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the information was collected, Frameworks chosen and analysis used, and summary of findings and recommendations.) TABLE OF CONTENTS (includes page numbers of ALL Titles in the Outline) ACKNOWLEDGMENT (mentions names of all persons behind the accomplishment of the study.) INTRODUCTION (includes the background of the company from time of incorporation, the incorporators, the products/services offered, summary of past performances in the market and present standing in the industry.) ONE ANALYSIS OF INTERNAL ENVIRONMENT 1.1 History, Products/Services and Profile of the Company 1.2 Mission Statement p. 20 1.3 Vision Statement 1.3.1 Effective Elements Table 2.2 p.17 1.3.2 Shortcomings Table 2.3 p.17 1.4 Values, Philosophy and Ideology p.21 1.5 Goals (long term) 1.5.1 Corporate 1.5.2 Financial 1.5.3 Social 1.6 Objectives (short term) (SMART) p.21 1.6.1 Strategic (Corporate) Objectives Table 2.4, p. 24 1.6.2 Financial Objectives Table 2.4, p. 24 1.6.3 Social Objectives 1.7 Financial Analysis (2010,2011 & 2012) Audited FS (3 yrs) 1.7.1 Financial Ratios p. 234-235 1.7.2 Horizontal Analysis (based on latest statement) (base year-2010) 1.7.3 Vertical Analysis (latest financial statements) major elements TWO ANALYSIS OF EXTERNAL ENVIRONMENT 2.1 Definition of the Industry (includes industry's dominant economic features) Table 3.1, p.40 2.2 Analysis of Macro-environment components (PESTELD) p.39 2.3 Competitive Environment (Forces) (5 Forces) p.41 2.4 5-Forces Analysis (Strong or Weak) p. 41 2.4.1 Factors affecting Strength of Rivalry p. 51 2.4.2 Factors affecting Threat of Entry p. 50 2.4.3 Factors affecting Competition from Substitutes p .45 2.4.4 Factors affecting Bargaining Power of Suppliers p. 47 2.4.5 Factors affecting Bargaining Power of Buyers p. 44 2.5 Industry's Driving Forces of Change (includes Impacts of these Changes.) p. 54 THREE RESOURCES, CAPABILITIES and COMPETITIVENESS 3.1 Tangible Resources of Org p. 72 3.2 Intangible Resources of Org p. 72 3.3 SWOT Analysis Table 4.2, p. 76 FOUR STRATEGY FORMULATION 4.1 Definition and Size of the Market 12 P's
4.2 Definition of the Present Generic Strategy p. 95 4.3 CHOSEN and PROPOSED Strategy (choose one) Ch. 5 4.4 Description of Competitive Environment Ch. 5 Elements of Company's Strategy p. 3 4.5 Corporate Social Responsibility Practices p. 195 FIVE CONCLUSION AND RECOMMENDATION (includes analysis used and explanations defending your Chosen Strategy and Recommendation) SIX REFERENCES AND APPENDICES (includes Copy of SEC Registration and 3 year Audited Financial Statements)