Concept Testing After we passed concept scoring, we have a concept that will submitted for the interview.

Step by step for the concept testing is arranged below. 1. Determine the purpose of concept testing The purpose of concept testing is too see opinions from the community about our concept. Therefore, to know respond of consumer clearly and to get feedback from consumer, we need testing which made with questions about our chosen concept. 2. Determine the population of interviwee In this step, we do some interview not to all kind of people. We have limitation of the interviwee. Our limitation is age and the minimum age of our interviwee is 15 years old. Except the age of the interviwee, we did not have other limitation. Our interviwee is the consumer who using and not using marble cleanser. 3. Make questions for the interview We made the question to find out the respond of consumer to our concept and to compare our concepts. We have 4 questions in total. 4. Do the interview After we do some interview to 20 respondents and get their opinion about our product. We also interview the consumers directly to get their opinion about our concept. The first question: What do you think about the concept of this marble cleanser?

What do you think about the concept of this marble cleanser?

Can produce pleasant fragrance 10% 10% 10% 15% Not harm the skin Fit for daily usage Good packaging 25% Can make the marble shiny 25% Keep the marble colour and texture

5%

Figure 1. Pie Chart Result of Question 1 Source: Private Document

Based on interviews, obtained some opinions from the community about the concept. Table 1. Interview results of question 1 Can produce pleasant fragrance Not harm the skin Fit for daily usage Good packaging Can make the marble shiny Keep the marble colour and texture Antibacterial and antiinsect The second question : Is our concept fulfill the needs of consumer? 10% 15% 25% 5% 25% 10% 10%

Is our concept fulfill the needs of consumer?

25% Yes No 75%

Figure 2. Pie Chart Result of Question 2 Source : Private Document Based on the interview obtained: Table 2. Interview Result of Question 2 Yes No 75% 25%

The third question: Is our concept easy to use on your marble flooring?

Is our concept easy to use on your marble flooring?

35% Yes 65% No

Figure 3. Pie Chart of Question 3 Source: Private Document Based on the interviews, obtained : Table 3. Interview Result of Question 3 Yes No 65% 35%

The fourth question is: Would you like to buy?

Would you like to buy?

15% Yes 20% 65% No Uncertain

Figure 3. Pie Chart of Question 3 Source: Private Document

Based on the interviews, obtained : Table 4. Interview Result of Question 4 Yes No Uncertain 65% 20% 15%

Conclusion based on these interviews is that people receive the product but people are still unsure of the performance of this concept. To overcome these doubts, we will focus on marketing of this marble cleanser so that doubts can be reduced to the minimum.