Forrest Hook Tucker Thames Scott Waterhouse

MIS 295 Project One

Table Of Contents Executive Summary Sell As Is WCA WCA Narrative Value Chain Value Chain Narrative Pre Approval WCA WCA Narrative Value Chain

2-4 5

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Value Chain Narrative Post Approval WCA WCA Narrative Value Chain Value Chain Narrative Research Research Summary To Be WCA WCA Narrative Value Chain Value Chain Narrative

Research WCA WCA Narrative Value Chain Value Chain Narrative Notion WCA WCA Narrative Value Chain Value Chain Narrative Market Potential and Estimated Sales Narrative Constraints & Limitations Balance Sheet Narrative Income Statement Narrative S.W.O.T. Analysis Narrative Demographics Narrative Android Market Terms of Service

23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42

Produce Produce Summary WCA WCA Narrative Value Chain Value Chain Narrative Feature Map Feature Description Mockups Mockups Narrative Deliver Delivery Summary WCA WCA Narrative Value Chain Value Chain Narrative Service Service Summary 57 WCA WCA Narrative Value Chain Value Chain Narrative Repository Notes

43 44 45 46 47 48 49 50 51

52 53 54 55 56

58 59 60 61 62-66

We recommend Fuelin Around for the Android market because it is the very first app for gasoline (gas) consumption that will be integrated with your cars computer system. This app will allow drivers of 4G LTE enabled cars to make the most efficient fuel related decisions at their choosing. The use of this app will not only help drivers to save time and money, but also allow drivers to optimize their cars performance. We suggest that the Fuelin Around app will be sold directly to drivers on the Android Market for the price of $9.99. Customers will be able to locate gas stations based on fuel quality, price, and station distance. Information will be relayed from our databases to the the customer via the Android Tablet. Voice audio commands will prompt the driver information so that Fuelin Around is safe to use while driving. A feedback system will be available in the app for users to report any problems with Fuelin Around app and experiences they have at their local gas stations. By researching the installation of Android tablets as vehicle consoles, we were able to determine that there was a market for our app. By using WCAs, Value Chains, and market facts we came up with the most optimal application to eliminate the common problems people face while refueling their vehicle. With use of our app, people will no longer have to waste time finding the cheapest gas in their area or worry that they are not purchasing quality fuel. This will save users money and could prolong the health of their vehicle.

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Customer:
Goals: To improve the driving experience through the newest technology
Drivers

Value:
By improving the driving experience through new technology, business opportunities are created

Product: Cars installed with the latest technology

Work Practices:
Research: Gain knowledge on new technology and how it can be installed into a car Produce: Brainstorm ideas on how to implement tablet as vehicle console Sell: Pitch product ideas to company Service: Make corrections to product based off feedback from company Deliver: Present final mock up of the product

Technology:
GM Car OnStar GPS Navigation

People:
GM OnStar

Data:
Car Performance Monitor

Customer: Drivers Product: Cars installed with the latest technology Goal: To improve the driving experience through the newest technology Value Added: By improving the driving experience through new technology, business opportunities are created Research: Gain knowledge on new technology and how it can be installed into a car

Produce: Brainstorm ideas on how to implement tablet

as vehicle console Sell: Pitch product ideas to company Service: Make corrections to product based off feedback from company Deliver: Present final mock up of the product Technology: Car, OnStar, GPS Navigation People: Car Manufacturers, OnStar

Value Added
By installing the Android Tablet as the vehicles console, it allows for internet enabled car apps to be created

Research: Operating Systems

Produce: GM and Android Tablet Sell: 4G LTE Cars Service: Customer Support Deliver: Latest GM Models Value Added: By installing the Android Tablet as the vehicles console, it allows for internet enabled car apps to be created

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Customer:
Goals: To provide
drivers with an app that will lead to better gas purchasing decisions Drivers of GMs 4G LTE enabled cars

Value: By
providing information to drivers, gas transactions improve and our revenue increases

Product: Fuelin Around App

Work Practices:
Research: Gain insight from feedback and app reviews from customers Produce: Update app based on feedback and improvements from the industry Sell: Release improved app to customers Service: Provide customer support and real time updates Deliver: : Customer can acquire app through Android Market download

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User Input Car Performance Monitor

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Customer: Drivers of GMs 4G LTE enabled cars Product: Fuelin Around App Goal: To provide drivers with an app that will lead to better gas purchasing decisions Value Added: By providing information to drivers, gas transactions improve and our revenue increases Research: Gain insight from feedback and app reviews from customers Produce: Update app based on feedback and improvements from the industry Sell: Release improved app to customers Service: Provide customer support and real time updates Deliver: Customer can acquire app through Android Market download Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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Value Added
By providing information to drivers, gas transactions can be made quicker, cheaper, and smarter

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Research: Marketing Possibilities

Produce: Add-On Developments Sell: Add-Ons Service: Customer Deliver: Updates and Support Value Added: By providing information to drivers, gas transactions can be made quicker, cheaper, and smarter

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Customer:
Android Market for GM cars

Goals: To meet Android Market publishing requirements

Value:
By meeting the Android Market requirements it allows for our app to be published on the Android Market

Product: Fuelin Around App

Work Practices:
Research: Determine what is required to publish Fuelin Around to Android Market Produce: Update app based on feedback and improvements from the Android publishing staff Sell: Present revised app to Android Market Service: Collaborate with Android Market to create publishable app Deliver: Submit final version of Fuelin Around to Android Market

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User feedback Car Performance Monitor

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Customer: Android Market for GM cars Product: Fuelin Around App Goal: To meet Android Market publishing requirements Value Added: By meeting the Android Market requirements it allows for our app to be published on the Android Market Research: Determine what is required to publish Fuelin Around to Android Market Produce: Update app based on feedback and improvements from the Android publishing staff Sell: Present revised app to Android Market Service: Collaborate with Android Market to create publishable app Deliver: Submit final version of Fuelin Around to Android Market Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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Value Added
By meeting the Android Market requirements it allows for our app to be published on the Android Market

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Research: Android Market requirements

Produce: Update Sell: Revised App Service: Android Market Deliver: Final version of app Value Added: By meeting the Android Market requirements it allows for our app to be published on the Android Market

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Customer:
Goals: To appeal to customers and convince them our app is worth their money
Drivers of GMs 4G LTE enabled cars

Value:
By appealing to the customer and convincing them our app is beneficial to them, it increases our revenues

Product: Fuelin Around App

Work Practices:
Research: Gain insight from feedback and app reviews from customers Produce: Update app based on feedback and improvements from the industry Sell: Present revised app to customers Service: Provide customer support and real time updates Deliver: Customer can acquire app through Android Market download

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User feedback Car Performance Monitor

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Customer: Drivers of GMs 4G LTE enabled cars Product: Fuelin Around App Goal: To appeal to customers and convince them our app is worth their money Value Added: By appealing to the customer and convincing them our app is beneficial to them, it increases our revenues Research: Gain insight from feedback and app reviews from customers Produce: Update app based on feedback and improvements from the industry Sell: Present revised app to customers Service: Provide customer support and real time updates Deliver: Customer can acquire app through Android Market download Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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Value Added
By appealing to the customer and convincing them our app is beneficial to them, it increases our revenues

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Research: Feedback and Reviews

Produce: Updates
Sell: Revised app Service: Customers

Deliver: Fuelin Around app

Value Added: By appealing to the customer and convincing them our app is beneficial to them, it increases our revenues

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Have you ever found yourself wondering where the cheapest gas in town is? And if you do find the cheapest gas station, do you worry that they may have cut corners in quality to make their gas cheap? Well, with Fuelin Around, the complete gas app, youll never have to search or worry again. Fuelin Around is an app for the new GM vehicles that are enabled with a 4G LTE Android tablet and a Wi-Fi hot spot. The app will not only tell drivers where the cheapest gas on their route is, but also tell drivers the quality of the gas based on the performances of all Fuelin Around users. In addition the app will keep up with users gas spending and other facts about their gas usage. Buying the app on the Android Market for only $9.99 will save users frustration, money, and protect the health of their GM vehicle.

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Fuelin Around will be the first ever complete gasoline app for high tech innovative cars. This app allows customers the ability to find gas station location based on three criteria: price, distance, and quality. This is what the home screen for Fuelin Around will look like!

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The main feature of Fuelin Around is the ability to discover gas stations in your local area by price, distance, and quality. Below is a mockup version of what the Gas Locator screen would potentially look like. Users will have the ability to sort gas stations by these three categories. The gas locator will also tell the driver audibly where to drive and how much each gas station is so the driver can pay attention to driving.

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Our market research has helped us identify the main issues drivers have while refueling their vehicle. By purchasing Fuelin Around, we can help eliminate those issues such as bad gas or gas that is too expensive. The graph below displays our customer base, how many customers we project to sell to, and the revenue generated from the sales.
Market Potentintial and Estimated Sales

Thousands

10,000

1,000

100

10 Year 2015 2016 2017 2018 2019 2020

Estimated Number of GM cars with 4g LTE Access on the road* Projected Number of Fuelin' Up purchases (1% of the Market) Project Sales Revenue from GM drivers (in dollars)

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How will Fuelin Around save drivers money? By using the cars navigation system and gas station data Fuelin Around will be able to display to drivers the prices of all gas in there area and on there route. This will allow them to make smarter purchasing decisions and not waste time looking for cheaper gas. Though the app will be sold for $9.99, customers could save that amount of money within just a few gas purchases. How will Fuelin Around rate the quality of gas? Each time a Fuelin Around user fills up their gas tank the app will monitor the vehicles performance while it is running on the gas from the particular station. This information will be compiled together and the stations that sell gas that performs the best will be rated highest. If gas from a particular station consistently causes problems such as low MPGs or bad engine performance that station will get a low rating.

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How will Fuelin Around generate revenue?

Fuelin Around will generate revenue through customer purchases. Our customer base is every driver of GMs 4G LTE enabled cars, and we predict that at least 1% of car owners will download our app. By the year 2017 we estimate that there will be over 5.5 million drivers of 4G LTE enabled GM cars. If we capture just 1% of our customer base that would translate to over half of a million dollars in sales.
Why should you invest in our app? You should invest in Fuelin Around because after our initial development costs in year one we will have very little expenses and our customer base is growing rapidly.

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Research of the market has shown that there is an opportunity to improve the current methods we use to make decisions when purchasing gas. We modeled a product that constant relays necessary information to make the best decision on where to refuel your vehicle. Fuelin Around will be the initial gas app available to users with 4G LTE enabled cars, and our research has shown that there is in fact a market for our app. We used the facts about the current market and GMs implementation of the Android technology to project market potential. We project that Fuelin Around has high potential because there will be a large customer base and there are very few limitations that would prevent success. In order to maximize accessibility to our customer base we decided that the best distribution channel for our app would be the Android Market. In our research we compiled the projected number of GM vehicles with internet capabilities that would be sold within the United States and based our app sales of 1% of their annual projected sales. With this information we created mock financial statements that project our first year of operations.

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Customer:
Drivers of GMs 4G LTE enabled cars

Goals:
To create and introduce an app that saves customers money, ensures quality gas, and monitors gas consumption

Value:
By creating the app customers can make more informed decisions based on time, money, and gas quality and consumption

Product: Fuelin Around App

Work Practices:
Research: Determine areas of gas consumption that can be innovated to improve the customers experience in purchasing gas Produce: Design and manufacture an app compatible with the Android console installed in GM vehicles Sell: Present Fuelin Around to the Android Market Service: To provide real time information, and updates based on customer feedback Deliver: Implement Fuelin Around into the Android Market for customers to purchase

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User Input Car Performance Monitor

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Customer: Drivers of GMs 4G LTE enabled cars Product: Fuelin Around App Goal: To create and introduce an app that saves customers money, ensures quality gas, and monitors gas consumption Value Added: By creating the app customers can make more informed decisions based on time, money and gas quality and consumption Research: Determine areas of gas consumption that can be innovated to improve the customers experience in purchasing gas Produce: Produce an app that provides information to the customer regarding gas consumption Sell: Present Fuelin Around to the Android Market Service: To provide real time information, and updates based on customer feedback Deliver: Implement Fuelin into the Android Market for customers to purchase Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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App
Value Added
By creating the app customers can make more information decisions based on time, money, and gas quality and consumption

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Research: Areas of gas consumption improvement

Produce: Fuelin' Around

Sell: Established market presence Service: Real time information and app update

Deliver: Finalized app

Value Added: By creating the app customers can make more informed decisions based on time,

money and gas quality and consumption

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Customer:
Goals: To
determine areas of gas consumption that can be innovated to improve the customers experience in purchasing gas

Drivers of GMs 4G LTE enabled cars

Value: By
determining the areas that can be improved, we can create a useful app

Product: GM Android Market App

Work Practices:
Research: Survey gas consumers and identify potential improvements Produce: Collectively brainstorming app ideas for improvement Sell: Discuss potential app options available in the market Service: Eliminate app ideas that have limited market potential Deliver: Conclude with final app idea

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Project Team

Data:
Internet Survey Results Gas Information

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Customer: Drivers of GMs 4G LTE enabled cars Product: GM Android Market App Goal: To determine areas of gas consumption that can be innovated to improve the customers experience in purchasing gas Value Added: By determining the areas that can be improved, we can create a useful app Research: Survey gas consumers and identify potential improvements Produce: Collectively brainstorming app ideas for improvement Sell: Discuss potential app options available in the market Service: Eliminate app ideas that have limited market potential Deliver: Conclude with final app idea Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Project Team Data: Internet, Survey Results, Gas Information

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Value Added
By providing real time information and updates it allows for better decision making, and customer retention

36

Research: Gas consumption

Produce: Ideas for Improvement

Sell: Potential Ideas Service: Most valuable Ideas

Deliver: Final Idea

Value Added: By providing real time information and updates it allows for better decision making, and customer retention

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Market Potential And Estimated Sales Estimated Number of GM Projected Number of cars with 4g LTE Access on Fuelin' Around purchases the road* (1% of the Market) 1,300,000 13,000 3,400,000 34,000 5,500,000 55,000 7,500,000 75,000 9,500,000 95,000 11,600,000 116,000

Year 2015 2016 2017 2018 2019 2020

Project Sales Revenue (in dollars) $130,000.00 $340,000.00 $550,000.00 $750,000.00 $950,000.00 $1,160,000.00

* All numbers are estimated

10,000

Market Potential and Estimated Sales Graph

Thousands

1,000

100

10 2015 2016 2017 2018 2019 2020

Year

Estimated Number of GM cars with 4g LTE Access on the road*

Projected Number of Fuelin' Up purchases (1% of the Market)

Project Sales Revenue (in dollars)

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Using GMs sales data from past years we conservatively estimated the number of 4G LTE enabled vehicles GM will sell each year, assuming that there is no dramatic increase or decrease in sales The first year (2015) we estimated only the amount of Chevrolet model cars that would be sold, because GM is has only announced implementation in these models Years after 2015 we included sales of all GM models in our estimates under the assumption that the technology would soon be added to all GM models Using these estimates we approximated how many 4G LTE enabled GM vehicles will be on the road from years 2015- 2020 Projecting that we can sell Fuelin Around to 1% of the market (drivers of 4G LTE enabled GM vehicles) we calculated the projected number of app purchases for each year We plan to sell Fuelin Around on the Android Market for the price of $9.99, so we calculated sales revenue by multiplying the price by the projected number of purchases Note, the projected sales revenue is an accumulation over the years and does not represent yearly sales, but rather total sales since the first year

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The database Fuelin Around uses to relay real time gas station information is currently not available

Gas Stations would have to comply and be trained on how to use our information system

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Fuelin Around App

Projected Balance Sheet
At December 31,2015

Assets
Cash Software Property, Plants, and Equipment Total Assets

2015
45,000 160,000 5,000 200,000

Liabilities and Stockholders Equity

Liabilities

Accounts Payable Notes Payable Total Liabilities Stockholder's Equity Owner's investment Retained earnings Other Total Stockholder's equity Total Liabilities and Stockholders Equity
* All figures are estimated

20,000 30,000 50,000 150,000 150,000 200,000

{42}

Common Financial Ratios

Debt Ratio (Total Liabilities / Total Assets) Assets-to-Equity Ratio (Total Assets / Stockholders Equity) Debt-to-Equity Ratio (Total Liabilities / Stockholders Equity) *Common financial ratios are based on estimated figures 0.20 1.33 0.26

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We estimated that our total assets at the end of year one would be in the area $200 thousand. This consists of $45 thousand cash, an estimated value for our software of $160 thousand, and our property and equipment will be around $5 thousand Our total estimated liabilities will be $50 thousand which will consist of $20 thousand of accounts payable and $30 thousand of notes payable Stockholder Equity was estimated to be $150 thousand all of which is contributed capital from the owners Since this is our first year of operations we have no retained earnings

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Fuelin Around App Projected Income Statement
For the Year Ending on Dec 31, 2015

Revenue
Sales revenue Total Revenues

2015
130,000 130,000
[42]

Expenses
Research and Development Customer User Interface Map Task list Search Calendar Integration 3rd Party API Integration Dashboard Rating System Compass User Profiles Audio Social Sharing Content Management System User Administration Reporting Feedback System Maintenance, repairs, and updates Total Expenses Net Loss
* All figures are estimated

184,000 16,000 6,000 6,000 8,000 6,000 20,000 8,000 8,000 8,000 8,000 8,000 4,000 24,000 16,000 12,000 16,000 36,800 220,800 (90,800)

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In our first year we project Fuelin Around will have a net loss of $90.8 thousand. This is because R & D of the initial product will be costly and the market is still relatively small in 2015 By projecting that we will sell Fuelin Around to 1% of market at a price of $9.99 we project to do about $130 thousand in sales our first year (2015) Because it is important that our app is high quality and the best product of its kind on the market Research and Development for the app will cost our company around $180 thousand. We arrived at this figure using Otrevas online app development cost calculator We estimated the costs of maintenance, repairs, and updates will be around $36.8 thousand, which is 20% of the cost of development. This will bring our total expenses to approximately $220.8 thousand

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Strengths:
Fuelin Around will be the first gas app with access to real time gas prices and a cars performance Gathering gas data and creating useful information for our customers

Weaknesses: Potential problems when the new technology goes live Initially our app will only be accessible in GM 4G LTE cars

Opportunities:
Being the first and most accurate gas app could lead to market dominance Potential features or other apps that could complement/supplement Fuelin Around

Threats: The possibility GM 4G LTE cars do not sell as well as our projections New markets create new competitors that could potentially devalue our app

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Strengths:
Fuelin Around will be the first gas app with access to real time gas prices and a cars performance Gathering gas data and creating useful information for our customers

Weaknesses:
Potential problems when the new technology goes live Initially our app will only be accessible in GM 4G LTE cars

Opportunities:
Being the first and most accurate gas app could lead to market dominance Potential features or other apps that could complement/supplement Fuelin Around

Threats:
The possibility GM 4G LTE cars do not sell as well as our projections New markets create new competitors that could potentially devalue our app

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2012 United States Population by Age & Sex

The top graph displays the percentage of population based off of age and sex We estimate that the customers we are selling to are both male and female owners of GMs 4G LTE cars between the ages of 16 and 75

2013 United States Population by Age & Sex

The bottom graph breaks down the United States population by regions of the country Both of these graphs allow us to determine who potential customers are and estimate what regions of the country our app will be used most

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In order to get Fuelin' Around into the Android Market we must produce an app compatible to the store platform that allows all of our features to run correctly. These features will let the user save time, money, and track the performance of their vehicle, because they will be more informed when making decisions about their gas consumption. The features of Fuelin' Around include the ability to find gas stations in your area based on price, distance and quality. Along with finding gas, you can track your spending, gas consumption and engine health. Fuelin' Around features will be displayed in an organized way that is very user friendly. The home screen will include a menu to select the features included in the app. There is a settings feature that allow customers to customize the app to their preference.

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Customer:
Goals: To design
and manufacture an app compatible with the Android console installed in GM vehicles Drivers of GMs 4G LTE enabled cars
Value: By creating an app compatible to the Android console, we will be able to relay information to the customer and retain customer loyalty

Product: Fuelin Around App Work Practices:

Research: Gain knowledge about the Android technology installed into the

cars
Produce: Create an app that meets market requirements and can be installed into initial GM 4G LTE enabled cars Sell: Pitch the app to be installed into the Android Market Service: Modify areas that need to be fixed in order to be published on the Android Market

Deliver: Publish app into Android Market to be sold to customers

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User Input Car Performance Monitor

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Customer: Drivers of GMs 4G LTE enabled cars Product: Fuelin Around App Goal: To design and manufacture an app compatible with the Android console installed in GM vehicles Value Added: By creating an app compatible to the Android console, we will be able to relay information to the customer and retain customer loyalty Research: Gain knowledge about the Android technology installed into the cars Produce: Create an app that meets market requirements and can be installed into initial GM 4G LTE enabled cars Sell: Pitch the app to be installed into the Android Market Service: Modify areas that need to be fixed in order to be published on the Android Market Deliver: Publish app into Android Market to be sold to customers Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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Value Added
By creating an app compatible to the Android console, we will be able to relay information to the customer and retain customer loyalty

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Research: Android Technology with GM Produce: Compatible App Sell: App Pitch Service: Necessary Modifications Deliver: App to Customer

Value Added: By creating an app compatible to

the Android console, we will be able to relay information to the customer and retain customer

loyalty

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Fuelin Around: The app Efficiency Log: Tracks and records various aspects of car that are necessary for driver to stay efficient Transaction Log: Records and displays station location and amount spent over selected time interval Driving Log: Records and displays driving habits over selected time interval User Interface: Provides users with ability to give input Price Input: If price is entered incorrectly, users can report it Rating System: Allows users to rate the app and gas stations Account: Automatically syncs with car Gas Locator: Locates available gas stations Distance and Travel Time: Provides distance and estimated time required to reach each displayed gas station options through GPS system Price per Gallon: Displays gas prices within route according to your selected fuel grade Fuel Quality: Displays individual stations fuel quality based on data gathered from Performance Monitor Performance Monitor: Informs driver of important car information Engine Health: Consistently reported to driver in order to maintain cars well being MPG: Tracks miles per gallon based on different gas stations purchased from

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Home Page

Find Gas

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Home screen: Fuelin Arounds home screen will present the user with a menu of options. It will also show the user quick facts about their gas consummation such as current miles per gallon, amount of gas they have in the tank, days since they last filled up, and miles driven since they last filled up. Find Gas: This option will take user to a new screen. On the left of the screen will be a chart that lists gas stations in order by price, distance, or quality depending on what the user selects. The right of the screen will navigate user to selected station. Gas Usage: This menu option will show the user the amount of gas they have used on each drive and over a selected period of time. Spending: This option will display the amount of money the user has spent on gas for their car over a selected period of time. Engine: This option shows their engine performance over time compared with what gas stations gas was in their tank. Settings: This option allows users to customize the app to their preference.

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Our initial goal is to have Fuelin' Around meet the Android Market requirements so that it can be ready for installation before the release of GM's cars. Once we meet Android requirements we will publish the app into the market. This will make it available to purchase via the Android platform. In order to correctly implement our app onto their market we must first create an initial version of Fuelin Around to present to the Android marketplace. Fuelin' Around will be available on the GM Android Market with the release of the 2015 Chevrolet models. Drivers will be able to purchase and download Fuelin' Around from the Android Market and it will be automatically installed onto their Android Dashboard Tablet. Once other car manufacturers follow GM and install Android Tablets as the vehicle console, Fuelin Around will be ready to purchase in all future cars using the Android platform.

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Customer:
Drivers of GMs 4G LTE enabled cars

Value: By
implementing the app in the Android Market, customers can purchase the app

Goals: To
implement Fuelin Around into the Android Market

Product: Fuelin Around App

Work Practices:
Research: Determine how to implement the app into the Android Market Produce: Develop the app to meet Android Market requirements Sell: Pitch Fuelin Around to the Android Market to be published Service: Make corrections to comply with Android Market Deliver: Final version of Fuelin Around to Android Market

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User Input Car Performance Monitor

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Customer: Drivers of GMs 4G LTE enabled cars Product: Fuelin Around App Goal: To implement Fuelin Around into the Android Market Value Added: By implementing the app in the Android Market, customers can purchase the app Research: Determine how to implement the app into the Android Market Produce: Develop the app to meet Android Market requirements Sell: Pitch Fuelin Around to the Android Market to be published Service: Make corrections to comply with Android Market Deliver: Final version of Fuelin Around to Android Market Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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Value Added
By implementing the app in the Android Market, customers can purchase the app

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Research: Implementation Plan

Produce: Acceptable App Sell: Fuelin Around App Service: Android Feedback Deliver: Final Product Value Added: By implementing the app in the Android Market, customers can purchase the app

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Fuelin Around provides real time gas information to the customer to help them make more informed decisions on where to refuel their car. Supplying the customer with this information allows them to save money at the pumps but also to gain insight into the quality gas that they are purchasing. Our database contains the prices and locations for all gas stations that comply with our service. The information in these databases is then sorted and sent out to the customer via the Fuelin Around app. Customers may give feedback to the Fuelin Around staff about the app or a particular experience at a gas station. This feedback system will then be used to fix bugs in the app, and to update the ratings of gas stations. Since gas prices are always changing our app provides around the clock information to the customer. Fuelin Around updates will be automatically downloaded and installed to your Android console to maintain accurate information. In the uncommon event that Fuelin Around relays false information, users have the ability to edit the incorrect information in our system. Through our service, customers will never experience the hassles that are common with refueling your gas tank.

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Customer:
Goals: To provide real time information and updates based on customer feedback
Drivers of GMs 4G LTE enabled cars

Value: By
providing real time information and updates it allows for better decision making, and customer retention

Product: Fuelin Around App

Work Practices:
Research: Gain knowledge about issues through customer reviews Produce: Create bug fixes, updates, and add-ons for the customers Sell: Release the bug fixes, updates and add-ons to the Android Market Service: Continue to monitor market to make future improvements Deliver: Consistently maintain Fuelin Around through automatic updates through the Android Market

Technology:
GM Car OnStar 4G LTE Android Tablet GPS Navigation

People:
GM OnStar AT&T Android Market Fuelin Around

Data:
Internet Gas Station Locations User Input Car Performance Monitor

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Customer: Drivers of GMs 4G LTE enabled cars Product: Fuelin Around App Goal: To provide real time information and updates based on customer feedback Value Added: By providing real time information and updates it allows for better decision making, and customer retention Research: Gain knowledge about issues through customer reviews Produce: Create bug fixes, updates, and add-ons for the customers Sell: Release the bug fixes, updates and add-ons to the Android Market Service: Continue to monitor market to make future improvements Deliver: Consistently maintain Fuelin Around through automatic updates through the Android Market Technology: GM Car, OnStar, 4G LTE Android Tablet, GPS Navigation People: GM, OnStar, AT&T, Android Market, Fuelin Around Data: Internet, Gas Station Locations, User Input, Car Performance Monitor

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Value Added
By providing real time information and updates it allows for better decision making, and customer retention

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Research: Customer Reviews

Produce: Updates
Sell: Revised Product Service: Future Improvements

Deliver: Automatic Updates

Value Added: By providing real time information and updates it allows for better decision making, and customer retention

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Maintenance Updates: This will be a daily update that fix bugs and other problems we discover through customer feedback and experience

Trip Estimator: This is will be a paid add on for

99 that will allow the customer to estimate how much gas they will use on a long trip, and also possible gas stations to refuel at

Auto Repair Shops: This feature will also be a

99 and will display information regarding local

auto repair shops and estimate prices for general car repairs

Fuelin Around installed in other vehicles: With other manufacturers installing internet enabled systems in their car Fuelin Around could become available to more people

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Fuelin Around customers will be able to report problems via the app customer support system

Updates will be provided based on problems

experienced by our users

Real time information will be provided to users through the app at all times

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References
1) Demographics (page 40): www.census.gov/popclock 2) GM sales (pages 31-32): GM US Deliveries December 2013 and 2014. 3) Financial Reports Expenses estimation (pages 35 & 37): www.otreva.com/calculator/# 4) Android Distribution Agreement (pages 43-46): developer.android.com 5) New GM Technology: www.engadget.com/2014/01/05/cheverolet-and-onstar-4glte/

Research
Purpose Goals for Customer: to save money to lead to better decision making when purchasing gas to ensure quality gas for customer Value for Customer -by spending less on gas -by having multiple features on the app that help the customer better manage the gas they have used while also finding the cheapest gas in their area. -by keeping record of good and bad quality gas based on car performance after each tank of gas purchased

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Goal for stakeholder -to generate profit -to aid the customer in making informed gas purchases to create relationships with the gas/car industry Value for stakeholder by developing an app that allows the user to view cheap gas prices in the area, manage their gas consumption, and to guarantee quality gas transactions. Fact Finding Market Potential: Currently the only gas applications that are on the market today are only available for your smartphone. The current apps on smartphones today only feature locations of gas stations and their current prices. There is a great deal of market potential for our product because it is the first app that is linked to a cars performance. With the app being linked to the car it allows the user to not only see locations and current prices for gas stations but also information pertaining to the users car, such as gas used over the duration of a trip, and the quality of the gas.

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Constraints/Limitations: Nothing distracting can be in the view of the driver. 4G LTE can sometimes have spotty coverage depending on AT&Ts service. Distribution Channels: Aftermarket in dashboard app store

Produce
Feature Map Feature Descriptions Finds closest gas stations most suited for your car according to user ratings, price, gas quality and what stations have been proven to provide the healthiest gas for your specific GM models engine After selecting provided station, the gps then navigates you to it Daily routes taken are compared by showing which saves the most gas and time The screen displays a gas meter that shows how much is currently in your tank and how much will be used according to the route you select There will be a gas purchase log showing how much you spent and how much gas you bought the date bought It can be organized into intervals of days weeks and months

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Future add-on: repair shop location navigation, prices, reviews (basically everything like the gas station Future add-on: predicting future travel trips with current gas prices, most convenient route, traffic predictions according to day of week and rush hour -- will show prediction of expense of the trip so user can compare to flight prices

Deliver
Planned Distribution Channel We decided to put it in an app store because we feel that there is a greater chance to generate revenue. If we upload our app to an app store it allows it to be sold to all customers no matter what make your car is. Also by selling it from an app store it allows us to generate extra money from gas stations who may want to advertise on our app or have their gas station appear on the users gas map. Another reason for our decision to sell it through the app store is because it allows for our team to fix bugs, create updates, and also sell add-ons at our own will. Users will be able to download the app from their cars user interfaces store, and it will be automatically installed upon download.

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Service
Monitoring Plan After the initial release of the app there will be numerous ways to receive support if there are any problems the user may be facing i.e. (review of app in app store, support call center, and online website) Updating Our IT team will develop big fixes for any problems that may arise while using the app. We plan on releasing updates multiple times a year to stay current with the opening/closing of gas stations and new roads that may have been constructed. Additional paid add-ons will be made but no spin off apps will be produced from us.

Sell
Overall Executive Summary The Pitch What was: X amount of money, gas, time and engine/car health is wasted away on a daily basis What will: Drivers will save a predicted average of X amount of money and gas with this app Overall this app will make a users travels and car more efficient monetarily and timewise