Strategic Plan 2011-2012

Goal 1. Maintain and enhance member services to increase membership of predoctoral students to 65%

Action

Initiative

Responsible Party
Treasurer/President

Date of completion or report

Report due at May, 2012 Exec Council meeting Report due at Leadership Retreat August 2012

Expand district and national opportunities for involvement Increase D2, D3, and D4 membership by 10% Increase predental membership and involvement in ASDA Increase D1 membership to 95%

Provide funding for more members to attend district and national meetings

Communicate with D2, D3, and D4 classes the importance and value of their ASDA membership to increase membership renewals Increase participation of predental clubs in the predental recruitment and involvement

Membership Chair

Predental Outreach Co-Chairs Report due at June, 2012 Exec Council meeting Membership Chair Report due at June, 2012 Exec Council meeting

Target non-members and communicate with them the value of being an ASDA member

Goal 2. Communicate value of ASDA and organized dentistry to key audiences, including dental students, predental students, and dental school administration

Action

Initiative

Responsible Party
Webmaster, Communications Chair, Editorial Chair

Date of completion or report

Redesign ASDA website

Increase content and communications through the redesigned ASDA website Survery members to analyze generate ideas for new content

Report due at Leadership Retreat August, 2012

Implement Newsletter

Implement quarterly newsletter to highlight events, membership benefits, and ASDA news

Editorial Board

First EC meeting of the following quarter

Produce, update, and increase visibility of ASDA's social media efforts, including Facebook, Twitter, and website

Increase the following for each respective media outlet and leverage them against each other to increase cohesiveness of communications

Webmaster, Communications Chair, Editorial Chair

Report due at June, 2012 EC meeting

Define collaboration with other student organizations

Conduct SWOT analysis on collaboration with other student organizations Develop an external marketing plan that highlights benefits that ASDA can provide to other organizations Use SWOT analysis to determine which student organizations to collaborate with Determine a point of contact within ASDA to handle relations/communications with other student organizations

Communications Committee

Report due at May, 2012 EC meeting

Quarterly reports to Office of Academic Affairs

Secretary/Vice Provide the Office of President Academic Affairs with a quarterly review of what ASDA has been doing along with plans for the next quarter

First week of the following quarter

Annual report to Dean Lloyd

Provide Dean Lloyd with an annual report of ASDA's activities, statistics, and achievements over the year President/Secretary

July, 2012

Goal 3. Maintain and enhance member advocacy with key audiences, including legislative audiences, dental school administration, and other dental organizations both local and nationally

Action
Increase student involvement in state and national lobbying efforts Educate members on issues important to dentistry

Initiative
Improve communications about how members can get involved in state and national lobbying day Publish a legislative update in the quarterly newsletter and create an email template to be used for breaking news Create an advocacy section on the ASDA website for members to find out about the issues facing dentistry

Responsible Party
Legislative Liaison

Date of completion or report

Report due at May, 2012 EC meeting

Legislative Liaison and Communications Chair

Report due at ASDA Leadership Retreat in August, 2012

Communicate with school administrators

Increase their awareness of ASDAs activities so they are better able to coordinate events with the chapter

President/ Vice President