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HIV Update
KOL/Speaker Map Search
January 2014
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of search lters, you can nd the resources most relevant to you. Search for KOLs according to: Their current Gilead involvement Area(s) of expertise KOL attributes Level and degree of inuence Predictability Customer segment Communication skills Communication strategy Camera presence Ease of consulting calls Moderating experience Public speaking experience in large groups Teaching experience to fellows Community involvement
Search for speakers according to: Presentation Branded/unbranded slide deckslearn right away if a speaker is certied for a specic HIV and the Body topic Roundtable programs Patient demographics of speakers practices Speaker attributes Level of inuence ID training Languages spoken Speaking experience (number of talks given in the past year) Availability for talks Types of audience(s) in attendance for an event
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Honing In on HIVThe Gilead HIV KOL/Speaker Search (contd)
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