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Jordan Brand Pricing Analysis

by Melanie Rogers

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Jordan Brand Pricing Analysis


GRADEMARK REPORT FINAL GRADE GENERAL COMMENTS

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Instructor

/50

Article Error
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Article Error
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Hyph.
Review the rules for using punctuation marks.

P/V
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Wrong Article
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Possessive
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Missing ","
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Missing ","
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P/V
You have used the passive voice in this sentence. You may want to revise it using the active voice.
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Possessive
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Comment 1
source?

P/V
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Comment 2
what discount would you recommend? be careful discounting may hurt the high end image.

P/V
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Missing ","
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Comment 3
what are the price points for Adidas?

Compound
These two words should be a compound word.

Compound
These two words should be a compound word.

Article Error
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Comment 4
good

Comment 5
this sounds inconsistent with earlier paragraph

Article Error
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Article Error
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Hyph.
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Comment 6
good idea but careful of discounted prices...maybe offering contest to play golf, basketball with Jordan, etc..
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Sp.
This word is misspelled. Use a dictionary or spellchecker when you proofread your work.

Comment 7
this could lead to loss of current customers. maybe a line extension, down market stretch..

Comment 8
i'd be concerned with losing existing customers, destroying the image of the brand

Sp.
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Article Error
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Comment 9
ok

Article Error
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Sp.

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Comment 10
good idea..perk for continuing college education
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RUBRIC: PROJECT ASSIGNMENTS

0 / 50

CONTENT

0 / 15

EXCELLENT/EXCEEDS Presented information in clear,interesting way. Shows originality and highlights important (15) points. AVERAGE/MET CRITERIA (12)

Solid presentation of ideas but less accomplished, evaluations.

POOR/NEEDS WORK Genuine effort with demonstrated understanding of brand but focused more on reporting (10) rather evaluating.

ANALYSIS
EXCELLENT/EXCEEDS Strong evidence of critical thinking and analysis (15) AVERAGE/MET CRITERIA (12)

0 / 15

Some evidence of critical thinking but missing connections, linkages

POOR/NEEDS WORK Focus is on reporting rather than critical thinking and analysis. (10)

CLASS/TEXT

0 / 10

EXCELLENT/EXCEEDS Clear usage of concepts from textbook and lectures with strong evidence of understanding (10) and application AVERAGE/MET CRITERIA (8)

Some usage and reference to textbook and lectures with evidence of understanding and application

POOR/NEEDS WORK Little usage and reference to concepts from textbook and lecture. (7)

WRITING
EXCELLENT/EXCEEDS Strong writing skills with ideas clearly presented and very few grammatical or stylistic (5) weaknesses. AVERAGE/MET CRITERIA (4)

0/5

Sufficient clarity of ideas but stylistic and grammatical weaknesses create difficulties

POOR/NEEDS WORK Serious writing deficiencies with several stylistic, grammatical errors. (3)

REFERENCES

0/5

EXCELLENT/EXCEEDS Clearly lists all references and cites usage throughout paper in MLA format. Uses several (5) different sources. AVERAGE/MET CRITERIA (4)

Lists majority of references used and generally cites properly throughout the paper. Uses a few different sources.

POOR/NEEDS WORK Fails to list references or cite usage properly. Uses a narrow set of sources. (3)