INTORDUCTION

THE STUDY OF CONSUMER BUYING BEHAVIOUR IN MID SEGMENT MOTOR BIKES WITH SPECIAL REFERENCE TO HONDA SPLENDOR

HISTORY OF TWO WHEELERS

Who invented the first motorcycle? It seems like a simple question .But the answer is a bit complicated. Just as the automobile was the answer to the 1
th

century dream of self!propellin" the horse drawn carria"e# the invention of motorcycle was creation of self!propelled bicycle. $he person credited with buildin" the first motorcycle in 1%%& was 'ottliet (aimler )who later teamed up with *arl Ben+ to form ,he (aimler Bens corp.$he "asoline runs vehicle had one wheel in the front and at the back )rearwith a smaller# sprin"!loaded outri""er wheel on each side. $he motorcycle was constructed of wood# with the wheel cast out of iron and spokes of kandeel wood. (efinitely it was a .bone!crusher/ chassis. 0iberland 1 2unich planned the first successful two!wheeler in 1% 3. It had a step throu"h frame# with its fuel tank mounted on the down lube. $he en"ine was a parallel twin# mounted low on frame with its cylinder "oin" to the fore. In 1 14 the Indian 2otorcycle 5ompany introduced first 2otorcycle model 0 racer# and placed it on sale at the astronomical price of 67&8.It featured overhead value with valves per cylinder# and was easily capable of speeds of 128 mph durin" World War II . 9ll branches of the armed force in :urope used motorcycles principally for dispatchin". 9fter the war it en;oyed a sport vo"ue until the "reat depression of 1 2 . 9fter the World War II# a revival of interest in motorcycle was observed in late 28th century# with the vehicle bein" used for hi"h speed tourin" and sports competition .the more sophisticated motor scooters were manufactured in Italy soon after World War II# which was followed by manufacturin" of 12&cc model# since than an increased number of powerful bike have bla+ed the road.

INTRODUCTION TO THE INDUSTRY

India has the lar"est number of two wheelers in the world with 32.4 million vehicles. India has a mi< of 78= automobiles and >8 = two!wheelers in the country. $he two!wheeler industry is "rowin" at an impressive rate of 1>= to 1%= with "rowth rate varyin" across the different sub!se"ments. India was the second lar"est two wheeler manufacturer in the world with the birth of 9utomobile products of India )9?I- that manufactured scooter in the 1 &8s. 9?I manufactures @ambrettas but# B9J9J 9uto. @td. ,urpassed 9?I and remained number 1 throu"h the turn of the century. Ba;a; 9uto @td. 0ad its association with pia""o of Italy )manufacture of vespe-. $he license Aa; that e<isted between up to 1 %8s In India# didnBt allow forei"n companies to enter the market and imports were ti"htly controlled. $his re"ulatory re"ime made it easier for local players to have a sellerBs market. 9t one time customers were forced to wait for 12 years to buy a scooter from Ba;a;. 5omment the 5:C of Ba;a; at that time was he did not need a marketin" (epartment# but only a dispatch department e<plains the situation. In the 1 8# Ba;a; had a waitin" list that was twenty si< times of its annual output for scooters. $he motorcycle se"ment had the same waitin" time with three manufacturerD Aoyal :nfield# Ideal Jawa# and :scorts. Aoyal :nfield made a 7&8cc Bullet with the only four!stroke en"ine at that time and took hi"her end of the market. $here was little competition for their customers. Ideal ;awa and :scorts took the middle and lower end of the market respectively. In the mid 1 %8s# the Indian "overnment re"ulations chan"ed which permitted forei"n companies to enter the Indian market throu"h ;oint ventures. $he two wheeler market chan"ed with Indo!Japanese ;oint venturesE 0CF(9# $G, ,u+uki# Ba;a; *awasaki and *inetic 0onda. $he entry of these forei"n companies chan"ed the Indian market dynamics. $he scenario was chan"ed from supply side to the demand side. 5onsumers
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started to "ain influence over the products they bou"ht and raised hi"her consumer e<pectations. $he industry produced more models with different options# prices and fuel efficiencies. $he Horei"n companiesB new technolo"y helped in more reliable and better quality products. Indian companies were forced to chan"e to keep up with their "lobal counterparts. 9nd now the two!wheeler industry is "rowin" at an impressive rate of 1>= to 1%= with "rowth rate varyin" across the different sub! se"ments. $he ma;or players in this industry are 0CF(9# Ba;a;# $G,# *inetic# and Iamaha escorts ,u+uki.. $hese "iants have strate"ic alliance with forei"n counterparts such as hero with 0onda motors JJapanK. :ach of them has wide product line with aim at different se"ments and a"e "roups. $hese companies come up re"ularly with new variants to cater the needs of different customer se"ments. $he technolo"ies used by these companies are of hi"h quality which influences individual purchase? $here are ups and downs in this industry in terms of market share. ?resently 0CF(9 leads the market in terms of sales# consumer satisfaction and Brand ima"e.

AUTOMOTIVE INDUSTRY In India there are 188 people per vehicle# while this fi"ure is %2 in 5hina. It is e<pected that Indian automobile industry will achieve mass motori+ation status by 2813. $he automobile industry is one of the core industries in India economy# whose prospect is reflective of the economic resilience of the economy. With the liberali+ation of the economy# India has become the play"round of ma;or "lobal automobile ma;ors.

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INTRODUCTION TO THE ORGANIZATION 7.3 ,ince the first car rolled out on the streets of 2umbai )then Bombay- in 1% %# the 9utomobile Industry of India has come a lon" way. (urin" its early sta"es the auto industry was overlooked by the then 'overnment and the policies were also not favorable. $he liberali+ation policy and various ta< reliefBs by the 'ovt. of India in recent years has made remarkable impacts on Indian 9utomobile Industry. Indian auto industry# which is currently "rowin" at the pace of around 1% = per annum# has become a hot destination for "lobal auto players like Golvo# 'eneral 2otors and Hord. 9 well developed transportation system plays a key role in the development of an economy# and India is no e<ception to it. With the "rowth of transportation system the 9utomotive Industry of India is also "rowin" at rapid speed# occupyin" an important place on the LcanvasL of Indian economy. $oday Indian automotive industry is fully capable of producin" various kinds of vehicles and can be divided into 87 broad cate"oriesE 5ars# two!wheelers and heavy vehicles. 3.5 COMPANY PROFILES HERO GROUP 0ero "roup# the lar"est manufacture of bicycles in the world was established by 2un;al family in 1 38s from @udhiana who is the hero of bicycle world. 'roup patriarch and chairman of 0CF(9 motors 2r. Bri;mohan @al 2un;al alon" with his brothersB (ayanand# ,atyanand and Cmprakash set up the family business after mi"ratin" from ?akistan in 1 3>. In the mid &8#s they set up hero cycles and went down in history as the lar"est manufacturer of
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bicycles in the world. In the late >8#s they "raduated to manufacturin" mopeds J2a;estic autoK

HONDA 0onda 2otor 5ompany# Japan as the leadin" automaker company is speciali+ed in providin" technical know!how# desi"n specification# A1( innovation to its most prolific affiliate in the world. OUTLOOK 0onda will continue to provide 0CF(9 with full and latest technolo"ical support. Both of them will develop and e<pand the two!wheeler business in the country. $hey a"ree to stren"then model line up. 0onda 2otor 5o. @td.# Japan# renewed its $echnical 5ollaboration 9"reement for another 18 years# uptill 2813. $he previous renewal was in 1 3 after the establishment in 1 %3. 0onda has stren"thened its A1( facilities in India and to"ether with A1( in Japan# it will continue to provide 0CF(9 with the @eadin" :d"e 0onda $echnolo"y. 9ccordin" to 2r. Bri;mohan @al# 5hairman# 0CF(9 2otors @imited# 0CF(9 is a L,howcaseL of an ideal partnership where both the partners have combined their unique stren"ths and have successfully created the LWorldLs Fo. 1L two!wheeler company. COMPANY FLASHBACK $wo!wheelers in India is a synonymous to the brand 0CF(9# a unit of 0ero 'roup. :stablished in 1 %3 as a ;oint venture of $he 0ero 'roup )India- and 0onda 2otor 5o. @td. )Japan-# 0CF(9 is the LworldLs Fo. 1L two!wheeler company.

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(riven by the trust of over & million customers# the product ran"e of 0CF(9 commands a market share of appro<imately &8=. ,tartin" with a sale fi"ure of only 37#888 units in 1 %&!%4# the company has reached a hi"h of 24#21#388 units in 2883!8&. 9ccordin" to ?awan 2un;al# 2ana"in" (irector and 5:C of 0CF(9# the "ap with its nearest rival# Ba;a; 9uto# is over a million units in 2883!8&. Cn a compounded annual "rowth rate )59'A- basis# the sales volume of the company have been "rowin" at 77= for the last 4 years )as stated in 2887!83and the net sales value at 74= over the same period. ?arallel to it# the profit of the company has been "rowin" at &8= 59'A. $he company en;oys debt free status since 2arch 81 and had +ero level of contin"ent liabilities as of 71st 2arch 87. $he entire lon" term debt of As. 114 5r. as on 71st 2arch 87 represents an interest free loan from the 'overnment of 0aryana on account of sales ta< deferment# and has no costs attached to it.

HONDA BIKES NOT TO CROSS PATH WITH HONDA 0ondaBs wholly!owned Indian subsidiary 0onda 2otorcycle 1 ,cooterBs foray into motorcycles will be complementary# and not competitive# to the e<istin" product ran"e of its ;oint venture 0CF(9 2otors. $his has been conveyed by the Japanese automobile "iant to its ;oint venture partner 0ero "roupBs mana"ement. 0ondaBs technical collaboration in 0CF(9# in which it also holds 24 per cent shares# will come to an end in 2883. .$he products which will be launched by both 0onda subsidiary and 0CF(9 post 2883 will be a ;oint decision#/ 0CF(9Bs senior vice!president )marketin"- 9tul ,obti told H:.
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.0onda is e<pected to tar"et a different market se"ment throu"h itBs wholly! owned subsidiary in India#/ a 0CF(9 official e<plained# addin" that .details about specific products have still to be worked out ;ointly/. $here has been widespread speculation over the future relationship of 0onda with 0CF(9 in the two!wheeler industry after e<piry of its technical collaboration in 2883. 0CF(9 chairman Bri; 2ohan @al has all alon" maintained that 0onda would only act in the interest of the ;oint venture thou"h some kind of competition between the two companies is imminent once 0onda also enters the motorcycle se"ment on its own. .(iscussions between us and 0onda 2otorcycle 1 ,cooter are already on. 9 committee with representatives from 0onda 2otorcycle# 0CF(9 and 0onda will be set up after si< months )in 2887-#/ a 0CF(9 e<ecutive told H:. 0CF(9 has said earlier that there would be a ;oint committee which would decide on marketin" strate"ies and products selection. 0CF(9Bs e<istin" market share is around 3> per cent# while that of 02,I is around three per cent# he said. Both 0onda entities in the country will to"ether retain &8 per cent market share in the two!wheeler industry. 0CF(9 is now plannin" to enter a se"ment between 188 cc and 1&8 cc# which will most likely be 12& cc# in ,eptember. 9t present# most of its bikes includin" the 5(!188# ,plendour# ?assion are in the 188 cc se"ment addressin" various consumer needs. It also launched the 1&4 cc 5BM in the premium se"ment.

:<perts point out that competition is hootin" up in the motorcycle market with Ba;a; 9uto# $G, 2otor and Iamaha "ainin" "round# and Japanese ma;or ,u+uki plannin" to enter by 2883. 0CF(9 plans to e<pand its capacity from 1.& million units to 2 million per annum# over the ne<t one year# to cater to the hu"e demand for motorcycles.... HONDA RIDING STRONG $his has been a tryin" year for the two!wheeler industry and# as in the case of carsD the bi""est bottleneck has been limited access to financin". Industry sources say that 288 !18 is "oin" to be as difficult thou"h the optimists insist that customers will bite the bait so lon" as there is enou"h "oin" for the product concerned. $his possibly e<plains the sustained success of models like the 9ctiva# ,cooty# ,plendor# ?assion# and ?ulsar amon" others as well as new ones like the ,tunner and IM14. SLIDESHOW OF THE DAY: PRIVATE JETS TAKE OFF By the end of the day# a bike is far more affordable than a car# which means it is reasonable to e<pect buyers to put cash down on the table at one "o. 0owever# they would need a "ood reason to do so# which means that manufacturers have to work overtime on providin" enou"h e<citement in their products. MORE INDIA BUSINESS STORIES $ill a year a"o# the "eneral view was that the Indian two!wheeler market would touch annual production of 18 million units in 2818 but that was before the slowdown happened. It is barely si< million "oin" by the present sales trend# which means this tar"et could spill over into 2811!12.

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HERO HONDA INTRODUCE THREE NEW VARIANTS 9s calendar 288% draws to a close# 0CF(9 has clearly emer"ed the monarch of the two!wheeler arena. $his has happened at a time when sales have nosedived and other manufacturers are "ivin" top priority to clearin" up stocks. HONDA SEES SALES UNDER FURTHER PRESSURE In Fovember# 0CF(9 reported sales of nearly 2. lakh units# which was more than the combined sales of Ba;a; 9uto and $G, 2otor at 2.7 lakh two! wheelers. WHAT MAKES IT RIDE What is it that makes 0CF(9 connect so well with the market? It continues to rule the e<ecutive se"ment with its trusted ,plendor and ?assion 188cc bikes which make up two!thirds of its sales. $hese brands have been around for many years now and the fact that they continue to draw buyers only means that they have somethin" "oin" in terms of loyalty. (ealers believe that 0CF(9Bs bikes still score in the resale value quotient thou"h this premise has often been challen"ed by its closest competitors. $here are no two ways about the fact# thou"h# that the company has struck a chord with the common man across IndiaBs cities and towns which is a tribute to its a""ressive retailin". Banks also feel comfortable with 0CF(9 and are more lenient when it comes to financin" its bikes because money is assured on resale. Aeports have also been constantly doin" the rounds of a possible split between the promoters# 0onda of Japan and the 2un;al "roup. .$he sustained success of 0CF(9 has clearly shown that the Indian partnerBs role in the ;oint
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venture is critical especially when it comes to evolvin" marketin" strate"ies#/ sources say. 0ondaBs other two!wheeler arm# 02,I )0onda 2otorcycle 1 ,cooter India-# is barely a decade old in contrast to its successful siblin" but has quietly revved up monthly sales to one lakh units. In the process# 0CF(9 and 02,I have a combined market share of nearly 47 per cent which must be music to the ears of 0onda. $he Japanese automaker is more than familiar with India. Its ;oint venture with the 2un;als is over two decades old. In the 1 %8s# it had an alliance with the ?une!based *inetic "roup which ushered in the "earless scooter revolution in the country. 9fter partin" ways with *inetic# which led to the creation of 02,I# 0onda has in no time reclaimed the throne for "earless scooters and today# the 9ctiva is the clear leader in the "earless scooter space. CHALLENGING MIGHT ,o# what does the mi"ht of 0onda imply for Ba;a; 9uto and $G, 2otor? Both companies have challen"ed 0CF(9Bs supremacy in the past but could not quite sustain the battle. When $G, launched the Gictor way back in 2881!82# the bike quickly climbed the sales charts and had 0CF(9 on the back foot. It was a short!lived threat because the Gictor "radually lost steam and 0CF(9 came char"in" back with a ven"eance. In a scenario of overall bleak sales# $G, is obviously keen to keep its balance sheet healthy. It is too early to say if the recently launched Hlame will create the ma"ic of the Gictor. ,ales have been modest thus far and the company could introduce another bike in the e<ecutive cate"ory ne<t fiscal and possibly a more powerful "earless scooter.
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BAJAJ POSITIONS Ba;a; 9uto carved a leadership position for itself in the premium se"ment with the 1&8cc ?ulsar that cau"ht the fancy of the market in a bi" way. Its success prompted the company to draft its own script which was intended at weanin" buyers away from 188cc bikes and move upwards to more powerful options while payin" a little more. $he 12&cc (iscover that followed promised plenty and# with the ?ulsar# is Ba;a; 9utoBs most endurin" brand. It was the N5( 12&# thou"h# that the company was bankin" on to create a churn in the e<ecutive se"ment but thin"s did not quite "o accordin" to plan. Ba;a; has reiterated thou"h that it will stick on to its a"enda of focusin" on 12&cc plus bikes throu"h 288 !18 and has indicated that there will be si< new launches to be"in with. $hese could include at least two new products from the N5( platform like the ,print )the sporty version-# (iscover 1&8 and possibly a more powerful ?ulsar. $he year will also show the stren"th of the N5( brand and if it has the potential to reach the levels of the ?ulsar and (iscover. MORE INDIA BUSINESS STORIES $he dark horse in the premium bike se"ment could be Iamaha whose 1&8cc HM14 has already won rave reviews. $he companyBs bi""est task on hand is to rebuild its retail infrastructure )in terms of sales and service- which has been a chink in its armor for years now. THE JOINT VENTURE $he ;oint venture between IndiaLs 0ero 'roup and 0onda 2otor 5ompany# Japan Jfor 2otorcycle in 1 %3 K has not only created the worldLs sin"le lar"est
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two wheeler company but also one of the most successful ;oint ventures worldwide until the year 1 when it had announced a 188= subsidiary# 0onda 2otorcycle 1 scooter IF(I9 )02,I-. $his announcement cased the 002 stock price to decrease 78 = the same day. 2un;al had to come up with new strate"ies decisions as# 02,I and other forei"n new entry companies were causin" increased intensity of rivalry for 002. 002@Bs success relied on its ability to create a motorcycle that required little maintenance and had enormous fuel efficiency. It was not e<pensive# but it had a reputation to last the distance over years without requirin" any serious repairs. ,pares were easy to "et and ine<pensive. HONDA! HONDA FURTHER TIES FOR FUTURE LAUNCHES Japanese two!wheeler maker 0onda and its Indian partner# the 0ero "roup# wish to further their 2&!year!old partnership. Both sell two!wheelers# includin" motorcycles and automatic scooters# in the same se"ments# with some cannibali+ation already takin" place# accordin" to e<ecutives in 0CF(9# IndiaBs lar"est two!wheeler producer. Both companies may look at sharin" details of new products with each other# includin" en"ines# desi"n sequences and vehicle platforms. 0onda 2otorcycle and ,cooter India )02,I-# the countryBs fourth!lar"est two!wheeler maker# has already helped 0CF(9 2otors )002@- in areas like desi"n and stylin" for a couple of products. ,peakin" to Business ,tandard# ,hin;i 9oyama# president and 5:C# 02,I# said# .We en;oy a very positive association with 0CF(9. We shared the basic vehicle desi"n with them for their new 5BM and 0unk )motorcycles-.
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We may look at sharin" en"ines or platforms in the future but there are no confirmed plans yet./ 5urrently# 02,I and 002@ share a supply chain and details related to production capacity. Aecently# ?awan 2un;al# mana"in" director and 5:C# 002@# said since both operated in the 188!1&8cc se"ment# there had been some cannibali+ation of products. 0CF(9 sells as many as 13 products in the local market and 02,I sells si<. 9ccordin" to an earlier understandin" between the two# 02,I was to look at capitali+in" only on the scooter se"ment# while 002@ was to focus on the motorcycle se"ment. 0owever# when the motorcycle market "rew faster than the scooter# 02,I was forced to chan"e strate"y. With the launch of Onicorn )1&8cc model- in 2883# 02,I announced its entry into the motorcycle se"ment. $hereafter# it launched two more motorcycles# both in the 12&cc se"ment. $he company will also launch a 188cc motorcycle# a se"ment which accounts for about >8 per cent of the entire market and where 0CF(9 has a near! monopoly. $he bike will be launched by (ecember this year or early ne<t year. 9ccordin" to data from the ,ociety of Indian 9utomobile 2anufacturers ),iam- for 2arch 71# 0CF(9 has almost 48 per cent share in the motorcycle se"ment# while 0onda commands &> per cent in the scooter se"ment. 0CF(9Bs revised strate"y is to focus on the lar"ely!untapped rural market# while 0onda will focus on a""ressively!styled products that are better suited to the urban consumer.
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Both fared well last year despite the downturn in the domestic market. 02,I# for the first time# sold more than a million units in the domestic market# a "rowth of 14.& per cent. $he company has pro;ected a "rowth of 1% per cent this financial year# with sales of 1.2 million units in the Indian market. It is also hopin" to increase its "rowth in the motorcycle se"ment by 2& per cent by ne<t year# aided by as many as five new launches. 9 city!based analyst said since both companies competed in the same space# they could save throu"h sharin" technolo"y and better production mana"ement HONDA BETS ON INFORMATION SECURITY TO MAINTAIN INTEGRITY While draftin" its new security policy# two!wheeler "iant 0CF(9 ensured that its efforts to create a secure enterprise went beyond I$ security to encompass complete information security. :nterprise security may not be as critical in a manufacturin" or"ani+ation as in the bankin"# financial services and insurance )BH,I- sector. Fonetheless# it is important# especially when it comes to a manufacturin" company like
HONDA, which is extremely dependent on its computer systems and networks for its operations. A disruption in IT infrastructure could spell disruption in business operations. Takin e!ol!in all this into consideration, the company has been constantly IT its information security set"up to keep pace with its expandin

infrastructure. Today enterprise security at HONDA has reached one of the most critical #unctures as the bike ma#or has recently created a comprehensi!e information security policy.

INFORMATION SECURITY AS OPPOSED TO IT SERCURITY.

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:nterprise security at

HONDA

oes beyond IT security to encompass complete

information security. The company identified the need for complete information security with IT security as one of the aspects within this whole concept. $IT security will take care of only some intrusions. %ut for any or ani&ation there is a need to ha!e a clear identification of authori&ations throu h information classification,' explains ( ) %alasubramaninan, !ice president, Information (ystems, HONDA *otors. The need was to find out what type of information was there, who should access it and who should not in order to ensure complete data inte rity.

INFORMATION SECURITY POLICY While the company had some documented policies relatin" to various aspects# includin" I$ security post!1 # they were not comprehensive enou"h to cover all areas. Increasin"ly e<pandin" connectivity warranted the need for a complete policy# definin" the security issues both from within and outside the or"ani+ation. $he companyBs plans for connectivity with business partners included rollin" out the second phase of its supply chain solution# allowin" dealers and vendors to interactively do transactions with the company on the Fet. )It already provides dealers and vendors one!way access to the Web server-. Hurthermore# it is also tryin" to allow employees access to applications like instant messa"in" and ,9?# especially for field staff and mobile workers. In such a scenario# which required openin" up its systems to partners# the need for a robust policy was imminent. 9 few months a"o#
These domains HONDA started workin on its new information security policy

with H+, +omnet as the consultant. The policy broadly co!ers around -. domains. include networkin and telecommunication, back"up, software purchase, use and maintenance, incident mana ement, e"mail, Internet, access control, password control, anti"!irus, notebooks, information disposal, acceptable use, system re/uirin de!elopment, desktop, information classification, trainin and physical security. H+, +omnet carried out the !ulnerability assessments and outlined the areas impro!ement. These included recommendations for patch up systems and for networkin radation on !arious operatin de!ices as well as physical security0 the Net from their 1+s. Thou h the

specifically for the ser!er room. The consultant also recommended the remo!al of modems pro!ided to users for directly accessin

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connections had been remo!ed, the modems were left behind, which, the consultants pointed out, created !ulnerability as the users could plu them. Accordin them in and start usin some to %alasubramanian, based on the recommendations of the the firewalls and the protection of ser!ers. The company

consultants, the company fixed up the loopholes in its security set"up, includin recommendations re ardin

has already carried out pre"!ulnerability assessments, fixed the !ulnerabilities and then conducted post"!ulnerability assessments.

Cn the other side#

HONDA also worked on the information classification part of its

information security policy, which didn2t exist earlier. This in!ol!es participation from the top mana ement with user representation from all the functional areas. The present exercise of classification of information is bein access ri hts to !arious classes of people are also bein classification of information bein done. done dependin on confidentiality, criticality and a!ailability. Apart from information classification, the defined in the policy. The functional heads are made responsible for their departments and endorse the

SECURITY SET UP SO FAR $he year 1

includin

was the inflection point for the entire I$ set!up at

HONDA,

information security. The company undertook a complete re!amp of its IT rowin

infrastructure with a new architecture, expansion of its network, IT assets and applications. The security approach has been e!olutionary, in line with these re/uirements. +onnectin mailin system, thereby warrantin the entire or ani&ation durin -333, the company put its

system into place. This, howe!er also led to the import of !iruses into the the need for a complete anti"!irus solution. %efore this, ood installed base. HONDA has now

there was anti"!irus software installed only on a few desktops. The company chose *cAfee for its comprehensi!e features and implemented the complete suite, co!erin the desktop, ser!ers and mail ateway.

$he company first deployed the $otal Girus (efense )$G(- system# which was later up"raded to the 9ctive Girus (efense )9G(- system around two years a"o. Onder 9G(#
HONDA is usin 4roup (hield for ,otus Notes mailin system, Netshield for NT and 5indow 6777 ser!ers and 8irus (can for end"user desktops. The A8D works under the e1olicy Orchestrator a ent, which is an a ent installed on each and e!ery desktop and deli!ers the means to control the anti"!irus applications. Accordin to %alasubramanian, it i!es the company power to enforce its anti"!irus policy, to update the policy on end"user desktops and to monitor update

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pro ress throu h raphical reports. e1olicy has made it easier to enforce any anti"!irus policy in the company in #ust two hours in all the offices. As part of the A8D architecture, HONDA has three A8D ser!ers at the head office in Delhi, and the 4ur aon and Dharuhera plant. The A8D ser!er at Delhi takes care of all head office" based ser!ers, desktops and all &onal and area office desktops. ,ikewise, with the 4ur aon and the Dharuhera A8D ser!ers. All the three ser!ers are connected to the *cAfee Internet site throu h the Net. As a result, whene!er *cAfee releases any new anti"!irus DAT files, all three A8D ser!ers et synchroni&ed with *cAfee ser!er and download the DAT file 9incremented: immediately, which are then distributed to all the ser!ers and desktops. In case of a !irus attack on any of the ser!ers and desktops, the policy a ent updates the A8D ser!er about this new !irus.

NEED FOR FIREWALL $he need for further beefin" up the security set!up beyond an anti!virus solution was felt as the company further opened up its systems to e<ternal access. 9round a year!and!a!half a"o# apart from providin" Internet access throu"h the pro<y server# the company also decided to provide connectivity with dealers and vendors for information sharin"# i.e. they could directly lo" in to the Web server. $his required the deployment of a firewall to "uard the systems from possible hackers and virus attacks. .$his was the first time that we were really connected to our partners. :arlier we only had a mail "ateway throu"h which we e<chan"ed mail. ,o# there really wasnBt a need for a firewall at that time. But now# since we are allowin" people to lo" in and with people accessin" the Internet there is the need for a firewall#/ e<plains Bal ,ubramanian. Hirewalls deployed at 5omsat 2a<E
firewall that ser!es as the Internet HONDA has a perimeter ateway for both the plants and head office. It has

chosen +heckpoint as its firewall, which runs on a Nokia box and is mana ed and monitored by the ser!ice pro!ider, +omsat *ax. The company2s IT security architecture di!ides the network into &ones, based on the function of the infrastructure contained therein. The &ones created are;

(2M +one $hird!party +one

1

9pplication servers +one 5ritical servers +one ,ecurity mana"ement +one Fetwork and system mana"ement +one @9F 1 W9F +one

UNAUTHORIZED INTERNET ACCESS Aestriction of access to unauthori+ed sites is taken care throu"h the pro<y server# which was deployed around two years a"o for Internet access to internal users. $he rules for access control have been defined in the server itself. It defines factors like which ?5s have access to the Internet# the sites that can be accessed# time period durin" which only certain users can access the Internet# etc. 9ccess as well. It has deployed ?'? software on the critical desktops and notebooks within the or"ani+ation for encryptin" data. While the software was deployed around two!and!a!half years a"o# it keeps on identifyin" and addin" critical notebooks and desktops. $he information on the desktops and notebooks is kept in a folder and is encrypted# which requires a user name and password to access it. Hurthermore#
HONDA has built in inte rity in the application itself, which is well

documented with profiles for each user. Dependin on his<her profile, the user ets the ri hts for accessin the data. The authentication is done throu h passwords.

FUTURE PLANS Fow that

HONDA is readyin itself for the second phase of its supply chain initiati!e

of connectin with dealers and !endors, it is plannin to build more components on top of its existin security set"up. 5hile in the first phase, the company had allowed dealers and !endors only one"way access, in the second phase it will allow them to interacti!ely do transactions with the company on the Net. Once the second phase

28

starts rollin

out in April next year, the company plans to deploy additional features

like an intrusion detection system, user authentication and sin le"user si n"on.

9s part of the new information security policy# the company will be outsourcin" the monitorin" of all its e<ternal access# hackin" and intrusions to third!party service providers with ,@9s. .We will outsource primarily because the third!party service providers have the e<pertise and resources to monitor 23<>#/ e<plains Bal ,ubramanian. 9lso# as a policy#
check whether the policy needs a chan e. HONDA will initiate re ular half"yearly audits to check compliance with the security policy and also to

HONDA PLANS ULTRA CHEAP MOTORCYCLE AT RS. "5### If plans "o on stream as per schedule# 0CF(9 will unveil a new motorcycle that would be available in the market for a price ran"in" between As 12#&88 and As 1&#888. $he company plans to create a new niche se"ment of the Indian motor cycle market where it can be the undisputed kin". $his actually has been 0CF(9Bs plan for a lon" time. We carried a story about an ultra cheap motorcycle from 0CF(9 for India between As 12#&88 and 1&#888 last year. $hin"s are movin" forward at 0CF(9 for sure ! but very little info has been released to the media. 0CF(9# which is already the bi""est in terms of market share in the Indian motor cycle market with its hu"ely popular models# e<pects to push up sales and acceptance levels by launchin" sub!As 1&#888 motorcycles. $he cheapest motorcycle in the Indian market currently sells for around As 78#888. 0CF(9Bs cheapest motorcycle models currently in India are the 5( (elu<e# 'lamour# ,plendor FN'# ,plendor P and ?assion ?lus. $he on"oin" credit crunch and hi"h interest rates initially looked like a bad thin" for 0CF(9# but the company has done well. $heir cheap motorcycles and low prices have actually helped them recapture the cost!conscious market#
21

and in this financial year# 0CF(9 sales would mar"inally surpass sales in the last year. 0CF(9 top brass has already swun" into action with the hopes of buildin" a cheap motor bike son for the Indian market. $hou"h not much has been put on the drawin" board yet# company officials clarified that 0CF(9 is seriously lookin" at the possibility. $he move is said to have been sprun" up followin" the "overnmentBs outlinin" of the 9utomotive 2ission ?lan. $he company# which is the leader in the two!wheeler se"ment# is e<pected to witness hi"her than the industry "rowth and "ain market share driven by si"nificant presence in rural India and new product launches. 9s for the present# 0CF(9 is e<pected to perform well in the comin" 288% (iwali festive season with new motorcycle launches on the anvil. $he company has been drivin" "rowth in the industry despite a hi"h interest rate scenario and an overall credit squee+e in the market remainin" unchan"ed. HONDA GETS FOR CHEAP MOTOR BIKES $he As 1!lakh car is "ettin" ready to roll out of the $ata stables. With a car for so less an amount# motorcycles suddenly seemed e<pensive. 2otorcycle makers also have be"un launchin" bi""er and more e<pensive motorcycles. UPDATE: IT LOOKS LIKE WE ARE GETTING CLOSE TO THE ULTRA CHEAP MOTORCYCLE FROM HONDA $he 2un;als# thou"h# are movin" down the price brackets to widen the "ap. $he worldLs bi""est two!wheeler maker is plannin" to build a motorcycle that will sell for As 12#&88!1&#888 and create an all!new class of buyers. $he current crop of cheapest motorcycles in India cost between As 78#888 and As 7&#888.
22

$he 2un;als are# in fact# evaluatin" the scenario. $hey have made it known that a possible 6788!7&8 motorcycle is what they are plannin". $hou"h there is nothin" on the drawin" board yet# 0CF(9 is seriously lookin" at it. 2eanwhile# a report said that 0CF(9 is bein" e""ed on by the "overnmentLs unannounced concessions in its 18!year vision statement# which envisa"es the development of low!cost vehicles. 9ccordin" to the 9utomotive 2ission ?lan# the focus should be on developin" and sellin" appropriate products for the lar"e population of the country. $he products could include cost!effective small carriers# stron" ru""ed vehicles for the rural market and 6788!7&8 motorcycles# it said. ,mall car manufacture has already stepped on the "as with the "overnment decidin" snip e<cise duty on small cars to 14 per cent from the earlier 23 per cent. 9utomobile e<perts donLt rule out a similar evolution of the two!wheeler market. HERO HONDA SUCCESSFUL TARGETS THE RURAL MARKET 0CF(9 is a ;oint venture between 0onda 5orporation# Japan and the 2um;al family with both parties ownin" 24= each. 0CF(9 has made its stron" presence in the rural India and so it is able to withstand a"ainst the market competition. ,ellin" of delu<e models of the bikes and a decline in raw Q material prices has brou"ht an improvement in the :BI$(9 mar"in level# in the financial year 288%. $he dealership network of 0CF(9 is stron" and it also has a "ood penetration effect in the rural areas. $he company has manufactured 34#888 units in 0aridwar plant and its daily production has reached between 1888 to 1288 units on a daily basis. Aecently# 0CF(9 reported an impressive July sales at 2%171>. $he ?9$ "rowth was driven by low ta< provision at 22.2= verses estimated 2 .&=. $he :BI$(9 is at As.
27

7.3B )verses estimation of As. 3.2B-# which is due to lower reali+ation "rowth and hi"her other e<penditure. $here are few banks which are likely to reduce auto loan interest rate at 1 to 2=. In the comin" month# 0CF(9 is e<pected to do better sales volumes on account of better monsoon and "rowth in the rural area. $he brandBs simple ad campai"n .Hill it# shut it# and for"et it/ ?opular as fuel efficient bike# $he 0ero 'roup and 0onda own 24= stake in 0CF(9# which is the worldBs sin"le lar"est two!wheeler maker. $he remainin" shareholdin" is in the hands of the public. 0onda has stren"thened its A1( facility in India and to"ether with A1( in Japan will continue to provide 0CF(9 with leadin" ed"e 0onda technolo"y.

CORPORATE PROFILE OF HONDA In some ways# 0ero and 0onda are like two volumes of a sin"le book. What has made the book a bestseller is the fact that ri"ht from the outset# the co! authors knew the script they had to write in order to be successful in the Indian market. Cver the course of two and a half decades# both partners have fine!tuned and perfected their roles. 9s the lar"est motorcycle producer in the world# 0onda has been able to consistently provide technical know!how# desi"n specifications and A1( innovations to its most prolific affiliate in the world# 0CF(9. $his has led to the development of world class# value for! money motorcycles and scooters for the Indian market. Cn its part# the 0ero 'roup has taken on the sin"ular and onerous responsibility of developin" the supply chain# rampin" up production facilities# settin" up distribution networks and creatin" customers. ,ince both partners are completely focused on their respective skills# they have been able
23

not ;ust to complement each other# but also draw from each otherBs stren"ths. In the process# 0CF(9 has "one on to create history# by becomin" one of the most successful ;oint ventures in the world. $oday# every second motorcycle sold in the country is a 0CF(9. $here are more than 22 million 0CF(9s o Indian roads today. $here are more 0CF(9 bikes on this countryLs roads than the total population of some :uropean countries put to"ether. $he companyLs "rowth in the two!wheeler 2arket in India is the result of an intrinsic ability to increase reach in new "eo"raphies and "rowth markets. 0CF(9Ls motorcycles and scooters are sold and serviced throu"h a network of over 7&88 customer touch points.

HONDA$S MISSION 0CF(9Bs mission is to strive for syner"y between technolo"y# systems and human resources# to produce products and services that meet the quality# performance and price aspirations of its customers. 9t the same time maintain the hi"hest standards of ethics and social Aesponsibilities this mission is what drives 0CF(9 to new hei"hts in e<cellence and helps the or"ani+ation for"e a unique and mutually beneficial relationship with all its stake holders. HONDA%S MANDATE 0CF(9 is a world leader because of its e<cellent manpower# proven mana"ement# e<tensive dealer network# efficient supply chain and world!class products with cuttin" ed"e technolo"y from 0onda 2otor 5ompany# Japan. $he teamwork and commitment are manifested in the hi"hest level of customer satisfaction# and this "oes a lon" way towards reinforcin" its leadership status. $he ;oint venture between IndiaLs 0ero 'roup and 0onda 2otor 5ompany# Japan has not only created the worldLs sin"le lar"est two wheeler company but also one of the most successful ;oint ventures worldwide. (urin" the %8s#
2&

0CF(9 became the first company in India to prove that it was possible to drive a vehicle without pollutin" the roads. $he company introduced new "eneration motorcycles that set industry benchmarks for fuel thrift and low emission. 9 le"endary LHill it ! ,hut it ! Hor"et itL campai"n captured the ima"ination of commuters across India# and 0CF(9 sold millions of bikes purely on the commitment of increased milea"e.

Cver 28 million 0CF(9 two wheelers tread Indian roads today. $hese are almost as many as the number of people in Hinland# Ireland and ,weden put to"etherR 0CF(9 has consistently "rown at double di"its since inceptionD and today# every second motorcycle sold in the country is a 0CF(9. :very 78 seconds# someone in India buys 0CF(9Ls top sellin" motorcycle ,plendor. $his festive season# the company sold half a million two wheelers in a sin"le monthSa feat unparalleled in "lobal automotive history. 0CF(9 bikes currently roll out from its three "lobally benchmarked manufacturin" facilities. $wo of these are based at (iarrhea and 'ur"aon in 0aryana and the third state of the art manufacturin" facility was inau"urated at 0aridwar# Ottrakhand in 9pril this year. $hese plants to"ether are capable of producin" out 3.3 million units per year. 0CF(9Ls e<tensive sales and service network now spans over 7888 customer touch points. COMPARE STUDY OF HONDA 0CF(9 values its relationship with customers. Its unique 5A2 initiative ! 0CF(9 ?assport ?ro"ram# one of the lar"est pro"rams of this kind in the
24

world# has over 7 million members on its roster. $he pro"ram has not only helped 0CF(9 understand its customers and deliver value at different price points# but has also created a loyal community of brand ambassadors. 0avin" reached an unassailable pole position in the Indian two wheeler market# 0CF(9 is constantly workin" towards consolidatin" its position in the market place. $he company believes that chan"in" demo"raphic profile of India# increasin" urbani+ation and the :mpowerment of rural India will add millions of new families to the economic mainstream. $his would provide the "rowth ballast that would sustain 0CF(9 in the years to come. 9s Bri;mohan @al 2un;al# the 5hairman# 0CF(9 2otors succinctly points out# TWe pioneered IndiaLs motorcycle industry# and itLs our responsibility now to take the industry to the ne<t level. WeLll do all it takes to reach there.LL

2>

PRINT ADS

MODELS HEROHONDA BIKE MODELS 2odelE 9chiver :, 2odelE 9chiver *ick 2odelE 5BM Ntreme :, 2odelE *ick ,tart 2odelE ,tart 5BM Ntreme 2odelE 5( (awn 'lamour 2odelE 'lamour HI :, 2odelE 5( (elu<e 2odelE 'lamour HI

:lectric ,tart 2odelE 'lamour *ick 2odelE 0unk :,

2%

*ick ,tart 2odelE 0unk *ick ,tart

,tart 2odelE Few *ari+ma 2odelE ?assion ?lus 2odelE ?leasure 2odelE ,plendor FN' 2odelE ,plendor FN' 2odelE ,plendor ?lus )9lloy),poke2odelE ,uper ,plendor 2odelE 9mbition 2odelE 5BM 2odelE 5BMU *ick ,tart 2odelE 5BMU :lectric 2odelE 5( 188 ,, 2odelE (awn 2odelE ,plendor ,tart 2odelE *ari+ma 2odelE ,treet (l< 2odelE ?assion 2odelE ,uper ,plendor *,

HONDA DAWN

:n"ine 5ubic 5apacity 2a<. ?ower 'ear Bo< I"nition Hront Brakes Aear Brakes Hront $yre Aear $yre Wheelbase 'round 5learance (ry Wei"ht

3 ,troke# ,in"le 5ylinder# 9ir 5ooled >.2cc >.3 B0? V %888rpm 3 ,peed 5(I 178mm (rum 118mm (rum 2.>& N 1% 7.88 N 1% 1278mm 148mm 113 *"

$ank 5apacity 18.& @itres HONDA PASSION PLUS

78

:n"ine

3!stroke# ,in"le 5ylinder# 9ir ! 5ooled C05

(isplacement >.2 cc 2a<. ?ower >.& ?s at %888 rpm 'ear Bo< 5lutch 2a<. ,peed Hrame ,uspension )Hront,uspension )Aear $yre )Hront$yre )Aear Brakes )HrontBrakes )AearHinal (rive Battery I"nition ,i+e ,i+e 3 ,peed 5onstant 2esh 2ulti!?late Wet $ype %& *mph. $ubular (ouble 5radle $elescopic 0ydraulic Hork ,win" 9rm with & step

ad;ustable hydraulic damper. 2.>& U 1%! 3 ?A W32 ? 7.88U1%!3W4 ?A )178mm-W 0ydraulic (isc $ype )CptionalInternal :<pandin" ,hoes $ype )178 mmAoller 5hain 12 G!2.& 9h :lectronic 5(I
71

,tartin" Wheelbase 'round 5learance @en"th Width 0ei"ht Huel $ank

*ick ,tarter 127& mm 148mm 1 %8 mm >28 mm 1848 mm

*erb Wei"ht 114 k"s. 5apacity 0ead li"ht 12.% litres )Aeserve 1.1 litres0alo"en Bulb 7& W W 7& W

72

HONDA ACHIEVER

,pecifications :n"ine $ransmission :n"ine (isplacement 2a<. ?ower $op ,peed 9cceleration 'ears $yre $yre ,i+e )Hront- 2.>& U 1%! 32 ? W3 ?A $yre ,i+e )Aear- 7.88U1%!&2 ?W4 ?A :lectricals 0ead li"ht Brakes Brakes )HrontBrakes )AearHeatures *erb Wei"ht Hrame 173 *"s (iamond 5radle (rum W (isc (rum 0alo"en Bulb 7& W W 7& W )2ulti Aeflector3 ,troke# ,in"le 5ylinder# 9ir 5ooled# 13 .1cc 18 *W )17.3 Bhp181 kmph 8!48 in )& seconds& 'ears W

rburetor controlled Gariable I"nitionT for better# throttle# acceleration#

77

and immediate response Onique T9nti!*ick backT device 238 mm front (isc Brakes as standard. &speed )1!down 3!up pattern- "earbo<. kick start and self start option

COMFORT Few & step ad;ustable T'as Aeservoir ,uspensionT ! T'A,T for comfortable ride even on the tou"hest of roads ?uncture resistant Aear $uff !up $ube. 172& 22 lon" wheel base for enhanced stability. Wide 188 W 8 low aspect ratio Aear tyre. 238 mm front (isc Brakes as standard. ,elf ,tart option. Better that 5BM :<treme and ?ulsar @atest 18W78 ,J 'rade# J9,C 29 'rade :n"ine oil which allows oil chan"e at intervals of 4888 kms. Aeduced maintenance cost# e<cellent ability to start immediately in cold weather.

73

TECHNICAL SPECIFICATION OF HONDA HUNK

D&'()*&+)* , W(&-./ @en"th )mmWidth )mm0ei"ht )mmWheelbase )mm*erb Wei"ht )k"s'round )mmE)-&)( 2odel (esi"nation ,tartin" (isplacement )ccI"nition Bore 1 ,troke S0*1()*&+) Hront Aear B234(* $ype Aear T52(* Hront Aear Huel $ank 2.>& N 1% 32? 188W 8 N 1% ! &4? )With $uff!up $ube12.3 @itre (iscE 238 mm (ia (isc ! Fon 9sbestos $ype Internal :<pandin" ,hoe $ype )178 mm-# Fon 9sbestos $ype. $elescopic 0ydraulic ,hock 9bsorbers & ,tep 9d;ustable 'as Aeservoir ,uspension Q 'A, 9ir 5ooled# 3 ! ,troke ,in"le 5ylinder C05 ,elf ,tartW*ick ,tart 13 .2 9dvanced 2icroprocessor I"nition ,ystem )92I&>.7 N &>.% mm 5learance 28%8 >4& 18 & 172& 13& 13&

7&

HONDA CBZ 6TREME SELF STAR $he 0CF(9 5BM Ntreme has little in common with its earlier version the 0CF(9 5BM e<cept a similar headlamp. With the 0CF(9 5BM Ntreme# 0CF(9 has tried a radical departure from its earlier 1&8 cc desi"n themes. $he success of this approach is proven by the fact that since its launch in 2884# the 0CF(9 5BM Ntreme has been sellin" almost 1&# 888 to 28# 888 units per month# and crossed the &8# 888 mark within 9pril 288>. $his lar"e# handsome# and "ood!lookin" bike has more to it than meets the eye. LOOKS $ubular diamond!frame type chassis with a sin"le down tube and a bo<! section swin" arm 2att!black powder!coated en"ine block 2att!black alloy wheels Black plastic lower side panels striped across by a shiny chrome sash ,plit hand "rips for the pillion rider "ives a different look 9dditional $eflon coat over visible silvery surfaces $he side indicators that usually stick out in other bikes are inte"rated into the headlamp housin" 9 strip of clear "lass above the headlamp conceals the parkin" lamp or pilot lamps positioned above the headli"ht Body colored rear mirrors adds color to the handlebar area 5lassy# brushed!steel console finish
74

 (eeply contoured seat ,culpted and sharp rear cowl Aear indicators inte"rated into rear @:( headlamps CONTROL :<tremely compact body desi"n meant for swift turn!in 9wesome accelerationE 8 ! 48 kmph in & seconds 3!stroke air!cooled sin"le cylinder en"ine# producin" 13.3 bhp at %&88rpm 2a<imum torque12.%Fm at 4&88rpm Hine tuned throttle responses with low en"ine noise :fficient self start instantly powers up the en"ine @ow en"ine noise makes it hard to detect a runnin" en"ine ,plendid stability and fabulous turnin" ability 5BM!N travels in a strai"ht line and doesnLt skid even at turns at 188kmph Horward leanin" position enhances effortless brakin" ,plit rear "rip# a"ain a first!time feature in motorcycles in India Instrument cluster contains analo"ue "au"es# includin" a speedometer# fuel "au"e# and an en"ine!rpm meter in addition to turn# neutral indicators# and a powerful hi"h beam COMFORT ?owerful hi"h beam builds safety for the ni"ht rider $he lar"e speedometer# smaller tachometer# and fuel "au"e can be read
7>

quickly and easily $inted cowl improves aerodynamics and cuts the "lare on the bikeLs instrumentation Aela<ed and comfortable ridin" Opri"ht posture doesnLt strain wrists 'enerous knee recesses built into the fuel tank are friendly for tall riders Well placed footrests Horward leanin" position enhances effortless brakin" (isc brake is hi"hly efficient and "ives instant response :<tremely "ood suspension built with the fast movin" solo rider in mind 0i"h "round clearance allows riders to see forward over hatchbacks and sedan cars Wide 188W 8 low aspect ratio rear tyre for additional road "rip and safety $ail lamp cluster has a se"mented stop!and!brake li"ht section with turn indicators built into a sin"le unit ?uncture resistant tuff up tube increase reliability of performance $he 5BM Ntreme has the best "earbo< in its class# smooth and free from problems MILEAGE AND ECONOMY Few model comes with a 7!year W 38#888 kms warranty 5BM!N "ives &8kmpl in city roads 41kmpl on hi"hways
7%

 $uff up tubes are economical vis!a!vis emer"encies TECHNICAL SPECIFICATION OF CBZ 6TREME7

D&'()*&+)* , W(&-./ Wheelbase )mm@en"th )mmWidth )mm0ei"ht )mm'round 5learance )mmWei"ht )k"sE)-&)( 2odel (esi"nation ,tartin" Idle ,peed (isplacement )ccI"nition Bore 1 ,troke S0*1()*&+) Hront Aear B234(* Hront Aear T52(* Hront Aear Huel $ank P(28+2'3)9( 2a<. 0orsepower 18.4 *W)13.3 ?,- V %#&88 A?2
7

172& 28%8 >4& 113& 13& 131 9ir 5ooled# 3 ,troke C05 ,elf ,tartW*ick ,tart 1388 rpm 13 .2cc 92I ! 9dvanced 2icroprocessor I"nition ,ystem &>.7 N &>.% 22 $elescopic 0ydraulic ,hock 9bsorber ,win" arm with ad;ustable hydraulic shock absorber (isc $ype )dia 238 mm(rum $ype# internal e<pandin" shoe type 2.>& N 1%T 32 ? )9lloy188W 8 < 1% ! &4 ? )9lloy12.7 @ts.

)psWrpm2a<. $orque )k" mWrpm- 12.%8 F2 V 4#&88 A?2 HONDA PASSION PLUS: WHEN STYLE MATTERS MORE $he 0CF(9 ?assion ?lus is a cosmetic up"radation of the 0CF(9 ?assion that involves two tone colors# body colored mirrors# white dial instrument cluster and a wider pillion "rip. It has included new bri"ht multi! reflector headli"ht# tall li"ht and indicators that provides improved safety while drivin"

C+'13)5 0CF(9 @td. 2otors

S/2+4( 3!,troke

M3;&'0' P+<(2 >.& ?, at %888 rpm

D&*1=39('()/ >.2 cc

STRIKING FEATURE

9luminum die cast rear "rip 0eat protector on the muffler Few dials in the instrumental panel 2ulti!reflector winkers Wider wheel base @ar"e stora"e space with lockin" facility Broad rear tire

COLOR VARIANTS

2oon yellow 5loud silver 9maranth maroon $ornado "rey

38

$ahitian blue Black with ma"na red stripes Black with purple stripes 5andy bla+in" red $urquoise blue $asmanian "reen Black with oran"e stripes

TECHNICAL SPEIFICATION

(imensions 1 Wei"hts @en"th Width 0ei"ht Wheel base 'round clearance *erb Wei"ht Huel $ank 5apacity :n"ine $ype ,troke )2W3Fo. of cylinders (isplacement :lectrical Fo. of 'ears 5lutch ,uspension Hront ,uspension Aear ,uspension $elescopic 0ydraulic Hork ,win" 9rm with & step ad;ustable hydraulic damper
31

1 %8 mm >28 mm 1848 mm 127& mm 148 mm 114 k" 12.% @iter 9ir ! 5ooled # C05 3!stroke ,in"le cylinder >.2 cc 12 G!2.& 9h 3 ! ,peed constant mesh 2ulti!?late Wet $ype

Brakes Hront Brake Aear Brake $yres Hront $yre ,i+e Aear $yre ,i+e ?erformance 2a<imum ?ower ,tart >.& ?, V %888 rpm *ick ,tarter 2.>& < 1%/ ! 3 ?A W 32 ? 7.88 < 1%/ ! 3 W 4 ?A Internal :<pandin" ,hoes $ype 178mmW 0ydraulic (isc $ype )CptionalInternal :<pandin" ,hoes $ype 178 mm

SNIPPETS

$he first automobile in India rolled in 1% > in Bombay. India is bein" reco"ni+ed as potential emer"in" auto market. Horei"n players are addin" to their investments in Indian auto industry. Within two!wheelers# motorcycles contribute %8= of the se"ment si+e. Onlike the O,9# the Indian passen"er vehicle market is dominated by cars )> =-. $ata 2otors dominates over 48= of the Indian commercial vehicle market. 2W7rd of auto component production is consumed directly by C:2s. India is the lar"est three!wheeler market in the world.
32

India is the lar"est two!wheeler manufacturer in the world. India is the second lar"est tractor manufacturer in the world. India is the fifth lar"est commercial vehicle manufacturer in the world. $he number one "lobal motorcycle manufacturer is in India. India is the fourth lar"est car market in 9sia ! recently crossed the 1 million mark.

SEGMENT KNOW:HOW 9mon" the two!wheeler se"ment# motorcycles have ma;or share in the market. 0CF(9 contributes &8= motorcycles to the market. In it 0onda holds 34= share in scooter and $G, makes %2= of the mopeds in the country. (ata says that 38= of the three!wheelers are used as "oods transport purpose. ?ia""io holds 38= of the market share. 9mon" the passen"er transport# Ba;a; is the leader by makin" 4%= of the three!wheelers. 5ars dominate the passen"er vehicle market by > =. 2aruti ,u+uki has &2= share in passen"er cars and is a complete monopoly in multi purpose vehicles. In utility vehicles 2ahindra holds 32= share.

In commercial vehicle# $ata 2otors dominates the market with more than 48= share. $ata 2otors is also the worldLs fifth lar"est medium 1 heavy commercial vehicle manufacturer.

MISCELLANEOUS 0yderabad# the 0i!$ech 5ity# is "oin" to come up with the first automobile mall of the country by the second half of 288%. It would be set up by city! based ?ra;ay :n"ineers ,yndicate in area of more than 7& acres. $his L9utopolisL would have facilities for automobile financin" institutions and
37

insurance services to create a complete ran"e of services required for both auto companies and customers. It will also have a multi!purpose convention centre for auto fairs and product launches.

INDIAN AUTOMOBILE INDUSTRY GROWTH $he passen"er car and motorcycle se"ment in Indian auto industry is "rowin" by %! per cent. OVERVIEW SNIPPETS

India# sourcin" base for "lobal auto ma;ors. ?assen"er car and motorcycle se"ment is set to "row by %! =. $he two!wheeler se"ment will clock 11.&= rise by 288>. 5ommercial vehicle to "row by &.2 per cent. :stimated component market si+e is O,6 4.> bn.

INDIAN AUTO MARKET GROWTH FOR YEAR >##5:#?

$he domestic automobile industry sales "rew 12.% per cent at % # 18#223 units as a"ainst >%# >#42 units in 2883!8&. $he automotive industry crossed a landmark with total vehicle production of 18 million units. 9ccordin" to the ,ociety of Indian 9utomobile 2anufacturers ),I92-# car sales was %#%2#8 3 units a"ainst %#28#1> units in 2883!8&. $he "rowth of domestic passen"er car market was >.& per cent 5ar e<ports stood at 1#>8#1 7 units a"ainst 1#48#4>8 units in 2883!8&. $he two!wheeler se"ment# the market "rew by 17.4 per cent with >8# &4#71> units a"ainst 42#8 #>4& units in 2883!8&.
33

2otorcycles had the upward march# 1>.1 per cent in domestic market touchin" &%#1&#31> units a"ainst 3 #43#>&7 units in 2883!8&. ,cooter se"ment "rew by 1.& per cent# fall at #8%#1& units a"ainst #22#32% units in 2883!8&. 5ommercial vehicles se"ment "rew at 18.1 per cent with 7#&8#4%7 units a"ainst 7#1%#378 units in 2883!8&. 2edium and heavy commercial vehicles mana"ed a "rowth of 3.& per cent a"ainst 27 per cent "rowth in the year ended 2arch 71# 288&. @i"ht commercial vehicles sales "rowth was 1 .3 per cent at 1#37#27> units a"ainst 1#1 # 23 units in 2883!8&. $hree!wheelers sales rose by 1> per cent at 7#48#1%> units a"ainst 7#8>#%42 units in 2883!8&.

AUTO COMPONENT MARKET $he Indian auto parts industry is si"nificantly fra"mented with a lar"e number of players havin" a turnover of less than O,618 million per year. $he industry directly employs about 2#&8#888 people and has an annual turnover over O,6 &4.7 billion.

:stimated market si+e ! O,6 4.> bn :stimated market si+e by 2812 ! O,6 1> bn ?ro;ected 59'A ! 1&=

MARKET ADVANTAGE

Hast paced urbani+ation to rise from 2%= to 38= by 2828. Opward mi"ration of household income levels. 2iddle class e<pandin" by 78!38 million every year. 'rowin" workin" population.

VEHICLE PRODUCTION IN INDIA

3&

9utomobile Industry is the lar"est industry in India with an impressive "rowth in the last two decades. $he reason behind the "rowth was abolition of licensin" in 1 1 and permittin" automatic approval and successive liberali+ation of the sector

34

PRODUCTION OF > WHEELERS 288&!84 2anufacturers )9pr! 2arIn Fos. Japanese 0CF(9 2otors @td. 0onda 2otorcycle 1 ,cooter India )?vt.- @td. Iamaha 2otors India ?vt. @td. ,u+uki 2otorcycle India ?vt. @td. Indian 7#884#3%4 Ba;a; 9uto @td. 487#374 23%#44& 2#72% $G, 2otor 5ompany @td. @2@ @td. *inetic @td. 2a;estic 9uto @td. *inetic 2otor 5ompany @td. Aoyal :nfield )Onit of :icher @td.$otal 7#%48# 1& $otal :n"ineerin" 2#832#2% 1#744#%44 18>#833 %2#7 2 &4#%1 &7#%%8 78#& 4 7#>7 #%%4 2anufacturers 288&!84 )9pr! 2arIn Fos.

If we take a quick look of almost a decade# it is seen that two!wheelers are the most produced in automobile industry followed by passen"er cars and then three wheelers. $he followin" are the number of units produced in 2887!83 and 2883!8& )9pril!,ept. 83- of different se"ment of vehiclesE

Fame of the ,ector

Fo. of units

?roduction 2887!83 2883!8& )9pril!,ept. 83-

3>

5ommercial Gehicles 5ars 2ulti!Otility Gehicles 2!wheelers 7!wheelers $otal 12 & 12 3 32

2>&223 %3237> 134187 &423 &8 738>2 >22 337

1&4%1& 34& %7 113>7 7827%8& 1>>&&3 7 7%% 4

3%

AUTO E6PORT INDIA In auto e<port# passen"er vehicle e<ports have "rown over five times from the start of the decade and two!wheeler e<ports have reached more than double. OVERVIEW SNIPPETS

In 2887!83 the e<port of the industry was &&. %=. $wo!wheelers are mostly e<ported from India. $he reason behind the e<port is cost competitiveness in terms of labor and raw material. $he e<port of auto components has "rown to 1 = from the start of the decade.

FACTS AND FIGURE $he Indian automotive e<port industry presently is findin" a "ood reco"nition "lobally. $he auto industry alon" with the component industry is contributin" to the e<port effort of the country. In 2882!87# the e<port of the automobile industry had re"istered a "rowth rate of 4&.7&=. In 2887!83# it was &&. %=. $he followin" table briefs about the 2887!83 and 2883!8& )upto 9pril!(ec. 2883- automobile e<port in numbers. 5ate"ory ?assen"er 5ar 2ulti Otility Gehicles 5ommercial Gehicles $wo Wheelers $hree Wheelers ?ercenta"e 'rowth 1 %! 2883!8& )9pr!(ec1213>% 7% 2 1 71 2&4>4& &1&7& 72.%

2&34% 24&3 1818% 188882 2117% !14.4

3

E6PORTS OF

AUTO

COMPONENTS ># the si+e of

Investments in the auto ancillary sector are risin" rapidly. In 1

the auto component industry was O,6 2.3 billion and now in 2883!8& it has become O,6 %.> billion industry. $he e<port of auto components has "rown at a compounded "rowth rate of 1 per cent over the past si< years.

&8

ANALYSIS OF INDIAN E6PORTS

5ost competitiveness in terms of labor and raw material. :stablished manufacturin" base. :conomics of scale due to domestic market. ?otential to harness "lobal brand ima"e of the parent company.

,tren"ths

?erception about quality. Infrastructure bottlenecks. 0u"e e<port markets such as :urope# 9merica# 9frica# and others for Indian cars. 5hina# 2alaysia# $hailand# etc.

Weakness

Cpportunitie s $hreats

E6PORTS INTERNAL FACTORS:

IMPERATIVE:

9ttainin" hi"h quality for "lobal standards. 5ontinuous cost reduction for "lobal competitiveness. ,upply chain mana"ement )lo"istics-. 9ttainin" economies of scale 1 scope.

E6TERNAL FACTORS:

Improve infrastructure )ports# roads# etc-. Improve :NI2 re"ulation

VEHICLE DISTRIBUTION IN INDIA 2aharashtra has ma<imum number of re"istered vehicles in India
&1

OVERVIEW In this section we will discuss about distribution of vehicles in Indian ,tates and Onion $erritories. If we look at the "raph of vehicle distribution by area# we will learn that in 2aharashtra# ma<imum number of vehicles ply. 5heck yourself from the followin" details NON TRANSPORT VEHICLES IN STATES

2aharashtra has the most number of vehicles followed by $amil Fadu and 'u;arat $he fi"ures are are %177%7># %883 %2 and 4&8%7 > units respectively. In cars # 2aharashtra leads the path with %71241 re"isterd cars and ne<t to it are $amil Fadu and 'u;arat havein" 4 82>1 and &83%81 re"istered units respectively. In two!wheelers# $amil Fadu has re"istered the ma<imum units# 42488 7.

TRANSPORT VEHICLE IN STATES

2aharashtra is the leader once a"ain with a total of 1844418 re"istered vehicles. In @i"ht 2otor Gehicles for "oods 2aharashtra has re"istered 22%1&> vehicles# $amil Fadu with 1 &84 vehicles holds the second position. In @i"ht 2otor Gehicles for passen"ers# 2aharashtra tops by havin" 347&&8 units and *erala follows with 2>4233 units. 2ost number of ta<is ply is $amil Fadu which is followed by *erala and then by 2aharashtra. $he fi"ures are 1188%8# 18%&87 and 3 28 units respectively.
&2

NON TRANSPORT VEHICLES IN UNION TERRITORIES

$otal non!transport vehicles in the Indian Onion $erritories are 344 377. (elhi has the ma<imum re"istered non!transport vehicles plyin"# 7>&1&%2. Fe<t is 5handi"arh with &3%> 8 and ?ondicherry with 2>&322 re"istered vehicles.

TRANSPORT VEHICLES IN UNION TERRITORIES

$otal number of transport vehicles in the Indian Onion $erritories is 4 %. (elhi has the ma<imum re"istered transport vehicles plyin"# 21 2%%. Fe<t is ?ondicherry with 1>8&3 and 5handi"arh with 12 %& re"istered vehicles.

&7

TRANSPORT IN STATE

$otal transport vehicles in the Indian states are 4>7&2 1. 9mon" them 2aharashtra has the ma<imum re"istered transport vehicles plyin". Fe<t is $amil Fadu with >%4&4% and 'u;arat with >1 3> re"istered vehicles. $he followin" pie!chart and table will "ive you a complete picture of transport vehicles in different states of the country.

&3

CURRENT SCENARIO

$he Indian automobile industry crossed a landmark with total vehicle production of 18 million units. $he two!wheeler market "rew by 17.4 per cent with >8# &4#71> units a"ainst 42# 8 #>4& units in 2883!8&. 5ommercial vehicles se"ment "rew at 18.1 per cent with 7# &8#4%7 units a"ainst 7# 1%#378 units in 2883!8&.

India# in auto sector# is turnin" to be a sourcin" base for the "lobal auto ma;ors. $he passen"er car and the motorcycle se"ment is set to "row by %! per cent in comin" couple of years# says the I5A9 report. $he industry is likely to maintain the "rowth momentum picked up in 2882!87. $he I5A9Ls analysis points on the auto sector that the passen"er car market in the country was inchin" towards cars with hi"her displacements. $he sports! utility!vehicle ),OG- that was "ettin" crowded every day# would witness intense competition as many ,OGs had been competitively priced# the report said. 0onda# ,u+uki# 'eneral 2otors and 0yundai# the "lobal automakers had already launched their premium ,OGs in the market to broaden their portfolio and create product e<citement in the se"ment estimated at about 18#888 units annually. In the two!wheeler se"ment# accordin" to the report# the motorcycles would clock 11.& per cent rise durin" 2883!288> over its siblin"s!scooters and mopeds. ,cooters sales would decelerate and mopeds would also see the same. Cverseas market would present hu"e opportunities for the two!wheeler makers.
&&

$he commercial vehicles are likely to "row at a 59'A of &.2 per cent. 0eavy commercial vehicles market would rise at &.& per cent and sales of li"ht buses and trucks would achieve 3.> per cent "rowth. Hor the tractors# the report predicts a "rowth at 3.4 per cent. INDIAN AUTO MARKET GROWTH FOR YEAR >##5:#?

$he domestic automobile industry sales "rew 12.% per cent at % # 18#223 units as a"ainst >%# >#42 units in 2883!8&. $he automotive industry crossed a landmark with total vehicle production of 18 million units. 9ccordin" to the ,ociety of Indian 9utomobile 2anufacturers ),I92-# car sales was %# %2#8 3 units a"ainst %# 28#1> units in 2883!8&. $he "rowth of domestic passen"er car market was >.& per cent 5ar e<ports stood at 1# >8#1 7 units a"ainst 1# 48#4>8 units in 2883!8&. $he two!wheeler se"ment# the market "rew by 17.4 per cent with >8# &4#71> units a"ainst 42# 8 #>4& units in 2883!8&. 2otorcycles had the upward march# 1>.1 per cent in domestic market touchin" &%# 1&#31> units a"ainst 3 # 43#>&7 units in 2883!8&. ,cooter se"ment "rew by 1.& per cent# fall at # 8%#1& units a"ainst # 22#32% units in 2883!8&. 5ommercial vehicles se"ment "rew at 18.1 per cent with 7# &8#4%7 units a"ainst 7# 1%#378 units in 2883!8&. 2edium and heavy commercial vehicles mana"ed a "rowth of 3.& per cent a"ainst 27 per cent "rowth in the year ended 2arch 71# 288&. @i"ht commercial vehicles sales "rowth was 1 .3 per cent at 1# 37#27> units a"ainst 1# 1 # 23 units in 2883!8&. $hree!wheelers sales rose by 1> per cent at 7# 48#1%> units a"ainst 7# 8>#%42 units in 2883!8&.
&4

In this competitive scenario consumer has number of choices for selectin" motorbikes as well as cars thus there are number of choices and brands available to the customer. $he basic issue with this pro;ect is to study about the consumer preference toward selectin"Wpurchasin" low se"ment or economic two!wheeler amon" the available alternatives.

&>

OBJECTIVE

&%

 $o know the brand awareness towards 0ero 0onda models in Jaipur $o know the competitive strate"ies of 0ero 0onda. $o learn the 0A process of the or"ani+ation. $o study the recruitment policyBs and procedure. $o learn the ability to select a recruitment model that will improve the Hutures of the present and future workforce of the or"ani+ation $o learn the framework around how to achieve recruitment ob;ectives 0A ?olicies are not known to most of the employees. It should be made clear on the day of ;oinin" or on the Hirst workin" day. Interview 9ssessment ,heets are not filled by both Hunctional and 0A! Interviewer. It should be filled on the time of interview. $he company should follow ;ob rotation to retain its best talents. In the ,kip @evel 2eetin"s# no name and oracle code should be asked. $o "et the true reply from the employees. $here should be frequent Heedback ,essions for employees. Few Joiners should be made clear of there *A9 on the first workin" day.

&

RESEARCH METHODOLOGY

48

$his chapter deals with the methodolo"y adopted for the pro;ect. Both primary and secondary data were used for the preparation of pro;ect. C+==(9/&+) +8 P2&'325 D3/3 $he researcher approaches various functional heads in char"e of materials# production# finance and marketin" and collected related information for the study. $he data was collected by the researcher based on observation technique personally. $he researcher has done physical inspection of stores and stock levels. C+==(9/&+) +8 S(9+)@325 D3/3 1. (ata for the previous year was obtained from the records of the company. 2. $he stores of 5ompany consists various inventories of raw materials# consumables# spares packin" material etc. the ran"e of inventories are vide and consists about more than thousand items. 0ence# the focus was turned mainly to consumables and raw materials. $he elements were selected after considerin" its usa"e value# importance and contribution towards production. Aesearch may be defined as a dili"ent enquiry and careful search for new knowled"e throu"h systematic# scientific and analytical approach in any branch of knowled"e. It is a systematic method of discoverin" new facts or verifyin" old facts# their sequences in the relationship# casual e<plation and the natural laws# which "overn them. Cn the other hand# methodlo"y refers first to an approach towards inquiry and later invoves particular methods or techniques. It deals with various methods used for the same interpretation and inference. $hus# research methodolo"y is a procedur desi"ned to plan and evaluate before conductin" the research.
41

$o achieve the defined ob;ectives research methodolo"y outlines the approach for conduct of the whole research work# describe the scope# research instruments# respondents characteristics sample plannin" and data collection methods# hypothesis formulation# data analysis tools and techniques and period of study. Aesearch desi"n 9 research desi"n is a framework or blueprint for conductin" the research pro;ects. It details the procedure necessary for obtainin" the information needed to structure or solve research problem. 1 descriptive research $his describe phenomena as they e<ist. It is used to identify and obtain information on the information characteristics of a particular issue. It may answer such questions asE 1 what is the absentee rate amon"st a particular "roup of workers? 2 what are the feelin"s of workers faced with redundancy? $he data collected are often quantitative# and statistical techniques are usually used to summari+e the information . descriptive research "oes futher than e<ploratory research in e<amin" a problem since it is undertaken to ascertain and describe the characteristics of the issue. 9n under"raduate disserion may include descriptive research but it is likely that it will also include one of the followin" two types as you are required in your dissertion to "o beyond description an to e<plain or predict. 2. 9nalytical or e<planatory research $his is a continuation of descriptive research. $he researcher "oes beyond merely describin" the characteristics# to analyse and e<plain why or how somethin" is happenin". $hus# analytical reseach aims to understand phenomena by discoverin" and measurin" casual relations amon" them. It may answer questions such asE 1 how can the number of complaints made by customers be reduced?
42

2 how can the absentee rate amon" employees be reduced? 7 why is the introduction of empowerment seen as a threat by departmental mana"ers? 7 ?redictive research It "oes further by forecastin" the likelihood of a similar sitation occurrin" elsewhere. It aims to "enerali+e from the analysis by predictin" certain phenomena on the basis of hypothesi+ed# "eneral relationships. It may attempt to answer question such asE 1 will the introduction of an employee bonus scheme lead to hi"her levels of productivity? 2 what type of packa"in" will improve our products? It provides XhowB# XwhyB and XwhereB answers to current events as well as to similar events in the future. It is also helpful in situations where Xwhat ifB? questions are bein" asked. ?rocess of research $here is no consensus about how to conceptuali+e the actual undertakin" of research. $here are# however# two main traditions of approachin" a research topicE 1 Yuantitative research 2 Yualitative research 1. A03)/&/3&B( 2(*(329.! the quantitative approach usually starts with a theory or a "eneral ststement proposin" a "eneral relationship between variables. With this approach it is likely that the researchers will take an ob;ective position and their approach will be to treat phenomena as hard and real. $hey will favor methods such as surveys and e<periments# and will attempt to test hypothesis or ststement with a view to "enerali+in" from the particular. $his approach typically concentrates on measurin" or countin" and involves collectin" and analy+in" numerical data and applyin" ststiastical tests.
47

2. A03=&/3/&B( 2(*(329.: the alternative tradition is the qualitative approach. 0ere the investi"ator views the phenomena to be investi"ated as more personal and softer. 0e or she will use methods such as personal accounts# unstructures interviews and participant observation to "ain an understandin" of the underlyin" reasons and motivations for peoples attitudes# preference# behavior. With this approach# the emphasis is more on "eneratin" hypothesis from the data collection rather than testin" a hypothesis. In readin" around the sub;ect you will find many alternative names for qualitative and quantitative research. It is "ood to have an understandin" of these and to reco"ni+e them when you seen them I research methods te<tbooks. ,ample si+e and method of selectin" sample 1. :<periments 2. ,urvey 7. Cbseervation 3. :<istin" data

1. E;1(2&'()/*: ?articipants randomly assi"ned to different "roups bein" studied. 'roups are treated differently in one or a few very specific ways!the independent variable. Behavior resultin" from this treatment and ones does not# usually the treated "roup is called e<perimental "roup and other "roups are called control "roups. 5onditions other than the independent variable are "eld as constant as possible for all "roups. $hese constant conditions are called controls. If participants are their own control "roup# that is they receive both research treatmentsD the desi"n is called a within!sub;ects e<periments. 5onclusions can be
43

taken to indicate a cause and effect relationships between the independent and dependent variables. Because of this# the e<periment is in a class by itself and it is a very special type of research procedure. 9dvanta"eE 5ontrol over variables 5losest to establishin" casuality

(isadvanta"eE :<pensive and time consumin" 0ard to "enerali+eWsmall sample si+e :thical issues

2. S02B(5: 9 survey is a structured list of questions presented to people. ,urveys may be written or oral# face to face# over the phone. It is possible to cheaply survey lar"e numbers of people#but the data quality may be lower than some other methods because people do not always answer quentions accurately. $ypes of surveysE 9. Yuestionnaire B. Interviews

9. A0(*/&+))3&2(E it refers to a set of questions "iven to the respondents who are asked to fill it and on that basis the research is carried on.
4&

9dvanta"e 5heaper and quicker :asy to quantify @ar"e sample si+es (isadvanta"e Fot observin" actual data @ess rapport than interviews @esser quality data than interviews

B. I)/(2B&(<*E $hey refer to a process whereby the interviewer and the respondent interact face to face. $he interviewee is asked various questions re"ardin" his e<periences in the or"ainsation.

9dvanta"esE :stablishin" rapport with respondents 'ood understandin" of the respondents views (isadvanta"esE :<pensive $ime onsumin" ,maller sample si+es

44

7. OC*(2B3/&+): $here are many types of studies which could be defined as observational research includin" case studies#ethno"raphic studies# etholo"ical studied etc. the primary characteristics of each of these types of studies is that phenomena are bein" observed and recorded. Cften times# the studies are qualititaive in nature. Hor e<ample# a psycholo"ical case study would entail e<tensive notes based on observations of and interviews with the client. 9 detailed report with analysis would be written and reported constitutin" the study of this individual case. $hese studies may also be qualitative in nature or include qualitative components in the research. Hor e<ample an etholo"ical study of primary behavior in the wild may include measures of behavior durations i.e. the amount of time an animal en"a"ed in a specified behavior. $his measusrs of times would be qualitative. 9dvanta"esE Hirst hand look at the behavior 5lose involvement with "roup brin"s understandin"s

(isadvanta"esE :<pensive and time consumin" ,mall sample si+es ?ossible dan"er and ethical issues @oosin" identify with "roups

3. E;&*/&)- @3/3: $his includes study of the e<istin" data present in the or"ani+ation for the research.
4>

9dvanta"esE ,aves time# efforts and money (isadvanta"esE Inherit errors and biases 2ay not meet needs of current study

4%

FACTS , FINDINGS

India# in auto sector# is turnin" to be a sourcin" base for the "lobal auto ma;ors. $he passen"er car and the motorcycle se"ment is set to "row by %! per cent in comin" couple of years# says the I5A9 report. $he industry is likely to maintain the "rowth momentum picked up in 2882!87. $he I5A9Ls analysis points on the auto sector that the passen"er car market in the country was inchin" towards cars with hi"her displacements. $he sports! utility!vehicle ),OG- that was "ettin" crowded everyday# would witness intense competition as many ,OGs had been competitively priced# the report said.

In the two!wheeler se"ment# accordin" to the report# the motorcycles would clock 11.& per cent rise durin" 2883!288> over its siblin"s!scooters and mopeds. ,cooters sales would decelerate and mopeds would also see the same. Cverseas market would present hu"e opportunities for the two!wheeler makers

>8

ANALYSIS , INTERPRTATAION

>1

1 .Bikes which are mostly used/ 9-Ba;a; B- 0CF(9 5- $G, (- Iamaha :- Aoyal :nfield H- *awasaki '- 0onda 7 18 13 2% 1& & &

13% 4% 6%

18%

Bajaj Hero honda TVS Yamaha

6% 19% 34%

Royal Enfield Kawa a!i Honda

OBJECTIVE: $o know the popularity of brand amon" the se"ment. FINDINGS: Cverall findin"s show that 0CF(9 is the market leader in all the middle se"ments motorbikes followed by ba;a; and $G,. Hew other popular brands include 0onda amon" students and Iamaha and ba;a; amon" service and business class people.

>2

2 .:<pectation fulfil by the current bike/

9-Ies B- Fo

47 1>

#$ 6$ &$ 4$

Ye 63

Serie 1 3$ %$ 1$ $ Ye "o "o 1#

OBJECTIVE: $o know the customers satisfaction with their bike.

FINDINGS: Cverall findin" show that there are >%.>&= people are satisfy with their current bike 1 rest of the people are not satisfy with their bike in term of service and feature which is provided by the automobile company
>7

3 ?lannin" to buy a new bike/ 9- Ies 32 B- Fo 7%

43 4% 41 4$

Ye 4%

Serie 1 39 38 3# 36 Ye "o "o 38

OBJECTIVE: $o find out the new purchase to be made in the near future for knowin" the perception about the new purchase. FINDINGS: Cverall findin"s show that more than &2.&= of the participants are plannin" to buy a new bike in the near future and rest of the people are not plannin" to purchase the bike.

>3

3 .?rice points at which consumer will like to buy a bike/ 9B5(:As. 7&888 or Below As 7&888 ! As &8888 As &8888 ! As >&888 As >&888 and above ?rice no consideration 32 1 18 & 3

+ri,e no ,on idera-ion R #&$$$ and a)o*e

+ri,e no ,on idera-ion R #&$$$ and a)o*e R &$$$$ ( R #&$$$

R &$$$$ ( R #&$$$

Serie % Serie 1 R 3&$$$ ( R &$$$$

R 3&$$$ ( R &$$$$ R ' 3&$$$ or Below

R ' 3&$$$ or Below $

&

1$

1&

%$

%&

3$

3&

4$

4&

OBJECTIVE: $o find out the customers buyin" capacity in term of price. FINDINGS: By this research we find that the &2.&8= people like to purchase the bike in between As 7&888!&8888. In this cate"ory we can include the service classmen and the businessmen. 27.>&= people want to purchase the
>&

bike in between student.

As &8888!>&888. In which we can include the ma;ority of

& .Brand which is prefer by consumer/ 9B5(:Ba;a; 0CF(9 $G, Iamaha Cthers 1% 74 > 1& 3

&% %3% 19% $% Bajaj Hero honda TVS 9% Yamaha .-her

44%

OBJECTIVE: $o estimate the buyin" preference for the product or brand amon" the participants.

FINDINGS: the overall findin"s show that 0CF(9 is the most prefered brand amon" the participants. $he scenario is similar in case of students and businessmen but the servicemen prefer Ba;a; more to any other bike.
>4

4 .Aeason due to consumer prefer the above mentioned bike/ 9- 2ilea"e B- @ooks 1 ,tyle 5- 5omfort 2% 2> 13

(- ,ervice1 ,pares 11

Ser*i,e2 S4are

11

3omfor-

14 Serie %

1oo! 2 S-yle

%#

Serie 1

/ilea0e

%8

&

1$

1&

%$

%&

3$

OBJECTIVE: $o identify the basic cause of the inclination of the participants for their favorite brand FINDINGS: $he overall findin" from the respondents says that preference for milea"e is more than any other factor. But the students preference is looks 1 style which is a"ainst both the servicemen and businessmen.
>>

> .?urpose of a bike/ 9B5(:5olle"e Cffice Business $ravellin" 1 Aoamin" 0ouse hold work 22 24 1> 18 2

3$ %& %$ 1& 1$ & $ A) College B) Office C) Business %% %6 1# 1$ & D) Travelling E) House hold & Roaming wor 2 1

OBJECTIVE: $o Identify the ?urpose to Ose Bikes

FINDINGS: $he overall findin"s indicate the ma<imum use of bikes for 5olle"e and travelin" followed by Cffice and Business. ,tudents use bikes for
>%

colle"e and travelin" whereas servicemen and businessmen use the bike for their respective purposes.

% .Hactor affects decision makin" when selectin" a bike/ 9- Hamily or Hriends B- 9dvertisement 5- Brand (- ,tyle 1 Heatures :- $echnical 9dvancement 13 28 18 1> 1

%$ 18 16 14 1% 1$ 8 6 4 % $

%$ 1#

19

14 1$

5amily or 5riend

6d*er-i emen-

Brand

S-yle 2 5ea-7re

Te,hni,al 6d*an,emen-

Serie 1

Serie %

OBJECTIVE: $o identify the internal or e<ternal factor this affects the consumer buyin" behavior and responsible for brand awareness.

FINDINGS: $he overall findin" from the respondents says thatE

>

2&= respondents are depended on the opinion of their friends and family thus it affects the most.

27.>&= respondents are always considerin" style and features in their purchase.

Brand plays an important role in buyin" decision which is 21.2&=.

SWOT ANALYSIS
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STRENGTH: 1. @:9(IF' 5C2?9FI WI$0 O.,.? IF 9O$C2CBI@: ,:5$CA. 2. IFFCG9$IG: 9F( 2C(O@9A HOF5$ICF IF 5C2?9$I$9$IG: :FGIACF2:F$. 7. :9,I 9?AAC950 9F( :HH:5$IG: ,O??@I 509IF 29F9':2:F$. WEAKNESS: 1. $CC 2O50 @:,, HCA OF$9??:( 29A*:$ 1. 5C,$ 29F9':2:F$ 29*IF' $0: 0I'0 A9$:, CH ?AC(O5$ 2. OF$9??IF' $0: @CW:A ?ACHI@:. OPPORTUNITY: 1. 0I?IF' $0: 9O$C2CBI@: ,:5$CA. 1. W:@@ 9W9A: 5O,$C2:A 9F( IF$:A:,$ 5A:9$ICF I, 0I'0 2. 5C2?:$9$IG: 9(G9F$9': WI$0 O#.,.? THREATS: 1. F:W 5C2?9FI:, WI$0 9(G9F5:( $:50FC@C'I:,. 2. YO9@I$I 5C2?AC2I,9$ICF WI$0 ?AC(O5$ (IHH:A 5C2?9FI $C 5C2?9FI 7. IFG:,$2:F$ CH HCA:I'F $A9(: IFG:,$CA.

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CONCLUSION

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 Hrom the analysis of the responses received from the customers in Jaipur# overall findin"s show that 0CF(9 is the most prefered brand amon" the participants. $he scenario is similar in case of students and businessmen but the servicemen prefer Ba;a; more to any other bike. 0CF(9 and Ba;a; are the bi""est competitor in the two wheeler market. 9mon" the five attributes ) which we considered important for customersB purchasin" decision - customers "ave hi"hest consideration to milea"e followed by the look 1 style. Cther attributes like comfort# service and spares were considered later. 2ost students prefer 0CF(9 in this se"ment and usually they use bikes for fun and roamin". $he overall findin"s indicate the ma<imum use of bikes for 5olle"e and travellin" followed by Cffice and Business. ,tudents use bikes for colle"e and travellin" whereas servicemen and businessmen use the bike for their respective purposes. ,ervicemen still would like to "o for mid se"ment motorbikes but with milea"e with the first considerable thin" followed by looks and style and power. ,tudy shows that how other bikes are different from 0CF(9 28= respondents are already havin" Ba;a; ?ulsar. Aest %8= respondents say that their bike is different from Ba;a; ?ulsar on the followin" "roundsE ?eople havin" 0CF(9 think that their bike is more economic and cheaper than Ba;a; ?ulsar.
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 $hey also consider their bike for low maintenance as compare the Ba;a; ?ulsar. ?eople havin" other then 0CF(9 consider Ba;a; ?ulsar as more powerful bike than other bike in the same se"ment e<cept some models i.e. Aoyal :nfield. 9ppro< all respondents a"ree for the thin" that ?ulsar is more applicable than any other bike for looks and style in the same cate"ory.

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RECOMMENDATION AND SUGGESTIONS

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 9part from milea"e# 0CF(9 should also focus on the looks and style of the bike which could atrract the consumers. 0CF(9 should also focus its products on the student and the businessmen arena apart from ;ust bein" concentratin" on the servicemen se"ment. Ba;a; althou"h focussin" on the demands of their tar"et customers# it should also focus on the service and spare se"ment. $o increase the demand for the newly launched products# 0CF(9 should also focus on the advertisin" of its products. 5ompanies should conduct reseach to know the preferences of the customer by allowin" them to desi"n their product on internet. $his would help the companies to make a customised product. Iamaha ,hould be more focused on advertisin" and should add more product or varient to its portfolio.

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BIBLIOGRAPHY

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BOOKS 8 5.A *othariE Aesearch 2ethodolo"y NEWSPAPERS 8 :conomic $imes. 8 Business $imes. 8 Business ,tandard WEBSTIES 8 www.herohonda.com 8 www.amfindia.com 8 www."oo"le.com 8 www.valueresearch.com 8 www.mutualfundindia.com 8 www.moneycontrol.com MAGAZINES 8 Business world
8 9uto :<po

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