last an sustaining impression.

OUTREACH OF PUBLICITY : REVERB being the biggest cultural festival of the region provides you with extensive outreach of Publicity.Here are some statistics of past editions of REVERB, supporting the fact of REVERBs wide outreach and scale:

Crowd Presence Colleges Participating Number of events Number of Participants

8000 250 25+ 2000

REVERB being cultural festival of Symbiosis International University (one of the few of the reputed institutes in the country) gathers a huge crowd and has a vast public outreach which always makes the festival a huge success and gives a chance for our associated partners to promote their campaign in front of the massive crowd. Also, the crowd of REVERB is mostly in the age group of 15-40, which is the target audience of CADBURY INDIA.

Online outreach of Publicity : Total hits on REVERB website Average time spent on related domains 10,000 36 minutes

Association with REVERB 2014will also give CADBURY INDIA an opportunity of their aggressive promotion and marketing campaigns through print, electronic and online media at the domestic, national and international levels.

Widespread Gathering:
An engineering college with in-campus population of 1600+. Endowed with the largest Symbian campus with a gathering with over 4000 students studying under a rainbow of 8 different colleges, we are anticipating a humongous footfall. Promotion in colleges such as SID, IIT Bombay, BITS Goa, Sinhgad, NIFTD FTII etc.

REVERB'14
REVERB, IIT Guwahati reconstitute the Annual-Cultural Arts Festival 2013 (Cross Culture Festival) as an effort to preserve and develop local arts and culture in India and other countries. The festival aims to strengthen mutually beneficial cooperation between the regions in India and other countries. The program introduces the main target areas in North East-India to the countries and also strive an active relationship among the communities of regions in India and abroad through the performing arts and culture. The festival has been held annually and this year would be the seventeenth. It begun on 1995 with the arts and culture performing from the regions throughout North East India. Since 1995 the participants increased in number from year to year. The last few editions saw performances by some of the internationally renowned performers. The following is a blink of the last few editions: o 2012, REVERB <Urban Odyssey>: Saw performance by Grammy award nominee

Anoushka Shankar and world renowned Israeli folk metal band Orphaned land. The very same edition saw a heavy association of REVERB with reputed academy of culture to name a few: Barry John Academy, DJ Azaredo etc. o 2010, REVERB <Extreme>: The Performance by the Swiss rock Metal Band Eluveitie thrilled the audience and created a huge fan following in this part of

India. This edition was also being supported by Embassy of Italy as well as embassy of Canada.

Suggested Association
We invite CADBURY INDIA, for a co-branding initiative with REVERB, the biggest and most awaited cultural festival in Eastern India. CADBURY INDIA may choose from any of the following options:

1. of REVERB13
CADBURY INDIA would provide REVERB 2014 with:

A sponsorship amount of Rs / Services and gifts worth Rs /- (to be availed by winners/jury of various events)

In Return REVERB 2014would provide CADBURY INDIAwith the following:

General Mileages and Branding Avenues for SponsorsBrand Promotion:

Print Media:

REVERB has regularly been covered by leading national

dailies like Indian Express ,Economic Times, The Times of India, The Telegraph, Assam Tribune, Eastern Chronicle to name a few. REVERB receives exclusive coverage in these national dailies throughout the run of the festival.

Apart from that REVERB has also been covered by

magazines like The Eclectic, Blender, RSJ etc.

Advertisements published in the leading newspapers of

India and in the magazine partners of REVERB leading to the festival and through the run of the festival, will carry the name and logo of CADBURY INDIAas the Sponsor/Partner.

Electronic Media: REVERB has been covered by national news channels like NDTV, MTV Wassup, Headlines Today, DY 365, NE TV. This provides CADBURY INDIAwith an unmatched coverage in the media.

Radio Spots REVERB will be covered extensively through our radio partner like RED FM, BIG FM, Gup-Shupgiving still deeper penetration. Sponsor mention in all radio coverage.

Local Outreach: Hoardings shall be put throughout the city at prominent locations bearing the name of CADBURY INDIAas the Sponsor/Partner Advertisements will be put up at prominent movie theaters and multiplexes in Guwahati city before the festival. Brand name of CADBURY INDIAwill be marketed using banners during the on-campus eventsconducted in nearly 50 colleges in and around Guwahati two week before the festival.

Online Presence REVERB also has a wide and extensive online presence through its many online partners as bharatstudent.com, minglebox.com, zapakmail.com, ibibo.com, testfunda.com etc. A link to the official website of CADBURY INDIAwould be provided along with the logo on the REVERB 2014website (www.REVERB.in) thus providing an excellent e-marketing opportunity to CADBURY INDIA.

Press Releases Sponsor mention in press releases relating to CADBURY INDIAs involvement at REVERB.

Alcher on the Move Alcher on the Move begins a month before REVERB and informal events are conducted at various places in Guwahati such as colleges and malls. Thereby giving CADBURY INDIAan opportunity to directly reach out to the city audiences even before the event starts.

Printed Material:
Posters Release Poster- 3,000 Posters distributed throughout country Events Poster- 5,000 Posters sent to 500 colleges in India Promotional Poster- 5,000 Posters distributed in and around North East

Souvenir Logo in the Official Souvenir, to be released in the inaugural ceremony Proceedings

Quarter Page Advertisement in the Official Proceedings, a full color publication listing all artists and entertainers for the event.

Logo in Official Event Program Guide andonEntry Passes

On Site Recognition:
On Site Kiosks On-site kiosk space (10 ft * 10ft) set aside for your product or service Product sales throughout the festival On Site Banner At event entrances At sponsored location On Control Desk Stage Banner At all Entry Points Video Walls Advertisements of CADBURY INDIAwill be displayed at the video walls in auditorium and Pro Show venue.

Additional Benefits:
A very visible and obvious association with professional artistes of international repute and constructive relationship with IIT Guwahati. Alumni Meet: To facilitate the interaction between the alumni of our institute, REVERB 2014is holding an alumni meet, inviting all our alumni for some precious reminiscence while involving them in our institutes cultural fest at the same time. An association with REVERB will also give CADBURY INDIAa chance of interacting with rich Alumni of IIT Guwahati which would be beneficial to CADBURY INDIAin its future endeavours.The events that will be a part of Alumni meet are Panel Discussion Networking Lunch Star Gazing Show (Alumni Show) Workshops by alumni Social Initiatives: An association with REVERB2013 provides CADBURY INDIAanopportunity to get associated with issues of Social importance. REVERB 2014aims at the noble causes which include issues like: Udaan: Setting innocence free: REVERB will be working on its social initiative Udaan in the sixteenth edition next spring. The problems of underprivileged children will be

highlighted and they will be given an opportunity to be a part of this dreamtime at REVERB 2013 Drops of HOPE: Every year REVERB organizes Blood Donation Camp during the festival in its campus. But this year REVERB plans to make it huge by organizing not just one but a series of Blood Donations all around the city a month before the festival.

Levels of Sponsorship
Title Sponsorship Exclusive opportunity to be the primary sponsor of REVERB 2014with named association with the Festival and one major event. Exclusive brand alignment in print and online branding and PR opportunities. Co-Sponsorship Opportunity to sponsor the REVERB with logo and company mention in all the print media, brochures, festival guide, passes, Udaan material and the privilege of having the logo just after wherever REVERB is mentioned. Associate Title Sponsorship Opportunity to sponsor the Festival as a whole which includes your logo on all print material, advert in Festival Guide and passes to festival events. Sponsor of the Day Get a chance to be the ruler of the Day you like. Branding like never before on one of the days of your choice. Stage Partner Opportunity to be visible at all the event venues along with other publicity mediums. Pro-Shows Sponsor Sponsor the major attractions of REVERB featuring renowned artists and maximum crowd. Partners Molding the association according to the corporate and social need, REVERB promotes its sponsor on a special theme based on the specific requirement. Adventure Partner Get associated with REVERBs unique kind of adventurous zone where events like paint-ball, bull riding,and mountaineering go for whole day. Module Sponsorship Exciting marketing opportunities of multiple brands promotion through logos, banners and backdrops in plethora of events. Event Sponsorship

Sponsor and host a particular event with your branding and logos at the event. REVERB 2014would be eager to explore any additional forms of Publicity that you may suggest. We are committed to provide the maximum mileage to our sponsors and within our festivals basic framework; we would go to any lengths to ensure that this commitment is realized to its fullest potential.

Major Associations in the Past