Robert A.

Roediger
Nevada City, CA 95959 bobroediger@gmail.com 530-470-3172

www.linkedin.com/in/bobroediger/ SUMMARY OF QUALIFICATIONS _________________________________________________

Over twenty years of demonstrated performance in the pharmaceutical industry, including sales to Oncologists, Nephrologists, Neurologists, Rhuematologists, Podiatry, Pulmonologists, Allergists, Dermatologists, Cardiologists, Endocrinologists, Urologists, Infectious Diseases, primary care physician groups, military bases, long term care, urgent care centers, hospitals, and infusion centers, as well as experience in account management and contracting. Experience with multiple products in a wide variety of disease states, including injectable and biologic medications and buy and bill procedures. Consistent goal achievement with dedication to pull through all projects with exceptional results Track record of successful product launches, establishing relationships, and building thought leaders Team Leader, energetic, self-motivated, assertive, articulate, and performance oriented Excels at territory management and business planning to form strategies and generate sales growth

WORK EXPERIENCE ______________________________________________________________ Novartis Pharmaceuticals Executive Sales Consultant 03/2001Current

Specialty sales consultant for multiple disease states with responsibilities extending to specialty physicians, primary care, long term care facilities, infusion centers/hospitals, and account management (Sutter).

2005, 2008, 2010, & 2013 top 20% sales rank producer! Business Performance Award 2006 Presidents Club Award (Ranked 1st in Region) 2001 & 2006 Area of the Year Award recipient 2007 & 2008 recipient of three quarterly Impact Rx Sales Awards Served as Quarterback (team leader) for Roseville territory team 08-09, current member of several Executive sales committees working on brand marketing and career development for Pacific Region

Chronic Care Division March 2011-Current Responsible for sales of Exelon Patch (dementia) to LTC facilities, neurologists, and primary care. Reclast IV injectable (osteoporosis/oncology) to specialists, primary care, and infusion/oncology centers. Maximize sales by focusing on influencing key customers, LTC Provider accounts, and Retail Provider/pharmacy accounts. Set up new infusion accounts, assist in pull through/buying process. Exceeded sales forecasts for both products. Account Specialty Rep: Sutter Portfolio Nov 2009-March 2011 Global initiative sales project which integrated Novartiss chronic care and CV portfolio for a key stakeholder (Sutter) under the responsibility of one sales rep. Responsible for pulling through customer focused programs and developing new infusion sites and protocals within area Sutter hospitals. Products included Enablex, Reclast, Exelon Patch,Tekturna, Exforge, and Diovan.

Cardiovascular Sales Nov 2006-Nov 2009 Responsible for sales of CV portfolio (Diovan, Exforge, Tekturna) to specialists and primary care accounts. Successfully launched Tekturna and Exforge: Winner of 3 Impact Rx quarterly sales awards Consistent top 10% sales results across all products Respiratory/Dermatology Sales Specialist March 2001-Oct 2006 Responsible for Novartis Resp/Derm portfolio, including Xolair Injectable (biologic), Foradil, Elidel, Ritalin and Focalin XR. Customers included specialists, primary care physicians, and hospital accounts. Successfully launched all five products with consistent top 10% sales, ranked 1st in 2006 and 3rd in 2005 Multiple Awards in division including Presidents Club and Two Area of the Year Awards Responsible for developing speakers and thought leaders for Resp/Derm products

GlaxoSmithKline Executive Sales Representative

08/199703/2001

Respiratory sales focus with customers including specialty physicians, pharmacists, and hospital accounts. Products include Ceftin, Flonase, Flovent, Serevent, Relenza, & Ventolin. Presidents Club Runner up Ranking 6th Regionally in 1999, multiple other top 10% rankings Served as Regional Respiratory Trainer 1998-2001 Won 1st place in Region for Relenza Product launch contest in 1999. Achieved hospital formulary wins for Ceftin @Enloe and Oroville for infectious Diseases.

Glaxo Wellcome Inc.-Specialty Sales, Training

08/199008/1997

Specialty sales account manager for dermatology division with products including Temovate, Cutivate, Aclovate, Emgel, and Oxistat to dermatologists and hospital accounts. Regional and District sales trainer 1993-1996. Presidents Club Winner 1992, Sales Excellence Award Trip (Switzerland) in 1993 Account management for 1.5 million plus sales portfolio, recognized nationally for success developing local marketing plans and wholesaler push programs which drastically increased sales for region Obtained formulary wins for products in regional Air Force, VA, and Kaiser, and County Hospitals

Warner Lambert Company, Key Account Manager

11/198708/1990

Manager and account specialist for major retail food and drug headquarter accounts throughout Northern CA for OTC medications. Responsible for implementing contracts for advertising, and increasing distribution rates of products into retail chain warehouses in order to maximize sales. Prepared forecasts, business account reviews. Successfully implemented Push Programs, designed new SKU schematics to maximize promotion Winner of multiple sales contests, consistently exceeded sales forecasts, and launched new OTC products like Slim Twin Razors, Benadryl, Lubriderm, and Caladryl.

EDUCATION _____________________________________________________________________
California State University, Chico Bachelor of Science Major: Business B.S. 1985 Administration & Marketing A.A. 1983

West Valley College, Saratoga Associate of Arts Degree Major: Business

ADDITIONAL SKILLS & INTERESTS__________________________________________________

Currently Certified Emergency Medical Responder (EMS) 2013 Dermatology Preceptorship, University of Louisville, KY Pharmacy Preceptorship, Maples Corporation, Portalnd OR Trade Development Project Dec 1994-Dec 1995 Member of Sales & Marketing Advisory Panels 1997, 1998, & 2004 for GSK and Novartis Yearly Volunteer for Nevada Union Track & Cross Country Fund Raising

REFERENCES_____________________________________________________________________ _________ Additional references available upon request. Anthony Hill (Current Manager, Novartis) 408-507-9311 Mike Strong (Former Manager, Novartis) 916-666-2322 Gina McCreary (Novartis KAM) 775-742-4274 John Soria (Novartis KAM/Former Manager, Novartis 916-715-4400