reLzels Llsbon

preLzelsllsbon.weebly.com
LmpaLhy map Cullnary explorer
nLAk
ILLL]1nINk
SLL
SA
AIN GAIN
Dr|ven by:
-new Lrends
-LxcluslvlLy
-MuluculLural lnLeresLs
-8ohemlan culslne

What's rea||y |mportant:
-keeplng up wlLh laLesL culLural
Lrends (and of frlends')
-new culLure as a way
of avoldlng a
rouune"


Sources of Inuence:
-lrlends' culLural
knowledge
-8enowned Cookers
e.g. !ose Avlllez,
L[ubomlr SLanlslc


Med|a channe|s:
-underground
medla channels
e.g. forums



Market Lxposure:
-1v: 24 klLchen Pu
-CourmeL SLores
-SLreeL MarkeLs
-lood falrs
-1rendy Mags




rob|ems:
-LncounLerlng
new avours
-new Lrendy
resLauranLs





Ir|ends:
-8ohemlans
-CulLural Lravelers
-?upples

-Search costs of hnd|ng new cu||nary trends




-n|gh pr|ces for certa|n food and |ngred|ents





-8oredom caused by the same food channe|s





-Instant Sansfacnon





-Updated new cu||nary know|edge






-Access|b|||ty - phys|ca||y and hnanc|a||y






Strong op|n|ons dr|ven
by cu|tura| know|edge






Con|cts: m|ght be too
demand|ng







Auempts to |nc|ude a|| sorts of
references |n her cu||nary acnv|nes









ersona 8uslness man (Mlguel Cunha)
hoto:



roh|e:
Mlguel ls 29 years old and he currenLly works as a consulLanL aL
uelolue ln Saldanha. Pe has a masLer ln 8A. Pe has a glrlfrlend whlch
ls llvlng wlLh hlm ln Mlraores. Pe usually communlcaLes wlLh hls
smarLphone Lhrough soclal medla apps. Pes a guy wlLhouL any spare
ume, so hls eaung hablLs are noL very healLhy as he doesn'L have
ume Lo slL and eaL a normal meal.




Day-|n-the-||fe:
Mlguel wakes up aL 6.30am, as a qulck shower, and goes Lo work
wlLhouL havlng eaLen any breakfasL.
Arrlves aL work aL 8am and has a coee whlle looklng Lo some dally
news ln hls smarLphone. Aer, he sLarLs replylng Lo some emalls unul
9am, when he as hls mornlng meeung where lL's glven a prevlew of
Lhe dally acuvlues. Aer LhaL, he works unul 12.30 where he has a
lunch break where he eaLs someLhlng qulckly resumlng Lhen Lo work.
Pe normally arrlves aL home aL around 10pm, and Lhen he goes Lo
have dlnner somewhere wlLh hls glrlfrlend.




ersona| ob[ecnves:
Pave klds, perhaps marry hls
glrlfrlend and have a sLable
personal llfe Lo supporL hls
career.

rofess. ob[ecnves:
8ecome a parLner aL uelolue.


LmpaLhy map SLudenL
nLAk
ILLL]1nINk
SLL
SA
AIN GAIN
Adds on TV,
posters, internet

Metro,
Bus station

Cafeteria,
refectory,
Fast food,
cheap
restaurants

No time
nor
money-
consuming

Do not really
enjoy what he
eats, no flavor

Gain
weight
No
conviviality
Radio,
Parents,
Teachers
Eat
healthy
Eat fast, tasty
and fat food
for the lowest
price
Eat
healthy,
balanced
meals
Love cheap
fat food
Dont want to
waste time