All About The Packaging

Eka Darmadi Lim 3094802

packaging has developed well beyond its original function as merely a means of product protection

Source: Journal: The Power of Packaging

a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness.

Source: Journal: The Power of Packaging

Packaging is the Container for a product, including Design, Color, Shape, Labeling, and material used.

Source: Arens,1996

Packaging is crucial, given that it is the first thing that the public sees before making the final decision to buy

Source: Vidales Giovannetti, 1995

Physical Protection

Barrier Protection

Marketing
Source: Journal: The Power of Packaging

Reducing Thief

Convenience
Information
Source: Journal: The Power of Packaging

Physical Protection
Compression

Temperature

Shock, Vibration Protection

Source: Journal: The Power of Packaging

Barrier Protection
Water

Dust

Gas

Source: Journal: The Power of Packaging

Convenience
Handling the product

Display

Open and close the package

Source: Journal: The Power of Packaging

Information
Product Label

Contain of the package

Product Information

Source: Journal: The Power of Packaging

Scheme How to Store Goods (Warehouse) -Liquid -Shock -Drop -Dust

-Temperature

Source: Journal: The Power of Packaging

Scheme How to Transport Goods

-Liquid -Shock -Drop -Dust

-Temperature

Source: Journal: The Power of Packaging

Kept away Form Water Kept away Form Sunlight No Hand Hock !! Dont Clap Centre of Gravity
Source: Journal: The Power of Packaging

Fragile

This Way Up

Primary Packaging

Secondary Packaging
Tertiary Packaging
Source: Journal: The Power of Packaging

Primary Packaging
the material that first envelops the product and holds it

Example: Plastic, Laminated Tubes, Source: Journal: The Power of Packaging

Secondary Packaging
outside the primary packaging, perhaps used to group primary packages together.

Example: Boxes, Shrink warp, Cartons Source: Journal: The Power of Packaging

Tertiary Packaging
is used for bulk handling, warehouse storage and transport shipping

Example: Barrel, Bulk Container Source: Journal: The Power of Packaging

Tertiary Packaging
is used for bulk handling, warehouse storage and transport shipping

Source: Journal: The Power of Packaging

Protect the product Promote the product Convenience Identification Value added product
Source: Journal: The Power of Packaging

From Loose to Packed Fruit

From Loose to Packed Milk

Rail
Cost Effective solution

Truck
Flexible in Routing & Time Schedule

Water
Low Cost shipping

Source: Journal: The Power of Packaging

Pipeline
Only for Gas

Air
High Cost transportation

Internet
Digital Data distribution

Source: Journal: The Power of Packaging

Protect the Product

Attractive
Green packaging Durability & Low Cost Good Shape & Design
Source: Journal: The Power of Packaging

In Company side
Safety product

Easy to storage
Easy distribution Helps in advertising Make the product popular
Source: Journal: The Power of Packaging

In Customer side
Protect the product

Easy to storage
Easy Information The exclusive sense Convenience
Source: Journal: The Power of Packaging