3/5/2014

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Media & Entertainment

The Indian Express

THE INDIAN EXPRESS

< The Hindu.. The New York Tim es.. >

The Indian Express Parent Company Category Sector Tagline/ Slogan Indian Express Group Indian English-language Daily Newspaper Media and Entertainment It all starts here; Journalism of Courage Franchisee model in some places which made the newspaper turn USP around STP Segment English news preferring individuals English reading literates along with those who follow their news Target Group daily

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Those who take decisions at the top refer to the say of The Indian Express , thereby positioning itself as the starting point for all that Positioning happens in the country SWOT Analysis 1. Well built up franchise model in remote places where access is difficult 2. Covers the four corners of North India with a good network and 9 publishing centers 3. It is among the top ten position according to the readership ranking of Indian English dailies 4. Maintains an online website with daily e-paper and current Strength updates 5. Good brand presence across India 1. Underwent a lot of legal battles for ownership since decades which compromised on the quality of journalism as the secondary focus 2.The Indian Express Group got divided into two newspapers-one for south(The New Indian Express) and the other for north(The Indian Express) which may lead to extra costs for gathering Weakness information 1. Can generate more revenue by promoting ads of national brands at low costs 2.Bring some good ads online through YouTube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of

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Opportunity

The Indian Express | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share.

target customer segment 1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain

Threats

new customers beyond the loyal readers Competition 1.The Times of India 2.Hindustan Times

Competitors

3.The Telegraph

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The Hindu... The New York Tim es...

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