SUMMER INTERNSHIP PROJECT REPORT ON

CUSTOMER SATISFACTION FROM WATER STORAGE PRODUCTS

Submitted in Partial Fulfillment for the Award of the Degree of Bachelor of Business Administration (2011-2014)

Submitted To:
Mrs.Anu bansal Faculty Maims

Submitted By:
Shruti Pathak Enrollment No.15861101711 Bba (Gen) 5th sem

Maharaja Agrasen Institute of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22, Rohini, Delhi 110086

INDEX
Table of CONTENTS Student declaration.. Certificate from Guide. Certificate from company. Acknowledgement Executive Summary.. iii iv i ii

CHAPTER -1 INTRODUCTION 1.1 Purpose of the study 1.2 Research Objectives of the study 1.3 Research Methodology of the study 1.3.1Research Design.. 1.3.2Data Collection .... 3 4 1 2

CHAPTER -2 About the Organization / Company Profile CHAPTER -3 Analysis and Findings. CHAPTER-4 Limitations.. CHAPTER -4 Conclusions and Suggestions.. 56-57 Bibliography Annexure 32-54 5-31

Declaration

I hereby declare that the report which is being present here is my own work carried out during my training at Shalimar enviro. Pvt. Ltd. In 5th semester (Session: 2013-2014) for the partial fulfillment for the award of the degree of the Bachelors of Business Administration and has not been presented elsewhere for the completion of any other course.

Date: Place: Shruti Pathak BBA (General) 5th semester

Certificate from Faculty Guide

This is to certify that Shruti Pathak, (bearing enrollment no. 15861101711) a student of Bachelors of Business Administrations (BBA-General), class of 2013, Maharaja Agrasen institute of Management Studies has done the summer internship project under my guidance for the project title Customer satisfaction of water management products of Business Administration (BBA) to be awarded by Maharaja agrasen institute of management studies.

Date: Place:

Mrs. Anu Bansal Faculty Maharaja agrasen institute of management studies

Acknowledgement

I would like to take the opportunity to express my deep gratitude to all those who have been the part of this report in some way or the other. First and foremost, I would like to thank my company guide Mr. Pathak ( Regional head, Marketing), for his valuable guidance, and for allowing me to work on the topic that developed my marketing skills, for getting knowledge for my career growth. I am thankful to my faculty guide Mrs. Anu Bansal(Faculty of maharaja agrasen institute of management studies) for her encouragement and timely suggestions which helped me greatly during the course of this project. I am also thankful to my class coordinator Ekta Dargan(Faculty of Maharaja agrasen institute of management studies)and also thankful to MAIMS director Dr C S Sharma Last but not least: I would acknowledge my Family, Relatives and all those at my department and college,, MAIMS who helped me make this project reality.

Shruti Pathak BBA (General) 5th semester

EXECUTIVE SUMMARY

Wetcomb reputation for reliability has been built through our dedication to providing consistency of product, price and protection to all our clients. Owing to various certifications like ISO9001:2008 and NCPAH (National Committee on Plasticulture Applications in Horticulture), we have gained expertise in manufacturing and supplying a wide gamut and complete solution for preserving the bulk amount of water management without any kind of seepage and leakage through mammoth(huge) type of water tanks and ponds. WetComb is the marketer and distributor of various top of the line environment friendly products. With the rapid surge in the construction industry; there arises a need to protect the beautifully and painstakingly constructed buildings from heightened pollution and effects of seasonal variations. We are committed to giving back to the environment, energy in all possible non-conventional forms. Since long back WetComb has established itself as one of the leading service providers in the field of Water Conserving and Preserving Industries providing the best WetComb Ponds & Water Storage Tanks to our clients. Our clients admire us for our ability to provide excellent solutions for their varied requirements.

CHAPTER-1 INTRODUCTION

PURPOSE OF THE STUDY Wetcomb has successfully focused on selling the products to different state governments. From the creation of wetcomb product EPDM Geomembrane aand Flexible tanks which all helps in storing the water for the people, wetcomb has created significant position in selling the products. Wetcomb has introduced various products wich helps in conserving the water. There are many farmers in our country face the difficulty of storing the water so EPDM geomembrane helps them to store the water. The company also provides services to the end users if they face any kind of difficulty and satisfy their needs. Since long back WetComb has established itself as one of the leading service providers in the field of Water Conserving and Preserving Industries providing the best WetComb Ponds & Water Storage Tanks to our clients. Our clients admire us for our ability to provide excellent solutions for their varied requirements. Wetcomb also supply tanks to different states so that the water can be stored in it for a long period of time and people does not face the problem of drinking water in various states. As it is known there are many people who are not familiar with these products. The company does not have various distribution channels so by making long lasting relations with the government of different states the company can satisfy the needs of the customers. The common goal is to satisfy the needs of customers at different states. In other words customer satisfaction is most important goal in the organization so that right type of products are sold to right people. Customer satisfaction facilitates the company to maintain long term relations with the government of different states so that right product is sold at a right place. The organization value the people and also realizes the value of people. Wetcomb reputation for reliability has been built through the dedication to providing consistency of product, price and protection to all the clients.

OBJECTIVES OF STUDY Understanding the expectations and requirements of all the customers. 2. Determining how well the company are satisfying these expectations and requirements. 3. Developing service and/or product standards based on the findings. 4. Examining trends over time in order to take action on a timely basis.
1.

METHODOLOGY The ongoing section will discuss the research methodology adopted to arrive at and achieve the stated objectives of the research. Customer satisfaction as an important objective of the organization, the study followed the below mentioned research approaches. PRIMARY DATA COLLECTION For primary data collection the case study method will be used which has a telephonic interview by end users. The interview is taken on the telephone on the basis of choices given to them to see the issues they are facing. SECONDARY DATA COLLECTION The information about companys Background, its products and services and key people is collected through companys website www.wetcomb.com

RESEARCH DESIGN Different types of research design have emerged on account of the different perspectives from which a research study can be viewed. There are three fundamental categories which were used differently. EXPLORATORY RESEARCH A n exploratory study is generally based on the secondary data that are readily available. It does not have formal and rigid as the researcher may have to change his f o c u s o n direction, depending on new idea and relationships among variables. An exploratory research is in nature of preliminary investigation.

DESCRIPTIVE RESEARCH: The objective of such a study is to answer the who, what, when, where and how of the subject under investigation, descriptive studies are well structured and tend to be rigid.

CASUAL RESEARCH A casual research investigates is cause and effect relationship between two or more variables. The casual research design is based on reason along .The research design used in this project is a DESCRIPTIVE DESIGN

DATA COLLECTION Two types of data helped in the completion of the project. Primary data Primary data has been collected in two ways through survey. Primary data is collected through telephonic survey by end users. Secondary Data The information about companys Background, its products and services and key people is collected through companys website www.wetcomb.com

CHAPTER-2 ABOUT THE ORGANISATION

WETCOMB The Organization/company profile

Wetcomb have Experts for installing and commissioning Geomembrane in any type of soil, Smooth Clay, rocky or debries Surface. We also provide a perfect solution for you through our mammoth water tanks which give you water at your door step.

They say Relationships have made us reach out to customers in their homes, transforming the way they purify their drinking water and the air they breathe, clean their homes and secure their families so that they lead happier, healthier lives. We have already welcomed over eight million happy families into our family which has also encouraged us to provide opportunities for our people to realize their potential and dreams.

Vision

The Team at Wetcomb believes in an Integrated water Management System approach to the sustainable development of our facility to ensure its success and growth. Our vision is to create a team in an atmosphere of integrity and respect that manufactures high quality products that satisfy the expectations of our customers at competitive costs. To be the leader in the areas of development, production and sale of products that meets and exceeds the requirement of our markets

Mission

Our roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
o o o o

To refresh the world with the best water management. To inspire moments of optimism and satisfaction through mammoth water tank. To create value and make a difference with water everywhere. Bring to the world a portfolio of quality water management that anticipate and satisfy peoples desires and needs.

Ensure company growth and profitability by:

o o o o o o

Innovation and business opportunities by providing water preservation systems. Autonomy and the skills of our employees to fight with cons. The efficient production of quality products The best technical support in the industry after installation. Synergy between various sectors of the company The sale of products for: Waterproofing systems: buildings and civil engineering projects Industrial applications.

Products Wetcomb has been the pioneer in the field of Water Purifications Systems in India. Shalimar Enviro Pvt. Ltd. revolutionized the Indian market by introducing products like Water Purification System. The following are the basic products of Shalimar Enviro Pvt. Ltd., which has always promised to provide safe and healthy living. Wetcomb GeoMembrane Wetcomb Water Storage Tanks Wetcomb Ponds

Products under Wetcomb GeoMembrane

1. Wetcomb HDPE(HIGH DENSITY POLYETHYLENE) Geomembrane

High Density Polyethylene (HDPE) is the high density version of PE plastic and is harder and denser than the LDPE, but is less ductile, and lighter than water. It has proved to be a boon especially for developing countries like India by playing an important role to prevent the seepage and leakage. The best thing is that it can be easily molded and welded together and the use of UV Stabilizers improves its weather resistance.Wetcombs prime motive is to keep the Nature clean. Propertys of Wetcomb HDPE Geomembrane Wetcomb offers High Density Polyethylene (HDPE) smooth geomembranes in thicknesses of 200, 300, 500, 750, 1000, 1500, 2000, & 2500 Microns. Rolls are upto 23 feet wide and vary in length depending on the thickness of the Geomembrane. Wetcomb High Density Polyethylene (HDPE) liners are the ideal choice for the most demanding applications. Our specially extruded liners combine high tensile strength and chemical resistance with excellent stress-crack resistance and low temperature properties for highly reliable

containment. Chemically inert, these Liners are the industry standard for a wide range of applications.

Wetcomb HDPE Features HDPE plastic has several properties that make it ideal for Tanks and ponds. Its stronger than standard polyethylene, acts as an effective barrier against moisture and remains solid at room temperature. It resists insects, rot and other chemicals. It is easily recyclable and can be used again and again. Recycled HDPE creates no harmful emissions during its production or during its use by the consumer. Also, HDPE leaks no toxic chemicals into the soil or water
o o o o o o o o

Contains no hazardous chemicals that can contaminate soil or water Easily recyclable Chemical Resistance Non-toxic Low Permeability Diverts plastic waste from landfills Contains no PVCs, which have the potential to emit harmful chemicals into the air and water Ultraviolet Resistance.

Uses of Wetcomb HDPE Geomembrane

o o o o o o o o o o o

Lagoon liners Pond liners Agriculture pond liners Canal linings Raw water treatment reservoirs Potable water reservoirs Floating covers Secondary containment for above ground Water Storage Tanks Tank linings Waste water treatment lagoons

2. Wetcomb LLDPE(Liner Low Density Polyethylene) Geomembrane

Wetcomb Liner Low Density Polyethylene (LLDPE) geomembrane is ideal choice for applications which require significant material flexibility. They exhibit excellent chemical and uv resistance, impermeability, and high yield and welded seam strengths. Propertys of Wetcomb LDPE Geomembrane Wetcomb offers Linear Low Density Polyethylene (LLDPE) smooth geomembranes in thicknesses of .5, .75, 1.0, 1.5, 2.0 and 2.5 mm (20, 30, 40, 60, 80 and 100 mils). Rolls are 23 feet wide and vary in length depending on the thickness of the geomembrane. Wetcomb LLDPE liners are the ideal choice for applications which require significant material flexibility, in addition to strength and durability. Our LLDPE liners have the ability to elongate under stress, allowing them to maintain their integrity under localized differential settlement conditions without puncturing, tearing, or cracking. Combined with outstanding resistance to low temperatures and ultraviolet exposure, these liners are ideal for many applications. The Wetcomb Manufacturing Quality Control and Quality Assurance Program ensures that only the highest quality products should be delivered.

Wetcomb LLDPE Features Flexibility : In addition to UV and chemical resistance, LLDPE geomembranes exhibit a high degree of flexibility. Greater flexibility provides increased conformance to subsidence and differential settlement. Puncture Resistance : High puncture elongation properties make LLDPE liners ideal in applications where conformances to subgrade irregularities increase the possibility of puncture. Uses of Wetcomb LLDPE Geomembrane
o o o o o o o o o o o

Lagoon liners Pond liners Agriculture pond liners Canal linings Raw water treatment reservoirs Potable water reservoirs Floating covers Secondary containment for above ground Water Storage Tanks Tank linings Waste water treatment lagoons

3. Wetcomb LDPE(LOW DENSITY POLYETHYLENE) Geomembrane

Wetcomb Low Density Polyethylene (LDPE) geomembrane is ideal choice for applications which require significant material flexibility. They exhibit excellent chemical and uv resistance, impermeability, and high yield and welded seam strengths. Propertys of Wetcomb LDPE Geomembrane Wetcomb offers Low Density Polyethylene (LDPE) Geomembrane in thicknesses of 200, 300, 500, 750, 1000, 1500, 2000, & 2500 Microns. Rolls are upto 23 feet wide and vary in length depending on the thickness of the Geomembrane. Wetcomb Low Density Polyethylene (LDPE) liners are the ideal choice for applications which require significant material flexibility, in addition to strength and durability. Our LDPE liners have the ability to elongate under stress, allowing them to maintain their integrity under localized differential settlement conditions without puncturing, tearing, or cracking. Combined with outstanding resistance to low temperatures and ultraviolet exposure, these liners are ideal for many applications

Wetcomb LDPE Features Flexibility : In addition to UV and chemical resistance, LDPE geomembranes exhibit a high degree of flexibility. Greater flexibility provides increased conformance to subsidence and differential settlement. Puncture Resistance : High puncture elongation properties make LLDPE liners ideal in applications where conformances to sub grade irregularities increase the possibility of puncture. Uses of Wetcomb LDPE Geomembrane
o o o o o o o o o o

Lagoon liners Pond liners Agriculture pond liners Canal linings Raw water treatment reservoirs Potable water reservoirs Floating covers Secondary containment for above ground Water Storage Tanks Tank linings

Waste water treatment lagoons

4. Wetcomb EPDM(Ethylene Propylene Diene Monomer) Geomembrane

EPDM (Ethylene Propylene Diene Monomer) is a premium rubber material whose principle ingredients consist of the compounds ethylene and propylene. When a small amount of diene is added to these compounds, a strong flexible rubber matrix is formed. It is now one of the most popular materials used as a waterproofing solution on a variety of structures. It is unlike other waterproofing solutions such as liquid and standard rubber membranes, as it has the unique ability to withstand excessive movement as well being UV, impact and chemical resistant. These membranes are also capable for meet with retentive temperature vagary and will resist damage caused by acidic soils. It is available in non-vulcanised or vulcanised (fully cured and more wear and tear resistant) states. This vulcanised membrane made from highly elastic synthetic rubber compounds, which provide premium resistance to weathering, tearing, movement, impact and puncturing. It is this elasticity and resistance to ozone and UV radiation in particular, which make Wetcomb highly suitable as a waterproofing solution for both water sealing and water capture applications.

Propertys of Wetcomb EPDM Geomembrane The main properties of EPDM are its outstanding heat, ozone and weather resistance. The resistance to polar substances and steam are also good. It has excellent electrical insulating properties. It has the unique ability to withstand excessive movement as well being UV, impact and chemical resistant. EPDM Rubberized membranes can be applied as a liquid to the Ponds/Canal, Reservoirs and river. It provides barrier to prevent the water and dampness from penetrating. The rubber membrane can be applied to either the interior or exterior of the foundation walls or even both in high moisture areas. Key advantages of Wetcomb EPDM as a waterproofing solution includes:
o o o o o o

High flexibility. Highly resistant to tearing and impact. Quick and easy installation. low maintenance. Environmentally friendly. low maintenance.

Uses of Wetcomb EPDM Geomembrane

o o

Lagoon liners Pond liners

o o o o o o o o

Agriculture pond liners Canal linings Raw water treatment reservoirs Potable water reservoirs Floating covers Water Storage Tanks Tank linings Waste water treatment lagoons

5. Wetcomb EVA (Copolymer of Ethylene Vinyl Acetate) Geomembrane

EVA geomembrane is ethylene - vinyl acetate, has features of good flexibility, elasticity, adhesiveness, weather resistance, environmental stress cracking resistance and the various mechanical indexes were higher than those of ordinary polyethylene. Due to its strong flexibility, its construction is very convenient and the welding effect is very good, it is best suited for tank and pond lining. Propertys of Wetcomb EVA Geomembrane This material has the highest flexibility of all polyolefin liners and is often preferred as replacement of PVC membranes. Various types of co-extruded EVA membranes are produced with Vinyl Acetate level between 9% and 18% (the higher the VA level the more elastic the membrane but the lower the softening point) as well as combinations of EVA with LDPE and VLDPE to take advantage of the useful properties of both materials. Wetcombs EVA co-polymer is manufactured in 3 grades, 0.5mm, 0.75mm and 1mm thickness. Roll size is 6m x 100m. we can supply the material to fabricators in roll form or we can manufacture to specific sizes. EVA is recommended for use to line tanks, including timber tanks, concrete and metal tanks. It is also suited as a secondary lining for preventing pollution in case of leakage or chemical spills. Wetcomb EVA Features
o o

Good adaptability to high and low temperature, non-toxicity, long service life, waterproof, drainage, anti-seepage and damp proof effects. Puncture-Resisting, aging resisting, ultra-violet radiation, oil and salt, and corrosion resistance.

Uses of Wetcomb EVA Geomembrane

o o o o o o o o o o o

Lagoon liners Pond liners Agriculture pond liners Canal linings Raw water treatment reservoirs Potable water reservoirs Floating covers Secondary containment for above ground Water Storage Tanks Tank linings Waste water treatment lagoons

6. Wetcomb PVC(Poly Vinyl Chloride) Geomembrane

Poly Vinyl Chloride (PVC) is the most commonly specified lining material, it is a highly flexible, non-reinforced, cost-effective, waterproofing geomembrane

Propertys of Wetcomb PVC Geomembrane PVC has high puncture strength and excellent abrasion resistance. It is resistant to large number of industrial chemicals because of its high flexibility, PVC liners readily conform to sub grade contours and offer excellent interface friction without being textured. The use of a PVC liner prevents contaminants from entering groundwater sources or streams. In addition, it conserves potable water resources by preventing seepage loss. PVC can be fabricated into panels up to 40,000 square feet in our climate controlled manufacturing plants and then shipped to the site for installation. Using pre-fabricated panels makes it possible for crews to install acres of lining per day and reduce overall construction time. Wetcomb PVC Features
o o o

Good adaptability to high and low temperature, non-toxicity, long service life, waterproof, drainage, anti-seepage and damp proof effects Puncture-Resisting, aging resisting, ultra-violet radiation, oil and salt, and corrosion resistance Highly flexible - readily conforms to sub grade contours

Uses of Wetcomb PVC Geomembrane

o o o o o o o o o o o

Lagoon liners Pond liners Agriculture pond liners Canal linings Raw water treatment reservoirs Potable water reservoirs Floating covers Secondary containment for above ground Water Storage Tanks Tank linings Waste water treatment lagoons

Products under Wetcomb Water Storage Tanks

1) Wetcomb Reinforced Hard Water Storage Tanks

We feel proud to introduce our self as pioneer importer and manufacturer of Reinforced Hard Tanks which provides a safe, cost effective method of containment with numerous applications with robust structure principals, offer life expectancy previously only achieved with cast in-situ installations. Wetcomb is the market leaders in the Design, Manufacture and Installation of Wetcomb Reinforced Hard Tanks, along with tried and tested design from Europe as ours is an European

designed product which is 100% successful in almost any part of earth because of its outstanding resistance in heat, ozone or any kind of weather Easy to assemble, teardown & reusable. This project will also provide with a community water tank (if required) and give the necessary water infrastructure for families to obtain clean water for drinking, cooking, cleaning, and washing. The tank will allow the community to capture and store water from the monsoon rains. It has plumbing, irrigation, or other infrastructure necessary to provide community members with access to water. Wetcomb Reinforced Hard Tanks, which are ready to use it now for further 15 years, no need of cast-n-situ, cement concrete, bricks, stone slabs, precast tiles work required at all. Water is essential for all but the management of water is most required in the hilly area because of the slopes & in this case Wetcomb Reinforced Hard Tanks are impermeable & great innovation as eco-friendly product.

Wetcomb Reinforced Hard Tanks are used for many Ways and multi purposes mentioned below :
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Agriculture and Horticulture Jhum Cultivation Micro/minor Irrigation Public Health Engineering(PHE) AH-Vety (Poultry/Piggery/Cattle Field) Fisheries Community Water

2) Wetcomb Flexible Water Storage Tanks

Wetcomb Flexible Water Tanks are light weighted, easy in installation, durable which is using latest liner membrane technology and relocated as per changing requirement. These tanks are unaffected by water, earth chemicals and Microorganisms. Its flexibility will accommodate earth movements and settlements and is resistant to root penetration and rodents. Water storage for urban, rural by covered water tanks as it is totally covered and free from algae formation. Its elasticity and strength irrespective of temperature the membrane will perform well under maximum working load. Wetcomb Flexible Water Tanks are used for storage of potable water with a storage capacity range of 50,000 liters to 750,000 liters. High quality reinforced and UV resistant material is used which gives a long lifespan and the integrated system rules out lining damage from flapping. This makes the system suitable for good chemical compaltibility thus use for storage of clean drinking water. These tanks can be also used for storage of other liquids depending on requirements especially on construction sites.

Wetcomb Flexible Water Storage Tanks are used for many Ways and multi purposes mentioned below :
o o o o o o o

Agriculture and Horticulture Jhum Cultivation Micro/minor Irrigation Public Health Engineering(PHE) AH-Vety (Poultry/Piggery/Cattle Field) Fisheries Community Water

3) Wetcomb Pillow Water Storage Tank

Wetcomb Pillow tanks for surface water storage that eliminates the need for drilling, excavation, movement, soil compaction, and building permits. It also enables the quick and easy installation of water reserves in hard-to-access places or remote locations. Wetcomb is an effective tool at the service of new water-related awareness, ideal for everyone who values water as a crucial, scarce and irreplaceable resource. The technical properties of the EPDM Rubber sheets we use to make our tanks have been endorsed all over the world, with total satisfaction, during more than 30 years of civil and hydraulic engineering works, in waterproofing projects and creating large water reservoirs which is offering exceptional outdoor service life

expectancies even in high mountain areas, where considerable temperature changes occur over short periods of time. The elastic properties of EPDM sheets assist the bendability and transport of Wetcomb Pillow tanks on many occasions without damaging their folds or joints. Each unit undergoes an air test to assure its watertightness. Uses of Wetcomb Pillow Water Tanks
o

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Livestock: Water storage for feeding livestock, cleaning facilities or vehicles. Collection and storage of slurry, minimizing odors and the risk of containing them in the open air. Biodigesters of methane gas. Irrigation: Collection and utilization of rainwater via roof or porch. Water storage for agricultural use. Public or private garden watering. Forestry: Strategic forest enclaves of accessible surface tanks as a water reserve in case of fires, savingtrip times and reducing movement. Industry: Rainwater collection from your own roofs for later use. Temporary or auxiliary tanks for industrial processes without additional building works. Easy transport and empty access in mining operations or other hard-to-access activities. Building Works: As a support during construction. Permanent or temporary ballast. Load tests. Recovery and re-use of water during watertightness tests. Strategy: Easy installation in hard-to-access places where constructing ponds or tanks is not viable. Humanitarian projects. Settlements for displaced populations due to natural disasters of geopolitical conflicts. Military settlements in remote areas. Temporary emptying of pools or ponds for repairs or maintenance. Tanks for storm water regulation.

Products under Wetcomb Ponds

I.

Prefabricated Pond

We are first and only company having expertise in custom molded and custom prefabricated protective packaging pond .These are pre-formed pond liners, which are manufactured into a pre-determined structure with overlapping fit and use LDPE/HDPE Geomembrane .The main advantage of a Prefabricated pond is that

they fold up for easy transport, yet spring in to shape quickly and easily when unpacked. When purchasing, there are numerous shapes and sizes available and installation is quite straightforward. These Ponds provide the least amount of work in shaping your pond. In just one step prefabricated pond can install:
o

Simply excavate enough Earth for the Pre-form to fit, backfill with the excavated dirt, and you're done!

We hereby offer the following sizes.

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1.19m (length) *4m(width)* 2m (depth)* 2m(overlap(4 side)) 2.11m (length) *5m(width)* 2.75m(depth)* 2m(overlap(4 side)) 3.14m (length) *4m(width)* 2.75m(depth)* 2m(overlap(4 side)) Customized sizes.

Services At the outset, we would like to introduce ourselves as one of the leading Manufacturers, suppliers, importer and the largest installer of flexible Geomembrane lining systems & Water Tanks System used to contain liquids (potable, sanitary, wastewater and hazardous) and industrial products in ponds, tanks, pits, lagoons, reservoirs and canals.

Company provide water storage solution which is mentioned below

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We give the solution for conserving ground water and over ground using ourWetcomb Water Storage Tanks. Our best services for waste water treatment is that we conserve and treated it for re-use. We have Mammoth water tanks for storing and conserving water for Agriculture, Drinking water for Cattles as well as clean and fresh water through our phe water tanks. Our consulting services will help our clients to make them understand how to conserve and preserve our precious asset water. Geomembrane Installation

The subcontractor shall submit for the contractor's approval a detailed drawing clearly defining the total panel layout, all primary welds, all secondary welds, corner arrangements, weld crossover, offsets and base to embankment weld locations. Any changes, deviations, tests, repairs and other construction data can only be made with the written approval of the Contractor and shall be fully detailed on As contractor drawings.

Facility Services We, hereby combine EFL's experience to deliver the professional mechanized institutional and other services for our esteemed customers. We provide a single window for equipment, maintenance, chemicals and consumables.

CORPORATE We offer specially designed corporate catering services for formal events such as corporate meetings and seminars, which demand for maintaining a formal and disciplined air with impeccable arrangement of all the services

CHAPTER-3 ANALYSIS AND FINDINGS

FINDING AND ANALYSIS

Market Strategies Wetcomb followed the globally 'tried and tested' direct selling route for marketing its products in India. EPDM membrane and pillow water tanks were rather new concepts for Indian consumers, who had till then followed only the traditional methods Wetcomb is a pioneer company specialization in manufacturing, distributing, importing, trading, installing and commissioning a precisely designed and quality approved range of Water tanks and ponds using latest membrane technology We customized all these products as perour clients need and requirments.

Strategies Adopted are: 1. Direct Marketing As these products were unknown to the Indian market, therefore advertising campaigns were impossible. Hence wetcomb chose the less traveled direct selling route. Direct method is a method that aims at establishing a direct connection with the potential customers and cultivates a lasting relationship.

2. Advertisement Campaigns Many companies, while selling a new product in the market find that sales cannot be sustained without constant advertising. Sales charts always show a meteoric rise post-advertising burst.

4 Ps (Marketing mix) Product a) Easily available

b) Easy to handle c) Multiple products launched for each product type Price a) product price range divided into four segments to target different audiences b) Low cost to maintenance and consumable c) Best prices offered to the customers Promotion a) Active subscription immediately b) Right time installation of products c) Service during contract period Place a) Urban educated India that cares for their family b) Area prone to diseases SWOT Analysis Strengths 1. 2. 3. 4. It gives the solutions for conserving groundwater It helps in reuse of water by storing it It helps in storing and conserving water for agriculture. It helps the clients to save and conserve precious water.

Weakness 1. There are less distribution channels 2. The services are not available at all the places 3. It is very time consuming process

Opportunities 1. Company is taking challenge by introducing new products. 2. Wetcomb offers 100% seepage control, durable, quality range of Geomembrane lining systems and water storage tanks to conserve valuable asset: water.

Threats 1. Many competitors in the market 2. There are low distribution channels

Market Scenario Wetcomb offers 100% seepage control, durable, quality range of Geomembrane lining systems and water storage tanks to conserve valuable asset: water.

Sales

Wetcomb Other

Milestones In a short span of its inception, Shalimar enviro pvt ltd has achieved some major milestones, like Tie up with various states

Delhi, Kolkata, Guwahati, Arunachal Pradesh ,mizoram

Rationale behind the Study Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. The objective of the study is to analyze the Customer satisfaction of wetcombs product and the services delivered by company to ascertain the performance of the companys product and services and its position in competitive marketplace. Customer satisfaction is the measurement of "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customer satisfaction is very useful in managing and monitoring their businesses. "Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.

Methodology used for the Study I chose Market Research to be an effective tool for analyzing the customer satisfaction of geomembrane. Usually it is said that if marketing would be a train, than market research would be the locomotive. In other words, market research should ideally be the starting point on any marketing exercise. Conducting any marketing exercise- is it related to pricing, promotion or distribution of a product or service. Market research provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process.

Sampling technique used Judgmental sampling is the most appropriate for the project, as only the customers who are using the tanks can be the sample for the study. Judgmental sampling is one where the researcher chooses the sample based on who they think would be appropriate for the study.

Data collection method Questionnaire method seemed most satisfactory for collecting information from the people. data is collected by personally interviewing individuals, recording their answers in a structured questionnaire. A set of questions having different segments such as Product Performance, Service, Perception etc. formed the questionnaire.

Scaling techniques used for preparing questions Generally the questions were designed with the Likert Scale, where the degree of options for the answer ranging from lowest to highest or vice-versa, with each option associated with a brief description.

Survey Analysis

Q1. Have you heard about wetcomb products before purchasing flexible tanks? Objective: To measure the awareness of the products. Result:

Sales

yes 28%

NO 72%

Yes No

Responses 28 72

Some people said that they were aware of the Brand name EPDM membrane before purchasing it. Q2. How do you know about Wetcomb product? Object: To know about the information media which is most effective in communicating information to the people.

Result:

21% TV 4% Print Media People / Friends 75%

TV Print Media People/Friend

Responses 75 4 21

About 75% People said that they have got the information through their friends and relatives about the Brand and its Products and also from friends.

Q3. Who recommended Wetcomb product? Object: To ascertain the way that made customers to think about tanks and made them to buy it. Result :

Sales

Internet Employee Family

Internet Employee Family

Responses 75 12 13

Most of the people said that internet is the most important source allowed them to buy it. 13%people said that they bought it either without any recommendation or with the suggestion of people other than their family. Only 12% people said that employees recommended them to buy it.

Q4. On the price of your tanks? Object: To measure whether the tanks are priced high or is affordable. Result:

28%

Affordable High

7%

65%

Should be revised

Responses Affordable 65 High 7 Should be revised 28 On asking about the price, majority of the people said that tank is in their budget, and is affordable. And 28% people felt that there should be some changes in the price of the product. Only a very small percentage of the people felt that tanks are priced high, but most of the people are okay with the price.

Q5. While buying any Tanks what comes to in your mind? Object : To understand what, in tanks , matters for them. Result :

Health and safety 42% 58% All ( Health & safety, Price, Statics)

Responses Health & safety 58 All (H&S, Price, Statics) 42 Most of the people said that they would consider all the factors including safety and price. And unanimously, all considered Health and Safety as their first priority.

Q6. How will you rate the performance of the Flexible Tanks? Object : To ascertain the performance of Tanks and value of money paid for it. Result :

4% 7% 21% Very Good Good Average 68% Poor

Very good Good Average Poor

Response 6 58 18 3

A very large percentage of the users reviewed the Flexible tank Good, it gave good value of money to the customers. Only 7% users felt that its very good. 21% of the users said that its

performance average. Its a very good sign for the company that large no. of users are satisfied with its performance.

Q7. How many times it required services? Object: Another measure of the performance of the Flexible Tanks. Result:

15, 18% 4, 5%

6, 7%

1 2 3 36, 42% 4 More than 4

24, 28%

1 2 3 4 More than 4

Response 6 36 24 4 15

Different percentages of people have required different no. of time services. Almost 42% people required 2 times services and 28% people required it for 3 times. Q8. How satisfied are you with the service received? Object: To measure the satisfaction level of the users after receiving the services.

Result:

2% 2% 21% 11% Very Satisfied Satisfied Neutral Dissatisfied Very dissatisfied 64%

Again, a large number of respondents seemed satisfied from the service they received, only 2-4% people were dissatisfied from the service and rest varied from neutral performance to very satisfied.

Q9. Rate the technician knowledge on the scale of 1 to 5. Object: To measure the companys technicians efficiency in resolving technical problem and attending satisfying user. Result :

4% 40% 35%

21% 1 2 3 4

1(least) 2 3 4

Response 18 30 34 3

1 being least rating on the scale of 1-5, 40% users rate the technician knowledge 3, which is good while 35% people rate the technician knowledge 2, and 4% rate the technician knowledge 4 which is satisfactory. 21% users reported technician knowledge to be very dissatisfactory, its a large percentage and cant be ignored.

Q10. Do you face inconvenience while using this product? Object: To identify factors such as features, design, layout etc. that cause inconvenience in using the product, so as to find any possibility of further improvement in the product.

10% Yes No 90%

Yes No

Response 77 8

The results were surprisingly very satisfactory. About 90% people were very fine while using and operating the product. 10% people find it difficult to use. Q16. Have you heard of Wetcomb helpline no. 39883333? Object: To identify no. of people aware of the helpline no. 39883333. Results:

35% Yes No 65%

Only 35% users were found aware of the helpline no. this is very less. Company should look for making users aware of the no. because users have no other option for assistance at their home.

Q17. Have you ever called on this no.? Result:

40% 60%

Yes No

About 60% people said no, its either the result of having no problem with the product or the users didnt find it suitable. Q19. Was your complaint resolved? Object: To measure the usefulness of the helpline. Result:

26% 53% 21%

Yes Yes, but not completely No

Yes Yes, but not completely No

Response 53 21 26

Only 53% said that through helpline, their complaint was resolved, but rest of the people said that helpline no. was not so helpful. Again 47% is a large percentage. Company should maintain its complaint through helpline no.

Q20. Was the person on the helpline no.helpful ? Object: To find out the efficiency of the call attendee to resolve the problem. Result:

29% Yes No 71%

Almost 70% users were satisfied from the complaint resolved from the call operator. But still, 30% reported dissatisfaction which is a large number. So company should look for the skills of the call operator.

Q22. Would you buy another wetcomb product? Object: To measure satisfaction of the customers from wetcomb products. Result:

31% Yes No 69%

Yes No

Response 69 31

Again, positive response was higher, people shown green flag for buying another product of wetcomb. Still, almost 30% users said no for another these products.

Q23. Your Perception about flexible tanks before and after purchasing the product. OBJECT: To analyze how people think about flexible tanks. Result:

22% 39%

Changed Positively Remained Same Changed Negatively

39%

Changed positively Remained same Changed negatively

Response 39 39 22

Almost 40% users said that their perception about wetcomb and its product has been changed positively after using tanks, and 40% users reported the same perception, it indicates that users

are satisfied with the Brand and its Products. Only 20% users gave a negative response, which is enough for spoiling companys reputation. Q24. What is most admirable in wetcomb ? Object: To know what in wetcomb is most appealing to users, and has been able to left a positive impression on them. Result:
17%

22%

Technique Approach 17% Product Service All

16% 28%

Technique Approach Product Service All

Response 17 17 28 16 22

It was found that product of the wetcomb are doing well and has left a good impression on the users. Technique and Approach are also admired by the users.

Q25. How satisfied are you with wetcomb products? Object: To measure the satisfaction level of the users after using hard water storage tanks.

Result:

7% 7% 25%

Very satisfied Satisfied Neutral Dissatisfied 61%

Response Very Satisfied 7 Satisfied 61 Neutral 25 Dissatisfied 7 About 60% users found satisfied after using the storage tanks, and 7% user were highly satisfied with the Aquaguard, its a very less percentage but overall the satisfaction among the users is good. The product is being appreciated by them. While 25% users gave average response, 7% users found to be dissatisfied after using product.

Q26. Your opinion and suggestion about the wetcomb product. Object: To know users volunteer response, they would like to share. Result: Users gave Mix to positive comments when asking them for their suggestions and complaints. One thing some people commented on, specifically: Service, users asked for much better service quality. Other things were price and technique, where a very little number of people found unsatisfied. Overall, product quality was appreciated.

CHAPTER-4 LIMITATIONS

Limitations of the study Every research is conducted under some constraints and this research is not an exception. Limitations of the study are as follows: Data is collected from a sample size from a very large population; accuracy may vary with the sample size. Data is collected in one way, telephonic , so region wise difference may occur. Users were found unwilling to provide information because of their busy schedule and no. of questions. Due to continuous change, todays findings may be different tomorrow.

CHAPTER-5 CONCLUSIONS AND SUGGESTIONS

Conclusion

Company should focus on the employees to maintain a good relation with the people. There are limited distribution channels. Service quality is fair enough, little attention is needed. Companys helpline number is not known by most of the users. Overall, Product performance is good, but a little attention is needed to be paid on technology, approach and service

SUGGESTIONS
Communicate the customer service policies Personalize companys products and services Communicate clearly and respond properly Be approachable and courteous

BIBLIOGRAPHY www.wetcomb.com www.shalimar enviro private limited.com

ANNEXURE

Questionnaire used for survey

Personal Profile Name: Age Phone No.:

Address: . Annual Income : A ) Below 2 lakh, lakh B) 2-3 lakh, C) 3-4 lakh,

D) 4-5 lakh,

E) Above 5

Q1. Have you heard about wetcomb products before purchasing it? A. Yes B. No Q2. How do you know about wetcomb product? A. Print Media B. Internet C. People/friends D. others _____________ Q3. Who recommended Wetcomb product? A. Family friend B. Employee of EFL C. Other___________

Q5. While buying any tank what comes to in your mind? A. Price B. Health & Safety C. Statics D. All above

Performance Q7. How will you rate the performance of the membranes and tanks? A. B. C. D. E. 5 4 3 2 1 (Very good) (Good) (Average) (Poor) (Bad)

Q8. How many times it required services? Ans. ________________ Q9. How satisfied are you with the service received? A. Very Satisfied B. Satisfied C. Neutral D. Dissatisfied E. Very dissatisfied

Q10. Rate the technician knowledge on the scale of 1 to 5. A. B. C. D. E. 1 2 3 4 5

Q11. Do you face inconvenience while using this product? A. Yes B. No (If yes, then please suggest what measures do you think it will help us to improve?)

Customer Assistance Q16. Have you heard of wetcomb helpline no. 39883333? A. Yes B. No Q17. Have you ever called on this no.? A. Yes B. No Q18. In how much time call was answered? Ans_______________ Q19. Was your complaint resolved? A. Yes B. Yes, but not completely C. No Q20. Was the person on the helpline no helpful ? A. Yes B. No Product Satisfaction & Perception Q21. Would you recommend EPDM membrane product to your services? A. Yes B. No Q22. Would you buy another Wetcomb product? A. Yes B. No

Q23. Your Perception about products before and after purchasing the product. A. Changed positively B. Remained same C. Changed negatively Q24. How satisfied are you with wetcomb products? A. B. C. D. E. Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied