CARAT MEDIA WEEKLY NEWSLETTER

No. 729

 Media Report
2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2013

20122013(QE

20134QE

(9)
2.95%
20132.11%
&()

2011-2013()

90

7.37

3.97

70

(2014/02/18)
(r)(p)

13-Dec

13-Nov

13-Oct

13-Sep

(p)

13-Aug

(r)

13-Jul

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1 13Q2 13Q3 13Q4

13-Jun

60

100

13-May

1.31

13-Mar

-0.12

1.44

102

2.95

2.69
0.73

106
104

13-Feb

3.53
1.21 0.59

80

13-Jan

4.56

13-Apr

: %

(2014/01/06)2011
(2013/12/27)

98

2013

2004-2013

20134612012

54,577

49,043 47,778

49,748 50,246

45,377

46,069 46,067

42,365 41,853

1
18.9%

114.3%

-2.6%

-6.6%

-10.1%
2004

2005

2006

2007

2008

0.0%

1.0%

-1.2%

-5.0%

-8.3%

2009

2010

2011

2012

2013

2012/2013
2012

3,653
3,878

3,224

3,714

3,860
4,040

3,967
4,027

3,695

3,986

3,890
3,882

3,974

3,157

2.1%

0.2%

0.5%

2013
3,830
3.6%
3,698

0.3%

3,744
3,712

4,065

4.3%
4,058

0.9%

0.2%

10

-1.5%

4,061
3,894

4,074
4,056

0.4%

-4.4%
-5.8%

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

11

12

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ()1.0

2013

2013(4.7%)(15.9%)
45.6%1
2

(12.2%)(8.9%)

74.6%
(/)
2012/2013

3,817

+: 3.1%

- 4.6 %

4,000

20,992
4.7 %

20,059

8,679
9,522

5,294
5,341

3,121
3,555

4,164
3,592

2012

9.0%
6.8%

(7.8%)

+: 53.9
(52.2%)

8.3%
(8.7%)

(7.7%)

- 8.9 %

11.5%
(11.6%)

-0.9 %

-12.2 %

2013

2013

18.8%

2012

(20.7%)

15.9 %

AIS (Advertisement Information Service)

45.6%
(43.5%)

2013

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2013

6,566.7
3,604.3
3,394.2
3,367.2
2,570.1
2,518.0
2,353.9
2,286.3
2,112.5
1,817.1
1,744.5
1,658.3
1,652.5
1,583.9
1,491.0
1,458.0
1,335.2
1,054.5
1,031.6
869.3
30,590.3
44,469.2
46,067.2

14.3%
7.8%
7.4%
7.3%
5.6%
5.5%
5.1%
5.0%
4.6%
3.9%
3.8%
3.6%
3.6%
3.4%
3.2%
3.2%
2.9%
2.3%
2.2%
1.9%
66.4%
96.5%
100%

14.0%
7.7%
-2.3%
1.8%
-6.7%
-13.3%
-7.8%
3.6%
-11.3%
-3.8%
5.8%
-9.5%
7.6%
8.6%
-4.5%
16.4%
-19.1%
1.6%
-1.1%
-22.6%
0.0%
-0.6%
0.0%

2012

5,758.3
12.5%
3,346.9
7.3%
3,473.8
7.5%
3,307.2
7.2%
2,753.3
6.0%
2,905.5
6.3%
2,552.9
5.5%
2,206.6
4.8%
2,382.4
5.2%
1,889.7
4.1%
1,649.0
3.6%
1,833.0
4.0%
1,536.5
3.3%
1,458.0
3.2%
1,561.6
3.4%
1,252.6
2.7%
1,649.5
3.6%
1,037.9
2.3%
1,042.8
2.3%
1,123.7
2.4%
30,576.6
66.4%
44,721.0
97.1%
46,069.0
100%

1
3
2
4
6
5
7
9
8
10
13
11
15
16
14
17
12
20
19
18
-

//8
AIS (Advertisement Information Service)

2013

201366.4%14.0%
(-13.3%)(-11.3%)1

20122013
20121
1

/(-22.7%)(-18.9%)
20122013

112016.4%(-19.1%)
(-22.6%)

2012
2013

2013

4
/
5

10

11

12

13

14

15

16

17

18

19

20
Top 20

2013

5,380.1
1,685.3
1,317.2
1,191.0
899.9
732.4
680.9
669.1
600.6
580.9
574.2
566.7
556.9
552.6
529.7
499.3
488.7
465.8
454.4
452.7
18,878.5
46,067.2

11.7%
3.7%
2.9%
2.6%
2.0%
1.6%
1.5%
1.5%
1.3%
1.3%
1.2%
1.2%
1.2%
1.2%
1.1%
1.1%
1.1%
1.0%
1.0%
1.0%
41.0%
100%

16.7%
12.4%
-4.6%
-7.0%
35.9%
-2.9%
-22.7%
2.0%
-1.0%
13.8%
56.5%
12.7%
-3.5%
2.4%
-15.4%
-11.8%
31.0%
2.3%
-14.6%
0.8%
5.9%
0.0%

2012

4,612.2
10.0%
1,498.8
3.3%
1,381.0
3.0%
1,280.1
2.8%
662.2
1.4%
754.3
1.6%
880.7
1.9%
655.8
1.4%
606.4
1.3%
510.5
1.1%
367.0
0.8%
502.9
1.1%
577.3
1.3%
539.8
1.2%
626.2
1.4%
565.8
1.2%
373.1
0.8%
455.5
1.0%
532.1
1.2%
449.0
1.0%
17,830.6
38.7%
46,069.0
100%

AIS (Advertisement Information Service)

1
2
3
4
7
6
5
8
10
15
28
16
11
13
9
12
27
19
14
20
-

2013

20133/(35.9%)(56.5%)
(31.0%)

3DRPG
/
3

(/
)

(300480)

/(-22.7%)
(-11.8%)(-15.4%)(-14.6%)1

2012//
2013

2013

/2012
1.52013
20123.1%/10

(127.9%)(40.6%)(20.6%)14.3%
(21.44%)(66.1%)(25.7%)15.3%
20%

1,200

17.3%

1,000

2012/2013

2012/2013

-1.9%

800

2012

27.7%

-2.7%

600

-10.7%

400

2013

3.5% 8.0%
2.6% -1.5%

1.7%

-0.7

14.3

-4.6
7.3

200

7.4

-5.4

6.0

2012

15.3

2013

5.7

9.5

0
2,000
4,000
6,000
8,000
10,000

AIS (Advertisement Information Service)

2013

20135.7%/3C

2
8.9%

5.0%

8.4%28.0%

5/3

4,500

4,000

2012/2013

5.7%

3,500

2012

3,000

2013

2,500

2,000

-15.9%

1,500

1,000

-6.4%

-21.8%

500

-18.9% -26.3% -26.8% -22.7% -18.5% -4.0%

3C

2013

7, 767. 0
590.2
321. 9
8,679.1

89. 5% -8. 4%
6.8%

-1.3%

3. 7% -28. 0%
-8.9%

2012

8, 476. 8

89. 0% 1

598.2

6.3%

447. 0

4. 7%

9,522.1

- (9)

- (2)
- (1)
AIS (Advertisement Information Service)

2013

47.8%/37.3%

20130.9%

500
450

2012/2013

5.0%

400

2012

2013

47.8%

350
300

-0.8%

250

37.3%

200

-18.9%

-1.9%

2013

2012

1, 477. 4

27. 9%

5. 7%

1, 398. 1

26. 2%

1,306.9

24.7%

-3.9%

1,360.2

25.5%

950.0

17.9%

-1.9%

968.7

18.1%

357.6

6.8%

0.3%

356.7

6.7%

288.9

5.5%

-3.4%

299.0

5.6%

287.0

5.4%

-3.3%

296.8

5.6%

224. 2

4. 2%

10. 0%

203. 9

3. 8%

100

171. 0

3. 2%

-20. 6%

215. 4

4. 0%

50

77.1

1.5%

7.8%

71.5

1.3%

10

10

69. 8

1. 3%

-25. 0%

93. 1

1. 7%

11

52. 7

1. 0%

11. 1%

47. 5

0. 9%

11

12

30.9

0.6%

2.6%

30.1

0.6%

12

150

11.7%

10.9% -0.2% -2.6%

5,293.6

-0.9%

5,340.9

AIS (Advertisement Information Service)

2013

2013

12.2%4
2012

/
/
/

800
700

2012/2013

43.6%

2012

2013

600
500
400

-21.7% -27.5%

-3.7%
-15.9%

-20.6% -21.0%-19.3%
-15.3%
-9.9%

300
200
100
0

2013

2012

1,432.1

45.9% -13.9%

1,663.1

46.8%

1,357.1

43.5% -10.0%

1,508.6

42.4%

331.7

10.6% -13.6%

383.7

10.8%

3,120.8

-12.2%

3,555.3

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AIS (Advertisement Information Service)

2013

201315.9%
/1~2

24.1%
//

1.6
/
514.4%
23.7%
13
10

(492.1%)

2013

3,000

24.1%

2012

2,500

2013

2,000
1,500

-14.4%

1,000

23.7%
13.9%

500
0

2012/2013

208.0 25.5%

43.2 122.7%

22.4 -4.9%

4.2

114.8 359.5%

49.1 -23.4%

31.7 66.6%

16.2 106.4%

2.5

113.9 123.3%

42.4 -4.9%

30.1 188.8%

15.1 90.9%

2.4

89.6 -6.5%

34.0 -49.4%

28.5 1307.8% /

10.6 266.9%

2.1

89.1 38.3%

31.8 -24.3%

//

25.5 184.9%

9.0 492.1%

1.4

73.9 165.6%

30.4 5.8%

18.3 NA

8.5 -34.8%

1.3

69.0 -13.7%

26.8 -50.2%

16.0 205.1%

8.2 NA

1.2

64.9 -6.3%

24.7 29.1%

15.6 -46.5%

6.6 41.6%

1.1

64.7 484.2%

21.4 93.1%

15.4 566.0%

6.4 9.9%

1.1

10

//

64.6 48.0%

18.8 93.8%

13.5 -42.0%

6.4 195.6%

Top 10

35.7%

161.6 53.8%

63.4%

44.7%

47.4%

(2013/04)
AIS (Advertisement Information Service)

44.9%

1.0

2013

H7N9

15.9%14.0%8

4G-LTE

2014

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2013(*)GLA(201316)FASHION QUEENLonely Planet7 LOHAS(201316)

2013(**)(2013/01)
(***)(2012/10)2535(2012/11)JASMINE(2013/01)(2013/03)me!(2013/05)7 LOHAS
(2013.07)GLA(2013.07)(2013/09)Ray(2013/11)

(Carat)
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(Posterscope)(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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