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A formal survey has been conducted in Gujranwala to find out the general opinion of people regarding best restaurants/ eating places in the city. Sample has been carefully selected to target the research at respondents who go out often for hoteling with family and friends. (Please see Exhibit-1 for research plan) Data has been collected from 134 respondents of Gujranwala. (For details on how sample size has been selected, please See Exhibit-2) Following are demographics of the respondents;
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We have carefully selected most our respondents to fall in the age bracket of 30-49 because in this age bracket men make decisions about where to go out for eating. We have covered all age patterns to get fair idea about market demand and spending patterns
Based on the count as of how many times particular restaurant is ranked at the top, Marian Hotel turned out to be the market leader with 56.29% share. Shelton on the other hand secured the second place with 51.11%. And quite surprisingly, Bundu Khan in few months secured 3rd place with 31.85% share.
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Allah Rakha Tikka Subway 1.48 1.48 Sufi Restaurant 2.3 Ghani Bhatii Restaurant Hotel 3.7 1.48 Picking Restaurant 6 Pizza Hut 4.44 Nasir Tikka 4.44 HFC 3
KFC 4.5
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Marian 30.37
Usmania 4.5
Marian Hotel
Shelton Hotel
Bundu Khan
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2012 share
37% 23% 4% 5% 8% 6% 0% 3% 1% 9% -
2013 share
30.37% 17.01% 3% 3.7% 13.4% 8.14% 0.74% 3.7% 4.5% 1.48% 1.48% 1.48%
Loss/gain
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Screenshot showing sample size of 119 respondents against population of 1.56m people of Gujranwala.
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Exhibit-3) Questionnaire
4. Which are the best Hotels/ Restaurants in Gujranwala? Please Rank. 1 2 3 5. Which are the best Banquet Halls in Gujranwala? Please Rank. 1 2 3
Thanks for participating in this survey. If you want to get notified about its results, Please enter your Email address.
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grow big