Graphic Design Questionnaire

In a brief paragraph, tell us about your organization.

[We are a company based in Siliguri, west Bengal trying to promote organic tea cultivation in the plains by using practices based on our countrys age old vedic text by the name Vriksha Ayurveda of Surapala who possibly lived around 1000 A.D. in the eastern part of India. We are the only small tea garden in Darjeeling plains which is organic in the truest sense of the word. It was the realization that the soil is the most precious gift of nature given to mankind and that we human beings are heading towards destruction that the management thought of contributing to nature responsibly in a very minimal way by going organic. It was the belief that organic farming was the only sustainable way of farming that we decided to encourage bio diversity by putting a ban on any external inputs. At our gardens, we are committed to supporting organic tea cultivation to protect the health of farmers and the planet. Our garden is nourished without the use of chemical fertilizers, herbicides or pesticides. The Organic journey started as an experiment through which we could build a model organic farm which would reinstate every farmers belief in ancient Vedic agricultural system and eventually promote our countries long lost glory and belief in our own agricultural practices. The organic concept was born out of a sense of social responsibility and our most coveted reward was given to us by Mother Nature which was by way of reducing pest attacks in a natural way, the way nature intends it to be.

Tell us your overall requirements for the graphic design job and communication objective of the creative product (brochure, leaflet, poster. dangler, etc),
[We need a logo, corporate booklet, newsletter templates, packaging design,letter head, poster] Krish Offshore Sources Pvt. Ltd. - Page 1

What is the most important thing you want to highlight in the cover design / design ? Vision of the company : The vision of the company is to become the most authentic organic garden producing the most desired organic tea of the world by making the garden a self sustainable unit (by imparting life to the soil) with no dependence on any kind of external input.
We are pioneers of growing organic tea using VrikshaAyurveda practices as laid down in our ancient vedic texts named Vriksha Ayurveda. We have zero dependence on any kind of external inputs and the garden is nourished using locally available raw materials. Soil is a living medium and the health of the bush is directly proportional to the health of the soil. We are the only certified organic small garden in Darjeeling plains.

Describe the main concept and prodcuts the brochure/flyer intenteded to promote
[The main products are the various types of tea i.e. green, orthodox, oolongs and small quantities of specially handcrafted teas on request only. The main concept is to promote the idea that we are pioneers for reviving the long lost rich agricultural practices that was practiced by our ancestors laid down in the vedic system of agriculture. We have liberated ourselves from the vicious cycle of chemical farming and we want to motivate more farmers into absorbing this idea. We are grateful to Mother Earth for providing us the means of living and we want to protect her from being crucified for satisfying our greedy needs. Excessive use of chemicals for more yields has resulted in ruthless murder of natural living elements present in our soil. It has made our soil lifeless and we are fast approaching extinction. We feel its our responsibility to educate people regarding the same and this is a very small contribution from our end to stop the genocide.

Krish Offshore Sources Pvt. Ltd. - Page 2

Using adjectives and short phrases, describe the sites desired look and feel. (Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated, etc.),
[The site has to be a very classy and elegant one synonymous with tea. We can have one page having various pictures showing the harmful effect of consuming pesticide based food products.]

How does your company differentiate itself from competitors?

[Ours is the only garden in the world which has zero dependence on external inputs. All other gardens procure various organic materials like organic manures, vermi compost etc from the market. We prepare our concoctions from locally available raw material.]

Is there a brand manual available to understand the brand personality of the company or product.
[no]

How many items will be required? How many design options of each item will be required? How many pages (if brochure, booklet, magazine, etc.)
Types of tea : Black and Green -2 different packages Booklet 3 pages

Do you have a preferred colour scheme or layout? Will it be a black and white/two colour/four colour /special colour job?
[Whatever looks good]

Krish Offshore Sources Pvt. Ltd. - Page 3

Will it be a simple approach design or an innovative one (highly creative)? (depending on the clients budget.)
[Please provide quotation for both]

Will the copy and visuals be provided by the client?

Photographs and video of the tea garden will be provided.

As examples, please list a few websites of your competitors or attach samples (optional)
http://www.numitea.com/ http://www.yogiproducts.com/our-story/our-story/ http://www.assamicaagro.com/about-us.html http://www.makaibari.com/ http://www.gopaldhara.com/index.html

Is there anything else youd like us to know that hasnt already been addressed in this document?
[In addition to the above, we also need services for online marketing A small story has to be printed on the packets which would induce interest among buyers.]

Krish Offshore Sources Pvt. Ltd. - Page 4