5.

1 Value Proposition In the competitive environment, Purify Plastics will able to supply the highest quality machinery for recycling and packaging. Purify plastics has linked up with one of the most well down packaging and recycling machinery companies in the world. The machinery will allow Purify Plastics to produce goods which are eco-friendly and cost efficient. Also, due to the company producing the machinery having advanced technology it will allow us to have competitive prices and have the edge against the competitors. 5.2 Competitive Edge ur company!s numerous years of immediate e"perience have headed them to recogni#e this e"traordinary chance and put together the engineering and sources to e"ploit it. Their notoriety in the particular market segment will bring about the accomplishment of long term production. 5.3 Marketing Strategy The $ompany%s main target is the creation of plastic packaging materials, derived from recycled bottles. The e"pertise in management, allows us to recogni#e an e"pendable market in &ast 'ondon. The marketing strategy we support, firstly secures the contracts in this specific segment. (e"t, when the ma"imum planned capacity is achieved, we plan to e"pand in relative markets. There is no need of searching new market at the moment, while we aim at the constant update the technology of production in order to keep our company competitive. 5.4 Sales Strategy )ue to our company having a variety of e"perience in the founders, it will allow us to easily target the correct market as previous e"periences will allow us to be more knowledgeable The company founders are confident with the materials which are being produced and will be sure that the standard will be suitable to sell to different companies. If the company e"cels faster than e"pected, the e"pertise in &. 'iontos will allow the company to adapt and change to the needs of what the market requires from us.

5.4.1 Sales Fore ast The assumption of selling our high value products, produced by our company is what establishes our sales forecast. *urthermore, we e"pect refined flake surplus to our e"trusion capacity. This flake is going to be vending to other manufacturing companies. Products made from recycled plastic are in great demand. The cost of rude materials includes +,- allowance for price variation and ./- non-recoverable waste.

Sales Fore ast 0ear . 2nit 3ales 4ecycled *lake P&T

0ear +

0ear 1

0ear ,

0ear /

+5,/11,655 .+,711,855 5

&"truded 4oll 3tock7,1,.,,55 3heet

+7,79,,655 15,755,555 15,755,555 15,755,555

&"truded 3trapping Total 3ales 2nit

,,,8.,/55

./,,55,555 ./,,55,555 ./,,55,555

+7,79/,555 ,6,+55,555 ,6,+55,555 ,6,+55,555 ,6,+55,555

2nit Prices 0ear . 4ecycled *lake P&T :5.,/

0ear + :5.,9

0ear 1 :5./5

0ear , :5./+

0ear / :5.//

&"truded 4oll 3tock:5.95 3heet &"truded 3trapping :5.55

:5.9,

:5.99

:5.7.

:5.7/

:5.8/

:..55

:..5/

:...5

3ales 4ecycled *lake P&T :8,+,5,.+5 :6,56,,5.7 :5 :5 :5

&"truded 4oll 3tock:/,717,875 :+.,+++,71. :+1,968,855 :+,,8/7,18/ :+6,+56,1./ 3heet &"truded 3trapping :5 :,,+66,8+/ :./,,55,555 :.6,.95,555 :.6,8,5,555

Total 3ales :./,598,.55 :1.,//1,99, :18,.68,855 :,.,.+7,18/ :,1,.,6,1./

)irect $osts

2nit 0ear . :5.+9

0ear + :5.+7

0ear 1 :5.+8

0ear , :5.1.

0ear / :5.1+

4ecycled *lake P&T

&"truded 4oll 3tock:5.+9 3heet &"truded 3trapping :5.55

:5.+7

:5.+8

:5.1.

:5.1+

:5.+7

:5.15

:5.1.

:5.11

)irect $ost of 3ales 4ecycled *lake P&T :/,,,.,,5, :1,/9.,511 :5 :5 :5

&"truded 4oll 3tock:+,+.5,,9. :7,51,,1/9 :7,887,65/ :8,,,7,/1/ :8,8+5,86+ 3heet &"truded 3trapping :5 :.,+/9,6+5 :,,6+5,555 :,,99,,555 :/,57+,555

3ubtotal )irect $ost:9,6/.,79/ :.+,761,5.5 :.1,6.7,65/ :.,,+++,/1/ :./,55+,86+ of 3ales 5.5 Milestones 3ince our company is newly established, our milestones includes stronghold of continuing facilities, sales contracts, appropriate installed equipment, training schemes and of course, production.

Milestones ;ilestone rder &quipment 3tart )ate &nd )ate .=+=+5., <udget ;anager 3enior )epartment n=a

.=1.=+5., n=a

;gmnt 3ecure 'ocation 3ecure rders=$ontracts 3ite Preparation .=+=+5., .=+=+5., +=.=+5., .=1.=+5., n=a .=1.=+5., n=a +=+/=+5., n=a 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt 3enior ;gmnt n=a n=a n=a n=a n=a n=a )epartment n=a n=a

>ire Plant ;anager +=+7=+5., 1=./=+5., n=a 4eceive &quipment +=+7=+5., 1=1.=+5., n=a >ire ? Train 3killed ,=./=+5., ,=15=+5., n=a 'abor <egin Production /=.=+5., /=.=+5., :5

>ire ? Train ,=15=+5., /=./=+5., n=a 2nskilled 'abor Install &quipment Totals ,=.=+5., ,=15=+5., n=a :5

Management Summary The senior management group is formed from the four founders. A number of candidates that meet our company%s standards have been recogni#ed for plant managing.

!.1 "rgani#ational Stru ture The structure of this company, in terms of organi#ation is intended to be traditional and simple. All the services, including recycling and industriali#ation have to report to the $ , while all the economical and managerial functions

to the $* . *inally, the $* and the $ will both have to report to the $& , who is responsible for sales and marketing. !.2 Personnel Plan The $ompany%s personnel is e"pected to be composed of /5 @6 part-timeA employees by the end of the first year, // @8 part-timeA during the second year, and 95 @./ part-timeA in third year. The machine operators and the maintenance technicians are e"pected to gain .9 pounds=hour while there is a range between 7-., pounds=hour for general labor, depending on their e"pertise and skills. Their supervisors are e"pected to earn +5 pounds=hour. There is also a +/- bonus potential for all our employees. Personnel Plan 0ear . Production Personnel 3hift 3upervisor :.+8,.68 ;aintenance Techs :..6,66, :+.5,555 :.71,9/5 ://.,+/5 :++5,/55 :.8+,817 :/97,7.1 :+1.,/+/ :+5+,/7/ :659,9/, :+,1,.5. :+.+,9., :617,.,. 0ear + 0ear 1 0ear , 0ear /

3killed 4ecycle :1/5,555 Plant 'abor 2nskilled 4ecycle 'abor &"truder perator timeA &"truder perator timeA Production Assistant timeA Plant:.6,,566

:+8/,/.1

:1.5,597

:1+/,/7+

:1,.,76.

@full:79,/5,

:+56,9.8

:+78,,56

:151,796

:1.8,595

@part:+/,/++

:67,856

:86,,68

:.5.,+8+

:.56,1/9

@full:6+,/5,

:.,9,6/6

:+56,9.8

:+.9,5//

:++9,857

Production Assistant @part:.7,++7 timeA (ame or Title or :5 Broup 3ubtotal :8/1,6/9

:,8,+.8

:67,856

:9+,1/.

:9/,868

:5

:5

:5

:5

:.,9.1,5.1 :.,861,7+8 :+,56+,5+5 :+,.6/,.+.

3ales ;arketing Personnel

and

commission:5 basis - see P?' (ame or Title or :5 Broup 3ubtotal :5

:5 :5 :5

:5 :5 :5

:5 :5 :5

:5 :5 :5

Beneral and Administrative Personnel President Cice Pres $ $* Plant ;anager Accountant $lerk $lerk $lerk :9+,555 :69,+55 :69,+55 :61,555 :+8,+55 :+5,755 :./,655 :5 :..5,555 :.55,555 :.55,555 :77,+55 :,/,817 :1+,7.1 :1+,7.1 :1+,7.1 :,+,7,5 :/7/,,.9 :.+.,555 :..5,555 :..5,555 :8+,6.5 :,7,+1/ :1,,,/, :1,,,/, :1,,,/, :,,,87+ :615,.78 :.11,.55 :.+.,555 :.+.,555 :89,+,. :/5,6,9 :16,.96 :16,.96 :16,.96 :,9,+1. :697,9,9 :.,6,,.5 :.11,.55 :.11,.55 :.5+,.51 :/1,.98 :19,87/ :19,87/ :19,87/ :,8,/81 :91.,,,5

3hipper 4eceiver:+9,+55 3ubtotal :16+,+55

ther Personnel (ame or title (ame or title 3ubtotal :5 :5 :5 :5 :5 :5 :5 :5 :5 :5 :5 :5 :5 :5 :5

Total People

/5

//

95

95

95

Total Payroll

:.,1./,7/9 :+,+87,,15 :+,/8,,5.7 :+,9,5,969 :+,786,/6.

Finan ial plan Dhen the equipment is installed, production increases rapidly, with sales starting after si" months. Positive cash flow and net profit are attained during the second half of the first year.