Indicus Analytics, An Economics Research Firm

http://indicus.net/Newsletter/Consumer_Market.aspx

Consumer Markets
September 2009
From around India
Lafarge Boral sees India as a key market
The JV company sells around 5 million sq m of gypsum
boards in India. Explaining the rationale behind
choosing India as one of the four countries to launch ...
India remains fastest-growing beauty market
Despite the global economic downturn, India remains one
of the fastest-growing beauty markets globally, growing at
13% per annum and valued at $6.3 billion. The market
offers extensive opportunities for domestic and
international players.
Indian players test out 'shared ownership'
There is considerable interest among industry players –
both real estate and hospitality – in shared ownership,
which has been fairly insulated, thanks to the long-term
commitment of consumers
Lamborghini to market lifestyle accessories in India
With an explosion in the sale of computers, laptops, i-
phones, BlackBerry and satellite phones, and i-pods in
India, the company will sell its signature "computer
backpacks, i-phone, BlackBerry, notebook and camera
cases at the mega lifestyle retail
A game change for mutual funds
Sebi’s decision to abolish entry loads has given mutual
funds a chance to relook their model which hasn’t caught
the fancy of retail investors in a big way
What makes eBay India tick?
 Indicus Analytics, An Economics Research Firm
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eBay India has worked towards evolving the e-commerce

market. “One is, of course, the model that eBay has.

Demand curve: Indicus-Mint Series

The rapidly growing stable markets of southern India
Good Governance, and high levels of public security have
contributed to the success of the southern states

About 30 of India’s top 112 cities are located in the four

southern states—Andhra Pradesh, Karnataka, Kerala and
Tamil Nadu; but the bulk of them are in India’s most
urbanized large state, Tamil Nadu. About half of the
state’s population lives in cities and most of these cities
have a strong manufacturing base. While Chennai as the
state capital is the financial and commercial hub,
Thiruvallur also has a large tertiary sector.
More….

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http://indicus.net/Newsletter/Consumer_Market.aspx

Segment B3 from the Indicus Consumer

Segment

Summ
Group Profile
577,000 (0.74 %) Indian H ouseholds

This segment consists of married couples with grown up

children. The chief wage earners have good educational
background and are majorly working in govt./ public
sector companies at managerial level.

Chief Wage Earner

A ge (Median): 49 Y rs
Marital status: 98 % Married
E ducation: 69 % Graduate
Industry: (Major) 38 % Financial Intermediation
E nterprise: 60 % Govt./ Public Sector Company
O ccupation: 99 % Regular Salaried

H ouse O wnership: 78 %
Assets

Saving Rate
Summ
Annual Household Income: Rs. 441,000
Annual Household E xpenditure:
Rs. 321,000
27 %

Type of Residence: 68 % Independent H ouses

TV O wnership: 99 %
Four Wheeler O wnership:
40 %
 Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx

Indicus Consumer Spectrum has been designed to help

marketers understand the essence of 33 Consumer
Segments, which together represent the entire urban
spectrum of India. It highlights the key features which
make each segment distinctive.

Insights from Indicus

Demand Curve NE India - small, but with great prospects
ahead
Cities of the west - powering India
Demand Curve - Glimpses into the Indian Economy and
Consumers
FE Indicus Policy Series - Why doesn’t Infosys innovate
Demand Curve - Rural markets help makers of consumer
goods grow steadily
Demand Curve - India needs cities network for easy rural
urban shift
Snapshots from The Industrial Skyline of India

From around the world

Consumer confidence going up faster than expected

Confidence among U.S. consumers rose more than
forecast in September as the pace of job losses
slowed and the economy showed signs of pulling
out of the recession.
US consumer confidence hits 3-month high
n its September preliminary report the Reuters/University
of Michigan consumer survey rose from 65.7 to 70.2,
beating Wall Street analysts’ expectations.
Fed Watch: Quick Note on Confidence
Should the latest numbers on consumer confidence
improve your confidence in the economy?
 Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx

Consumers' caution may bring on era of frugality

After a year of economic crisis and an even longer slump,
the nation's retailers are facing consumers who are more
reluctant to buy. Whether it's because of job losses,
uncertainty about employment, banks tightening lending,
high debt or eroding income, U.S. consumers aren't
spending as much.

Here lies the Great American Consumer

REST in peace, Great American Consumer. We will not see
your like again. Outstanding US consumer borrowing fell
by a jaw-dropping US$21.6bil in July, according to data
released last week by the Federal Reserve, five times
more than analysts expected and the second largest
monthly drop since the end of World War II.

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 Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx

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Market Skyline of India

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District GDP of India
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Indian Financial Scape
Indicus Consumer Spectrum