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Management strategy for Administration of Textile Industries In a Developing Country: Case Study Thailand Synopsis: The paper provides

a brief overview of the textile industry in Thailand and details out the significant problems with the management of the textile industry in northeast Thailand and suggests a management strategy that will solve these problems. The paper cites out various factors affecting the management and organizational development of textile industries and provides guidelines for development of the operation and management of the textile industries. The paper discusses case studies of three different garment manufacturer in three different provinces of Thailand. In these case studies it was found that personnel management, technology development and marketing constitutes the main problems of the industry. Data were collected and analysed using both quantitative and qualitative methods. The researchers conducted interviews of ! entrepreneurs in the industry and discovered some influences on the organizational development of the industry such as " #$ %anagement &" 'inancial (erformance )" knowledge capital *" marketing +" supply chain ," manufacturing and technology. %ultiple $egression was conducted on the data collected from the entrepreneurs through a questionnaire . 'inancial performance and #$ management were found to be the most important issues for the textile industry. -s a solution the paper suggests the entrepreneurs use strategic outsourcing to transfer part of their to village enterprises. !ournal of "usiness #ase studies$ may%&une'(()* Buying Behaviour for Passenger Cars A Study in South West aryana
Synopsis: The paper provides a thorough study of the various factors affecting the buying vol + no ,

behaviour of consumers for passenger cars in south west region of #aryana. #aryana, because it is considered as food basket of the country and upcoming industrial hub. The study is carried out mainly in the districts of .hiwani and %ahendragarh. $esearch carried out showed most of the respondents are focussed towards /mileage0 in a car and points out deviations in the fuel efficiency of some brand between the actual and that being promised. The study shows that consumers are aware of the many popular brands and they prefer cars with higher fuel efficiency, good quality, technology and reasonable prices. The paper studies the pre1purchase, post1purchase behaviour of customers of passenger cars in the region and analyses the factors influencing the brand preference of passenger cars. 2mall sample was selected in the & villages and appropriate questionnaire was designed to obtain the data which was analysed by calculating percentages, frequencies, cross1tabulation and %ulti1 Dimensional scaling. #owever the study is limited to passenger cars only and the biasedness of the consumers can0t be eliminated. The paper shows that its friends03relatives03spouses0 influence that affects their decision and salespeople are ineffective. %a4ority are satisfied with %aruti and #yundai and the after sales service and don0t want to change their vehicle. %ulti Dimensional 2caling shows that brand name, mileage and price primarily determines the buying process. %aruti clearly dominates the market, customers are happy with %aruti and are ready to recommend it to others.
Indian !ournal of Mar-eting* May '((. Dr/0/-/1aushi-* 2eera& 1aushi-

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