COMMUNICATIONS PLAN STRATCOMM MARCH 2014

CATHERINE CHAMBERS - SUMMER MARTIN - KAILEY MCLEOD - HOLLY STEWART

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CONTENT
1. Situation Analysis............................................................................................................ 2. Strategic Summary ........................................................................................................ 2.1 Goals ................................................................................................................. 2.2 Objectives ......................................................................................................... 3. Target Audiences ........................................................................................................... 3.1 Primary Audience .............................................................................................. 3.2 Secondary Audience ......................................................................................... 3 4 4 4 5 5 5

4. Strategy and Tactics ....................................................................................................... 6 4.1 Mac Can Care ................................................................................................... 6 4.2 Students Helping Students ................................................................................ 7 4.3 Logo .................................................................................................................. 7 4.4 New Events ....................................................................................................... 4.4 a Launch Party ....................................................................................... 4.4 b Hunger Awareness Week .................................................................... 7 7 8

4.5 Trick or Eat ........................................................................................................ 10 4.6 Social Media ...................................................................................................... 10 4.7 Year Representatives ........................................................................................ 11 4.8 Promotional Tactics ........................................................................................... 11 5. Messaging ...................................................................................................................... 12 6. Risks .............................................................................................................................. 12 6.1 Strengths............................................................................................................ 12 6.2 Weaknesses ...................................................................................................... 13 6.3 Opportunities ..................................................................................................... 13 6.4 Threats .............................................................................................................. 13 7. Timeline and Budget ...................................................................................................... 13 8. Evaluation ...................................................................................................................... 18 9. Appendix ........................................................................................................................ 19 10. Bibliography ................................................................................................................. 20
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1. SITUATION ANALYSIS

MAC Bread Bin is an MSU (McMaster Student Union) service that provides anonymous support for all McMaster Students who need food assistance. In addition to providing food to students, MAC Bread Bin also increases awareness of health and hunger issues with the assistance of McMasters chapter Meal-Exchange by providing students with solutions to national and local hunger problems.1 To access Mac Bread Bins food distribution service, all requests are granted anonymously if given a valid McMaster email address. Mac Bread Bin faces the challenge of identifying their brand with students. Not enough students on campus are aware of this excellent service provided for them. There is a misconception that students who can afford to attend post-secondary are able to afford groceries. Tuition has rose over 200% from 1990-1991 to present day 2 , a 6.2 per cent annual average increase since 1990.3 With these rising tuition costs, most students graduate with more than $20,000 in debt.4 Our plan is to recognize this issue and implement steps through re-branding, increasing social media participation, and planning larger events. Through these initiatives, Mac Bread Bin will be able to identify better with students while spreading hunger awareness more effectively.

1 "Mac Bread Bin - Hamilton, ON - Non-Prot Organization - About | Facebook." Facebook. ! https://www.facebook.com/MSUMACBreadBin/info?ref=ts (accessed March 7, 2014). 2 CBC/Radio Canada. "CBC News Interactive: Canada - Tuition Fees." CBCnews. http:// ! www.cbc.ca/news2/interactives/map-tuition-fees/ (accessed March 7, 2014). 3 Beltrame, Julian. "Get ready for $10K tuition: Canadian university fees rising faster than ! incomes and ination, report"says." National Post News Get ready for 10K tuition Canadian university fees rising faster than incomes and ination reportsays Comments. http://news.nationalpost.com/ 2012/09/11/get-ready-for-10k-tuition-canadian-university-fees-rising-faster-than-incomes-and-ination/ (accessed March 7, 2014). 4 Nice, Dianne. "Most students expect to graduate more than $20,000 in debtAdd to ...." The ! Globe and Mail. http://www.theglobeandmail.com/globe-investor/personal-nance/home-cents/moststudents-expect-to-graduate-more-than-20000-in-debt/article4484530/ (accessed March 7, 2014).

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2. STRATEGIC SUMMARY
The strategic summary will outline the goals and objectives of Mac Bread Bin for the 2014-2015 school year. By recognizing these key goals, this communications plan is able to implement ideal initiatives for Mac Bread Bin.

2.1 GOALS The overall goal of this communications plan is to improve Mac Bread Bins brand awareness and be able to identify better with students. Mac Bread Bin provides food assistance anonymously to students in need. Currently, there are 20-30 students using this service on a regular basis and Mac Bread Bin believes there are more students on campus who would benefit from it. This communications plan will be effective during the entirety of the 2014/2015 school year. By April 2015, the goal is to increase participation at events, social media followers, donors, and users. 2.2 OBJECTIVES 1. Re-branding Mac Bread Bin with a logo and name change in order to better identify their services with students. 2. Increase campus awareness through various media channels in order to see a larger turnout at events. 3. Double the amount of social media followers by the end of the school year. 4. Acquire more donors and users by the end of the school year. 5. Increase hunger awareness initiatives across campus by implementing a week long Hunger Awareness event in March 2015.

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3. TARGET AUDIENCES
In order for Mac Bread Bin to reach their goal of establishing an identifiable brand with McMaster students, it is imperative to recognize target audiences in order to determine how to communicate these initiatives effectively. This includes two main groups: primary and secondary audiences. The primary audience includes students who need to access Mac Bread Bin services, as well as students who seek charitable causes. The secondary audience is the community for further donations and partnerships. 3.1 PRIMARY AUDIENCES The primary audience intended for Mac Bread Bin can be divided into two categories: students who require Mac Bread Bins assistance, and students who enjoy philanthropy. Students who require the assistance may be hesitant to use support services. Mac Bread Bin would like to stomp out stigma and reassure students that this service is completely anonymous. Mac Bread Bin would also like to reach out to other students who do not need to use their service. There are many students on campus who enjoy helping others. Mac Bread Bin would like to reach out to these students in order to encourage them to donate, participate in their events, and pursue volunteer positions. 3.2 SECONDARY AUDIENCES The secondary audience would be the Hamilton community. Currently, Mac Bread Bin partners with numerous organizations including: Grace Lutheran Church, LIFT Church, Fortinos at Main West, Hamilton Food Share, Living Rock Ministries, Meal Exchange, and more.5 Mac Bread Bin would like to extend these partnerships to other
& Partners." Donors & Partners. https://www.msumcmaster.ca/services-directory/14mac-bread-bin/donors-partners (accessed March 7, 2014). Mac Bread Bin March 2014 5
5 "Donors

organizations around Hamilton. The more donations Mac Bread Bin receives, the more successful their campus food bank will be.

4. STRATEGIES AND TACTICS

By targeting students and the community, this communications plan is able to implement the following strategies and tactics which will further reach the goals of Mac Bread Bin. Strategies include a new logo and name change, social media marketing, new events including a Hunger Awareness week, and student representatives. 4.1 MAC CAN CARE The purpose of creating a new name for Mac Bread Bin is for various publics to understand the objectives of the organization. Mac Can Care suggests two meanings: McMaster can care, as in, the students of McMaster have the ability to show their care for others; and McMaster can care, that is, drawing a relationship between canned goods and non-perishable foods with the act of caring. Both of these meanings outline the fundamental objective of the organization, capturing the essence in this new brand identity. In addition to a play on words, the new name change employs alliteration similar to the organizations current name Bread Bin. Alliteration allows audiences an easier way to remember the name and grants simplicity. 4.2 STUDENTS HELPING STUDENTS This short phrase encompasses the underlying values of Mac Can Care and will constitute as the slogan for the organization. It embodies the core principles which Mac Can Care promotes, which is students helping other students by means of food assistance and hunger awareness.

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4.3 LOGO The logo (See Appendix 1) will be the new image that rebrands Mac Bread Bin. Despite the name and obvious logo change, the maroon heart has been kept to add to the caring aspect of both McMaster and the service itself. The logo is simple and recognizable; canned goods\ allows for easy identification and recognition of the MSU club. 4.4 NEW EVENTS Mac Bread Bin successfully hosts and administers events throughout the school year to raise donations and awareness. Many of these events are in association with other organizations, such as Trick or Eat. In order to better identify amongst students, there will be two major events in the 2014-2015 school year. This begins with a launch party during Welcome Week 2014, followed by a Hunger Awareness Week in March 2015. 4.4 A. LAUNCH PARTY This launch event will occur during MSU ClubsFest which typically takes place on the Wednesday of each Welcome Week. Targeted at first year students, several thousand students and community members peruse the clubs McMaster offers.6 During this time, Mac Can Care would set up a table to not only promote the organization and call for volunteers and members, but to inform first year students what Mac Can Care is, ensuring they are familiar with the organization from the beginning of their time at McMaster University. The launch party would consist of already established members distributing promotional items such as tote bags including magnets, buttons, and pamphlets about Mac Can Care. Tote bags are environmentally friendly and relate to Mac Can Cares theme of food. Magnets are also food related since they are regularly used on
"ClubsFest II." MSU McMaster Students Union. https://www.msumcmaster.ca/clubs/clubsfest-ii (accessed March 7, 2014).
!
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refrigerators. Volunteers would hand out apples and oranges with personalized produce stickers that advertise Mac Can Care (See Appendix 2). This channel is likely to reach audiences as it is necessary to remove the sticker before consuming, ensuring it will be seen. Lastly, a simple game such as a bean bag toss into cans to promote the new name for a grocery store gift card would entice passersby to visit the table in hopes of winning a prize, while learning about the organization at the same time. This will also see the beginning of promotional materials such as coffee cup sleeves for coffee sold at MSU Union Market. 4.4 B. HUNGER AWARENESS WEEK Situated later in the school year, this weeklong March event would consist of many activities. Devoting a week to the issue of hunger at McMaster, it will widen the attention on the subject, by involving students in the many ideas planned. This chosen week already involves the Mac Bread Bin event Feed The Bus. In addition to the Feed The Bus event, there will be various activities throughout the week that students are able to participate in. By making this week devoted to hunger awareness, it will gain more attention to the already implemented event Feed The Bus by creating an even bigger event to attract more students. Below is the March 16th-20th 2015 week plan: Monday March 16th 2015: This would be used as the kickoff day to initiate the week. The already existing event known as Feed the Bus is an exclusive Mac Bread Bin event where students are encouraged to donate enough non-perishable food items to fill a school bus which is located outside of the McMaster University Student Centre (MUSC). This event is a week-long event and will begin on this day. The atrium in MUSC will hold an assembly of keynote volunteer speakers on the issue of hunger in Hamilton, drawing attention of those in passing. Mac Can Care volunteers will recruit students to attend their events for the rest of the week. This day will also be the inauguration of Mac Can Cares event Five 4 Five Food Challenge where participants are encouraged to spend five or less dollars a day for five days this week. Participants are to take and document photos of their meals to ensure honesty and

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demonstrate how those who go hungry live on a daily basis. They may receive pledges from individuals in the form of money or food. Tuesday March 17th 2015: Along with a continuation of Feed the Bus and the Five 4 Five Food Challenge, this night will gather volunteers for an outing of working at various food banks in Hamilton such as Good Shepard. People would be able to sign up the previous week through Mac Can Care or during the kickoff day in MUSC. Outside MUSC beside the school bus, there will be volunteers promoting the rest of the weeks events, along with a few promotional games adapted from the Price Is Right The Grocery Game to win grocery store gift cards. Wednesday March 18th 2015: This day will see the continuation of both challenges, along with updates from participants in the Five 4 Five Food Challenge their stories and progress will be updated on social media. While Mac Bread Bin already offers cooking classes in community centres, Mac Can Care would establish Cooking on a Budget classes specifically to educate students how to limit the cost of groceries, further instilling the values of dealing with issues of hunger and hardship. Thursday March 19th 2015: Although pending confirmation, this day would expectantly entail having the Main West Fortinos location grant ten percent of a McMaster students total grocery bill to be donated to the Mac Can Care organization on request, by proof of a student card. This event is attainable due to Fortinos partnership with Mac Bread Bin already and their strong association with donating to charitable funds. Also, there will be a continuation of Feed the Bus and the Five 4 Five Food Challenge with updates posted on social media. Friday March 20th 2015: As Hunger Awareness Week commences and the challenges come to a close, this day will be used to gather final thoughts about the week and thank those who have participated with a charitable coffeehouse, showcasing those who would like to perform and speakers discussing hunger in Hamilton. Entrance to the coffeehouse would be a non-perishable food item.

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4.5 TRICK OR EAT This event is already in association with Meal Exchange, a national non-profit organization tackling issues of hunger.7 Its main function is for volunteers to canvas neighborhoods on October 31st seeking non-perishable items to donate to local food banks. Mac Can Care would like to promote this event via posters posted throughout McMaster in key areas and also through social media outlets, expanding the exposure to reach all audiences. Through these promotions, Mac Can Care would hope to collect 25 per cent more non-perishable food items from the previous 2013 year. 4.6 SOCIAL MEDIA Mac Bread Bin presented a great opportunity to strengthen social media presence considering their current state with social media platforms. They have already implemented accounts through Facebook and Twitter, and do so excellently via Facebook. The organization does not have access to their Twitter account due to a miscommunication when exchanging account passwords from the 2012-2013 director to the director of 2013-2014. This may have hindered accessing new audiences, by being incapable of sending tweets to promote events or calls for donors and volunteers, and unable to answer users questions sent via Twitter. In combination with the objective to rebrand along with password dilemma, it would be beneficial to create new Twitter account, under the handle of @MacCanCare. It would be imperative to utilize a designated hashtag, such as #MacCC when tweeting to mark key words in tweets for not only the McMaster audience, but the greater community beyond the school, compelling interest via social media and potentially enticing new volunteers and donors. Advertising through social media will be a key asset in terms of promoting for Mac Can Care. It has the ability to reach a wide

7 "Meal Exchange." MSU McMaster Students Union. https://www.msumcmaster.ca/services! directory/14-mac-bread-bin/meal-exchange (accessed March 7, 2014).

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audience and is relatively free of cost. Using the posters that promote upcoming events both digitally online and physical posters will reiterate Mac Can Cares events for students, by seeking them online and face-to-face interactions. A useful tool to put into effect to measure the progress of social media is an analytic system which track new followers, mentions and the summative reach to audiences. There are various services available for all social media types including Hootsuite. In doing so, the goal of doubling social media followers can be easily gauged in real time. 4.7 YEAR REPRESENTATIVES By instating year representatives for Mac Can Care, students from each year will be included with the organization and those individuals will be able to target their respective students. This would be a volunteer position, where representatives become ambassadors for Mac Can Care. Considering students are oftentimes looking for opportunities to get involved with their community and their school. This is an excellent opportunity for students to gain volunteer experience. This would be a constructive approach to making students aware of the Mac Can Care and the services it offers. 4.8 PROMOTIONAL TACTICS In order to ensure coverage throughout campus, Mac Can Care would utilize advertising on Residence Information System Screens (RIS) displayed in the lobby of each residence.8 The digital posters would advertise the upcoming events such as Trick or Eat and outline the events included in Hunger Awareness Week. Also, by the end of the school year, students meal plans are steadily depleting and students may look for other solutions if they are unable to put more money on their meal card. Having Mac Can Care promote through RIS would allow students on residence to recognize their service.
8 McMaster Students Union Clubs. "Residence Information System Screens." Club Advertising ! through RIS Screens. https://msu-production.s3.amazonaws.com/content/documents/Link/CLUBS/ 2011-2012/CLUB%20RIS%20Screen.pdf (accessed March 8, 2014).

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Mac Can Care will promote via McMasters newspaper and radio station, The Silhouette and 93.3 CFMU by placing weekly advertisements for the month of October for Trick or Eat. For the first three weeks in March, Mac Can Care advertisements for Hunger Awareness Week will revisit these channels.

5. MESSAGING
The message that we would like to promote through Mac Can Care is Students Helping Students. We believe that this slogan will improve Mac Can Cares awareness around campus and attendance at events by advertising this organization as one which is managed by students who are committed to supporting other students. Mac Can Care is a non-profit organization sustained by a student peer group and their main objective is to assist those in need through benevolent giving and caring. This slogan encourages the idea that McMaster students are part of a large community of students that upholds the values and beliefs of helping each other out when someone is in need. By focusing on Students Helping Students we can encourage both students who require Mac Can Cares resources, and students who enjoy giving back to get involved with Mac Can Care.

6. RISKS
6.1 STRENGTHS Mac Bread Bin does an excellent job at promotions for the organization and their associated events. At this time there are promotions being done for Mac Bread Bin that target students via visual posters, radio advertisements, The Silhouette, and coffee sleeves from union market. It is evident that there has been a great deal of thought, time, and effort put into promotions for Mac Bread Bin and this is an area in which they excel in their market.

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6.2 WEAKNESSES Although Mac Bread Bin promotes through various media channels, there still seems to be a number of students who do not know what Mac Bread Bin does. They need to instill their ideologies into their promotions to better identify with students. Mac Bread Bin also needs to gain control of all their social media sites (ie. Twitter which is not currently accessible) in order to further promote their organization. 6.3 OPPORTUNITIES There is a huge opportunity for Mac Bread Bin to succeed at this given time. Students are always looking to gain volunteer experience. Mac Bread Bin allows students to help out their community while building their resume. Social media is also an avenue Mac Bread Bin should take advantage of. As of right now, they do not have access to their Twitter account. With the overall re-brand and new social media accounts, Mac Can Care will be able to apply social media strategies to further their visibility to students. 6.4 THREATS Mac Bread Bin is the only food bank on campus, and therefore does not compete with any other food aid programs to students. However, there is a stigma attached to students who require food assistance. There is a misconception that students who can afford to go to university, must be able to afford food. Students therefore may be hesitant to access this service. As it continues with being Mac Can Care, they will have to focus on assuring students that the assistance is absolutely anonymous.

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7. TIMELINE AND BUDGET

Our plan is composed of preliminary work focusing on finalizing and updating social media websites, brochures, posters, and other promotional tactics that promote the name change from Mac Bread Bin to Mac Can Care. Throughout the year, promotions via Internet, a weekly newsletter, the Silhouette newspaper, and CMFU radio will be carried out in order to remind McMaster students of the services available through the Mac Can Care organization. Allocated Budget $9000 for the 2014-2015 school year $1500 for promotions throughout the 2014-2015 school year $1200 for the Hunger Awareness Week (formerly just the Feed The Bus event) $6300 for any additional costs throughout the year Approximate Budget Used $1494.00 for promotions during the 2014-2015 school year $933.20 for the Hunger Awareness Week (formerly just the Feed The Bus) 150+ personal labour hours August 2014: [Preliminary Work] Name Change and Steps for Promotion Update social media with new name and slogan (Website, Facebook, Twitter, create Google Local page); 10 person hours Design updated brochure with new name and slogan; 3 person hours Register for ClubsFest Event (which takes place during Welcome Week) ; $15.00/ table and 1 person hour. 9

See note 6. March 2014 14

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September 2014: Mac Can Care Launch Mac Can Care promotion at ClubsFest ; 8 person hours. Promotions include handing out tote bags with miscellaneous Mac Can Care items inside to the first 150 students. The items include: Tote bag with Mac Can Care logo; 150 = $138.45 10 Pamphlet promoting Mac Can Care and Trick or Eat; 150 X 0.30 each = $45.00. Printed by MSU Underground Media + Design 11 Mac Can Care custom pin-back buttons; 150 X 0.22 each= $33.0012 Custom Mac Can Care Magnets; 150 X 0.51= $76.50 13 *Overall cost = $292.00 Fruit (by donation) to be handed out with Mac Can Care stickers = 500 for $233.20 14 Promoting Mac Can Care through Union Markets coffee sleeves (this is a promotion which is already in effect) ; 2600 sleeves = $197 15 October 2014: Promotions for Trick or Eat, Trick or Eat Event on Halloween 2014 Promote Mac Can Care and Trick or Eat event via social media throughout the month; 8 person hours

10 Wholesale Discount Promotional Bulk Tote Bags ." Cheap Totes . http://cheaptotes.com ! (accessed March 9, 2014). 11 Price List." MSU McMaster Students Union. https://www.msumcmaster.ca/services-directory/ ! 22-underground-media-design/price-list (accessed March 9, 2014). 12 Custom Magnets - Custom Pinback Buttons - Custom Buttons"." Custom Buttons. http:// ! www.halfpricebuttons.com (accessed March 9, 2014).

13

Ibid.

14 Over 25 Years of Custom Label Printing.." Consolidated Label . http:// ! ! www.consolidatedlabel.com (accessed March 9, 2014). 15 Advertising at UM." MSU McMaster Students Union. https://www.msumcmaster.ca/services! directory/10-union-market/advertising-at-um (accessed March 9, 2014).

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 Promotion advertisements for the Trick or Eat event; Promotions will be done weekly via The Silhouette: $ 9.00 per column inch (2" wide X 1" high) and CMFU 93.3 McMaster Radio: 30 sec. advertisement $30/spot. The Silhouette advertisement will be (4 wide X 2 high) = $18.00 X 4 = $72.00 16 CMFU 93.3 McMaster Radio advertisement = $30/spot X 4 = $120.00 17 Posters to be distributed throughout specific areas on campus; 100 X .75 each = $75.00 18 November and December 2014: Focus on Social Media Promotions Mac Can Care promotions and increasing awareness via social media (Facebook and Twitter) ; 8 person hours total Registration for ClubsFest during Frost Week (January) ; $15.00 19 January 2015: Promotions During Frost Week Mac Can Care promotion at ClubsFest ; 8 person hours. Promotions include handing out tote bags with miscellaneous Mac Can Care items inside to the first 150 students. The items include: Tote bag with Mac Can Care logo; 150 = $138.45 20 Pamphlet promoting Mac Can Care and Hunger Awareness Week; 150 X 0.30each = $45.00. printed by Underground Media + Design 21 Mac Can Care custom pin-back buttons; 150 X 0.22 each= $33.0022

16

Contact." The Silhouette. http://www.thesil.ca/contact (accessed March 9, 2014).

17 Advertising ." 93.3 CFMU - McMaster Campus Radio. http://cfmu.msumcmaster.ca (accessed ! March 10, 2014).

! ! ! ! !

18 19 20 21 22

See note 11. See note 6. See note 10. See note 11. See note 12. March 2014 16

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 Custom Mac Can Care Magnets; 150 X 0.51= $76.5023 *Overall cost = $292.00 Promoting Mac Can Care through Union Markets coffee sleeves (this is a promotion which is already in effect) ; 2600 sleeves = $197 24 Mac Can Care promotions and increasing awareness via social media (Facebook and Twitter) ; 10 person hours total February 2015: Focus on Social Media Promotions Mac Can Care promotions and increasing awareness via social media (Facebook and Twitter) ; 8 person hours total March 2015 Promotions for Hunger Awareness Week, the Five 4 Five Food Challenge, and Feed the Bus Promote Hunger Awareness week via social media ; 10 person hours Advertisements for the Hunger Awareness Week will be done weekly leading up to the event via The Silhouette: $ 9.00 per column inch (2" wide X 1" high) and CMFU 93.3 McMaster Radio: 30 sec. advertisement $30/spot. The Silhouette advertisement will be (4 wide X 2 high) = $18.00 X 3 = $54.00 25 CMFU 93.3 McMaster Radio advertisement = $30/spot X 3 = $90.00 26 Posters to be distributed throughout specific areas on campus; 100 X .75each = $75.00 27 Hunger Awareness Week and Feed the Bus Event Feed the Bus (March 16th-20th 2015)
! ! ! ! ! ! ! !
23 24 25 26 27

Ibid. See note 14. See note 15. See note 16. See note 11. March 2014 17

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 Bus provided by Attridge ; $0.00 Monday: Promotion table in The Donaldson Family Marketplace (Student Centre Atrium); Full Day (8 Hours) = $600.00, 9 person hours 28 Tuesday: Prizes for games outside Feed The Bus; 10 X $10.00 gift cards to Fortinos Supermarket = $100 , 6 person hours Wednesday: Cooking classes provided by Grace Lutheran Church; $0.00, 2 person hours Friday: Coffee House with volunteer entertainment at Bridges Cafe (requires booking the cafe for after 4pm) ; $0.00, 4-6 person hours Approximately 21-23 person hours for the week. April, May, June, July 2015: Mac Can Care promotions and increasing awareness via social media (Facebook and Twitter) ; 10 person hours per month

8. EVALUATION
In conclusion, this communications plan will meet the objectives and goals Mac Bread Bin has by the end of the 2015 school year. Re-branding an organization is always a challenge but with the new brand identity, Mac Can Care will be able to identify their organizations services more effectively with students. For further success, Mac Can Care should reach out to more sponsors within the community to attribute more donations, in order to increase their budget to hold more events and keep up with the possible increase in users throughout the year.

28 Reservation ." McMaster University Student Centre . http://www.muscmcmaster.ca/ ! ! muscmcmaster3_027.htm (accessed March 9, 2014).

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9. APPENDIX

A1.

A2.

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10. BIBLIOGRAPHY
Advertising ." 93.3 CFMU - McMaster Campus Radio. http://cfmu.msumcmaster.ca (accessed March 10, 2014). Beltrame, Julian. "Get ready for $10K tuition: Canadian university fees rising faster than incomes and inflation, report says." National Post News Get ready for 10K tuition Canadian university fees rising faster than incomes and inflation reportsays Comments. http://news.nationalpost.com/2012/09/11/get-ready-for-10k tuition-canadian-university-fees-rising-faster-than-incomes-and-inflation/ (accessed March 7, 2014). CBC/Radio Canada. "CBC News Interactive: Canada - Tuition Fees." CBCnews. http://www.cbc.ca/news2/interactives/map-tuition-fees/ (accessed March 7, 2014). "ClubsFest II." MSU McMaster Students Union. https://www.msumcmaster.ca/clubs/ clubsfest-ii (accessed March 7, 2014). Custom Magnets - Custom Pinback Buttons - Custom Buttons ." Custom Buttons. http://www.halfpricebuttons.com (accessed March 9, 2014). "Donors & Partners." Donors & Partners. https://www.msumcmaster.ca/servicesdirectory/14-mac-bread-bin/donors-partners (accessed March 7, 2014). "Mac Bread Bin - Hamilton, ON - Non-Profit Organization - About | Facebook." Facebook. https://www.facebook.com/MSUMACBreadBin/info?ref=ts (accessed March 7, 2014). McMaster Students Union Clubs. "Residence Information System Screens." Club Advertising through RIS Screens. https://msu-production.s3.amazonaws.com/ content/documents/Link/CLUBS/2011-2012/CLUB%20RIS%20Screen.pdf (accessed March 8, 2014). "Meal Exchange." MSU McMaster Students Union. https://www.msumcmaster.ca/ services-directory/14-mac-bread-bin/meal-exchange (accessed March 7, 2014). Nice, Dianne. "Most students expect to graduate more than $20,000 in debtAdd to ...." The Globe and Mail. http://www.theglobeandmail.com/globe-investor/personal finance/home-cents/most-students-expect-to-graduate-more-than-20000-in-debt/ article4484530/ (accessed March 7, 2014).
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Over 25 Years of Custom Label Printing.." Consolidated Label . http:// www.consolidatedlabel.com (accessed March 9, 2014). Price List." MSU McMaster Students Union. https://www.msumcmaster.ca/servicesdirectory/22-underground-media-design/price-list (accessed March 9, 2014). Reservation ." McMaster University Student Centre . http://www.muscmcmaster.ca/ muscmcmaster3_027.htm (accessed March 9, 2014). Wholesale Discount Promotional Bulk Tote Bags ." Cheap Totes . http://cheaptotes.com (accessed March 9, 2014).

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