Professional Documents
Culture Documents
Driven Communications entered the online arena by publishing Paultan.org, Malaysias No 1. Automotive news site. Since then we have expanded our digital content publishing to include Infokereta. com, Malaysias latest automotive news site in Bahasa Malaysia, OhBulan! which is one of the top local entertainment websites in Malaysia and TechAttack.my, a consumer electronics news site. We also operate oto.my, an online classieds site for automobiles, that allow buyers and sellers list their vehicles and complete the buying and selling transaction with ease. By bridging our extensive experience in online content, we are well positioned to understand the consumer, the brand, and the increasingly evolving digital marketing space. This has helped us grow into an integrated digital content & marketing services agency. In a nutshell, we are in a better position to advise Clients on the strategies to alleviate their brands and in the long term, create positive impressions in the minds of their target consumers. Our range of services include:
Advertising Solutions
Event Management
Creative Solutions
EVENTS MANAGEMENT
Ford Kuga Media Drive Year : 2013 Client : Ford (Sime Darby)
The Ford Kuga is the latest addition to the Ford stable in Malaysia. This event allowed members of the media to test drive the Kuga along some scenic windy roads, followed by a lunch stop at the Berjaya Hills Resort, Pahang.
2013 Porsche Motorsport Week Year : 2013 Client : Porsche (Sime Darby)
This 3-day event saw owners, prospective clients as well the media experience the Porsche brand where it belongs, at the Sepang International Circuit. Participants took part in various driving exercises followed by a full track experience. For the nal day, an open track session allowed participants to drive their personal cars on track with live lap timing.
2012 BMW M Track Festival Asia Year : 2012 Client : BMW Malaysia
This event was organized specially for the current and future customers of BMWs high-performance M brand. A total of 13 M cars all in all producing about 5,000 horsepower including the BMW M5 were brought in from Germany specially for this 4-day event. The event was held at the Sepang International Circuit, giving guests a taste of life in the fast lane.
Auto Bavaria - RHB Experience Days Year : 2012 Client : Auto Bavaria (Sime Darby)
This is an exclusive test drive event for RHBs selected customers where guests were able to sample latest BMW models including the all new BMW F30 3 Series courtesy of Auto Bavaria. Multiple sessions were carried out within the 2-day event at the RHB Centre along Jalan Tun Razak and the event ended with a number of happy customers.
MINI Countryman Getaway Media Drive (Penang) Year : 2011 Client : BMW Malaysia
When BMW Malaysia launched the MINI Countryman, we organized 2 drive sessions for the motoring and lifestyle media respectively. The drive was a 2D1N affair and they convoy was led from the heart of the nation to the Pearl of the Orient. Members of the media experienced the Countryman via specially selected scenic routes, tasted mouth-watering cuisine and also soaked up the Sun in Penang.
Mitsubishi i-MiEV Media Drive (Langkawi) Year : 2012 Client : Mitsubishi Malaysia
This event marked the start of the electric car movement in Malaysia as members of the motoring media sampled the Mitsubishi i-MiEV all-electric car, which was the rst electric-powered vehicle to be registered in the country. The event was help at the luxurious Four Seasons Langkawi, giving it a very unique experience.
2012 BMW Driver Training (full season) Year : 2011 - 2013 Client : BMW Malaysia
We have been awarded to run one of Malaysias highest rated defensive driving programmes for 2011 and 2012. The BMW Driver Training gives theoretical and practical training in regards to defensive driving which is very much needed in the country. This experiential yearly programme also allowed participant to experience the driving dynamics of a BMW.
2012 Porsche Circuit Training Year : 2012 Client : Porsche (Sime Darby)
Current Porsche owners were invited to bring their cars to the Sepang International Circuit where Porsches driving instructors shared valuable knowledge on track driving, to allow Porsche owners to fully enjoy their German sports cars at the track. This event also helped increase engagement and loyalty between the Porsche brand and its owners.
MINI Speed Dating (Auto Bavaria Glenmarie, Penang & Ingress Auto) Year : 2011 Client : BMW Malaysia
This was purely a sales-driven event for potential MINI customers. Participant experienced their favourite MINIs in a speed dating format and they also got to try their MINIs out in selected driving exercises including braking, slalom and reverse ick exercises. This event was held at three different dealerships including Auto Bavaria Glenmarie, Auto Bavaria Penang and MINI Ingress in Bangsar.
Our events team comprise of talented and creative individuals who are focused in delivering the right experiential outcomes for our clientele and their stakeholders. Our teams combined brand experience include:
VIDEO PRODUCTION
We produce various high-denition videos for specic marketing needs as well as carry out event video coverage. Our production covers conceptualisation all the way up to the nal product for online web series, teaser videos, driving videos with action scenes, television series, commercials, live online coverage and so on. Furthermore, our speciality in motoring content allows us to better understand the needs of clients from the automotive industry.
Project Highlights
Carama Video Series
An initiative by Castrol, Carama.com is a website where vehicle owners can get a list of recommended, certied workshop for service and repair jobs. The 2-part viral video series was produced with the aim of highlighting issues tied to untruthful workshops. Driven covered conceptualisation up to nal realisation. YouTube link: https://www.youtube.com/watch?v=VCIGwn3gmI4
Travel Safe and Save with PETRONAS PRIMAX 96 Xtra Web Series
This programme saw hosts Julie Woon and Harvinder Singh travel around the country to nd hidden treasures of Malaysia. Their travels covered off-the-beaten tracks, unique holiday spots as well as mouth-watering food joints. YouTube link: http://www.youtube.com/watch?v=Gfm65UoqZMQ
Driven TV Series
Driven, an automotive review television programme was launched in 2010 featuring 13 different episodes on 8tv. The program was fronted by Sharizan Borhan, Nurul Alis and Harvinder Singh and it featured various auto reviews, feature stories and so on. It went on to become one of Malaysias most successful automotive review shows. YouTube link: http://www.youtube.com/watch?v=SL8O3-KThKg&list=PLEA60A8C6C17FDD26
Professional Photography
We are well equipped to meet your entire product, corporate and commercial photography needs. We cater to clients from a wide portfolio of industries and help them create a better rst impression of their brand and organisation through high quality imaging. From a single product shot to a multiple item product catalogue we provide a comprehensive, professional photography service designed to fulll the specic needs of your corporate, advertising and marketing campaigns. Why us: Creative quality - whether on our own or working with designers and agencies, we get the images that work for your business. Image retouching service - a full image retouching (Photoshop) service is available if needed. Large ne art quality prints of your photographs we can use our exhibition quality print making skills to create ne art prints of your images for your ofces and meeting rooms.
CREATIVE DESIGNS
Our in-house creative development team are equipped to deliver a full suite of creative solutions to meet your needs. Our creative services cover design conceptualisation and development for various above-the-line and below-the-line as well as digital applications.
SOCIAL MEDIA
We are a team that understands the Internet and its citizens, having tried and true successes with our own brands like Paultan.org. As such, we can offer end-to-end Online Reputation and Social Media Management Services; either as a standalone, or as part of an integrated solutions package together with our Events Management and other Marketing Services.
Online Reputation Management Perception and rst impressions are everything, especially in the digital age where your target audience spends a huge portion of their days online. Social Media Management on Facebook, Instagram, Twitter, Google+, LinkedIn and etc Complaints Management and Feedback Funnelling Social Media Branding Strategy planning and execution Weekly update & strategy reports Social Media Statistics & Analytics Reporting Online Events and Marketing Campaigns Management Working either as a standalone offering or part of an integrated package, we will manage your online/social media marketing campaigns and contests from conceptualisation to management, production and execution. Live Event Updates Online Contests Conceptualisation and Management Social Media Applications and Game Mechanism development Online Presence Management Daily Content updates/posts, either to increase awareness, presence, or to build up hype towards a marketing goal Basic Visual Design for posts & Campaigns
OHBULAN! Facebook: 105,000 likes Talika Malaysia Facebook: 4,720 likes Elite Looks Facebook: 2048 likes
Our Social Media Team is made up of seasoned communications professionals whose combined brand experience include:
NO.1
AUTOMOTIVE WEBSITE*
*third party audited by Effective Measure
MALAYSIAS
CURRENT TRAFFIC
Paul Tans Automotive News is Malaysias top automotive information and news source and covers topics regarding the automotive industry, focusing particularly on Malaysia and the ASEAN region. Paul Tans Automotive News was founded by Paul Tan in 2004. We are currently the number one resource for anything car and motoring related in Malaysia and we are also in the top 100 list of all websites visited by Malaysian internet users according to various ranking sources such as Comscore, Alexa and Effective Measure. What started off as a hobby and a passion for cars has since grown into a professional, unbiased and passionate team.
2,041,147 people visited this site
66.5% Returning Visitor 33.5% New Visitor
Visits Unique Visitors Pageviews Pages / Visit Avg. Visit Duration Bounce Rate % New Visits
1 3 9
8 4 3
15-17 18-20 21-24 25-30 31-34 35-40 41-44 45-50 51-54 55-60 >60
300,000 150,000
oto.my is operated by Driven Technologies Sdn Bhd, part of the Driven group which publishes paultan.org
JAN 8
JAN 15
JAN 22
Index
20 55 64 168 166 206 194 251 256 272 193 201 196 318 57 125
31% 21%
Demographic by Occupation
Occupation
Director, CEO, COO, CFO, Large Company Owner Senior manager Middle manager Professional Associate Professional and Technical Administrative and Secretarial Skilled Trade Executive / Other White Collar Personal Service Sales and Customer Service Standard worker Farmer/agricultural worker Full time student Retired Housewife/husband Unemployed Other
Index
164 147 266 155 93 15 60 161 67 92 11 22 71 35 5 30 88
Paultan.orgs advertorials are very effective to promote your sales or promo campaigns to the right audience. The proven, net results includes higher walk-ins and lead conversion.
Mass Appeal
Post to be published on Tuesday, Wednesday or Thursday at 12.00pm for maximum exposure Post to have effective messaging in headline and 1st paragraph and call to action Each post to have a post on Paultan.orgs Facebook Each post to be placed on Sales & Promotions section of the homepage (top 5)
Feedback
We have very positive feedback from automotive dealers and principals on the effectiveness of our sales advertorials. Here are some general feedback: After running a post about the launch of my new showroom in Malacca, the walk-ins now cover a wider ethnic scope Ban Lee Malacca, Honda Dealer The number of calls increased with genuine requests. Walk-ins also increased and some leads were closed Suzuki Malaysia RSVPs for our weekend test drive event increased and the leads were of high quality Auto Bavaria Sg. Besi, BMW Dealer
45% 6% 0.6% 2% 4%
11%
20%
19%
11%
3%
0.5%
5%
3%
1%
13%
6%
1%
0.6%
3%
23% 0.9%
2%
0.5% 5%
16% 2% 0%
19% 7% 2% 7% 2%
6%
7%
10% 2%
4% 0% 2%
13% 17% 4%
0.7% 2%
paultan.org
CL
MT
LLD
AW
BEST
THE
CURRENT TRAFFIC
280,399 people visited this site
55.5% Returning Visitor 44.5% New Visitor
Our goal is to develop the most useful and helpful car classieds platform in Malaysia, focusing on helping you buy and sell your car faster. We aim to understand what you want as a seller and we are condent that with our constantly advancing feature set, selling your car would be a seamless affair. As much as this website is about selling your car, we also cater to the needs of buyers so you can make your decisions easier and faster. We list cars from both car dealer lots as well as private sellers.
Visits Unique Visitors Pageviews Pages / Visit Avg. Visit Duration Bounce Rate % New Visits
1 3 9
4 3
oto.my is operated by Driven Technologies Sdn Bhd, part of the Driven group which publishes paultan.org, Malaysias no 1 automotive website.
25,000
JAN 8 JAN 15 JAN 22 JAN 29 January 2014 google analytics report
Index
42 65 81 127 161 202 162 200 146 209 185 278 196 293 50 175
29% 16%
Demographic by Occupation
Occupation
Director, CEO, COO, CFO, Large Company Owner Senior manager Middle manager Professional Associate Professional and Technical Administrative and Secretarial Skilled Trade Executive / Other White Collar Personal Service Sales and Customer Service Standard worker Farmer/agricultural worker Full time student Retired Housewife/husband Unemployed Other
Index
150 155 207 127 108 33 59 140 70 141 45 57 69 58 29 47 119
62%
CURRENT TRAFFIC
Infokereta is our latest offering that provides original automotive content in Bahasa Malaysia catering to a large community of internet users procient in our national language. Malaysias increasing broadband penetration has brought about exponential growth in the number of internet users preferring to read Bahasa Malaysia content. Our own research indicates that this group of users are made up of professionals, managers, executives and businessmen who belong in the middle to high income category. Hence, Infokereta is poised to ll in the void for quality automotive content in Bahasa Malaysia. Readers can expect plenty of industry news and updates, both local and global plus reviews and lifestyle content in our national language.
39,620 people visited this site
25.1% Returning Visitor 74.9% New Visitor
Visits Unique Visitors Pageviews Pages / Visit Avg. Visit Duration Bounce Rate % New Visits
8 19 17 16 4 4 5 5
12,000 6,000
DEC 22 SEP 22 JAN 5 JAN 15 January 2014 google analytics report
MALAYSIAS
LEADING
ENTERTAINMENT
NEWS WEBSITE
CURRENT TRAFFIC
510,515 people visited this site
78.1% Returning Visitor 21.9% New Visitor
OHBULAN! is Malaysias top entertainment information and news source and covers topics regarding the entertainment industry, focusing particularly on Malaysia, Indonesia, South Korea and Hollywood. We are currently the number one resource for anything entertaiment and celebrities related in Malaysia and we are also in the top 100 list of all websites visited by Malaysian internet users according to various ranking sources such as Comscore, Alexa and Effective Measure.
Visits Unique Visitors Pageviews Pages / Visit Avg. Visit Duration Bounce Rate % New Visits
1 3 9
10 8 4 3
100,000 500,000
DEC 22 DEC 29 JAN 5 JAN 12 January 2014 google analytics report
LATEST
THE
ON MALAYSIAN TECH
CURRENT TRAFFIC
21,614 people visited this site
33.2% Returning Visitor 66.8% New Visitor
Malaysias latest tech news site bringing you in-depth local product reviews and up-to-date tech news from Malaysia and around the world. With over 48,000 unique visitors and over 116,000 page views a month, TechAttack is now the countrys fastest growing tech site and is becoming a go-to site for many.
Visits Unique Visitors Pageviews Pages / Visit Avg. Visit Duration Bounce Rate % New Visits : 30,103 : 21,614 : 55,103 : 1.83 : 00:01:30 : 71.06% : 66.65% 1 4 14 27 13 16 6 8 4 4 2 15-17 18-20 21-24 25-30 31-34 35-40 41-44 45-50 51-54 55-60 >60
ADVERTISING Jennifer Au-Yong, Paultan.org, oto.my, infokereta.com and TechAttack.my jennifer@pixelmedia-asia.com +6012 651 5713 Hafriz Zulpakar, Ohbulan.com hafriz@driven.com.my +6017 397 7522 EDITORIAL Paul Tan, Paultan.org paul@driven.com.my +6012 200 6254 Hafriz Zulpakar, Ohbulan.com hafriz@driven.com.my +6017 397 7522 Reuben Thum, TechAttack.my reuben@driven.com.my +6012 229 9426 Izwaashura Sadali, Infokereta.com izwaashura@driven.com.my +6012 931 2873
SOCIAL MEDIA SOLUTIONS William Chin william@driven.com.my +6017 288 8654 EVENT MANAGEMENT Michelle Chong michelle@driven.com.my +6012 380 2670 BUSINESS DEVELOPMENT & PARTNERSHIPS Kenneth Kiffer Fong kenneth@driven.com.my +6016 209 6651 Tan U-Mae umae@driven.com.my +6019 609 0692 Harvinder Singh Sidhu harvinder@driven.com.my +6012 343 5020
Driven Communications Sdn Bhd (836938-P) A-11-7, Block A, Jaya One, Jalan Universiti, Section 13, 46200, Petaling Jaya, Selangor, Malaysia. Tel : +603 7629 8829 Fax : +603 7629 8839