Mass media we can devide them into: - The press - tla a) Newspapers - noviny b) Magazines - asopisy - The television

n a) Public - verejn (the national TV nrodn / verejnoprvna TV - e.g. STV in Slovakia) b) Private - skromn c) Regional- regionlna - The radio The importance of mass media the are o!r "o!rce o# in#ormation. The are ea"il availa$le% comple& and cheap. Thank" to the pre""% radio and televi"ion we learn a$o!t the world aro!nd !"% important invention"% new technologie" and ever thing that happen" in the world. 1. THE PRESS newspapers and magazines the have a great in#l!ence (ve'k( vpl v) on p!$lic opinion (verejn) mienk!) and the al"o in#l!ence the political li#e. Newspapers can $e: - National *ravda% S+,- regional local ! . "!ck/ novin % . "!ce% 0ilin"k( Veern1k- "roadsheets v2ne novin - ta"loids - $!lvr 3ew"paper" are p!$li"hed ever da % "ome o# them are p!$li"hed even at weekend" #or e&ample *ravda% S+,- #roadsheets the are printed on large page" and are "erio!" in tone 45 the $ring in#ormation that i" "erio!" and o$jective 45 #or e&ample national and political new"% #inancial and economical new"% "port" new"% li"ting" o# televi"ion and radio programme"% the weather #oreca"t% cro""word"% adverti"ement" and "o on. The are !"!all p!$li"hed dail % and "o we call them dailie". - The ta"loids ($!lvr) - the have a "maller "i6e and $ring le"" "erio!" new" 45 the $ring entertaining article" 45 the"e are !"!all 7h!man-intere"t "torie"8 and o#ten di"c!"" the per"onal live" o# #amo!" people go""ip" #rom the #amo!"9 people live". - Regional local newspapers /. "!ce% . "!ck/ novin % 0ilin"k( veern1k.../ - the are weeklie" and the contain new" o# local event" and "port"% p!$li"h adverti"ement" #or local $!"ine""e" and real e"tate agencie". Magazines are !"!all p!$li"hed weekl % have more page" than new"paper" and are in colo!r. +an maga6ine" are o# general intere"t% the concentrate on "!$ject" o# intere"t to man people: an ideal home% garden new"% good #ood% mother and $a$ % :;<% car"% "port% travel% #ilm"% m!"ic and theatre. - $omen%s and men%s magazines contain "torie"% article" on #a"hion% make-!p% #ood and #itne""% car"% m!"ic% "port and "o on - &hildren%s magazines p!$li"h "hort #air tale"% "hort poem"% "imple cro""word" and "o on.

- Magazines for specialists in a partic!lar #ield #or e&ample comp!ter programming% #a"hion% medicine% $iolog % etc. - 'o(rnals "erio!" maga6ine" the p!$li"h article" written $ e&pert" e.g. doctor"% "cienti"t"% teacher" etc. ). THE TE*EV+S+,N Televi"ion i" the mo"t pop!lar "o!rce o# in#ormation #or people and man people "pend mo"t o# their #ree time watching TV. =n TV we can watch: - news programmes "prv - the weather forecast predpove> poa"ia - tal- shows - .(iz shows - doc(mentaries dok!mentrne program - ed(cational programmes v6delvacie program - soap operas telenovel - films - cartoons kre"len/ #ilm a ro6prvk - sitcoms an am!"ing "erie" in which there i" a di##erent "tor each week a$o!t the "ame gro!p o# people e.g. ?riend"% +arried @ith Ahildren% Beverl Cill" =n TV ; like watching #ilm" $eca!"e it i" a good wa o# rela&ation and ; can di"c!"" the #ilm later with m #riend" at "chool or with m #amil . ; al"o like watching new" programme" $eca!"e ; can learn a lot o# new in#ormation and ; can $e in#ormed a$o!t the li#e and event" in the world. Sometime" ; al"o watch "itcom" and doc!mentarie"% e"peciall doc!mentarie" a$o!t animal" and wild li#e. ; never watch "oap opera" $eca!"e ; think that the are $oring. /isadvantages of TV +an people watch TV long ho!r" and !ntil late night and $ecome addicted to it. The ne&t da the are tired and cannot concentrate at work or at "chool. Their e e" "!##er and the can have health pro$lem". The "ho!ld li"ten to radio or read more $ook" and go to $ed earl . ;n Slovakia we have: a0 P("lic television! non!commercial stations /verejn TV/ i" o!r national televi"ion. ;n Slovakia it i" STV. ;t ha" two channel" STV D and STV E. ;t i" a "erio!" televi"ion. STV 1 !"!all $roadca"t" new" programme"% ed!cational programme" and #ilm". There i" an evening program #or children reg!larl ever da . STV ) !"!all $roadca"t" doc!mentarie" and "torie" a$o!t #amo!" people. "0 Private television!commercial stations /")kromn TV/ in Slovakia it i" #or e&ample +ark16a% TV F=F- *rivate televi"ion" are le"" "erio!" than the national TV and $roadca"t man #ilm"% "how" and entertaining programme". There i" a lot o# violence "hown on private televi"ion". c0 Regional televisions /regionlna TV/ e.g. .TV - the !"!all $roadca"t new" a$o!t the region and event" that happened in the region. Sometime" there are interview" with people who are well-known in the partic!lar region e.g. the +a or o# a town% village% owner" o# local companie"1. THE R2/+, Some people pre#er li"tening to radio to watching TV or reading the pre"". There i" a lot o#

good m!"ic. The new" i" read $ a pre"enter and the radio o##er" man good programme": - news programmes "prv - weather forecasts predpove> poa"ia - chat shows ako talk "how people "peak a$o!t their pro$lem" - .(iz shows - kv16 - ed(cational programmes v6delvacie program - "rea-fast morning shows rann/ v "ielanie - phone!in programmes people telephone in to give their opinion" or get advice - doc(mentaries dok!mentrne "eril +an people li"ten to radio all da long at work% when the cook dinner% work in the garden and "o on. <o!ng people !"!all li"ten to a lot o# m!"ic e.g. ,&pre""% ?!n Gadio and "o on. ;n Slovkia we have a national radio Sloven"k( ro6hla" - it ha" H channel" /Sloven"k( ro6hla" D% Sloven"k( ro6hla" E% Gdio Gegina% Gdio :ev1n% h!do$n/ rdio/. Voca"(lar34 devide - ro6deliI importance ! d5le6itos7 so(rce of information 6droj in#ormci1 availa"le do"t!pn/ than-s to v>aka world aro(nd (s "vet okolo n" invention 8 v nle6 happen "taI "a infl(ence - ovpl vJovaI p("lish v dvaI% p!$likovaI printed on large pages v tlaen/ na ve'k(ch "tranch the3 are serio(s in tone maj) v2n tKn o"9ective o$jekt1vn /o$"ah!j)ci pravdiv/ #akt / the weather forecast predpove> poa"ia crosswords kr12ovk advertisement in6ert dailies denn/ novin size ve'ko"I less serio(s menej v2n entertaining articles 6$avn/ lnk :h(man!interest stories; 76a!j1mav/ pr1$eh '!d18 disc(ss di"k!tovaI gossip - kle$eta wee-lies t(2denn1k contain o$"ahovaI event !dalo"I a real estate agenc3 realitn kancelria% realitka general interest - vLeo$ecn( 6!jem concentrate on ")"trediI "a s("9ects of interest to man3 people predmet 6!jm! mnoh(ch '!d1 /+< /o +t <orself magazine - 7!ro$ "i "m8 a"opi" pre domcich maj"trov fashion mKda

food - jedlo fair3 tales ro6prvk poems $"nik simple crosswords jednod!ch/ kr12ovk a specialist in a partic(lar field od$orn1k v !ritej o$la"ti scientist ! vedec spend - "trviI (a") most of their free time vMLina vo'n/ho a"! watch - po6eraI an am(sing series 6$avn( "erial different stor3 odliLn( pr1$eh each wee- ka2d( t(2deJ a good wa3 of rela=ation do$r( "pN"o$ na rela&ovanie later ne"kNr also tie2 wild life 2ivot v divoine "oring - n!dn( disadvantages nev(hod (ntil late night a2 do ne"korej noci "ecome addicted to something "taI "an a nieom 6vi"l( the ne=t da3 na dr!h( deJ tired !naven( s(ffer trpieI health pro"lems 6dravotn/ pro$l/m the3 sho(ld oni $ mali earl3 - 6ava"! channel kanl "roadcast v "ielaI reg(larl3 pravidelne violence n"ilie shown - !k6an/ well!-nown do$re 6nm partic(lar region !rit( region the Ma3or of a town primtor me"ta owners of local companies majitelia mie"tn ch "polono"t1 prefer !predno"tJovaI a presenter 8 hl>sate? offer pon)kaI all da3 long cel( deJ