Professional Documents
Culture Documents
PSFK presents
prepared for
A
CO N S U LTI N G
REPORT
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
Advances in technology are allowing for the provision of affordable, decentralized healthcare for the masses and are lowering the barriers to entry in less developed markets. The analysis in PSFKs Future of Health Report has yielded a number of insights, the most evident of which is mobile technology as a catalyst for change. The mobile phone and connected tablet computer are allowing for the distribution of a broad range of medical and support services. This is especially important in countries with little or no healthcare infrastructure and areas in which there are few trained healthcare professionals. These technologies also allow trained professionals to perform quality control remotely. Amongst the many signicant developments is a shift towards one-on-one, ineld diagnostics and monitoring. Services that were once only available at a doctors ofce or hospital are now available on-demand through low-tech, affordable solutions. Personal systems allow for good enough diagnostics that would have been difcult, expensive and timely to attain previously. Using a basic phone with adapted software, a health worker can test for myriad symptoms even cancer. This information can be relayed to a central medical care center where doctors and trained professionals can react to the data, provide prompt diagnosis and suggest treatment options. The ability to capture this data and get quick responses remotely means better healthcare, fewer trips to the hospital (which, for many means days away from home and family), and less time away from work.
A change is also occurring that is seeing increased access to and sharing of health information. This is made possible by the proliferation of systems designed to overcome infrastructure insufciencies. These systems are enabling the broadcast of information and receipt of subsequent feedback in virtually any setting. From town crier systems to internet by text, the collective knowledge found on the web is being made available to populations around the world who previously lacked access. The connectivity that is enabling the sharing of health information is also powering the growth of social networks focused on health and medical care. These networks are allowing professionals, health workers and individuals to connect and share knowledge quickly. PSFKs Future of Health Report details 15 trends that will impact health and wellness around the world. Simple advances such as off-the-grid energy and the introduction of gaming into healthcare service offerings sit alongside more future-forward developments such as bio-medical printing. It is our hope that this report will inspire your thinking and lead to services, applications and technologies which will allow for more available, quality healthcare.
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
In the rst half of the Future of Health Report, PSFK provides an analysis of the trends impacting the health of many. We explore this future from the perspective of organizations, patients, healthcare providers and communities. We also highlight how technology and access to information play a vital role in the ways that people understand, manage and receive care whether thats at home, in hospitals and clinics or in doctors ofces. The trends identied within this document and the examples used to bring them to life are inspired by innovation taking place around the globe.
PSFK invited the worlds leading advertising and design agencies to react to the Future of Health Report. By imagining solutions for healthcare in emerging countries. We asked UNICEF to identify their key challenges in the eld and set these as a brief for the creative companies. In the second half of the report we feature the responses. The solutions put forth by these innovators, are not meant to anticipate every challenge faced in the eld, but rather are meant to inspire new thinking in likeminds in companies, organizations, university researchers and governments.
Goals
Provide a snapshot of the key trends driving change in personal health and healthcare Inspire businesses to react with innovative solutions to help vast numbers of people lead healthier lives
ABOUT PSFK
PSFK is the go-to source for new ideas and inspiration for creative business. The New York City based trends and innovation company publishes a daily news site, provides research and business consultancy, manages a network of experts and hosts idea-generating events. PSFK aims to inspire readers, clients and guests to make things betterwhether thats better products, better services, better lives or a better world. www.psfk.com
PSFK PROCESS
PSFK conducted a research cycle during which they searched for signs of change and spoke to opinion leaders about shifts in the health and wellness landscape. Our researchers gathered several hundred pieces of data that provided both literal and lateral inspiration within the areas of personal health and healthcare. At the end of the research period, PSFKs team conducted pattern recognition to identify trends, the strongest of which are featured in this report, along with supporting examples and analysis.
WWW.PSFK.COM
FUTURE OF HEALTH
PSFK presents
TABLE OF CONTENTS
prepared for
CO N S U LTI N G
IntroDuctIon core theMes Challenges & IMplIcatIons keY trenDs 1. SMS CONSULTATION 2. DISTANCE LEARNING 3. TEMPORARY COMMUNITIES 4. HANDHELD HOSPITAL 5. TRACKING MATTERS 6. REMOTE DIAGNOSTICS 7. DIY CHECK UP 8. PICTURING OUR HEALTH 9. WELLNESS TRACKING 10. GAMING FOR HEALTH 11. OFFLINE WEB 12. MOBILE DISTRIBUTED WEALTH 13. OFF THE GRID ENERGY 14. HACKING HEALTHCARE 15. BIO-MEDICAL PRINTING concepts for health about
WWW.PSFK.COM
FUTURE OF HEALTH
PSFK presents
CORE THEMES
prepared for
CO N S U LTI N G
Each of the trends identied in this report falls within one of four core themes identied by the innovation team at UNICEF, and is dened by relationships between actors, aggregators, and interactions. The images below visualize how each trend is characterized by these relationships:
COMMUNICATION
Temporary Communities
FEEDBACK LOOP
Personal Tracking
TOOLS
Handheld Hospital
Remote Diagnostics
DIY Check Up
Offline Web
GLOBAL NETWORKS
Distance Learning
Hacking Healthcare
Bio-Medical Printing
HEALTH PROFESSIONAL
LAYMAN/PATIENT
COMMUNITY
SOCIAL NETWORK
TO
INFO LOOP
AND/OR
ACTORS
WWW.PSFK.COM
AGGREGATORS
INTERACTIONS
5
FUTURE OF HEALTH
PSFK presents
prepared for
CO N S U LTI N G
How will the trends identied in this report impact health for the many? The Innovation team at UNICEF identied ten critical challenges their local teams face in the eld, and in the table below we describe how change reported in this document is helping to overcome them.
ChALLENGE: LiMiTED ABiLiTY TO cONTAcT phYsiciANs AND hEALTh WOrkErs WhEN NEcEssArY
Anywhere Diagnosis Temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who get too sick to travel to hospitals.
ChALLENGE: IMpOrTANT NEED TO cONTiNUE BUiLDiNG TrUsT AND rEspEcT WiThiN cOMMUNiTiEs
Empower Local Leaders Helping citizens create their own message boards around relevant topics can provide a forum for discussing local issues.
ChALLENGE: LiMiTED METhODs fOr schEDULiNG VisiTs AND chEck-Up rEMiNDErs fOr pATiENTs
Frequent Check-Ups, Early Detection Mobile devices can be used to monitor healthy patients and larger populations, therefore reducing the amount of visits for patients.
ChALLENGE: IDENTifYiNG NEEDs iN DiffErENT pArTs Of ThE WOrLD AND ADApTiNG ThE UsE Of prOGrAMs/TEchNOLOGiEs AccOrDiNGLY
Shared Insights Crowdsourcing data can allow multiple groups of people (universities, medical institutions, etc.) to analyze it and react to ndings or changes.
WWW.PSFK.COM
SMS coNSULTATION
FUTURE OF HEALTH
sUMMArY
Increased access to mobile phones with even basic capabilities has led to the development of SMS services that connect users, allowing for the exchange of vital information and expert opinions in near real-time. This simple format provides a trusted resource for asking time-sensitive questions, while providing an anonymous forum for gaining insights on potentially sensitive subjects.
PSFK presents
SMS CONSULTATION
prepared for
CO N S U LTI N G
IMpLicATiONs
Trusted And Reliable SMS systems can build trust and encourage repeat usage by providing timely responses to questions and submissions. Bite-Size Info Concise information is easy to remember and spread, while also serving as efcient use of user time and battery on mobile devices. Low Tech SMS negates the need for more advanced smartphones and cellular infrastructure in developing countries. Maintains Privacy Services can provide users with the option to maintain anonymity and privacy when asking sensitive information.
ServIce MONITOrS THe HeaLTH STaTUS Of COmmUNITIeS HeaLTHcare PrOfeSSIONaLS COLLabOraTe THrOUGH TeXT SOcIaL NeTwOrKING FrOm ANY PHONe
INSTaNT IN-app PUrcHaSING TwO-WaY GrOUp FOr AUGmeNTed MeSSaGING reaLITY CONTeNT
The widespread use of mobile phones now connects the world like never before. How can new services leverage this unprecedented access to deliver relevant information in a timely manner to those who need it?
The questions asked are really very simple, but the answers are very vital things for people to know. SMS allows of-the-moment type questions and answers.
Katie Malbon, M.D. SMS Healthcare Expert Mount Sinai Adolescent Health Center
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
SMS CONSULTATION
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
SMS CONSULTATION
WWW.PSFK.COM
10
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
SMS CONSULTATION
WWW.PSFK.COM
11
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
SMS CONSULTATION
WWW.PSFK.COM
12
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
SMS CONSULTATION
WWW.PSFK.COM
13
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
SMS CONSULTATION
WWW.PSFK.COM
14
DIstance learnIng
FUTURE OF HEALTH
SUmmarY
The development of faster mobile networks and improved device technology is allowing for an unprecedented level of quality content to be streamed to and viewed on consumer handheld devices. This is enabling access to the webs entire library of video tutorials and how-to programs, and can lead to the creation of virtual classrooms that can happen anywhere. This will evolve to include live person-to-person video chats on mobile phones, allowing for a level of real-time interactivity that will bring new opportunities to how and where people learn.
PSFK presents
DISTANCE LEARNING
prepared for
CO N S U LTI N G
IMpLicATiONs
Anywhere, Anytime Classroom Citizens can learn proper care techniques in home, rather than travel outside, for upto-date medical information Reusable Learnings Multiple people can receive training and learning from one information source. Remote Guidance Treatment can be augmented with guidance from a highly trained medical professional in emergency situations. Improved Training Training can be made faster, cheaper and more efcient by using virtual classrooms to teach courses remotely.
Numerous attempts are being made to change the traditional top-down model of education. How can new developments in internet and communications technology, increase the reach of these new teaching methods and make them readily accessible to all populations?
Mobile devices make the jobs of remote health workers easier. And when these end users have their needs addressed, they dont require much training and then they suggest more types of services that could help them.
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIstance LearnIng
WWW.PSFK.COM
17
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIstance LearnIng
WWW.PSFK.COM
18
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DISTANCE LEARNING
WWW.PSFK.COM
19
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIstance LearnIng
WWW.PSFK.COM
20
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIstance LearnIng
WWW.PSFK.COM
21
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DISTANCE LEARNING
WWW.PSFK.COM
22
TEMPORARY COMMUNITIES
FUTURE OF HEALTH
SUmmarY
Better networking tools are enabling people to assemble quickly around one or more shared connections such as location, interest or afliation. These gatherings can occur anywhere and are often centered around accomplishing a common goal. These systems create hyper-relevant networks that communicate ideas and distribute information across groups.
PSFK presents
TEMPORARY COMMUNITIES
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Faster Formation Groups of people can be quickly brought together for training, vaccination and emergency relief. Decentralized Broadcast Citizens can gain information without having to go through potentially unreliable information channels. Task-Based Messaging Local teams can quickly distribute tasks among geographically diverse people. Relevant Messaging Allowing users to create their own message boards around relevant topics can provide a forum for community issues.
ServIce KeepS PeOpLe CONNecTed IN a crISIS MObILe PHONE NeIGHbOrHOOd MeSSaGe BOard INSTaNT HYperLOcaL SHarING
Weve seen what groups of dedicated individuals can accomplish when theyve formed traditional communities around common goals. Can the addition of mobile technology increase their efciency and relevancy?
Imagine hundreds of rescue workers, NGOs and doctors as in Haiti, all passing around data. That gives unparalleled up-to-date information of where people are, plus details such as movement patterns. It could help faster relief, epidemic prevention and more.
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
TEMPORARY COMMUNITIES
WWW.PSFK.COM
25
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
MobIle PHONE NEIGHBORHOOD Message BoarD MObILe PHONE NeIGHbOrHOOd MeSSaGe BOard
BlockChalk is an application for the iPhone that allows people to leave behind virtual messages and see what other people are saying in the immediate vicinity. It acts as a localized digital bulletin-board where users in its proximity can ask or answer questions and share useful information about the neighborhood.
http://blockchalk.com
TEMPORARY COMMUNITIES
WWW.PSFK.COM
26
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
TEMPORARY COMMUNITIES
WWW.PSFK.COM
27
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
TEMPORARY COMMUNITIES
WWW.PSFK.COM
28
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
TEMPORARY COMMUNITIES
WWW.PSFK.COM
29
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
TEMPORARY COMMUNITIES
WWW.PSFK.COM
30
hanDhelD hospItal
FUTURE OF HEALTH
SUmmarY
Mobile applications, peripherals and addons are becoming sophisticated enough to perform tasks comparable to their hospital equivalents, at price points that are more accessible for members of emerging economies. Although they often offer only basic functionality, these devices approximate vital diagnosis protocols closely enough to provide people in remote areas with immediate diagnosis.
PSFK presents
HANDHELD HOSPITAL
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Provide Good Enough Analysis Patients in remote areas can receive basic diagnosis without having to travel to health clinics. Mobile Phone As Tool Services can be built that augment the capabilities of basic phones enabling them to provide mobile care. Anywhere Diagnosis Temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who dont have easy access to medical facilities. Frequent Check-Ups, Early Detection Mobile devices can be used to monitor healthy patients and larger populations identifying and preventing pandemics by treating people before disease spreads.
The notion of good enough technology has proven to be successful when applied to the basic needs of consumers in the marketplace. What if this same idea was established in the healthcare industry?
What people dont realize is how much we can already do using existing technologies and mobile devices. The challenge is making these technologies understandable, usable and relevant in peoples lives.
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
hanDhelD hospItal
WWW.PSFK.COM
33
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
hanDhelD hospItal
WWW.PSFK.COM
34
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
hanDhelD hospItal
WWW.PSFK.COM
35
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HANDHELD HOSPITAL
WWW.PSFK.COM
36
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
hanDhelD hospItal
WWW.PSFK.COM
37
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
hanDhelD hospItal
WWW.PSFK.COM
38
trackIng Matters
FUTURE OF HEALTH
SUmmarY
The availability of low cost sensors and other digital technologies to collect and broadcast data is enabling virtually any objectfrom people to packagesto be tracked and monitored. Existing mobile and web-based platforms can offer almost real-time access to information that can provide both positional and conditional insights, resulting in greater accountability and understanding.
PSFK presents
TRACKING MATTERS
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Position And Condition Medicine and vital supplies can be tracked more accurately and easily to ensure they arrive untampered and in good condition. Targeted Updates Triggered events can send out alerts to appropriate personnel. Automated Inventory Inventory survey times can be shortened by requesting objects to check-into systems. Continuous Monitoring Patients with chronic diseases can be monitored more easily and receive ongoing care. Increased Accountability Personnel can be monitored to ensure attendance and delivery of services.
SeNSOrS PrOvIde COmpLeTe MONITOrING Of MedIcaL DeLIverIeS RFID TO TracK PaTIeNTS ANd RecOrdS IN HOSpITaLS USING SmeLL TO DeTecT SpOILaGe
Integration of new technology (GPS, web mapping) and the tried and true paper maps and mobile phones ensure successful health mapping.
Whether youre a healthcare provider, drug company or device maker, most of your interactions with patients are short and mysterious. Theres a brief interaction and very limited opportunity for follow up. Everyone is looking for ways to deepen that relationship.
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
trackIng Matters
WWW.PSFK.COM
41
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
trackIng Matters
WWW.PSFK.COM
42
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
trackIng Matters
WWW.PSFK.COM
43
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
TRackIng Matters
WWW.PSFK.COM
44
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
trackIng Matters
WWW.PSFK.COM
45
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
trackIng Matters
WWW.PSFK.COM
46
REMOTE DIAGNOSTICS
FUTURE OF HEALTH
SUmmarY Web-connected devices are now able to capture an individuals health-related data and communicate that information to healthcare professionals situated anywhere. This information allows for distributed care enabling remote diagnoses, alerting doctors to changing conditions as they occur and providing a total picture of a persons health so that necessary care can be administered. ImpLIcaTIONS
Less Beds, Better Health Treatment centers and hospitals can track patient health without patient visits. Family-Centered A patients family life and work is less disrupted with remote diagnosis. Picturing Health More relevant, accurate, real-time data of the health of populations can be gathered. Foreign Expertise Specialists can be utilized in geographically remote areas through technology-enabled consultations.
PSFK presents
REMOTE DIAGNOSTICS
prepared for
CO N S U LTI N G
Traditionally patients have been required to travel to a hospital or clinic to have their basic health data taken and to receive consultations. What happens when these measurements can be taken individually, when the person being monitored does not have to travel, and when they can instantly see progress or problem areas?
Fitness trackers, whether as wearable devices or embedded into smartphones, will offer doctors the ability to see in real-time how active their patients are, helping them glean from the data generated how best to modify a patients lifestyle.
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
REMOTE DIAGNOSTICS
WWW.PSFK.COM
49
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
REMOTE DIAGNOSTICS
WWW.PSFK.COM
50
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
REMOTE DIAGNOSTICS
WWW.PSFK.COM
51
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
REMOTE DIAGNOSTICS
WWW.PSFK.COM
52
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
REMOTE DIAGNOSTICS
WWW.PSFK.COM
53
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
REMOTE DIAGNOSTICS
WWW.PSFK.COM
54
DIY CHECK UP
FUTURE OF HEALTH
SUmmarY Consumer electronics such as mobile phones can be used by people to detect early warning signals related to illness and other medical conditions using simple biomedical inputs. By periodically checking their personal wellness, users are able to better manage their own health before visiting or consulting a doctor. ImpLIcaTIONS
At-Home Convenience Access to self-administered tests encourages better health awareness. Empowering Citizens People can rely less on outside help for managing illnesses and ask more informed questions during routine checkups. Increased Choice Interactive experiences can walk patients through diagnosis and treatments. More Efcient Healthcare Decreased time spent diagnosing noncritical illnesses at home enables health facilities to focus on more pressing cases.
PSFK presents
DIY CHECK UP
prepared for
CO N S U LTI N G
Weve already seen how wider access to web-based information has empowered people to make more informed decisions in many aspects of their lives. How will further advances in these tools through a combination of ease of use and reliable results help individuals take a more active role in managing their personal health?
The ability for people to test themselves effectively will change the healthcare industry. Focus will be taken away from in-clinic testing and placed upon self-analysis.
WWW.PSFK.COM
56
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIY CHECK UP
WWW.PSFK.COM
57
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIY CHECK UP
WWW.PSFK.COM
58
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIY CHECK UP
WWW.PSFK.COM
59
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIY CHECK UP
WWW.PSFK.COM
60
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIY CHECK UP
WWW.PSFK.COM
61
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
DIY CHECK UP
WWW.PSFK.COM
62
FUTURE OF HEALTH
SUmmarY
As more data is captured about individuals and communities, better tools are needed to make this often complex information more meaningful and easier to understand. The development of highly visual and often interactive formats are providing experts and amateurs alike with methods for investigating health on any scale, allowing for deeper analysis and greater insight.
PSFK presents
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Understand Large Sets of Data Faster Experts can get a better understanding of overall health of an individual or region in less time than was previously possible. Overcome Language Barriers Citizens with little or no formal education can come to a better understanding of their own health, enabling them to be proactive in their healthcare decisions. Shared Insights Crowdsourcing data analysis can allow multiple groups of people (universities, medical institutions, etc.) to react to ndings or trends. Better Indicators Understanding history and past actions allows for the optimization of future behavior and healthcare practices.
MaKING VISUaL SeNSe Of HeaLTH DaTa DIY PLaTfOrm FOr VISUaLIZING PerSONaL STaTISTIcS MAPPING OUTbreaKS
From tools like growth charts (for monitoring a childs nutritional status over time) to information about whether a mother has had the correct vaccinations, healthcare professionals collect massive amounts of patient data. How can the ability to see individual data in easily understandable visualizations or compared on a national scale allow healthcare to be more accurate and efcient?
People just need a snapshot of their behavior and they will learn to interpret this data and adjust their lives based on it. This information doesnt require a professional to interpret it.
WWW.PSFK.COM
64
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
65
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
66
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
MAPPING Outbreaks
Geographical visualizations of outbreaks and health incidents allow users to gain a broader understanding of occurrences across regions. Services like Google Flutrends aggregate data from search terms, while services like HealthMap lter news reports across media outlets. More localized solutions such as Ushahidi populate data points through user submitted SMS reports. Insights generated from the data can be used towards prevention efforts and allocating resources.
http://www.google.org/utrends http://healthmap.org/outbreaksnearme http://www.ushahidi.com
WWW.PSFK.COM
67
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
68
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
69
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
70
WELLNESS TRACKING
FUTURE OF HEALTH
SUmmarY
Technologies are being developed to help people self-monitor their health from any location, tracking and delivering basic biometric data and performance statistics. Apps are taking advantage of the sensors in mobile phones to provide real-time, personalized feedback to individuals that they can then share with their healthcare providers and families. When linked to action, this information can help people lead healthier lifestyles.
PSFK presents
WELLNESS TRACKING
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Ambient Tracking Passive tracking technologies allow people to collect important stats without interrupting normal activities. Virtual Medical Records Patients can carry their personal medical record easily, allowing access to medical history at any hospital or health clinic. Instant Diagnosis Frequent updates enable users to pinpoint problems in real-time. Constant updates allow for early detection and prevention. Easy-To-Learn Introducing technology will be easier because it requires less effort and requires a smaller learning curve for users.
CLOUd-BaSed NUTrITION
A positive thing that can come out of tracking is that patients learn to use data, and adjust their lives based on it, on their own. Whenever you think about it, you dont really spend all that much time with your doctor.
Imagine what we could be doing, if we could just give people something as seemingly simple as an electronic medical journal that could follow the patient using the same lowtech principals that ASHA is built on.
WWW.PSFK.COM
72
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WELLNESS TRACKING
WWW.PSFK.COM
73
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WELLNESS TRACKING
WWW.PSFK.COM
74
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WELLNESS TRACKING
WWW.PSFK.COM
75
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
ClouD-BaseD NutrItIon
The Google Vitamins concept by Andrew Kim proposes a suite of vitamin pills that are taken when a prompt is sent via email. The system recommends and dispenses accurate dosages according to individual body requirements, along with long-term personal monitoring to help optimize a users nutritional intake.
http://designfabulous.blogspot.com/2010/06/google-vitamin.html
WELLNESS TRACKING
WWW.PSFK.COM
76
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WELLNESS TRACKING
WWW.PSFK.COM
77
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WELLNESS TRACKING
WWW.PSFK.COM
78
FUTURE OF HEALTH
SUmmarY
In an effort to motivate individuals to make smarter decisions about their health, services are being developed that provide incentives alongside activities such as tness, diet and disease management. By introducing game mechanics into areas of life that people are already engaged in, designers are helping both inuence and reinforce positive behaviors. This feedback loop not only encourages healthier choices, but also enables people to better understand their individual health.
PSFK presents
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Learn Through Play Increase participation and reinforce healthy habits through entertainment instead of information Streamlining Healthcare Decreased need to monitor and remind patients of activities in which they should be engaging. Easy Implementation Reward mechanics are more intuitive for everyday individuals than complex healthrelated processes, providing feedback and incentives that immediately make sense. Positive Feedback Inuencing action through positive feedback provides additional motivation to continue specic behaviors.
In the absence of need, people have a natural tendency to make their decisions based on positive reinforcement. How do we design systems that reward individuals for making healthy but often difcult choices?
We live in an era of electronic communication, social networking and interactive online communities. We can utilize this technology to educate and engage a large number of our youth quickly.
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
81
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
82
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
83
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
84
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
85
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
86
OFFLINE WEB
FUTURE OF HEALTH
SUmmarY
Low-tech or no-tech solutions are being created to ensure that individuals have unfettered access to information where and when they need it. Solutions are being created that leverage community to deliver news and updates to people, often through word-of mouth or simple messaging.
PSFK presents
OFFLINE WEB
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Community Information Ofcers Messengers can have inuential roles within their immediate communities, serving as a contact point and service provider. Community Congregation Information hubs can be gathering points for secondary services and provide new ways to distribute these services. Access By Anyone Information and health services are now more easily utilized by people without an internet connection or costly hardware.
A lot can be accomplished using very unsophisticated tools. Despite the promise of much more sophisticated use of technology, the successes have come using the most basic of tools, like blogs, listservs, and other last generation internet features.
Data connectivity and accessibility are important issues. Paper forms are one of the major contributors to causing delays in data collection, data processing as well as delays in responding to emergencies.
WWW.PSFK.COM
88
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
OFFLINE WeB
WWW.PSFK.COM
89
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
OFFLINE WeB
WWW.PSFK.COM
90
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
OFFLINE WeB
WWW.PSFK.COM
91
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
OFFLINE WeB
WWW.PSFK.COM
92
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
OFFLINE WEB
WWW.PSFK.COM
93
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
OFFLINE WeB
WWW.PSFK.COM
94
FUTURE OF HEALTH
SUmmarY
In an effort to facilitate reliable and easy person-to-person and person-to-institution fund transfer, platforms are being created that provide a virtual infrastructure for managing nances and verifying currency transfers from a mobile phone. These mobile networks ensure anytime access to funds and provide entrepreneurial individuals with the means to accept and make payments.
PSFK presents
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Phone As ID Financial services are addressing security and identity concerns on mobile devices, making it possible for health services to use the mobile number as a means of ID. Streamlined Care Patients can streamline the transaction process required to receive healthcare with mobile payments, removing one more potentially critical inconvenience from an already difcult process. Economic Development Services that allow for immediate payment for small services empower wealth generation and the development of community economies.
TeXT TO SeNd aNd ReceIve PaYmeNT PHYSIcaL GIfTING vIa TeXT MeSSaGe EmpLOYING LOcaLS TO HeLp RebUILd
Mobile networks are already changing the ways that people now communicate. How can the ability to move money quickly in a targeted and transparent way affect delivery of services and complex systems?
Mobile banking innovation is taking place in parts of Africa. These are life-changing improvements for the majority. Our future economies are going to be built upon their nancial participation.
WWW.PSFK.COM
96
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
97
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
98
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
99
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
100
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
101
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
102
FUTURE OF HEALTH
SUmmarY
The development of human scale technologies that can to tap into and harness alternative sources of energy is yielding new solutions for powering peoples lives off the grid. Without requiring a costly infrastructure to deliver energy, these innovations address the need for access to basic services, providing a level of autonomy, sustainability and comfort that can be readily deployed in virtually any situation.
PSFK presents
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Reducing Power Load Self-generated power ensures communication lines remain open regardless of time of day or conditions, providing reliable connections for electronics. Capturing Energy Exhaust Innovative design can work to capture energy from existing activities that would otherwise go to waste. Self-Sustaining Individuals By generating their own sources of energy, users can alleviate some of the concerns around the reliability of utilities. Energy Commodities By harnessing energy from existing activities and storing it, communities can harvest energy to resell.
There is already a drive to develop large-scale alternative energy systems. How do we take that same sustainable model and apply it on an individual scale to create solutions that leave a smaller footprint and require no additional infrastructure?
Electricity begets better health. It eliminates kerosene fumes, enables doctors to deliver babies in environments with proper lighting, and powers refrigeration to store vaccines. The grid is expensive, so the only solutions that are both practical and are cost-effective are off-grid.
WWW.PSFK.COM
104
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
105
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
106
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
107
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
108
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
109
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
WWW.PSFK.COM
110
hackIng healthcare
FUTURE OF HEALTH
SUmmarY
In an effort to develop viable, low-cost, widely-available solutions for a number of pressing healthcare concerns, a growing community of users is taking a DIY approach to bottom-up innovation. These often collaborative efforts focus on creating open source designs and releasing them into the public sphere for further evolution and production from anywhere.
PSFK presents
HACKING HEALTHCARE
prepared for
CO N S U LTI N G
ImpLIcaTIONS
Distributed Knowledge Immediate challenges can be shared within the community, allowing users to participate and volunteer solutions. Creating Connections Fostering the development of skills required to build custom healthcare tools yields long term benets over monetary contributions. Already-Available Parts Users can create products based on equipment and parts they have in their possession, cutting costs and development time. Good Enough Treatments Developing low-cost solutions for augmenting lost body functions can provide good enough care to bring back a signicant quality of life without high nancial costs.
EMPOWERING PARALYSIS VICTIMS THROUGH CREATIVE TECHNOLOGY COLLabOraTIve PrOJecT DeSIGNS LOwCOST PrOSTHeTIcS DIY COmmUNITY FOr BIOLOGIcaL ENGINeerS
We need to train local people to build and assemble tools on site. Small industries could be assembling, programming and troubleshooting their own technological solutions to immediate humanitarian, social and environmental challenges.
Assistive tech is by its nature often highly customized, but the dual developments of open hardware and mass customized production promise to make the delivery of healthcare much cheaper and more accessible.
112
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HackIng healthcare
WWW.PSFK.COM
113
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HackIng healthcare
WWW.PSFK.COM
114
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HackIng healthcare
WWW.PSFK.COM
115
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HackIng healthcare
WWW.PSFK.COM
116
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HackIng healthcare
WWW.PSFK.COM
117
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
HackIng healthcare
WWW.PSFK.COM
118
bIo-MeDIcal prIntIng
FUTURE OF HEALTH
SUmmarY
Building on advances in physical and 3D printing technologies, articial constructions of biomedical materials are becoming a reality. Developments that allow for rapid printing of medicines, articial prosthetics, and even human tissue, point towards future access to medical support anywhere ondemand.
PSFK presents
BIO-MEDICAL PRINTING
prepared for
CO N S U LTI N G
ImpLIcaTIONS
On-Demand Allocate resources efciently by providing supplies through an on-demand, and justin-time system. Extended Reach With decentralized production of medical supplies, organizations can benet from decreased time required to ship and distribute medical goods during emergencies and access to hard-to-reach geographical locations. Closer To Home Off-location bio-printing systems can store medical specications relevant to individuals, giving individuals closer access to their own care. Personalized Printing Allows for customized dosages and other healthcare based on an individuals needs.
3D PrINTer SUcceSSfULLY CreaTeS HUmaN VeIN BIO-PrINTer SpraYS SKIN CeLLS ONTO WOUNdS PrINTING MedIcINe DIrecTLY ONTO PILLS
Wider access to 3D printing technology and a greater variety of available materials has opened up the means of production to anyone with a viable design. As this technology becomes more sophisticated, what impacts can it have on peoples lives when applied to healthcare?
3D printing is being used to print hip implants in titanium using Direct Metal Laser Sintering (DMLS). This offers the advantage of a custom t for the patient - the attachment to the leg bone is much better due to the printing of a mesh, allowing the bone to grow into it.
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
bIo-MeDIcal prIntIng
WWW.PSFK.COM
121
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
bIo-MeDIcal prIntIng
WWW.PSFK.COM
122
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
bIo-MeDIcal prIntIng
WWW.PSFK.COM
123
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
bIo-MeDIcal prIntIng
WWW.PSFK.COM
124
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
bIo-MeDIcal prIntIng
WWW.PSFK.COM
125
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
bIo-MeDIcal prIntIng
WWW.PSFK.COM
126
FUTURE OF HEALTH
INTRO TO CONCEPTS
PSFKs Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information. In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more or the needs set forth by UNICEF and t within a creative brief (shown below). The end result of this initial phase of ideation is more than 40 innovative concepts that are detailed in the following pages.
PSFK presents
WWW.PSFK.COM
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
User Centered Design Projects should be created with an eye towards the people who will be directly interfacing with the product or service - Community Health Workers Intuitive design strategies that require little prior knowledge on the part of users and only need basic training for deployment
Open Source All platforms and processes should be open and publicly accessible
Sustainability Solutions should be developed that consider sustainability beyond initial deployment Projects designed to thrive within existing local parameters - infrastructure, stafng, allocated resources
Scalability All solutions should be developed to easily scale based on need Projects should be designed to be exible, allowing for modication, duplication and implementation across regions
WWW.PSFK.COM
FUTURE OF HEALTH
8. STORY WORldWIdE
BAllOONS PHONES fOR PHONES INFORMATION PRINTING CENTERS BORN TO TEXT CHW RADIO NETWORK SYMBOL LANGAUGE BANDS BABY BAGS AD & DESIGN AGENCIES TO ADOPT VILLAGES
PSFK presents
1. 2.
3.
ZEMOGA
MESSAGES THROUGH THE SKY GOOGLE EARTH HEALTH CODES DR. CUBE MEDICAL DIAGNOSTIC AND DATA COLLECTION SERVICE TEACH-SHIRTS E-SOS: COMMUNICATIONS ON EMERGENCY SITUATIONS AR TRAINING CHARIT-I, COLLABORATIVE CHANGE
9.
TOkYO COYOTE
MOBIlE CLINIC AUGmENTEd REAlITY FIEld AId RECYClEd CEll PHONE INITIATIvE SMS MEdICINE DATABASE STICkYBITS ID BAdGE SYSTEm THIS IS YOUR COMMUNITY QR COdE COmmUNITY CONNECTION
4.
CUNNING
GLIF CARRIER PIGEON NETWORK VISUAL DOSAGE INSTRUCTIONS BY LOCAL ARTISTS PAGERS TO STREAMLINE BIRTH REGISTRATION FACEBOOK AS HEALTHCARE PROVIDER
5.
GREAT WORKS
GPS BRACELET TEXT MESSAGE BIRTH REGISTRATION
6.
NIGHT AGENCY
RFIDLIFEBAND SOLAR HEALTH STATION
7.
11.
WWW.PSFK.COM
130
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
INFORMATION BLANKET FOR NEWBORNS A blanket that keeps newborns warm or cool depending on the weather to provide immediate and lasting protection for the infant as it develops. As important, the blanket is imprinted with a very basic bible of information for mothers to reference as their little one continues to grow. The Blanket features a code for scanning, so health workers can reference a database to quickly register the child, and keep tabs on it as it develops.
MATERIALS Breathable & Moisture Wicking Fabric Anti-Microbial Fabric Reduces Odor Causing Bacteria UV ProtectionMinimum UPF Rating of 25 The ultimate light weight, next-to-skin base layer available. Suitable for both hot and cold conditions, the highly breathable and moisture wicking fabric will help to keep you warm or cool depending on the environment. Silver ions impregnated into the fabric ght odor and heat generating bacteria growthkeeping you cool, light, and dry while signicantly reducing odors resulting from long term use.
Created by: Beattie McGuinness Bungay Team: Neil Powell, Peter Rosch, Clayton Ruebensaal Contact: Clayton Rubensaal, clayton.ruebensaal@ bmb-nyc.com More information: www.bmbagency.com
t
NAME PH # DOB DR
keeps newborns warm or cool depending r, provides immediate and lasting protecant as it develops. As importantly, the inted with a very basic bible of informars to reference as their little one continhe Blanket features a code for scanning, ers can reference a database quickly to ild, and keep tabs on it as it develops.
s
Breathable & Moisture Wicking Fabric Anti-Microbial Fabric Reduces Odor Causing Bacteria UV ProtectionMinimum UPF Rating of 25 The ultimate light weight, next-to-skin base layer available. Suitable for both hot and cold conditions, the highly breathable and moisture wicking fabric will help to keep you warm or cool depending on the environment. Silver ions impregnated into the fabric fight odor and heat generating bacteria growthkeeping you cool, light, and dry while significantly reducing odors resulting from long term use.
FEVER DIARRHEA VOMITING DEHYDRATION CONSTIPATION RASH COLDS EAR TROUBLE EYE DISCHARGE POOR APPETITE
WARNING SIGNS!
WWW.PSFK.COM
FUTURE OF HEALTH
doctors and community health workers to create the most essential and meaningful health documents for different parts of the world. We can pick 3 of the most common languages in a particular area, and transcribe it for each one. This document can be loaded as a small PDF (or a simple text le for the most basic devices) on as many devices as we can, turning each one of them into a community medical resource.
PSFK presents
Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GPS directions and play 3D games, just for starters. But while we continue to discard last years outdated devices in favor of new ones with better cameras, faster processors or cooler apps, there is an incredible amount of collective power in the devices left behind. Consider your old cell phones. Even in places with limited or no access to actual cell phone service, these secondhand devices can serve as very simple ofine computers with a basic display. Unwanted Palm Pilots, old ip phones and even graphing calculators can fall into this category. How can we prepare these devices for a second life in another part of the world? Whats the most effective use of their 5Mb storage space? What can we show on a screen thats 160x120 pixels? This concept is called encycloPDF: a text-based medical encyclopedia le that can be loaded onto even the lowest- devices. Text-based les can include an incredible amount of information that wouldnt be possible to access with poor or no connectivity to online resources. Lets work with
Implementing a simple and compelling program for original owners to donate their old mobile phone or PDA should be the rst step toward creating these empowered devices. Lets build a simple online toolkit. Using their home computers, users can run a piece of software that will wipe their personal information from the phone (a very common practice), let them choose a region from those identied as most in need, and load our health encyclopedia onto it.
WWW.PSFK.COM
132
FUTURE OF HEALTH
CO N s U LT i N G
After that, the device is ready to be donated to UNICEF, and ready to start helping people. Perhaps even schools and companies can support phone drives to kick off an initial large-scale collection. Mobile devices have proven themselves capable of reaching millions of people in one way or another. Lets make the best use of the technology we have, and nd a cheap and easy way to get life-saving information to those in need. Related Future of Health trends: Ofine Web, Handheld Hospital, DIY Checkup.
Created by: W+KNY Team: Jerome Austia, Erik Hanson, Charles Gallant, Elyse Bergel, Laurie Jazemsky, Darren Philip, Nate Coonrod, Sara Kastner Contact: erik.hanson@wk.com More information: www.wk.com
WWW.PSFK.COM
133
FUTURE OF HEALTH
Imagine youre a smoker, and youve just quit. Right around happy hour on Friday night, you get a message from your lungs saying: Dont even think about smoking. Look, Im already getting pinker! Plus, youve increased your estimated life span by 3 days. Here, the app knows that youre trying to quit smoking, how long its been since you logged your last cigarette, and how much healthier youve grown since you stopped. The system could also respond to data from your social networks. For example, after observing several foursquare check-ins the previous evening, you might get a text from your liver saying Dude, I looked at foursquare... uhh, long night. Have a couple of bananas today and get lots of water. Reply back with the number of drinks you had last night, and the system will log them accordingly, reminding you to go a little easier next weekend. By leveraging social media and using it in concert with the system, we can create a host of recommendations. Exercise advice, custom food recommendations, reminders about medications and
PSFK presents
Combining wearable sensors with your mobile device to create a real conversation between you and your body Were always told to listen to our bodies; pay careful attention to what your body needs and let your intuition guide you toward a healthier you. However, sometimes its hard to know what exactly our bodies are telling us without a doctor there to help us translate. How can we encourage our bodies to really talk to us in terms we understand? What if our bodies were just other members of our social network? This concept is called Body Language a dynamic system combining wearable body sensors, a mobile phone app and a simple messaging system that facilitates an honest and informed dialogue between you and your body, giving you advice about what it needs and what to do. Weve seen a host of mobile apps that help us count calories, get medical advice, even quit smoking. Weve also seen the world of wearable sensors ourish with personal pedometers and heart monitors. While these devices can be a great way to get just the facts, wed probably be even more willing to listen to them if they had a real voice.
WWW.PSFK.COM
134
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
trips to the doctor, sleep advice, and goal tracking are all possibilities. By choosing the right voice for you, the tone of these messages could use the, erm, language most like that of one of your friends. Healthy living is not something an app can magically solve for you. It needs to be a daily practice. But we can help bridge the gap between data gathering and behavioral changes by empowering our bodies to talk to us, and maybe even make healthy decisions a little bit of fun.
Created by: W+KNY Team: Jerome Austia, Erik Hanson, Charles Gallant, Elyse Bergel, Laurie Jazemsky, Darren Philip, Nate Coonrod, Sara Kastner Contact: erik.hanson@wk.com More information: www.wk.com
Related Future of Health trends: DIY Check Up, Picturing our Health, Wellness Tracking.
WWW.PSFK.COM
135
FUTURE OF HEALTH
buy virtual things for virtual people to make money to buy more virtual things. So it doesnt require a behavioral shift to just make it real and make it matter. Multiple levels of detail on the Give City world map will reveal different levels of specic need as you zoom in closer and closer. Updates from community health workers on specic needs for supplies, devices and vaccinations can put these location-specic needs on the map. It can also help tell the real stories of the history of each village, current events, the number of people suffering from different diseases, access to drinking water, etc. Putting this kind of education into a pastime can be a simple way to get the most important messages across.
PSFK presents
Its no secret that social online games have become an important and enduring part of our online lives from the classics like World of Warcraft (where, according to Institute for the Futures Jane McGonigal, gamers have spent a collective 5.9 million years playing) to the more recent mainstream games like Farmville and Social City. But for all the time and attention we give to the problems within these virtual worlds, we havent even scratched the surface for ways to harness this collective energy for good in the real world. Social gaming represents an entirely new paradigm for giving. Lets create an entertaining online environment that provides you and your social network with a friendly, competitive playing eld for solving real problems, donating and doing good in very specic ways. Give City is a social online game that visualizes contributions to real communities with real needs on a world map that can then be shared and compared with friends. Its already a model that millions of people are familiar with in games such as Social City, where people save their virtual money to
WWW.PSFK.COM
136
FUTURE OF HEALTH
CO N s U LT i N G
Your donations become status updates with a link, providing your friends with a way to support and compete as well. Networks of friends can engage in healthy competition, encouraging one another to give more while spreading awareness with each donation. You can also raise more donating dollars by interacting with participating brands: watch ads, rate videos, create content and earn donation credits to spend where youd like. As a modern culture, we spend countless hours online in a perpetual and indirect state of connection. We read status updates, we create public/private messages and we send IMs. We raise cartoon crops, exchange gifts and share pictures. Being a part of these networks is a powerful thing, and theres no question about it. Lets create ways to leverage this power for a charitable cause, and build an interface that makes a real connection and a real impact. Related Future of Health trends: Gaming for Health, Mobile Distributed Wealth.
Created by: W+KNY Team: Jerome Austia, Erik Hanson, Charles Gallant, Elyse Bergel, Laurie Jazemsky, Darren Philip, Nate Coonrod, Sara Kastner Contact: erik.hanson@wk.com More information: www.wk.com
WWW.PSFK.COM
137
FUTURE OF HEALTH
GOOGLE EARTH HEALTH CODES
Messages Through The Sky The inhabitants of some of the poorest, most remote areas of the world often nd difculty communicating desperate situations and urgent needs, especially those concerning health. Google Earth Outreach is a solution that delivers vital information to non-prots and public health ofcials to better assist in addressing this issue. Google Earth Outreach employs satellites to read simple graphic images drawn on the ground. Image recognition software to scans the pictures for the codes, detects the location, and extracts information from the image. The image code can contain vital information about a village, such as the number of births and deaths, or report urgent needs, like a person in a critical state of illness, or an epidemic. The code format uses simple colors or shapes that require little training or the help of a basic manual, and must meet a minimum size requirement in order to be properly read by the satellite. Another way to maximize code functionality is to keep the code in a consistent location; if the satellite learns its location, the code can be scanned more often and at a higher resolution. In emergency situations, the coded image can also be read from long distances using binoculars or from planes to ensure the fastest response possible.
PSFK presents
FUTURE OF HEALTH
2D barcodes hold additional promise in communicating more complex messages. In order to generate the barcodes, a small and easy-to-use codier that converts text into coded images should be distributed to local residents.
Created by: Zemoga Inc. New York City & Bogot, CO. Team: Fabin Garzn, Innovation Director. David Mndez, IA Designer. Jorge Echeverry, Designer. Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com
WWW.PSFK.COM
139
FUTURE OF HEALTH
DR. CUBE - BASIC mEdICAl dIAGNOSTIC ANd dATA COllECTION dEvICE
Dr. Cube is a single-button device that collects the information that doctors need from a basic diagnostic test. The cube-shaped device will have several tools, one on each side of the cube, similar to an otoscope, an ophthalmoscope, laryngeal mirrors, an esthetoscope, a thermometer, and more, to run basic diagnostic tests. The tools will all be connected to an internal camera and microphone that will record and take pictures whenever a test is performed. Instructions on how to use the device and a system to record the personal data of the patient gender, age, name, and ngerprint will be presented on one of the side of the device. The ngerprint will be used as a form of identication for future tests on the same patient. The Dr. Cube device can be operated by almost anyone, and will automatically send alerts to medical professionals whenever captured metrics exceed the norm. The cube will also send an alert via SMS about the condition including the position, identication, and medical history of the patient, as well as suggest some minor emergency treatments. In order to ensure the safety and the accuracy of the data therein, the only way to obtain information from the cube is by plugging the device into a computer via USB or access it via bluetooth with a mobile device.
PSFK presents
FUTURE OF HEALTH
CO N s U LT i N G
Healthcare providers and/or doctors must have a mobile device with a preinstalled program to access the data stored in the Dr. Cube device, transfer the information, analyze it to make a faster diagnosis, and recommend more specic treatments. This data could also be stored in the cloud to get metrics and statistics about the general health landscape in remote communities.
Created by: Zemoga Inc. New York City & Bogot, CO. Team: Fabin Garzn, Innovation Director. David Mndez, IA Designer. Jorge Echeverry, Designer. Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com
WWW.PSFK.COM
141
FUTURE OF HEALTH
TEACH-SHIRTS
Teach-Shirts are designed to spread basic but important knowledge about healthy living virally through local communities. It encourages community members to make small changes in their everyday lives that could have a huge impact on their health and living conditions. The concept rose from the idea of creating different sets of screen-printed T-shirts containing educational messages for distribution in remote areas, or areas that have been threatened by a natural disaster. The printed information must be presented in a simple and visual way (infographics, diagrams, etc.) that can be universally understood regardless of age, language, and level of education. The content of the shirts may include information such as how to boil water before drinking it, the importance of washing ones hands before eating or preparing meals, the basics of water management, and other basic hygiene practices. In case of natural disasters, the donated clothing may be printed with specic messages depending on the type of crisis, including safety procedures for different scenarios, dealing with another earthquake or aftershock, tips for communicating in an emergency, how to transform the T-shirt into a variety of rst aid accessories, how to perform CPR, and more. The Teach-Shirt initiative can be supported by a number of different retail strategies. For instance, for every t-shirt that is sold commercially, another can be donated to someone living in a remote village.
PSFK presents
FUTURE OF HEALTH
CO N s U LT i N G
A sponsored design contest can be marketed to either artists in advanced nations or artists in the developing world, where the winning design or designs conveying an educational message are mass-produced and distributed to communities in need.
Created by: Zemoga Inc. New York City & Bogot, CO. Team: Fabin Garzn, Innovation Director. David Mndez, IA Designer. Jorge Echeverry, Designer. Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com
WWW.PSFK.COM
143
FUTURE OF HEALTH
E-SOS: COmmUNICATIONS ON EmERGENCY SITUATIONS
Emergency situations such as natural disasters or acts of terrorism jeopardize even the most sophisticated communications infrastructures. And while solutions do exist to maintain communication during dire situations, the information doesnt always reach every person, or isnt very easy to understand. Usually, networks are clogged by people panicking over the condition of their loved ones, or people seeking immediate help. We want to create an efcient way to coordinate messages between friends, families, and rescue teams that involves a mobile application that manages power consumption to extend battery life of the mobile device as much as possible, while keeping interested parties informed of the users condition. GPS functionality will automatically run upon startup, capturing the location of the phone and its user, and storing it in a digital database. In order to regulate energy consumption, the GPS feature will automatically shut itself down, but can be restarted at any time. By then, a message containing the users basic information (name, age, gender, a unique ID assigned by the application, blood type, medications, and any other data previously stored in the application), the users physical condition, which has been selected from a number of predened options, and the users mobility conditions, also selected from a number of predened options, has been sent and stored in a central system. The idea is that important information is delivered in the smallest possible way, using the least amount of energy, and transmitting the least amount of data through the network. Upon sending his or her emergency status, the user will receive an automated conrmation that the message has reached the central system. The program will also relay additional statistics about the emergency area
PSFK presents
FUTURE OF HEALTH
CO N s U LT i N G
which can be accessed by other users via web, such as the victims family or international organizations. Rescue teams can also contact the users through the application with information about emergency procedures, meeting points, and rescue status. Ultimately, such an application will be installed on every mobile phone by default in the future. The implementation of this program has the potential to greatly minimize the effects of an emergency situation and improve the efciency of our response and rescue efforts throughout the world.
Created by: Zemoga Inc. New York City & Bogot, CO. Team: Fabin Garzn, Innovation Director. David Mndez, IA Designer. Jorge Echeverry, Designer. Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com
WWW.PSFK.COM
145
FUTURE OF HEALTH
AR TRAINING
Augmented realitys most revolutionary applications have resulted from advances in mobile technology, which can point to potential benets for the healthcare industry. Doctors and other healthcare providers simply download and install software to their smartphones that render printed trackers, or coded digital patterns. Augmented reality is especially useful in medical training. For instance, a healthcare provider (HCP) can download a program or application to his or her phone, which presents a basic menu of medical procedures for them to choose from. When the HCP selects one of the procedures the rst screen will show where the tracking patterns must be located on the body of the patient. Once the patterns are applied, the training simulation can start. The training program will display an animated simulation in 3D, showing exactly how, when, and where the different maneuvers must be executed. The user can change the point of view of the simulation by moving the mobile device, move forwards or backwards through the animation, as well as view additional notes during specic points of the procedure. The HCP can also use the tracking patterns to record him or herself completing the training. Later, the user can compare his or her individual execution against the animated simulation and detect possible mistakes to be corrected.
PSFK presents
FUTURE OF HEALTH
CO N s U LT i N G
Taking it a step further, augmented reality can layer the recorded training over the simulation, and can be hidden or shown at any time to facilitate the comparison.
Created by: Zemoga Inc. New York City & Bogot, CO. Team: Fabin Garzn, Innovation Director. David Mndez, IA Designer. Jorge Echeverry, Designer. Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com
WWW.PSFK.COM
147
FUTURE OF HEALTH
CHARIT-I, COllABORATIvE CHANGE
Charit-i is a social network and site where people from all over the world can collaboratively fund projects that benet remote or underprivileged communities. The residents of these areas can use mobile phones to text requests that are then posted to Charit-i using a web-based application. Donors on the site can contribute varying amounts of money to each cause, earning social credits and potentially prizes from the petitioners. The website also enables donors to spread the word and solicit extra support from friends on other social media platforms, like Facebook and Twitter. From planting new crops to xing wells, gathering much-needed medical supplies to building low-income housing, Charit-i uses a fairly new concept called crowdfunding to bring out the best in all of us and leverage technology to bring about real change.
PSFK presents
FUTURE OF HEALTH
Created by: Zemoga Inc. New York City & Bogot, CO. Team: Daniel V. Licht, Principal, Creative. Fabin Garzn, Innovation Director. Jorge Echeverry, Designer. Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com More information: www.zemoga.com
WWW.PSFK.COM
149
FUTURE OF HEALTH
GLIF
GLIF is a Clinical Decision Support System (CDSS) designed to assist community health workers with medical decisions. It would function similarly to the SMS question-answering service ChaCha. By capturing data exhaust, it may also help epidemiologists identify and contain outbreaks in the developing world. In order to circumvent language barriers and illiteracy, GLIF uses a system of pictorial and numeric communication. Basic information about patient and symptoms (male / age 3 / yes fever / 72 w / yes nailbed pallor / question treat for malaria / question which medication / question what dosage / question how long) is converted into hexadecimal sequence by a community health worker using a pictographic key, then automatically decoded on the receiving end. The receiver is presented with the question and a list of suggested responses. Suggestions take into consideration such factors as the location of the sender. A response is chosen, sequenced, sent, and again decoded by the community health worker using the pictographic key. The pictographic key includes a diagram of a human body, as well as pictograms of the most common symptoms, treatments, units of measurement, and medications. The key is designed to be easily transferable and reproducible. For example, it may be painted in freehand onto a wall of a building and still remain usable.
PSFK presents
WWW.PSFK.COM
150
FUTURE OF HEALTH
CO N s U LT i N G
GLIF is not designed to replace the community health worker at the point of care, but rather to supplement her rst hand observation and knowledge with the power of the Internet. A secondary benet of GLIF is that time and location-based data collection may be used to indentify and contain disease outbreaks and to better allocate medical resources. See Google Flu for example.
Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050
WWW.PSFK.COM
151
FUTURE OF HEALTH
CARRIER PIGEON NETWORk
Communication issues constitute 50% of UNICEFs 10 Challenges. Improve communication and the other challenges will be easier to overcome. Therefore, we develop a network of carrier pigeons to carry information, data and medicine across developing nations. Pigeons are a fast, cheap, and sustainable way of transmitting information and small payloads over long distances. In 2009, a race was held in Durban, South Africa, between a carrier pigeon and an ADSL line to see which would transmit 4GB of data faster. The pigeon won. A pleasant side effect of using pigeons for information relay is that pigeon waste makes excellent fertilizer. It rates higher than other fowl at 4.2% nitrogen, 3% phosphorous, and 1.4% potassium.
PSFK presents
WWW.PSFK.COM
152
FUTURE OF HEALTH
Proof of Concept: Carrier pigeons were used in the eastern Indian state of Orissa until recently to transmit daily communications between police stations. Orissa has about 400 police stations covering thousands of kilometers of remote territory. Carrier pigeons were also used en masse by the Roman Empire, soldiers in the American Civil war, and by the French in World War I, who used 30,000 of them. Sources: In South Africa, carrier pigeon faster than broadband. ZDNET. Septermber 10, 2009. http:/ /bit.ly/fastpigeons The hallowed history of the carrier pigeon. NYTimes. January 30, 2004. http:/ /nyti.ms/pigeonhistory Indian Pigeons Lose Out To Email. BBC. March 26, 2002. http:/ /bit.ly/ pigeonsindia Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050
WWW.PSFK.COM
153
FUTURE OF HEALTH
VISUAL DOSAGE INSTRUCTIONS BY LOCAL ARTISTS
Recruit local artists to design drug packaging using pictograms to illustrate instructions and dosage information. Research conducted in Kutch, India, between 2007 and 2008 suggests that visual dosage instructions may improve instruction comprehension and adherence among patients with low literacy. Moreover, locally-developed pictograms proved more effective than standardized, non-local visual vocabulary. A campaign to create distinct visual drug packaging for local communities could follow the model of the Federal Art Project (FAP), the visual arts arm of the Great Depression-era Work Progress Administration. The FAP hired over 5,000 artists to create posters, murals and paintings. The program provided funding for over 200,000 separate works of art created between 1935 and 1943. Background: Use of a pictorial medication labeling system to improve comprehension of drug information and adherence to drug regimen: A randomized trial among pregnant women in a rural maternal and child health clinic in Kutch, India. Anjali Dotson, April, 28, 2009. http:/ /bit.ly/picmeds Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050
PSFK presents
WWW.PSFK.COM
154
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050
WWW.PSFK.COM
155
FUTURE OF HEALTH
FACEBOOK AS HEALTHCARE PROVIDER
Use Facebook Zero as a platform to incorporate social utility that connects people with health care news and crucial health information. Facebook recently launched an update called 0.facebook (Facebook Zero), a new mobile version of the site that enables free access to Facebook, even in countries where access would require data charges. 0.facebook.com is an imageless version of the site that would allow users to connect to not only Facebook users from around the globe, but also give people access to health care information. On top of the key features offered by the site, it could also connect people with health care providers. It could also allow people to know about relevant health and immunization campaigns and health-related events happening in the community.
PSFK presents
Created by: Cunning Communications, New York, New York Team: Floyd Hayes, Peter Pawlick, Sarah Lu, Emily Gargan, En Tsao, and Ana Maria Triana Contact: Peter Pawlick, peterp@cunning.com More information: www.cunning.com | 212 219 1050
WWW.PSFK.COM
156
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
GPS BRACElET
improves communication between doctors and patients In developing countries, a lack of infrastructure makes communication between doctors and patients difcult if not near impossible. Patients often have no way to travel the great distances separating them from the clinics. And doctors have no way of contacting patients to send check-up reminders and medicine. In developed countries, GPS bracelets are currently being used by some parents to track the location of their small children. UNICEF can apply this same technology to bridge the communication gap between doctors and patients in poorer nations. A simplied version of the GPS bracelet can be manufactured and given to patients visiting health clinics. Each bracelet can include a button and two lights: one red, one green. After receiving treatment and a bracelet, the patient travels back to his or her town. In the case of a medical emergency, he/she can press the button on the bracelet. The signal will be transmitted to a UNICEF hotline, where the patients location can be tracked and sent to the local clinic or community health worker via cell phone or SMS. The bracelets green light turns on, notifying the patient that help is on the way. The response time will differ from region to region.
WWW.PSFK.COM
G PS B R ACELET CONTINUED
In addition, the UNICEF hotline can use the same GPS bracelet to remind patients of their upcoming check-ups. The bracelets red light turns on letting the patient know that a doctor will be on call in 24 hours at the local clinic.
Created by: Great Works, New York, USA Contact: Fredrik Carlstrm, fc@greatworks.com More information: www.greatworks.com Credits: Brian Hurewitz, Lisa Adamsson, Francois Becar, Harald Hammar, Clara Tagtstrom, Erik Gustafsson, Fredrik Hansen
WWW.PSFK.COM
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
UNICEF SMS
Increase birth registration in developing countries with a UNICEF text message A large number of parents in developing countries do not have access to birth registration. The registration process may be too complex, too expensive and in many cases too far from home. Many of these parents, however, have access to community healthcare workers equipped with text-ready cell phones. Because parents dont always know how and where to register, the community healthcare workers can bring the registration process to the parents. Here is how it will work: A volunteer community healthcare worker meets with a parent who recently gave birth. The CHW assigns a unique birth registration ID to the baby (he/she will have pre-printed cards with unique ID numbers on hand.) The parent(s) provides the community healthcare worker with the necessary information required to generate an ofcial birth certicate (DOB, age, gender, etc). The CHW texts this information (Birth Registration Message) to a Birth Registration Database that UNICEF will create and maintain. A UNICEF volunteer with access to the database will then send the babys information to the appropriate, local registration center. This will eliminate both real and perceived barriers, wait time and paperwork. Parents can then take the babys ofcial UNICEF ID card to the local registration center to pick up their ofcial birth certicate. This intermediary, UNICEF Birth Registration Program will help make the process more credible, more universal, more accessible and hopefully more common. This data will give UNICEF a realtime view of how many births are both registered and unregistered per
WWW.PSFK.COM
159
regionhelping them deploy proper resources and better manage their local outreach campaigns. But our cause cannot simply stop at making the process easier. Registering a birth isnt free in all developing countries and to some its quite costly. So UNICEF will create a donation system where people in developed countries can sponsor a less fortunate babys birth certicate. People from all around the world can donate the money needed via text message and Facebooks notier on their loved ones birthdayin their loved ones name.
Created by: Great Works, New York, USA Contact: Fredrik Carlstrm, fc@greatworks.com More information: www.greatworks.com Credits: Brian Hurewitz, Lisa Adamsson, Francois Becar, Harald Hammar, Clara Tagtstrom, Erik Gustafsson, Fredrik Hansen
WWW.PSFK.COM
160
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
RFIDLIFEBAND
The RFIDlifeband not only addresses UNICEFs difculty with registering new births, but it also has a few other perks. The device has the potential to reduce missed appointments, as it provides a reminder for mothers when they are due for a check-up. It also has the ability to keep track of new births and gives UNICEF agents an accurate idea of the babys health and vitals. The RFIDlifeband is a bracelet device designed specically for pregnant women that they can put on and take with them during the term of their pregnancy. The device, given out at their rst check-up, will have a timer that alerts mothers when they are due for their next check-up. When the mother is in labor, the device will send a message to a system that is specically for birth registrations. The information sent to the system will include the mothers location and her vitals during labor. Once the signal is received, a health worker can visit the mother to register the baby and check vitals.
WWW.PSFK.COM
161
RFIDLIFEBAND CONTINUED
The bracelet will also serve a secondary function. Using RFID technology, mothers will be able to attach the bracelets to their newborns and supply them with a digital ID number. Once the bracelet registers a new heartbeat, it will send a signal to the care-center/UNICEF with the mother and her newborns info and vitals. The bracelet will be able to expand as the infant grows. The chip will also keep track of the childs vitals and alert mothers when its time to take their child to their next scheduled check-up (as computed during the previous visit). At the check-up health care workers will be able to access the data from the bracelets.
Created by: Night Agency, New York, USA Team: Darren Paul: Managing Partner, Aaron Paine: Manager, Social Media Contact: Aaron Paine aaron@nightagency.com More information: www.nightagency.com
WWW.PSFK.COM
162
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
163
The secondary function of the kiosk will feature basic health and hygiene tutorials for the village community. Community members will be able to input questions and information requests that will be answered by various UNICEF medical professionals. Through this function UNICEF will be able to track and record the questions and requests to provide better care to the individual issues each village and region faces.
Created by: Night Agency, New York, USA Team: Darren Paul: Managing Partner, Aaron Paine: Manager, Social Media Contact: Aaron Paine aaron@nightagency.com More information: www.nightagency.com
WWW.PSFK.COM
164
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
165
IMpLEMENTATiON UNICEF has asked that the solutions dont come in the form of more shiny things, and in that vein, this recording could be done as simply as a driver manifest and a clipboard. Based on the frequency of delivery runs, clinics would estimate the number of boxes/crates they would need until the next delivery, with room for emergencies. When the next truck comes, the remaining supplies are tallied, and recorded. This feedback loop allows us to understand the specic health issues in that region as well as estimate future supply quantity. This information would then be uploaded to a UNICEF hub which will collect, organize and visualize this data in order to provide insight for future planning and distribution of UNICEF assets. Created by: Studio 1thousand and Flamingo International Team: Kenzan Tsutakawa-Chinn (kenzan@gmail.com), Nate Dwyer (nate.dwyer@amingo-international.com) More Information: www.studio1thousand.com, www.amingo-international.com
WWW.PSFK.COM
166
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
BAllOONS
Use simple, everyday balloons as a method of measuring liquids for rehydration (such as sugar, salt & water) and also for liquid medicines. The balloons would have markings on them that would have been pre-measured by medical experts. They can be distributed with simple instructions so as people in need can simply see what they need to add to the balloon and then drink it. Balloons offer a simple, cost effective and sterile solution. Created by: Story Worldwide Team: Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
WWW.PSFK.COM
FUTURE OF HEALTH
PHONES fOR PHONES
We enlist every cell phone provider that sells Nokia phones to adopt a plan that encourages consumers to pay $3-$5 more for their plan or phone. This extra fee will be used to pay for a Nokia 1100 for distribution in a developing country. All the phones will be pre-loaded with addresses to text to a central hub for information and resources about healthcare advice, locations to nd CHWs and more. These phones are distributed to all relevant regions and pre-loaded with that regions main dialect/language where contact and access to information is difcult. Created by: Story Worldwide Team: Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
PSFK presents
WWW.PSFK.COM
FUTURE OF HEALTH
CO N s U LT i N G CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
FUTURE OF HEALTH
BORN TO TEXT
A simple database is created that accepts text messages from cell phones. These messages can be sent from CHWs or from individuals themselves who are not near a CHW when the birth occurs. Simple instructions need to be given to individuals who may not have uent texting skills so that they can at least convey basic information about a birth. The messages sent from individuals or village leaders will be sent to the CHWs (from the receiving database) so that they can visit the newborn and ensure the appropriate care and vaccinations are seen to. Via an incorporated system using GPS tracking of GSM phones, UNICEF can instruct the CHW of the location that the text message came from. (This can be useful in remote areas, often there is only one CHW for areas that have 50,000 to 100,000 people). www.themobiletracker.com/english/index.html The CHWs text would include parents name; childs name; gender; birth date; weight; length; village/address; note. This can be done the the short form requirement of texts in this manner Birth: Alice Inowena;Jason Inowe;m;17-2-2010;6-2;21;Mtwara;30 days premature. Algorithms in the receiving server could insert the name of the CHW and his/her location and the number of the cell phone sending the message. We also could program the receiving software to check each eld to make sure the information is in the correct eld.
PSFK presents
WWW.PSFK.COM
170
FUTURE OF HEALTH
CO N s U LT i N G
Its also easy to send text messages about the babys progress that would be appended to the birth record by our software so long as the CHW started the message with the childs name. This could include updates on length and weight, etc.
Created by: Story Worldwide Team: Kirk Cheytz Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
WWW.PSFK.COM
171
FUTURE OF HEALTH
CHW RADIO NETWORK
Distribute portable HAM radios to CHW in remote regions. Via the WinLink Global Radio Email System, the CHWs can have access to up to date information and can also send relevant information to a central hub. With the WinLink system, radio messages are converted into email messages and vice versa. This would allow for CHWs to relay important health information and needs for their particular region, it also allows for detailed birth registration information. It also allows for detailed emails containing dosage information, treatments, outbreak alerts and more to be sent as messages to the CHWs HAM radio. The CHW Radio Network can also be used to provide edutainment for villages and large groups. Educational entertainment would scripted by a team of writers, linguists, anthropologists, and health care experts. Each show will involve entertainment and storytelling that is relevant to the region. It would convey messages that will connect with the local people but be interspersed with important health and education information. These could be broadcast weekly and serve as a central gathering spot for many villages. The CHW would need to connect the HAM radio to an external speaker source. In some regions these speakers may be able to be powered via solar technology.
PSFK presents
www.winlink.org
WWW.PSFK.COM
172
FUTURE OF HEALTH
CO N s U LT i N G
Created by: Story Worldwide Team: Rodd Chant & Kirk Cheytz Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
WWW.PSFK.COM
173
FUTURE OF HEALTH
SYMBOL LANGUAGE BANDS
We use a simple fad, Silly Bandz, to help communicate messages, act as reminders and assist in education about health care and other issues. These cheap to produce wrist bands can be made into any shape required. These bands can be placed on the ground to spell out a story, used to better help children understand things that need to be done, and also help spread the word amongst others about the messages being conveyed. In effect we are also creating a simple language that can be copied, the same shapes can be drawn in the earth or carved on wood, etc. Created by: Story Worldwide Team: Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
PSFK presents
WWW.PSFK.COM
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
BABY BAGS
As an incentive, let villagers know that when they have a baby and they come in and register the birth, they get a multi-purpose bag. This custom designed waterproof bag will come with some goodies inside (relevant content needs to match each regions needs), but the bag serves other more sustainable purposesit can be used to ll with water from pumps etc, it can also have measurement information inside for different needs such as rehydration mixtures, dosage information, a number to text for health information and the location of healthcare workers, all this can be printed inside the bag and be there permanently. The straps/handles can also be a tape measure for measuring a babys length and for measuring upper arm circumference to check for malnutrition. Seeing as how the bag serves many useful purposes it will be kept and used and as such we can know that the information will stay with the person/family. Think of something akin to the blue bags from IKEA as an example. Also included in the bag there should be a basic durable/weatherproof calendar to remind them of when they need to come back for vaccinations and the like.
Created by: Story Worldwide Team: Rodd Chant & Keith Blanchard Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
WWW.PSFK.COM
FUTURE OF HEALTH
AD & DESIGN AGENCIES TO ADOPT VILLAGES
Encourage every ad/design agency in the Western World to adopt a village in need. The agency would simply provide design and printing of posters and print outs that convey healthcare information, dosage information, numbers that can be texted for information, locations of CHWs, reminders to register births and more. The process will be managed via UNICEF and they will deliver the packages of posters/print outs on a regular basis throughout villages. Participating agencies receive a mark that they can show on their website acknowledging that they have adopted a village for UNICEF. This would be a very low cost contribution for agencies. The work they are do will be shown on a communal website with information about the villages. Some posters could be in the Burma Shave style to illustrate messages in an easy to understand manner. From posters in town/village centers, to hand outs, yers and much more, ad/design agencies can use their skills and equipment to easy produce these materials and help UNICEF to spread much needed information. Agencies would simply bundle up the artwork and hand over to UNICEF who can then utilize their distribution network and ensure they all get to where they need to go and are distributed. UNICEFs regional centers could also be outtted with simple print on demand technology for when additional posters/print outs are needed.
PSFK presents
WWW.PSFK.COM
176
FUTURE OF HEALTH
Agencies can also go one step further and sponsor some additional GSM cell phones for their villages to ensure communications are kept between CHWs, village leaders and UNICEF.
Created by: Story Worldwide Team: Kirk Cheytz & Rodd Chant Contact: Rodd Chant, rodd.chant@storyworldwide.com More information: storyworldwide.com
TOKYO COYOTE
FUTURE OF HEALTH
- Video driven instructions for simple machine operations -A USB thumbprint reader initially registers the users identity with a corresponding id number. For subsequent uses, the thumbprint reader provides conrmation when distributing doctors diagnosis -The patients immune system is evaluated using a USB thumbdrive blood reader -An encrypted version of the patients ID and blood work is transmitted to healthcare practitioners
PSFK presents
MOBIlE CLINIC
Through a combination of inexpensive communications technologies, this program helps develop a health record database where participants create biometric proles that can be securely transmitted to healthcare practitioners for assessment and available treatment recommendations. Industrially outtted netbooks with universal video instructions drive a biometric proling process that logs and transmits user information to healthcare practitioners for evaluation. The prole creation process entails the following:
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
Aid Response: -Video driven instructions for administering relevant aid -Thumbprint reader links user to their unique bloodwork assessment -Relevant treatment is administered to patients according to video responses by remote doctors
Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
PSFK presents
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
CO N s U LT i N G
Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com
PSFK presents
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
TOKYO COYOTE
FUTURE OF HEALTH
PSFK presents
WWW.PSFK.COM
TOKYO COYOTE
FUTURE OF HEALTH
CO N s U LT i N G
Created by: Tokyo Coyote, San Diego, USA Team: Kevin Oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com More information: www.lambesis.com
WWW.PSFK.COM
coMpanY Logo
FUTURE OF HEALTH
communities and patients. They are a relevant key of the whole process. And they are human, like everyone else in the world. Being and feeling part of a community might be for a community health worker an access to new strength, ideas, feelings. Community health workers worldwide are now speaking different languages, coming from different social and cultural backgrounds, they have different age, motivation, approach. We could help them move from far to near and from fragmentation to unication. They already are one. One body, one light, one instrument of peace and life.
PSFK presents
Conceptualization
The source
UNICEF
On the eld
Doctors
The recipient
WWW.PSFK.COM
188
FUTURE OF HEALTH
We see the opportunity to make this real and tangible by translating an existing situation into a visual, conceptual and physical community, applying a simple brand idea. Cementing every single part and every person with warmth, feelings, sharing opportunities, simple visual signs and worldwide recognition signs. This will help to create a simple and unied connection between the UNICEF organization and community healthcare workers, moreover it can bring to life a model where these people are connected to the people who are not on the eld to receive from them advice, ideas and support.
Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
Conceptualization
HEALTH CARE IN
DISADVANTAGED AREAS
as the environment
IMAGE
WARMTH
as a key
IDENTITY
as a linking instrument
WWW.PSFK.COM 189
FUTURE OF HEALTH
BRANd IdENTITY - lOGO + CONCEPT
The idea of the community led us to a simple concept. Every day community health workers wake up in local villages and communities, and their work is vital for the population. They are like sun. And also, they are like a shelter, a tent, a warm place to stay. Sun is light, life and hope. So the rays and the circle represent the sun. The tent is a shelter but it is to us also a remembrance of the protection of God not based upon our righteousness But upon his innite mercy. A man under the tent represents the human aspect of the logo. Their naming could be The tent community. *graphics are an exploration Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
PSFK presents
WWW.PSFK.COM
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
191
FUTURE OF HEALTH
REAl lIfE VIDEO IDEAS
We could realize interviews around the world starring community health workers sharing their feelings, daily life, experiences. Interviews will be usable just to other community health workers and to them as a community they will be addressed. We will write a simple questionnaire, for example: How do you feel when you wake up in the morning? How do you stand sufferance and difculties? What is the most important value in your life? Do you have a message for other people like you all over the world? We could subtitle answers with local languages or English. At the same time we will create professional videos starring people working live in communities. It will not be a training, but it will be a real life professional situations portrait.
PSFK presents
WWW.PSFK.COM
192
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
GIvING lIfE TO A PORTAl fOR EmOTION ANd REASON + CREATIvE BASkET PORTAl
We could create a web portal also sharable as a software, where all the community health workers worldwide could get in touch one with the other. The portal will be divided into two parts, as a human brain. Emotional and Rational. And three levels will be simply in hand to every access. Video sharing The video interviews and real life situations will be uploaded in the two areas training and interviews and will be downloadable on mobile phones. Users will be able to leave comments and questions. FAQ A series of frequently asked questions will be uploaded in the two areas practical and emotional. Forums Here community health workers will be able to share easily their feelings and experiences. Professional and Feelings. A symbolic language will be uploaded on the portal in order to help mutual communications. CREATIVE BASKET PORTAL The portal will be a constant and unique point access for the rest of the world that wants to connect with community health workers The tent community. Brands and sponsors will be able to leave ideas and stimulus, engaging the
Creative Tent
training
video
interview
video
practical
f.a.q.
Connect with other community health works
emotional
f.a.q.
professional
forum
feelings
click here
forum
WWW.PSFK.COM
193
resources and brand ideas usually dedicated to a consumer market. Marketers and creative of different industries will be able as well to leave their advice and ideas into the basket. Moreover, people from all over the world will be able to use the portal as a connection with the community health workers around the world, to leave them messages, support, and emotional comprehension. Messages will be ltered by a webmaster.
Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
Creative
training
video
the community health workers community Creative Tent
interview
Contribute to the creative tent
video
training
video
Contribute to the creative tent
interview
video
practical
f.a.q.
emotional
f.a.q.
emotiona
f.a.q
practical
f.a.q.
professional
professional
forum
feelings
forum
feeling
forum
forum
WWW.PSFK.COM
194
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
shelter
shelter
WWW.PSFK.COM
195
FUTURE OF HEALTH
HOW TO SHARE fEElINGS WITH NO WEB mAIlBOx SYSTEm/fRIENdSHIP POST
We will create a mailbox system with a title such as Friendship Post, setting up boxes with our brand image on it at bus stops along the transportation route. They will provide a medium for community health workers to share thoughts, concerns and ideas. If a health worker writes a message with their contact information (name, etc.), it can be brought to the next village the bus is traveling to and thus establish a system of written communication amongst volunteers. In the beginning, the people might be strangers but this idea will quickly establish a community, connection and friendship. This idea will connect with the organized transportation system as bus drivers will be in charge to pick up mail from a bus stop and bring it to other villages.
PSFK presents
*Note: The mailboxes do not only have to be in bus stops but also hospitals or places volunteers frequent.
shelter
WWW.PSFK.COM
196
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
WWW.PSFK.COM
197
FUTURE OF HEALTH
HOW TO SHARE fEElINGS WITH NO WEB EvENT
Events (whether monthly or quarterly) can be scheduled in honor of the community health workers, taking place in a tent in various locations so as to maximize the number of volunteers in attendance. The events could feature speakers (highlighted volunteers or other members of UNICEF) and create an atmosphere of motivation, socialization, bonding, personalization and professionalism. Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
PSFK presents
WWW.PSFK.COM
198
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
1 week
2 weeks
3 weeks
4 weeks
WWW.PSFK.COM
199
Created by: Lorenzo Marini & Associates, New York Team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it More information: lorenzomarini.com
Name:
2 months
Name:
3 months
WWW.PSFK.COM
200
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
WWW.PSFK.COM
201
The base of the game is made on a piece of blackboard. This will prevent pieces from missing and it can be played easily any time, anywhere. The backside will allow certain tasks from the actioncards to be performed. This could be drawing on the clock, guring out equations, etc.
Created by: People, Ideas & Culture Team: Miami Ad School Contact: Tatiana@pic-nyc.com More information: http:/ /www.pic-nyc.com/
IMAGE
IMAGE
WWW.PSFK.COM
202
FUTURE OF HEALTH
CO N s U LT i N G
PSFK presents
But with the insight that people have great access to mobile phones and networks (Africa, for example), weve developed a service that allows the parents to register the birth of a child via their cellphone, and that also rewards them for doing so.
Created by: People, Ideas & Culture Team: Miami Ad School Contact: Tatiana@pic-nyc.com More information: http:/ /www.pic-nyc.com/
WWW.PSFK.COM
203
FUTURE OF HEALTH
NUTRITION ASSESSmENT APP
To help assess nutritional needs in specic regions, community healthcare workers will have access to an app that compiles general dietary characteristics of villages and regions.
PSFK presents
1. CHWs record dietary information of the average person in villages they work in.
2. Dietary information will be processed and measured against the framework of a suggested healthy diet to highlight nutritional deciencies.
WWW.PSFK.COM
204
FUTURE OF HEALTH
3. Villages and sub-regions can be assessed to improve strategies in sending sustenance and supplements out.
Created by: People Ideas & Culture Team: Miami Ad School Contact: Tatiana Peck, tatiana@pic-nyc.com More information: www.pic-nyc.com
IMAGE
WWW.PSFK.COM
205
FUTURE OF HEALTH
HEALTH PALS
UNICEF and other organizations can only send so many healthcare workers into areas with need. To aid them with spreading general, health-related knowledge we created HealthPal. This is a platform where qualied healthprofessionals and people from developing countries who have medical questions can meet online. Since not every volunteer who likes to help can actually travel to the places where they would be needed, HealthPal brings them there via Skype-video chat. On the website, a simple click on a volunteers prole starts the conversation with any available helper world wide to leave no question unanswered. Created by: People Ideas & Culture Team: Miami Ad School Contact: Tatiana Peck, tatiana@pic-nyc.com More information: www.pic-nyc.com
PSFK presents
WWW.PSFK.COM
FUTURE OF HEALTH
CO N S U LTI N G
PSFK presents
prepared for
about PSFK
PSFK is the go-to source for new ideas and inspiration for creative professionals around the world. We are a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things betterwhether thats better products, better services, better lives or a better world.
www.psfk.com
psfk consultIng
Leveraging a global network of scouts & experts, PSFK provides trends research and innovation consultancy to leading international corporations. Since 2005, PSFK has worked with segment leading companies across Automotive, Food & Beverage, FMCG, Media, Retail and Technology. Clients turn to PSFK for its global reach, access to local intelligence and our ability to nd lateral inspiration that informs marketing innovation, product and service development.
ReSearcH & ANaLYSIS Scott Lachut Francisco Hui Scott Mioduszewski Peter Jacobson Yofred Moik Dan Gould Antonio Varas Jamie Song Nate Graham
CONTrIbUTOrS FrOm THe PSFK COmmUNITY Ruben Sun - http:/ /rubensun.com Denise Lee Yohn - http:/ /deniseleeyohn.com Nuppu Gvert - http:/ /wevolve. Vicky Profy - http:/ /gdais.com
CONTACT
Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665
Creative Commons 2010 Attribution Non-Commercial No Derivative Works 3.0 International Version 1.0, August 2010
WWW.PSFK.COM
466 Broome St. 2nd Floor New York, NY 10013 USA www.psfk.com
207