Mid Term Examination BUSINESS FEASIBILITY STUDY

Made Padmi S (3094702) Eka Darmadi L (3094802) Levina Rolanda T (3094804) Niki Jayanthi (3095803) Rafika Wendy S (3095807) Zaynab M (3112715) Yongjing S (3112737)

Faculty of Business and Economics University of Surabaya 2012

TABLE OF CONTENTS COVER . 1 TABLE OF CONTENTS .. 2 MARKETING ASPECT ...3-44 HUMAN RESOURCE ASPECT ......45-140 TECHNICAL ASPECT ...141-162 FINANCIAL ASPECT ....163-174

MARKETING ASPECTS I. Business Review:

A. Change

1. Technology This company has been operating since 2004 and using the technology is one good tool to maintain good relationship with its customers. The Harvest frequently sends emails, Text message, or catalogues to the customers and also Facebook Fan Page and twitter.

2. Economy In todays emerging economy condition in Indonesia especially in Surabaya it opens the business opportunity and growing economic welfare to Surabaya people.

3. Politics/legal Unexpected price changes in petroleum and in another basic raw material of pastry industry, The Harvest also gets the impact. The impact will create the price changes of its products which ranging from homemade bread, chocolate, cookies, cakes, ice cream, sandwich, and pastries for special occasions.

4. Social and Culture The Harvest understands how to satisfy its customers diversity in creating customized products to fulfill their needs, they provide customized pastries and change its theme to follow the

season or occasion such as Christmas, Idul Fitri, Valentine Day, Independence Day, Chinese New Year, Birthday, etc.

5. Market The market scope of The Harvest is becoming wider after, it can reach not only the customers in general but also customers who are in sugar diet or diet. Moreover, customers can make order to The Harvest for any special theme of occasion, and they can help customers to meet their expectation or special order. For example: a customer order 100 packs of The Harvest for his sons birthday, and he makes some orders in the packaging and he wants to add more some fruits to the cakes. The Harvest also can accept another special order or customized orders in order to broaden their business and to satisfy its customers needs.

6. Life style Nowadays life style trend of healthy life is becoming one of the inspirations of The Harvest to make high quality and healthy products.

B. Customer

The Harvest is widely ranged from middle up class people, and they offer special treatment for BCA users to get 10% discount in all items.

C. Competitor

The Harvest competitors are whole producers of pastry in Surabaya such as Igors, J.CO, BreadLife, BreadTalk, Barbys, Holland Bakery, Bon Ami, Eaton, Bakerzin, etc.

D. Company

Established in 2004, The Harvest became the first specialized European style pastry shop chain in Indonesia. Now with 11 outlets, 8 in Jakarta, 1 in Surabaya, 1 in Bandung and latest in City Plaza Building (Jakarta), have grown steadily delivering the promise of quality continually to our stakeholders.

The successes of The Harvest lie among the family of a highly motivated skilled and a disciplined team of 800. Continuous research and development of products, creative packaging and icing great service have made them the best in what they do. Their professional workforce, who is abundantly experienced in high-end F&B circles, blends the finest ingredients and best quality chocolates of the world to transform confectionaries into art creating delectable treats.

Currently their pastry team is lead by Eric Gouteyron, a well known French Chef Pastry. Erics mission is to take The Harvest to the next level of excellence giving our customers a renewed superior experience in what they do best. Theyre extremely proud to introduce him and also to guarantee the customers that they are in the process of

evolving themselves to continue to bring the customers nothing but the best products to customers home, office, or special event with custom creations. The Harvests vision is to reach out with un-compromised quality product to every major city in Indonesia and beyond together building a corporation with a highly disciplined workforce working as a family knit.

II.

STP Analysis

A. Segmentation

1. Geographic Jakarta, Surabaya, and Bandung. Because we do survey in Surabaya, well focus our marketing analysis from Harvest branch in Surabaya. Surabaya city is one of the biggest cities in Indonesia and the economy is good as well.

2. Demographic The Harvests customers are mostly middle-up class people. Customers income starts from Rp 2,000,000. Related to the region which most of Indonesian are Muslim, therefore Harvest makes sure that 100% of their products are halal.

3. Behavioral Occasions can be defined in terms of the time of day, week, and year or in terms of other well-defined temporal aspects of a

customers life. Buyers can be distinguished according to the occasions when they develop a need, purchase a product. For example, Harvest provides New Year, Christmas, Chinese New Year, Idul Fitri, etc.

B. Targeting

To reach out with un-compromised quality product to every major city in Indonesia and beyond together building a corporation with a highly disciplined workforce working as a family knit.

C. Positioning The Harvest states itself as pastry shop that express Fashionably Delicious. The Harvest produces tasty products but still concern about current trends.

III.

Market

Potential market The Harvest:

Population in Surabaya with age 15-75: 1.988.878 people Total population in Surabaya :2.765.908 people

Percentage of population in Surabaya with age 15-75:

Population in Surabaya with age 15 - 75 100% Total population in Surabaya 1.988.878 100% 71,90% 2.765.908
7

Population of Surabaya with the expenditure Rp 900.000 (middle-up scale) :49,79 %.

Expenditure Group

Center Sby

Nort h Sby

East Sby

South Sby

West Sby Surabaya 2,21 6,96 6,45 6,88 10,54 9,14 8,04 7,91 11,88

< 300.000 300.000-399.999 400.000-499.999 500.000-599.999 600.000-699.999 700.000-799.999 800.000-899.999 900.000-999.999 1.000.0001.124.999 1.125.0001.249.999 >1.250.000 Total

2,75 4,77 7,51 10,55 9,83 7,51 8,82 7,08 11,71 10,98 18,50 100,00

3,61 6,87 8,19 7,47 10,48 7,23 9,16 8,07 12,41 10,84 15,66 100

1,58 8,75 5,66 6,31 10,75 8,46 7,03 8,60 13,48 10,18 19,21 100

2,09 8,89 5,72 5,10 10,60 9,74 7,89 7,81 11,21 9,74 21,19 100

1,87 4,53 6,33 6,91 10,65 11,22 8,13 7,63 10,65 11,22 20,86 100

( su
10,54 19,46 100

mb er : dat a BPS

tahun 2006 ) Tabel 1.1 Persentase Rumah Tangga Menurut Wilayah dan Kelompok Pengeluaran

Sebulan Tahun 2005 Population in Surabaya with the range of age 15 - 75 years old with the monthly expenditure Rp 1.250.000,= 71,90 % x 49,79 % = 35,79 % So, potential market of The Harvest is 35,79 %.

Market Segment
Nowadays, the market segment of The Harvest is 60% of population in Surabaya with the middle-up scale. Tabel 1.2 Average of populations expenditure in Surabaya

Pengeluaran
< 300.000 300.000-399.999 400.000-499.999 500.000-599.999 600.000-699.999 700.000-799.999 800.000-899.999 900.000-999.999 1.000.000-1.124.999 1.125.000-1.249.999 >1.250.000

Life Style

Middle Low

Middle

High

( sumber : data BPS tahun 2005 diolah)

Market segment of The Harvest

60 % x (Population of Surabaya with the expenditure Rp 900.000 (middle-up scale) Rp 900.000,-) = 60 % x 49,79 % = 2,8 %

Market Growth
The average of market growth in Igors Pastry is 30% from rotation sales every year. We get the percentage from the interview with sales marketing of The Harvest.

IV.

TOWS Analysis STRENGTHS For the performance OPPORTUNITIES There is a chance to expand their business by branching. They can build small store in a mall for instance.

evaluation, they are rely on guest comment letter. Its proved by a toilet which is built inside Harvest caused by some guests

recommendation. They have a smoking area

10

with

some

plantations

surrounding (garden).

WEAKNESSES They are only focusing in promoting customers and with attracting their

THREATS For customers who really care about their healthiness, Harvest hasnt considered yet. There is a probability for competitor to campaign and attract some customers with some healthy issues, or providing services. consultation

entertainment side, such as colorful breads, cake, and etc. But, they forget how to educate customers about

healthy bread.

V.

Marketing Mix Strategies

A. Product Harvest sells many variants of cake, such as blueberry cheese cake, raspberry sacher torte, etc. Besides that, Harvest also offers much kind of beverages, like ice coffee, caf latte, etc.

Product that The Harvest Produce: Type Price Cake and Pastries Picture

11

Blueberry Cheese Cake Rp. 245.000 Made out of same base as our famous strawberry cheese cake and topped with blueberry filling and laced with white meringue. Both these cakes are extremely popular, the difference is only the topping! Cardinal Vanilla pastry cream and butter cream layered in between chocolate sponge with candied mix peel, glazed with chocolate ganache. Chocolate Caramel Rp. 225.000

Rp. 225.000

Vanilla caramel cream and chocolate arranged on two layers of chocolate sponge, glazed with a chocolate mirror. You could call this one of our best sellers. Chocolate Cheese Cake Rp. 245.000 Latest member of our cheese cake family made for our chocolate lovers, using finest Belgian chocolate couverture. It is an absolute winner.

12

Chocolate Decadence Is yet another unique creation from The Harvest for chocolate lovers. A combination of chocolate cream cheese mousse, chocolate ganache, chocolate sponge, vanilla syrup, chocolate and orange glaze. Chocolate Decadence is a speciality from The Harvest just for you. Chocolate Devil It's a chocolate delight! Double chocolate cream sandwiched with layers of moist chocolate sponge then glazed with chocolate, this is the most popular cake at The Harvest! If you are a chocolate lover, don't hesitate go for it!. Chocolate Emotion Double chocolate sponge layered with chocolate butter cream and covered with dark chocolate shaving

Rp. 245.000

Rp. 225.000

Rp. 210.000

13

Chocolate Tiramisu

Rp. 245.000

This is the chocolate version of our famous Tiramisu cake. Combination of cheese, coffee & chocolate flavours will make this cake unique and irresistable! Cookie and Cream Rp. 240.000 Layers of vanilla sponge, chocolate sponge, caramel blended with chocolate coated cookies. Beautifully decorated with crepes on top. Delicious & crunchy when bitten. Lapis Legit Plain We have made this popular Indonesian traditional cake high quality in ingredients which will make you proud of giving it to your loved one. Lapis Legit Pune We have made this popular Indonesian traditional cake high quality in ingredients which will make you proud of giving it to your loved one. Rp. 210.000

Rp. 185.000

14

Lapis Surabaya

Rp. 145.000

We have made this popular Indonesian traditional cake using high quality ingredients which will make you proud of giving it to your loved one. Mix Fruit Cheese Cake Rp. 245.000 Enjoy our brand new mix fruit cheese cake. This cake is topped with healthy fresh fruits, which makes it even more enticing. Opera A classic opera cake made with espresso flavoured coffee cream and chocolate ganache set together on layers of chocolate jokon sponge. It is obviously a rich cake with a lingering soft character. Due to his reason, this cake is extremely popular. Rp. 225.000

15

Strawberry Cheese Cake Take this to a party and you will be honored for making the occasion even more memorable! This is the kind of cake most likely to be enjoyed by everyone. This baked cheese cake is flavoured with vanilla and given a creamy smooth texture, topped with fresh strawberries and laced with wine maringue. Tiramisu

Rp. 245.000

Rp. 225.000

Tiramisu means take me home! Harvest offers you the best Italian cheese cake using mascarpone cheese layers with coffee soaked vanilla sponge and dusted with bitter sweet cocoa powder. Vanilla Fruit Rp. 225.000 Vanilla cream sandwiched with layers of vanilla sponge and topped with assorted fresh fruits. This cake is very colorful.

16

French Pastries Blueberry Cheese Cake Rp. 20.000 Made out of same base as our famous strawberry cheese cake and topped with blueberry filling and laced with white meringue. Both theese cakes are extremely popular, the differences is only the topping! Cardinal Vanilla pastry cream and butter cream layered in between chocolate sponge with candied mix peel, glazed with chocolate ganache. Chocolate Caramel Vanilla caramel cream and chocolate arranged on two layers of chocolate sponge, glazed with a chocolate mirror. You could call this one of our best sellers.

Rp. 20.000

Rp. 20.000

17

Chocolate Cheese Latest member of our cheese cake family made for our chocolate lovers, using finest Belgian chocolate coverture. It is an absolute winner. Chocolate Devil It's a chocolate delight! Double chocolate cream sandwiched with layers of moist chocolate sponge then glazed with chocolate; this is the most popular cake at The Harvest! If you are a chocolate lover, don't hesitate go for it!. Black Forest Vanilla and chocolate ice cream put together with black cherries and decorated with chocolate shavings.

Rp. 20.000

Rp. 20.000

Ice Cream and Ice Cream Cake Rp. 280.000

18

Brownie Ice Cake Fudge brownies imbedded into homemade vanilla ice cream

Rp. 280.000

Chocolate Chips Homemade chocolate chip ice cream decorated with milk chocolate shavings.

Rp. 280.000

Homemade Ice Cream Our homemade ice cream is made using full cream imported from New Zealand and also with fresh fruit pure, no preservatives is added to give you the best Mocca Caramel This is delightful coffee flavoured ice cream cake using chocolate spong base

Rp. 95.000

Rp. 280.000

19

Oreo Cookie Ice Cream Vanilla flavored ice cream with crunchy oreo cookies in and also out Rum and Rains After a heavy meal slice of this rum and raisins ice cream cake will suerly refesh your night Triple Ice Cake Strawberry, vanilla and chocolate ice cream flavor put together on a vanilla layer of sponge.

Rp. 280.000

Rp. 280.000

Rp. 280.000

Vanilla Ice Cake This is one of most popular ice cakes in Harvest. It is simple yet most delightful..!

Rp. 280.000

Chocolates

20

Almond Sticks Oven roasted almond sticks coated with milk chocolate coverture

Rp. 6.000

Baileys Truffle Baileys cream filled into milk chocolate truffle shell.

Rp. 7000

Caramel Milk chocolate cream with caramel filled into milk chocolate coverture shell

Rp. 6.000

Cherry Cordial Fresh and Finest quality of Cherry

Rp. 6.000

21

Chocolate Bar Large From the finest of our Chocolate quality

Rp. 28.000

Chocolate Cat (3 Color) The Cutes Chocolate ever

Rp. 28.000

Chocolate Clown (3) The Cutes Chocolate ever

Rp. 28.000

Chocolate Cow (3) The Cutes Chocolate ever

Rp. 22.000

22

Chocolate Crunch

Rp. 55.000

Chocolate Ribbon Large

Rp. 90.000

Chocolate Ribbon Long

Rp. 50.000

Chocolate Ribbon Short

Rp. 66.000

23

Coffee Truffle

Rp. 8.000

Florentine Praline

Rp. 9.000

Milk Chocolate

Rp. 7.000

Nougatine

Rp. 7.000

24

Peanut Butter

Rp. 7.000

Strawberry Truffle

Rp. 8.000

Abon

Bread Rp. 12.000

Banana Cheese Roll

Rp. 10.000

25

Butter Sugar

Rp. 8.000

Cheese Croissant

Rp. 9.000

Cheese Sambal ROA

Rp. 12.000

Chocolate Muffin

Rp. 10.000

26

Chocolate Cheese

Rp. 11.000

Chocolate Croissant

Rp. 9.000

Donate

Rp. 9.000

Hot Dog

Rp. 10.000

27

Mix Fruit

Rp. 9.000

Peach Danish

Rp. 9.000

Raisin Loaf

Rp. 25.000

Rasberry Muffin

Rp. 10.000

28

Sausage and Mushroom Bread

Rp. 11.000

Snow White

Rp. 11.000

Square Bees

Rp. 9.000

Strawberry Danish

Rp. 9.000

Cookies

29

Almond anis Biscoti

Rp. 77.000

Brown Sugar

Rp. 75.000

Cappucino Cashew Biscoti

Rp. 77.000

Cheese Grissini Sticks

Rp. 30.000

30

Cheese Lavosh

Rp. 30.000

Chocolate Butter Sugar

Rp. 45.000

Chocolate nanny Cookies

Rp. 35.000

Chocolate Pistachio Biscotti

Rp. 77.000

31

Chocolate Roacher

Rp. 80.000

Crispy Ficelle

Rp. 77.000

Croutons

Rp. 30.000

Dark Chocolate Button

Rp. 45.000

32

Giant Crispy Almond

Rp. 17.000

Giant Oatmeal Cookies

Rp. 17.000

Macaroon

Rp. 110.000

Oatmeal Raisin

Rp. 45.000

33

White Chocolate Button

Rp. 45.000

Yellow Cheese

Rp. 77.000

Special Gift Items Brown Puppy with Box Rp. 185.000

Brown Puppy with Chocolate Bars

Rp. 135.000

34

Chocolate Flakes Gift Box

Rp. 160.000

Cute Dogs

Rp. 45.000

Deluxe Cookie Pack

Rp. 165.000

English Fruit Cake

Rp. 90.000

35

Gift Cookie Medium

Rp. 105.000

Kangoroo in Box

Rp. 165.000

Mini Bear with Chocolate

Rp. 66.000

Pig in Box

Rp. 66.000

36

Panda

Rp. 130.000

Prime Gift Cookie

Rp. 325.000

Rabbit

Rp. 120.000

Baby One Month

3 Dimensional Cake Rp. 430.000

37

Dear Boss

Rp. 430.000

Dear Father

Rp. 430.000

Princess

Rp. 430.000

Special Occasion

Rp. 430.000

38

The Cat

Rp. 430.000

The Chick

Rp. 430.000

The Engagement

Rp. 430.000

The Sea

Rp. 430.000

39

The Zoo

Rp. 430.000

Chicken Breast and beef Bacon

Sandwiches and pie Rp. 35.000

Chicken Wrap

Rp. 35.000

Mediterranian Roll

Rp. 40.000

40

Pie

Rp. 35.000

Roast Turkey

Rp. 40.000

The Club

Rp. 40.000

Trio Rolls

Rp. 40.000

41

Orange Juice

Beverage Rp. 29.000

Apple Juice

Rp. 30.000

Avocado Juice

Rp. 29.000

Guava Juice

Rp. 29.000

42

B. Price Price of Harvest products start from around Rp 20.000 (for a slice of cake) to Rp 1.300.000 depend on the size and variants. C. Promotion Frequently uses billboard on strategic places, and use the technology such as email, messages, Blackberry Messenger, newspapers, insert some flyers into the plastic bag of every customers on their purchases.

D. Place Harvest has many outlets in Indonesia, such as in Bandung, Jakarta and Surabaya. In Surabaya, the outlet of Harvest is in Jl.Bengawan no.39.

VI.

Marketing Program

It gradually launches some new products such as in the beginning of the year (January), March, and June. Besides that, The Harvest also corporate with some famous banks to give interesting discounts to all credit cards holder. VII. Marketing Budget

43

Promotions Banner X-Banner Display Slide Interactive Display Slide TOTAL Brochure Name Card Product Catalogue Poster TOTAL Online Advertising TOTAL 3,000 1,000 1 1 1 1 1

Unit

Price per unit 125,000 3,500,000 4,500,000

Total price 125,000 3,500,000 4,500,000

8,125,000 400 3,000 5,000 20,000,000 1,200,000 3,000,000 5,000 20,000,000

4,205,000

20,000,000

32,330,000

44

HUMAN RESOURCES ASPECT Legal entity: Sole proprietorship Vision : to reach out with uncompromised quality product to every major city in Indonesia and beyond together building a corporation with a highly disciplined workforce working as a family knit Mission : to provide highest quality products and services to our loyal customers through our professional workforce who are abundantly experienced in high -end F&B circles. Core Value: Organizational Design: Organization design of The Harvest is mechanistic design but they also adapt a part of organic design, because this company gives the specialized job and for some managers, the organic design is used to adjust with the market trend. . Organization design Organic Description Used by marketing and human resource department Mechanistic Used by operational and finance

department

45

Formalization : Component 1. Formalization Implementation The rules are made to manage the employees performance and set the disciplined workforce. Those rules are : 1. Working days for employees are from Monday to Sunday, working hours per day is 10 hours. For managers, the working hours are 08.00 AM 06.00 PM 2. There are 2 shifts per day, from 08.00 AM 06.00 PM and 12.00 AM 10.00 PM 3. The break time for employees is 1 hours, did by turns 4. Employees will get penalty if they are absent without any permission. The penalty will be : a. 1st warning : verbally accost b. 2nd warning : give the warning papers c. 3rd warning : fired 5. In the working hours, smoking is not allowed 6. In the working hours, employees have to wear the clothes required by the company 7. Every employee will get maximal 12 days off in a year 8. In the working hours, employees are not allowed to leave the store without permission

46

2. Decision Making Centralization (centralization or Decisions that made by the company, such as : decentralization) Choose the person in charge on operational matters Determine the machine that need to be changed and recommend it to operational department Decentralization Decisions that a made by leader of work unit, such as : Decisions that related to daily activities Solve employees problems

47

Organization Chart

48

JOB DESCRIPTION AND SPECIFICATION 1. MANAGING DIRECTOR (1)

JOB DESCRIPTION

Position Description Position Report to Job type Managing director Managerial Work unit Department Received report from

Number Finance manager, HR manager,

operational manager, marketing manager

The purpose of position Lead, control and monitor all the companies and make important decisions.

Varies of jobs Types of job Determine strategies companys purposes Description and Plan purposes and actions to achieve it

Determine information related to companys Design companies procedures, activity policies, and rules

Make tactical and strategic decision

Make

decisions

and

authorizations

49

Inform all the companys activities and Direct strategies

all

employees

to

understand

companys

purposes and how to achieve it

Determine working standards

Make working standards for each department

Evaluate performance of each departments Identify the achieved target manager and disciplined of the

employees

Monitor all the operational activities

Periodically monitor

Preside all meetings

Make sure that all the meetings are in line with the purposes

Varies of duties Duties Description Follow all the companys procedures, Tone of the top policies and rules

Do the authorization and make Concern the needs of company decisions

Ask

for

the

completeness

of Contact each department

documentation of all activities that is

50

done by each department

Inform

all

important

things

to Inform all information to all level of employees

employees

Use the right and formal Indonesian To make the information more clear language Wear neat clothes and polite Wear shirt, long trousers and shoes

Varies of responsibilities Responsibilities Description

Responsible to make decision and For the decisions that have been authorization made and will be made in future

Responsible for all the operational Responsible for all the activities, activities departments and resources

Responsible development

to

the

company Monitor

the

growth

and

risks;

identify the opportunities

POSITION SPECIFICATION

51

Varies of competencies Variable Ability Competencies Can lead the company and coordinate managers to achieve the goals Can identify the risks and opportunities of the company

Skill

Can communicate with foreign languages, especially English and Chinese

Knowledge

Has

sufficient

knowledge

about

management,

resources, and products Has knowldege about accounting and operational systems Attitude Wise, sceptic, objective and assertive

Work place and equipment Work place All the place in The Harvest Equipment Office equipment

52

2. MARKETING MANAGER (1)

JOB DESCRIPTION

Position Description Position Marketing manager Work unit

Number Marketing department

Report to Job type

Managing director Managerial

Department Report from

Marketing Marketing supervisor

The purpose of position

Control the sales and marketing process to achieve sales target ; enlarge target market effectively and efficiently

Varies of jobs Jobs Control the marketing activities Description Do the control from planning until promotion process Make the right strategies and market Design tactical strategy for segmentation marketing process

Analyze potential competitors Predict products price

Determine competitors

potential

Predict the price based on the analysis

Report all

the information

related to Information that related to

53

marketing department to managing director

promotion process, marketing strategies, etc

Inform all the important information to Information are related to marketing department strategic and the action need to be taken Ask the information related to marketing Based on the needs of work demand from work unit unit

Check all the report from supervisor

Report

is

taken

from

marketing supervisor

Control

the

activities

of

marketing Monitor all the process in marketing and resources used

department

Varies of duties Duties Description companys procedures, policies and rules Use the right and formal Indonesian To make the information more clear language Obey the working hours rules and polite Marketing manager has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes Follow all companys procedures, Marketing manager has to follow all policies and rules

Direct marketing supervisors and The direction is related to marketing marketing person activities and companys vision and

54

mission Inform the unusual things to Unusual things are about illegal act, fraud, etc.

managing director

Make the report to managing director

The report is about activities in marketing department

Varies of Responsibilities Responsibility Description

Responsible to the achievement of Responsible to managing director marketing target Responsible for the plans and All the strategies have to be done

strategies that have been made or based on the plans implemented Responsible to all the activities on All the activities which have done by marketing marketing supervisor

JOB SPECIFICATION Varies of competencies Variable Ability Knowledge Types of competencies Can make innovation of marketing plan Can lead and motivate the subordinates to achieve the target Skill Fluent in English and Indonesia Good negotiator (price and promotion) Can operate computer Has the knowledge about target market and marketing 55

strategies, especially for pastry Attitude Know the market needs Can analyze the price Know how to do marketing effectively and efficiently Objective, discipline, creative, assertive Physical requirement Physical requirement Stamina Sex Height Weight Physic Eyes Physically and mentally healthy, free from drugs Male and female Minimum 170 cm for male and 160 cm for female Minimum 65 kg for male and 50 kg for female able Not color-blind or other disability Educational Background Formal Bachelor (Marketing) Experience Types Experienced department on marketing 2 years Time horizon on Management Informal Description

56

Work place and equipment Work place 3x4 meter room The HARVEST store Computer, papers. Work equipment printer, office supplies,

WORKING STANDARDS Quantitative standard Type of standards Report checking department Target achievement Development on marketing segmentation Has the information related to companys sales Description The report shows progress and development in

Qualitative standards Type of standard Monitoring Strategic determination Price determination Marketing Plan efficiently Strategy works based on companys vision and mission The price should be match and can be received by all the market segment The purposes of marketing plan have to be Description All the resources are used effectively and

57

achieved Knowledge subordinate Competitor analysis Report of Marketing staff and supervisor has to perform well and based on companys rules Can find the new changes and can compete with all the competitors. All the activities which is done by marketing department and known by managing director Marketing activities and strategies applied have to be in line with the plan

3. FINANCIAL MANAGER (1)

JOB DESCRIPTION

Position Position name Finance and accounting Work unit manager Department

Number Finance accounting department and

Report to

Managing director

Finance accounting

and

Job description

Managerial

Received report from

Supervisor finance accounting and

58

Purpose of Position
Control and coordinate the finance and accounting department in company effectively and efficiently

Varies of Jobs Jobs

Manage the financial information Prepare accurately

Description
financial statement

Plan and coordinate the preparation of budget Make the budget

Plan and consolidate taxation for the Manage company

cost

efficiently ;

compliance for the tax

Analyze financial statement

Given to managing director for investment, expansion,

and other decision making purpose

Varies of duties Duties Obey the companys Description procedures, Finance manager has to follow procedures, policies and rules

policies and rules

Use the right and formal Indonesian To make the information more clear language Obey the working hours rules and polite Marketing manager has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes

59

Direct

finance

and

accounting Direction

is

related

to

finance

supervisor, bookkeeper and cashier

information, companys vision and mission

Inform

the

unusual

things

to Unusual things are about illegal act, fraud, etc.

managing director

Make the report to managing director

The report is about activities in finance and accounting department

Varies of responsibilities Responsibilities Description

Responsible for the relevancy of Financial statement has to relevant financial statement Responsible statement for the with the real situation financial Financial statement has to follow the standards

Responsible for financial reporting

Financial statement is directed to managing director

JOB SPECIFICATION Varies of competencies Variable Ability Skill Knowledge Competencies Can analyze the financial statement Can project the financial statement Fluent in Indonesia and English Capable on operate financial software Know the accounting standards ( ex : IFRS )

60

Attitude

Discipline, objective, assertive, and cautious Physical requirement

Physical requirement Stamina Sex Height Weight Physic Eyes

Description Physically and mentally healthy, free from drugs Male and female Minimum 170 cm for male and 160 cm for female Minimum 65 kg for male and 50 kg for female able Not color-blind or other disability Educational Background Formal Informal Financial Have followed accounting software course

Bachelor

on

Management and Accounting

Experience Types Finance and accounting supervisor Time horizon At least 3 years

Work place and equipment Workplace 3x4 m office Computer, papers WORKING STANDARDS 61 Equipment printer, office supplies,

Quantitative standards Standard Budget Cost efficiency Description No variance in budget Decrease inefficient cost

Qualitative standards Standards statement Financial analysis transactions Make excellent analysis of financial statement and projection for future financial statement Description Relevancy of financial The financial statement is made based on the real

4. HUMAN RESOURCE MANAGER (1)

JOB DESCRIPTION

Position description Position Report to Job type Human resource manager Managing director Managerial Work unit Department Received report from

Number HRD HR Human resource supervisor

Purpose of position Plan and develop the policies for human resource; coordinate and control the

62

human resource function that can support companys strategies to achieve the objectives

Varies of jobs Jobs

Manage and control all the activities related to Make human resource

Description sure that aligns all the with

activities

companys objectives Open for job vacancy as the request of Discuss managing director director with managing

Solve the problems which related with If the customers or guests external parties make complains, human

resource manager is the one who solve it Do the recruitment for new employees Open job vacancy and do recruitment after that give some training.

Varies of duties Duties Description companys procedures, policies and rules Use the right and formal Indonesian To make the information more clear language Obey the working hours rules and polite Marketing manager has to come to the required place and time Wear neat clothes Wear shirt, long trousers and shoes Follow all companys procedures, Marketing manager has to follow all policies and rules

63

Direct HR supervisor, recruitment Direction that is given related to HRD and training staff, payroll staff, information, companys vision and security staff, and cleaning service Inform the unusual things mission to Unusual things are about illegal act, fraud, etc.

managing director

Prepare all the employees need that Prepare training for employees related to working activities Make the report to managing director The report is about activities in finance and accounting department

Varies of responsibilities Responsibilities Responsible for hiring process Responsible for services to guests Description Responsible to managing director Responsible for the performance of HRD Responsible for HR development Responsible to achieve the targets

JOB SPECIFICATION Competencies Variable Ability Competencies Can make program for recruitment activities Can coordinate and direct the subordinates

64

Skill

Fluent in English and Indonesia Capable on operating computer Know the concept of HR and payroll process Objective, discipline and assertive Physical requirement

Knowledge Attitude

Physical requirement Stamina Sex Height Weight Physic Eyes

Description Physically and mentally healthy, free from drugs Male and female Minimum 170 cm for male and 160 cm for female Minimum 65 kg for male and 50 kg for female able Not color-blind or other disability Educational background Formal Informal management Follow leadership training

Bachelor

of

(especially in HR)

Experience Types HR supervisor Time horizon At least 1 year Workplace and equipment

65

Work place 3x4 m office THE HARVEST store papers

Equipment Computers, printers, office supplies and

5. OPERATIONAL MANAGER (1)

POSITION DESCRIPTION

Identity Position Name of Position Report To Director Department Report From Operations Manager

Number Unit of Work Operational Management Operational Operational Supervisor

The nature of Managerial work

Position Objectives Oversee the implementation and management of operational activities in terms of scouting, delays and planning in order to assist the Director to achieve corporate goals and objectives both short and long term to optimize the resources that exist in a professional and profitable company.

Variety of Tasks Task Name

Making the Logistic costs budget

Description Keeping the operations to run efficiently and effectively

with low cost. Analyzing the total requirement of goods arranging for the provision,

66

procurement, and delivery of goods Controlling the delivery of goods from So that goods can be received suppliers by the warehouse in

accordance with the time, quantity, quality Ensuring that the operations are running operations should run appropriate in

smoothly in order to make the company interrupted Choosing the suppliers whom can provide Supplier selected on the basis benefits to the company of company policy. activity is not

Reporting the purchases that have been made Reporting to the CEO. for the seek of operational activities

continuation Keeping the company operating facilities Using the facility as required.

Variety of Liability Name of liability Description

Should comply with all procedures, Operational managers must comply policies, and regulations with all procedures, policies, and regulations. It is a Mandatory to use Indonesian correctly Must comply with Intended to deliver information more clearly and politely. regulations Operations manager must be present

67

concerning working hours regulations It is mandatory dressed and polite

at the time and place specified. Wearing shirts, long pants, and shoes

It is must to coach the operational Directions given regarding the supervisor, production personnel, raw operations and overall corporate materials purchasing clerk, delivery vision and mission. driver and warehouse clerk Shall inform the things that deviate to The things that deviate associated the director. with deviant behavior, fraud, and violations It is required to provide operational Provide all the information of the information operations, so that the production process can run smoothly. It is required to prepare and provide Create and provide reports on the reports to the CEO activities carried out to the president.

Variety of Responsibilities Name Responsibility Description

Responsible for operational financial The entire information regarding the information use of the money used in operating activities, will be reported to the financial manager to be given to the managing director. Responsible for the company's assets All assets associated with operations,

68

such as the production machine. Responsible for production process production process from raw material availability, production personnel, and proper functioning of all

production equipment.

POSITION SPECIFICATIONS Range of competencies Variable Ability Skills Competency Types Ability to coordinate the operational activities Fluent in English and Indonesia. Negotiating the terms of cooperation with external parties (outsource) Knowledge Attitude Understand the operational of the company Assertive, Discipline, Objective.

Physical Prerequisites Physical Condition Stamina Sex Height Weight Body Eye Healthy in physical and mental, as well as drug Male and Female 170 cm to 160 cm for men and women 65 kg to 50 kg for men and women The body is deformed Not color blind eye or impair vision Explanation

69

Education Formal Undergraduate with the Operations Management course Experience Types Became Operations Manager 2 years Time frame Informal

Work place and equipment Workplace a size of 3x4 meters. All production sites of Harvest A set Work Equipment of computer with printer. standard stationery, paper and folders.

PERFORMANCE STANDARD TITLE Variety of quantitative standards Standard types Working error Description A maximum of 2 times working error which created damage of the infrastructure due to maintannce error. Budget The selection of raw material resources Total demand of goods Successful if the budget has been prepared in accordance with the previous budget. Maximum once error in the selection of raw material resources in the period of 1 year. Successful if the items are really needed in stock

70

Standard types the supplier Validity of the purchasing report Infrastructure maintenance

Qualitative Standard range Description accordance with a predetermined time. Reports shall be in accordance with the actual or real situation. The condition of the Infrastructure must always be maintained.

Delivery of goods from Successful if the supplier sends goods ordered in

6. MARKETING SUPERVISOR (1) POSITION DESCRIPTION Position Name of Position Report to The of job Marketing Manager Department Report From Marketing Supervisor Number Unit of Work Marketing Department Marketing Promotions administrator Officers and

nature Managerial

The Purpose Assist and carry out policies made by the Marketing Manager to achieve sales targets and developing markets.

Variety of Tasks

71

Task Name

Description

Oversee the activities that carried out by covers all activities performed officers of administration and promotion Provide input on the idea of strategy and Provide market development strategies manager. Ensure marketing activities went well Marketing activities such as promotion of officers in input to ideas or

marketing

managing the performance of Harvest website, and the

performance of administrative officers in recording and

receipt the order. Coordinate with marketing managers in the preparation of planning Planning is made in the form of marketing plan.

Variety of Obligations Obligation Description

Have to comply with all procedures, Marketing supervisor have to comply policies, and regulations with all procedures, policies, and regulations. It is Mandatory to speak Indonesian Intended in order to deliver

information in clearly and politely. Must comply with regulations Marketing supervisor must be present

concerning working hours regulations at the time and place specified. It is a mandatory to dress and polite Wearing shirts, long pants, and shoes.

Officers must give directions to Directions given regarding to the marketing officers and administrators marketing and related to the overall

72

corporate vision and mission. Shall inform the things that deviate to The things that deviate associated the marketing manager with deviant behavior, fraud, and violations. It is Required to prepare and provide Create and provide reports on the reports to the marketing manager activities to the Marketing Manager

Obliged to make a financial report of used in marketing activities and given the marketing activities to the Marketing Manager.

Variety of Responsibilities Responsibility Description

Responsible for the achievement of Confirm to the Marketing Manager. marketing target that is charged to the Marketing Manager. Responsible for the establishment of Through various activities in the good relations with customers marketing program. Such as giving discounts, etc. POSITION SPECIFICATIONS Range of competencies Variable Ability Skills Competency Types Ability to execute a marketing strategy Fluent in English and Indonesia Communication skills (negotiation of price and promotion)

73

Knowledge

Have an insight into the knowledge of the marketing strategy field bakery.

Attitude

polite, disciplined, friendly Physical Prerequisites

Physical Condition Stamina Sex Height Weight Body Eye

Explanation Healthy in physical and mental, as well as drug Male and Female 170 cm to 160 cm for men and women 65 kg to 50 kg for men and women The body is deformed Not color blind eye or impair vision Education Formal Informal marketing

Undergraduate

with

management course Work place and equipment Workplace a size of 3x4 meters Work Equipment A set of computer with printer. standard stationery, paper and folders. JOB PERFORMANCE STANDARD Variety of quantitative standards Standard types Description Coordination marketing No error in coordination among marketing 74

staff

managers and administrative officers and staff promotions

Standard Types Giving Idea Marketing Plan Surveillance activities Activities assurance

Qualitative Standard Range Description Giving input of idea to the marketing manager related with marketing strategy. goals and objectives of the marketing plan can be achieved. It is successful if it had been in accordance with the vision and mission. Activities that carried out have been going well and follow the plan.

7. FINANCIAL SUPERVISOR (1)

JOB DESCRIPTION

Position Name of Position Report to The of job Finance Manager Department Report From Finance Supervisor

Number Unit of Work Finance Department Finance Book keeping and cashier workers

nature Managerial

75

Purpose Process data in corporate finance and accounting in accordance with the system and procedures have been performed.

Variety of Tasks Task Name Examine the financial statements Description provide financial statements prepared by the bookkeeper. Ensure the related financial activities to Monitoring the performance running smoothly of cashier and bookkeeper in order to reduce the possibility of error or mistake Provide a report that has been made and report made was given to the advise the financial managers Preserving financial documents relating to financial manager. the documents comes from the transactions

Coordinate to the bookkeeping department Reporting in accordance with about company's financial statements that is a predetermined time reporting.

Variety of Obligations Obligation Description

Shall comply with all procedures, Financial supervisors must comply policies, and regulations. with all procedures, policies, and regulations. Mandatory to use Indonesian Intended to deliver information more clearly and politely.

76

Must

comply

with

regulations Financial supervisor must be present at the time and place specified. Wearing shirts, long pants, and shoes.

concerning working hours regulations Mandatory to dress and politely

Must coach the bookkeeper and regarding the finances and the overall cashier vision and mission.

Shall inform the things that deviate The things that deviate associated the financial manager with deviant behavior, fraud, and violations. Required to prepare and provide Create and provide reports on all reports to the finance manager types of transactions made to the financial manager. Have to make a report about the A report about the Operational financial transactions which occur in activities used in the company to be the company reported to the Financial Manager. and examine the

Shall assist the financial manager in Supervise managing financial officer

performance of the financial officer.

Variety of Responsibilities Responsibility Responsible for the validity Description of Reports that have been examined previously smooth responsible to the Finance Manager. and

corporate financial statements Responsible performance bookkeeper Responsible documents transaction as for the results for of the cashier

overall Document of the result of the of the transaction made and provided by the bookkeeper.

77

POSITION SPECIFICATIONS Range of competencies Variable Ability Knowledge Competence Types Able to Process the financial statements and coordinate subordinates. Skills Fluent in English and Indonesia. Have expertise in the field of Finance. Have knowledge of standards and procedures in finance Attitude conscientious, discipline Physical Prerequisites Physical Condition Stamina Sex Height Weight Body Eye Healthy in physical and mental, as well as drug Male and Female 170 cm to 160 cm for men and women 65 kg to 50 kg for men and women The body deformed Not color blind eye or impair vision Education Formal Informal Explanation

78

Undergraduate management accounting

with or

financial financial

Work place and equipment Workplace a size of 3x4 meters. Work Equipment A set of computer with printer. standard stationery, paper and folders. JOB PERFORMANCE STANDARD Variety of Quantitative standards standard types examination of financial statements Description the Successful if the financial statements prepared in accordance with standards and with the correct mathematical calculations. Variety of Qualitative Standards standard types Report making Financial report coordination Document storage Submission of Financial Statement Description No error in making a report by the cashier and bookkeeper No Late submission of reports to the finance manager. Successful if all documents are complete. Successful if the financial statements submitted to the right person.

79

8. HRD SUPERVISOR (1)

JOB DESCRIPTION

Position Name of Position Report to The of job HRD Manager Department Report From HRD Supervisor

Number Unit of Work HRD Department

HRD -compensation & Presence officer -Recruitment &Training Officer -Security guard -Hygiene Officer

nature Managerial

Purpose Monitor and oversee the performance of all officers of Harvest HRD in achieving corporate goals.

Variety of Tasks Task Name Control the recruitment and Description selection. Ensure the recruitment and selection activities run

properly without the existence of a subjective element. Became a partner manager in related with If guests want to meet with outside parties managers, it firstly has to meet the supervisors.

80

Oversee HRD officer

The entire staff is directly supervised supervisor. by the HRD

Provide

assessments

to

prospective Participate in the recruitment of their evaluation.

employees who will be recruited

Pay attention and provide an assessment of Employee performance also employee performance. assessed by HRD supervisor.

Variety of Obligations Obligation Description

Shall comply with all procedures, HRD managers must comply with all policies, and regulations Mandatory to use Indonesian procedures, policies, and regulations. Intended to deliver information more clearly and politely. Must comply with regulations HR managers must be present at the

concerning working hours regulations time and place specified. Mandatory to be dressed and polite Wearing shirts, long pants, and shoes.

Coach the recruitment and training regarding the overall direction of the officers, compensation and Presence HRD and the vision and mission. officers, cleaners. Shall inform the things that deviate to The things that deviate associated the HRD manager with deviant behavior, fraud, and violations. Shall inform the Human Resources Information that has been created by Manager the recruitment officer, officer security guards, and

compensation officer, security and cleaners

81

shall assist the Human Resources Supervise

and

inspect

the

Manager in managing the HRD performance of HRD officials. officers

Variety of Responsibilities Responsibility Description

Responsible to the completeness of Provide the working needs of the the company facilities employees in order to smooth the companys performance Responsible on the customers service Responsible for the performance of all employees who deal directly or indirectly to the customer POSITION SPECIFICATIONS Range of competencies Variable Ability Skills Knowledge Competence Types Able to make programs Fluent in English and Indonesia. Computer Understand the concept and method of recruitment and selection Attitude Assertive, Discipline, Objective.

Physical Prerequisites Physical Explanation

82

Condition Stamina Sex Height Weight Body Eye Healthy in physical and mental, as well as drug Male and Female 170 cm to 160 cm for men and women 65 kg to 50 kg for men and women The body is deformed Not color blind eye or impair vision Education Formal Undergraduate management Work place and equipment Workplace a size of 3x4 meters all Harvest branch Work Equipment A set of computer with printer. standard stationery, paper and folders. with the HR Informal

JOB PERFORMANCE STANDARD Standard range of qualitative Standard types An assessment of the prospective employee Assessment employee recruitment control Relationships with Description assessment should be conducted objectively and based on the recruitment process of assessment to be carried out objectively and in accordance with a performance that has been done Successful if events go according to recruitment plan and controlled Be a good mediator for outsiders who want to meet 83

external parties HRD Supervision

the managers Supervision done in regularly and on time as stated

9. OPERATIONAL SUPERVISOR (1) JOB DESCRIPTION Job Identity Name of Position Reports To Nature of Work Operational Manager Managerial Department Reports From Operational Supervisor Division Number Operational department Operational Production staff Purchasing staff Warehouse staff Courier

Job Purpose Oversee the overall operational activity related to the internal and external parties.

Variety of Tasks Name of Tasks Description

Directly control the operational performance Conduct an evaluation at the

84

of employees. Distribute employees. schedule to the

end of production period. operational Work shift, duties, obligations, and responsibilities of each employee

Doing maintenance of operational equipment

Maintenance was done at the end of period, so that the equipment can still be used properly.

Report some damaged equipments (if any)

Report it to the operational manager

Variety of Obligations Name of Obligations Description

Comply with all procedures, policies, Operational supervisor has to comply and regulations. with all procedures, policies, and regulations. Must use Indonesia language properly Intended to deliver information more clearly and politely. Must comply with working hours Operational regulations present specified. at supervisor the time must and be place

85

Formal and polite dressed.

Using shirts, long pants, and shoes.

Must give a direction to all operational Directions employees. operations

given and

regarding overall

the

corporate

vision and mission. Gives information to the operational Information about the activities of manager. production, purchasing of raw

materials, shipping, and warehousing. Obligation to make operational Operational report related with its accountability is given to the

accountability.

operational manager.

Variety of Responsibilities Name of Responsibility Description

86

Responsible for the maintenance of Maintenance companys assets. supplies.

for

equipment

and

Responsible process.

for

the

production Process starts from raw material availability, production staff, as well as the functioning of all production equipments.

JOB SPECIFICATIONS Variety of Competencies Variable Ability Skills Knowledge Attitude Type of Competence Capable of designing operational infrastructure Able to negotiate with external parties Communicate well Proficiency in English Understanding operational activity of the company Have knowledge of the production process Firm, discipline, and authoritative

87

Physical Prerequisites Prerequisites Stamina Description Physically and mentally healthy and free of drugs (NAPZA) Gender Height Weight Body Man and Woman 170 cm for man and 160 cm for woman 70 kg for man and 55 kg for woman No defects and color blindness

Education Formal Informal

Bachelor degree in hotel or food and Fluency in English is an added beverage advantage Can use computer applications

Experience Experience in similar position for 1 year

Place and Working Equipment Place Equipment

88

Size of working place: 2x3 meter.

Stationeries, folders, and papers.

Whole region of Harvests cake and pastry

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Type of Standard Description

Guiltiness in working Maximum 2 mistakes in one period schedule

The Variety of Qualitative Standards Standard Equipment Storage Description Discipline to store equipment in the right place.

10. SALES PROMOTION (10) JOB DESCRIPTIONS Job Identity Name of Position Reports To Marketing Supervisor Sales Promotion Boy/Girl Unit of Work Department Marketing Number Marketing

89

Nature of Work

Technical

Reports From

Job Purpose Introduced the company's name in the public by making a variety of promotional strategies.

Variety of Tasks Name of Task Promote the goods sold by the Harvest Description These activities may include giving some discounts,

vouchers, brochures, etc. Managing the website of Harvest frequently Gain new customers Giving up to date information Approaching to gain new customers

Variety of Obligations Name of Obligations Description

Permission from the Supervisor for The idea of promotion made by sales an idea that will be used in the promotion reported to the supervisor promotion process in advance prior to implementation

90

Must

use

Indonesia

language Intended to deliver information more clearly and politely. supervisor the time must and be place

properly.

Must comply with working hours Operational regulations. present specified. Formal and polite dressed. at

Using shirts, long pants, and shoes. about the products

Obliged to know all information Information about the products to be offered. Responsible achievement for the offered. sales Target

promotion

had

recently

determined at the planning stage

Variety of Responsibilities Name of Responsibility Responsible for what he/she said Pay during the promotion activity Description attention to etiquette and

manners.

Responsible for the promotion of The media used must be delivered the media used. purpose and the message

JOB SPECIFICATIONS 91

Variety of Competencies Variable Ability Skills Knowledge Attitude Creative Ability to attract customers Able to adapt quickly Expert in communicating Polite and attractive Proficiency in English is an advantage Have an understanding of marketing management Have an understanding of the products offered Have an understanding of consumer Wise, creative, polite, friendly, and skeptical Type of Competence

Physical Prerequisites Prerequisites Stamina Description Physically and mentally healthy and free of drugs (NAPZA) Gender Height Weight Man and Woman 170 cm for man and 160 cm for woman 70 kg for man and 55 kg for woman

92

Body

No defects and color blindness

Education Formal D3 or Senior high school Informal

Experience Sale Promotion Boy/Girl (part time or full time)

Place and Working Equipment Places Size of working place: 2x3 meter. Equipment Stationeries, folders, and papers

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Target achievement Description The more people know about Harvest, catch up more and more market share Website management New customer More people are visiting the Harvests sites Gaining more new customers

93

The Variety of Qualitative Standards Standard Description

Understanding product Have a complete update of information on offered Harvests products, so that it can be promoted to consumers. Media used Success if media is used maximized and not excessive Promotion activity Promotions are made in an interesting and fun way

94

11. ADMINISTRATION OFFICER (10) JOB DESCRIPTIONS Job Identity Name of Position Reports To Nature of Work Marketing supervisor Administration Administration Unit of Work Department Reports From Marketing Number Marketing

Job Purpose Record all of the ordering from customers

Variety of Tasks Name of Task Description

Take the order via the phone by consumers Orders are delivered directly (terms of delivery systems) Coordinates with production division to customers Coordination number consumers of about orders that must the from be

completed by the production. Coordination with driver Goods ordered can be

95

delivered preventing delivery Coordinate with cashier

on error

time in

and those

Related to the sale documents and the goods ordered

Variety of Obligations Name of Obligation Provide information (number Description of The number of orders daily, weekly or monthly

order) to the supervisor of marketing

Obliged to obey all procedures, Obey all procedures, policies, and policies, and regulations Mandatory to use Bahasa Indonesia regulations Intended to deliver information clearly and politely Must comply with working hours Must present at the time and place regulations Mandatory well-dressed and polite Obligated directions to follow the specified. Using shirt, trousers, and shoes given and regarding the

given Directives operation

overall

corporate

vision and mission Shall inform the things that deviate to Supervisor The things that deviate associated with deviant behavior, fraud, and

96

violations

Variety of Responsibilities Name of responsibility Description Responsible for everything connected Ensure all orders are aligned with with the ordering process customer expectation

JOB SPECIFICATIONS Variety of Competencies Variable Ability Skill Type of Competence Able to operate computer (microsoft office) Ability to write quickly, precise, and accurate Able to communicate with each other Able to communicate in foreign language, especially English Knowledge Having a good understanding of the goods offered by the company Have knowledge of the consumer (acts in the position of customer) Attitude Objective, friendly, careful, thorough, responsive

97

Education Formal Diploma in secretary program Informal

Experience Has been a part of administrative or secretary around 1 year

Work Place and Equipment Place Room (2 x 3 meters) Equipment Stationery, papers, and folders

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Cooperation with cashier Description Number of orders and the amount actually paid

98

by consumers are in accordance with customer orders Cooperation production division with Goods produced are in accordance with

customer orders, not too much or too less

The Variety of Qualitative Standards Types of Standards Performance Description Successful if there is no errors in recording customer orders can meet the customer expectation Giving a right direction Successful if : to driver There is no errors of quantity and delivery to customers Goods delivered on time and to the right place

12. BOOK KEEPER (2) JOB DESCRIPTIONS

Job Identity Name of Book keeper Unit of Work

Number Finance

99

Position Report To Financial Supervisor The Nature Administration of Work Report From - Purchasing - Compensation and presence (human resource) - Cashier and administration Department Finance

Job Purpose Support the performance of financial manager in presenting whole financial statements of transaction occurred in Harvest

Variety of Tasks Name of Task prepare financial statements and cash flow Description Report based on information from administrative officers, the purchase of raw materials,

100

cashiers, compensation.

and

staff

Gives financial statements and cash flow that Financial statements and cash have been made to the financial supervisor flows based on the total transactions made by

companies, especially selling and buying Archives all transaction documents Able easily to trace documents

Variety of Obligations Name of Obligation Gives reporting of Description financial Financial supervisor will inspect the

information and their daily intake to books and the daily revenue report the financial supervisor prepared by the bookkeeper.

Obliged to obey all procedures, Obey all procedures, policies, and policies, and regulations Mandatory to use Bahasa Indonesia regulations Intended to deliver information clearly and politely Obliged to comply with working Present at specified time and place hours regulations Mandatory well-dressed and polite Obligated to follow the Using security uniform and shoes given regarding the given Directives

101

directions

operation

and

overall

corporate

vision and mission Shall inform the things that deviate to The things that deviate associated the financial Supervisor with deviant behavior, fraud, and violations

Variety of Responsibilities Name of responsibility Responsible for the validity Description of The report is based on the existence of transaction

financial statements

Responsible for the completeness of All documents especially financial documents aspect

JOB SPECIFICATIONS Variety of Competencies Variable Ability Skill Knowledge Type of Competence Able to make financial statement Able to use computer (especially Miscrosoft office) Having a good understanding of accounting and little about finance

102

Have an understanding of the transactions within company

Attitude

Independent, objective, thorough, skeptical

Education Formal Informal

Min. Diploma (D3) in accounting Have been followed some courses in program accounting software

Work Place and Equipment Place A room (2 x 3 meters) Equipment Stationeries, papers, and folders

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Guiltiness schedule in Description

working Maximum 2 mistakes in one period

The Variety of Qualitative Standards

103

Types of Standards Completeness documents Report submitted

Description of No documents have been overlooked in the archives and there are no missing documents. Financial reports give to the financial supervisor timely

13. CASHIER (4) JOB DESCRIPTIONS Job Identity Name of Position Reports To Nature of Work Finance supervisor Administration Cashier Unit of Work Department Reports From Finance Number Finance

Job Purpose Collects payment from customers

Variety of Tasks Name of Task Receiving and storing of customer payments Description In form of cash, debit or credit

104

Doing

verification

and

cross

checking Completed with supporting documents to ensure the

between cash received and stored.

accuracy and reliability of data. Carry out the distribution administration of funds in accordance with other support for tax payments, logistics and HR Provide sales documents to customers (such Sales documents given to as invoice) customers who book over the phone or come directly to the company. Given the whole document to the accounting All officer documents of the

transaction are given to the bookkeeper to be archived.

Variety of Obligations Name of Obligation Description

Required to provide information to the Information in the form of sales financial supervisor transactions that occurred in Harvest

105

Gives daily transaction to the book Daily sales keeper Mandatory to use Bahasa Indonesia Obliged to comply with working hours regulations Mandatory well-dressed and polite Obligated to follow the given directions Shall inform the things that deviate to the Financial Supervisor Using cleaning service uniform and shoes Directives given regarding the operation and overall corporate vision and mission The things that deviate associated with deviant behavior, fraud, and violations Intended to deliver information clearly and politely Present at specified time and place

Variety of Responsibilities Name of responsibility Responsible received for any Description

payments Money coming in and the goods sold should be the same. transaction should be

Responsible for documentation of Each

each transaction and the transaction documented itself

JOB SPECIFICATIONS

106

Variety of Competencies Variable Ability Skill Type of Competence Be able to use accounting software Can communicate well with customers Be able to communicate in foreign language, especially English Knowledge Having a good understanding of the goods and the price offered by the company. Attitude Objective, thorough, accurate, responsive, disciplined

Education Formal Diploma in accounting or Informal

management

Work Place and Equipment Place All of the Harvest regions Equipment Stationeries, papers, and folders

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description

107

Receive and store cash or Successful if there is no loss or excess in cash other than cash receipts Verification of Receipt receipts The amount of revenue earned in accordance with the transaction made

The Variety of Qualitative Standards Types of Standards Distribution Completeness documents Description No errors for the financial distribution of No documents are missing from each transaction

14. OFFICERS COMPENSATIONS AND PRESENCES (5) JOB DESCRIPTIONS Job Identity Name of Position Report To The Nature of Work Job Purpose Note the presence of the employees to determine its compensation system Officer compensation and presence HRD Supervisor Technical Department Reports From HRD Unit of Work Number HRD

108

Variety of Tasks Name of Task To perform presences of all the employees each employee Description All employees, from manager level to delivery driver employees performance Variety of Obligations Name of Obligations Required to provide timely compensation Required to record the presences of The record is done every morning all the companys officers Obliged to obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Obliged to comply with working hours regulations Mandatory well-dressed and polite Obligated to follow the given directions Shall inform the things that deviate in HRD Supervisor Using shirt, trousers, and shoes Directives given regarding the operation and overall corporate vision and mission The things that deviate associated with deviant behavior, fraud, and violations starting from given a time Obey all procedures, policies, and regulations Intended to deliver information clearly and politely Present at specified time and place Description Remuneration should not be late

To provide compensation as a right of Provide compensation based on the

109

Variety of Responsibilities Name of Responsibility Responsible for the compensation that has been given JOB SPECIFICATIONS Variety of Competencies Variable Ability Expertise Knowledge Type of Competence Ability to calculate compensation and presence accurately Expert in mathematical calculations Have a good understanding of human resources management and knowledge about the minimum wages set by the government Behavior Objective, thorough, careful, and skeptical Education Formal Undergraduate Informal position Description Must comply with the performance and

Work Place and Equipment Place A room (2 x 3 meters) Equipment Stationery, papers, and folders

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description

110

Compensation

It is successful if there are no employees who complained about the amount of compensation awarded

Presence Presence report

Presence conducted at specified time Presence recapitulated everyday and reported every week

15. RECRUITMENT AND TRAINING OFFICERS (5) JOB DESCRIPTIONS Job Identity Name of Position Report To The Nature of Work Job Purpose Recruit employees who are competent in their field and in accordance with the qualification that company needs Officer recruitment and training HRD Supervisor Technical Department Reports From HRD Unit of Work Number HRD

Variety of Tasks Name of Task Selection of candidates Provide training to new and old employees Description Selection is done with the help and consideration of HR supervisor Through the training of potential development, outbound, and so on

111

Provide the report about candidates to the supervisor

Seek approval for the acceptance or rejection of candidates

Variety of Obligations Name of Obligation Obliged to obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Obliged to comply with working hours regulations Mandatory well-dressed and polite Obligated to follow the given directions Shall inform the things that deviate in HRD Supervisor Required to provide information regarding the recruitment and training that will be given to HR supervisor Variety of Responsibilities Name of responsibility Responsible to the performance of employees that have been recruited Description Employees who have been recruited handed over to the recruitment and training officer, relating to the provision of training material needed Directives given regarding the operation and overall corporate vision and mission The things that deviate associated with deviant behavior, fraud, and violations Information about the activities of recruitment and training of employees Using shirt, trousers, and shoes regulations Intended to deliver information clearly and politely Present at specified time and place Description Obey all procedures, policies, and

112

Responsible to the report given

The report contains candidates information

JOB SPECIFICATIONS Variety of Competencies Variable Ability

-

Type of Competence Able to assess a person's character Able to dig up information about individuals who are recruited and trained
-

Have the ability to understand the psychological character of a person

Expertise

Expert in communicating Expert in foreign languages especially English Expert in conducting interviews

Knowledge Behavior

Have a good understanding of human resources management Objective, thorough, careful, and skeptical

Education Formal Diploma with management program Informal Basic training in leadership

Work Place and Equipment Place A room (2 x 3 meters) Equipment Stationery, papers, and folders

113

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Description and their competences The Variety of Qualitative Standards Types of Standards Training Approval report Description All employees receive benefit from training Supervisor gives answer about employees acceptance or refusal Selection of employees Receive employees based on appropriate number

16. SECURITY OFFICER (3)

JOB DESCRIPTIONS Job Identity Name of Position Report To The Nature of Work HRD Supervisor Technical Department Report From HRD Security officer Unit of Work Number HRD

Job Purpose

114

Maintain security and prevent the incidence of company that are not expected by the company

Variety of Tasks Name of Task Maintain the security of company Regularly patrolled Helping customers in parking Report all the incidents to HR supervisor Description Avoid any theft, robbery and violence which can cause harm to the company Patrol around the company to ensure there are no errors or oil leakage, etc. Because The Harvests parking is not large, so this is a security officer job Events associated with fraud, violations, vandalism, etc.

Variety of Obligations Name of Obligation Obliged to obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Obliged to comply with working hours regulations Mandatory well-dressed and polite Obligated to follow the given directions Directives given regarding the operation and overall corporate vision and mission Using security uniform and shoes regulations Intended to deliver information clearly and politely Present at specified time and place Description Obey all procedures, policies, and

115

Shall inform the things that deviate in HRD Supervisor Required to maintain security company in accordance with hours worked Required to provide information of all events that happened to the HR supervisor

The things that deviate associated with deviant behavior, fraud, and violations Do not fall asleep while keeping the security Information about activities or events

Variety of Responsibilities Name of responsibility Responsible to company security company Description Everything that happens with the

JOB SPECIFICATIONS Variety of Competencies Variable Ability

-

Type of Competence Ability to maintain security in a long time Able to deal with undesirable events Ability to make decisions Expert in communicating Expert in martial arts Have knowledge about martial arts Understand the company's safeguards system

Expertise Knowledge Behavior

Objective, discipline, thorough, decisive, brave, and skeptical

116

Education Formal Senior High School Experiences Type Has been a security officer 1 year Period Informal

Work Place and Equipment Place A room (2 x 3 meters) Equipment Torch, stationery, papers, and folders

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Patrol Reporting the incident It is done everyday Description It is done three times a day

The Variety of Qualitative Standards Types of Standards Company security Helping customers Description No damage, violence, and theft in the company Customers satisfaction in obtaining a parking lot

17. CLEANING SERVICE (5)

JOB DESCRIPTIONS

117

Job Identity Name of Position Report To The Nature of Work HRD Supervisor Technical Department Report From Cleaning service Unit of Work

Number HRD HRD -

Job Purpose Clean the entire area of the company, ranging from the production site to place display item as well as corporate environments

Variety of Tasks Name of Task Cleaning the work room Description Starting from the directors' room to the other officers, such as sweeping, mopping, and taking out the trash Clean up the remaining products in production room Wash all the equipment after used Ensure the production room was totally clean, no residual scattered production process, so that the health is assured Clean all equipment used to assist the production process, the customer tray, and others Cleaning public facilities of the company Tidy up all the equipments used for work Public facilities include restrooms, seating, and parking area Placing the equipment neatly and according to the place

118

Variety of Obligations Name of Obligation Obliged to obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Obliged to comply with working hours regulations Mandatory well-dressed and polite Obligated to follow the given directions Shall inform the things that deviate in HRD Supervisor Required to maintain cleanliness of all areas in the company Using cleaning service uniform and shoes Directives given regarding the operation and overall corporate vision and mission The things that deviate associated with deviant behavior, fraud, and violations Cleanliness of overall area in the company without exception regulations Intended to deliver information clearly and politely Present at specified time and place Description Obey all procedures, policies, and

Variety of Responsibilities Name of responsibility Responsible to the cleanliness of company Responsible for the cleanliness of the conditions surrounding the company Responsible for convenience in the company Associated with the convenience of employees and customers Description Cleanliness of all areas of sales, production, office room, restrooms and other rooms within the company Cleanliness of parking areas and parks as well as corporate environments

119

JOB SPECIFICATIONS Variety of Competencies Variable Ability Expertise Knowledge washing, etc. Expert in cleaning something
-

Type of Competence Able to clean the room, mopping, sweeping, wiping tables,

Have knowledge of all equipment used to clean the room or particular item

Have knowledge of any area that needs attention to clean

Behavior

Honest, discipline, thorough, and skillful

Education Formal High school / vocational school Informal

Work Place and Equipment Place All The Harvest areas duster, etc. Equipment Brooms, mops, buckets, cloth,

JOB PERFORMANCE STANDARD The Variety of Quantitative Standards Types of Standards Office room Production room Description It is done two times a day There is no dirt left and after the production process

120

Public facilities

It is done two times a day The Variety of Qualitative Standards

Types of Standards Washing the equipments Tidying equipments

Description Washing dirty equipments Tidying up the equipment and put it in the given place

18. PRODUCTION OFFICERS (10)

JOB DESCRIPTIONS Job Identity Name of Position Report To The Nature of Work Operational supervisor Technical Receiving Report Department Operational Production officers Unit of Work Number Operational

Job Purpose To facilitate the companys production activities

Variety of Tasks Name of Task Produce all the Harvests Description Harvest makes products in accordance

121

products Using the production equipments correctly Report any broken equipments Ensure the cleanliness of the workplace

with the standards Using all production equipments appropriate with the method and its usefulness Reporting to the operational supervisor The officers did their job with a clean and neat, not contaminate the workplace

Variety of Liabilities Name of Liability Obliged to obey all procedures, policies, and regulations Mandatory to use Bahasa Indonesia Obliged to comply with working hours regulations Mandatory well-dressed and polite Obligated to follow the given directions Shall inform the things that deviate in operational supervisor Required to provide information to the operational supervisor about production process Obliged to wear masks and gloves when entering the Directives given regarding the operation and overall corporate vision and mission The things that deviate associated with deviant behavior, fraud, and violations Report the amount of production per day and how many defect items and events that occur on the production Reflect the hygienic and production processes are not contaminated by Using shirt, trousers, and shoes regulations Intended to deliver information clearly and politely Present at specified time and place Description Obey all procedures, policies, and

122

production room

bacteria

Obliged to inform if there is a broken machine

Information given to the operational supervisor

Variety of Responsibilities Name of responsibility Responsible for the production process Responsible for the goods produced Responsible for the production equipments Intermediate goods, finished goods, and defect goods Use and maintain production equipment, not using the production equipment by carelessly Description Ensure the smooth of production process

JOB SPECIFICATIONS Variety of Competencies Variable Ability Expertise

-

Type of Competence Able to operate the operational equipments Able to produce finished goods Expert in cooking Expert in making bread, cakes, tarts, and ice cream

123

Knowledge

Have good understanding of all the products in the company

Understand the use of production machines

Behavior

Careful, thorough, and discipline

Education Formal High school / vocational school Informal

Physical Prerequisites Physical Demands Stamina Gender Height Weight Body Eyes Male and female 165 cm for male and 150 cm for female 65 kg for male and 50 kg for female Not a physical disability Not interfere with vision or color blindness Experiences Type Making bread, cakes, cookies, etc. 1 year Period Description Physically and mentally healthy, free drugs

Work Place and Equipment Place Production room Equipment Masks and gloves

JOB PERFORMANCE STANDARD

124

The Variety of Quantitative Standards Types of Standards Produce all The Harvests products Report any broken equipments Description It is success if the amount of bread and cake are finished according to the number of tasks assigned by the operation supervisor It is success if no tools are broken or not suitable to be used to operate in the process of making cakes The Variety of Qualitative Standards Types of Standards Use the production equipments correctly Ensure the cleanliness of workplace Description It is success if there is low-level damage or no damage to production equipment It is success if the workplace is not dirty and not make the product are not hygienic

19. PURCHASING RAW MATERIALS OFFICERS (5) JOB DESCRIPTIONS Job Identity Name of Position Report To The Nature of Work Purchasing raw materials officer Operational supervisor Technical Report From Department Operational Unit of Work Number Operational

Job Purpose

125

To facilitate the activities of the company purchases raw materials

Variety of Tasks Name of Task Tasked to make the purchase of raw materials Provide raw materials for production or warehouse workers Description Purchase of raw materials used for the production process Ensure the raw materials arrive on time so that can be used to produce Harvests products and if it is not needed yet, it will be given to the warehouse workers Checking the raw materials Are the raw materials purchased in accordance with the order?

Types of Duty Duty Name Details

Everyone must obey every rules that Every regulation and terms and we have. condition that must apply.

Must use Indonesia language in Throught deliver a proper way and proper way. good communication to our customer.

Must obey the rules to be on time in Come earlier and go home on time. working hour. Must have a nice look. Using shirt, shoes, throusers. (Formal dress) Listen your instructor! Throught vision, mission that our

126

company have. Report every unusual activity (bad Like sexual harassment, etc. one) with our advisor. Report every activity in operational Every information that needed. staff. Responsible with the raw material. Every Raw Material must have a good quality. Responsible with the raw material Every raw material requested can be Needed. higer or lower.

JOB SPECIFICATION Type of Competition Variable Ability Type of Competition Could identify which supplier that we can choose. Could see the competitive advantage for each supplier. Skills Knowledge Communication Skill Can Speak English and Mandarin fluently Always Careful, (thorough) Understand every Raw Material. Understanding the value and the Price

127

Attitude

Accurate, thorough, disciplined, thoughtful, and objective. Physic Requirement

Physic Stamina Sex Height Weight Body Vision (eye)

Detail Have a good health report Male or Female 165 cm, for a Man 65 kg, for a Man Health Health Eye record and not color blindness

Education Formal Senior High School

-

Informal

Workplace Workplace A Room with 3x3 meters. Working tools Pen, book, paper, etc.

SOP (Standard operating procedure)

128

The Standard Type Purchase Material. Giving of Raw Material of Detail Raw Every purchased raw material must be accurate according to the company needs. Every Raw Material should purchase on time, so the production process will not delayed cause of late of the Raw Material.

Variance of Cumulative Type Standard Raw Material Check Detail To Check every raw material purchased, have a good quality Pay the Raw Material To make sure that every purchase is the right item and price.

9. Warehouse Clerk (5) Position ID Name Warehouse Clerk Unit Work Report To Type Job Supervisor Operational Administration Department Report Operational To buy the raw Number of Operational

129

From

material.

Purpose of Job To make sure every stock in warehouse

Variance of Task Name Regulate the available of Raw Material Detail If the stock is low, the warehouse immediately team contact can the

purchasing department To keep the Raw Material Clean and To Healthy. design the space in

warehouse, so the food that stored kept healthy and clean.

To manage every in and out of raw material.

The way to deliver the raw material for each department.

To recieve the raw material.

To receive the raw material that needed for production process.

To deliver the raw material out

To sent the raw material to the

130

next process. To make sure that number of raw material is The number of items that equal must be equal.

Types of Obligations Name of Obligation Details

Must make sure that in / out of the To make a decision in urgent time. product. To obey every regulation Must use the Indonesia language Obey the rules when the office hour Use formal dress. Obey your leader Obey and do the regulation. To make a good communication On time is the most important one. Use shirt, shoes, Oney the leader.

Report the unusual activity (bad) to Report if you found it. your supervisor. Report every action to our Report if there some broken, or unusual things.

supervisor.

Types of Responsibility

131

Name Responsible warehouse. for every item in To observe

Detail every items inside

warehouse.

Responsible for every in and out all The warehouse staff, must have a list of the items. Secure the warehouse of in or out product Make sure that items safely stored.

PERFORMANCE STANDARD Variety of standards Type Detail

The available stock in Its good if the raw material available in safety warehouse. Numbers warehouse. Receiving the Goods of item stock. in Its good if the number of item same with the record on computer. Its good if the number item that deliver from headquarter, supplier, is the same with the items that we received. Sent item Its good if the number of item sent, is the right items.

132

Qualitative standard Type Keep clean In or out of items Its good, if the product that in or out is right. the Detail warehouse Its good if the warehouse clean and organized.

20. DRIVER (3) JOB DESCRIPTION Position Name Shipping driver Unit Work Report to Nature Work Supervisor Operasional of Technical Department Report From Operational Number of Operational

Purpose of position To deliver the goods to the corporate or customer.

133

Task Task Name Details

To deviver the goods from the factory to the To deliver the order from each outlet. To deliver the goods to the customer. outlet. Deliver the product that our customer ordered. Take the items that we order from the Items like raw material, office supplier. Ensure that we deliver the best product. tools. Ensure that the product in good condition after shipping. Maintain our transportation. Like our car, or truck.

Type of obligation Name Obey every regulation that our Obey the rules. company has. You must speak indonesia well. To deliver information to our Detail

customer clearly. Must obey the time, must be on time. Come in the time that already In our agreement. Use the formal dress. Using shirt, shoes.

134

Must obey the rules.

In every aspec in our company.

Must report the shipping information Information about in or out of our to the operational manager. Must deliver the goods on time. goods. Deliver to our outlet or customer.

Must report if there is something Report to our supervisor. unusual (bad)

Variance of Responsibility Name Detail

Responsible with the item that we The goods must remain good after ship. shipping process. To the customer or outlets. Responsible with the transportation Maintain the transportation often. tools that used.

JOB SPECIFICATION Competition needed Variable Ability Skills Type of competition Be able to deliver the service and goods Can drive a car. Take care the goods

135

Knowledge Attitude

Know the area better Decisive, disciplined, skeptical and objective.

Physic requirement Body Stamina Sex Height Weight Body Eyes Description Good health report Male 165 Centimeters 65 kg healthy Healthy eye and not blind colour

Workplace Workplace Parking Lot Working Equipment Stationary

Education Formal High School Driving lesson Informal

Experience

136

Type Driving 1 year

Duration

PERFORMANCE STANDARD Qualitative Standard Type Deliver the right goods Detail Its good if the product that our customer received in time. Deliver the goods in other Its good if the number of product delivered in the store. right time.

Report to the warehouse Its good if the product in or out the same number. staff

Type of Qualitative Type Transportation checkup Order check up Detail Its good if the transportation is ready. Its good if the goods already delivered in time.

137

TECHNICAL ASPECTS Location The Harvest is located at Jl. Bengawan 39 Surabaya. The Harvest has 9 outlets in Jakarta and 1 outlet in Bandung. The Harvest, which is located in Jl. Bengawan 39, is in the center of Surabaya and the production processes are done there. The Harvest located the production process in there because the owner takes into account the cost and efficiency. It means that The Harvest will be much faster in terms of sales and does not take high cost for delivery process. The Harvest also concern about the freshness of the pastry they produced. Variable determining the location: 1. Availability of Raw Materials

Raw materials used by The Harvest are derived from overseas, such as Russia. This is not very significant influence on the production location because once a week or once a month, depending on raw materials, The Harvest imports raw materials from their suppliers in abroad. In the process of delivery raw materials, The Harvest uses ship or airplane. For ship, it usually takes a long time. Thats why The Harvest makes forecasting process for the use of raw materials so that when they do production process, the raw materials will available on time. Besides, the cost incurred for delivery by ship is much cheaper than by airplane. The Harvest uses airplane for urgent circumstances and when there is no safety stock. Thus, in term of location, it is not so significantly influence to the availability of raw materials for the most of its raw materials are directly imported from abroad.

In term of market location, The Harvest sells its products at Jl. Bengawan. As we know that the location of sales and production of The Harvest is in the same

138

place, so it is not costly. We highlight the location at Jl. Bengawan because the location is quite good and strategically in the center of Surabaya. The Harvest has already a market share among the middle upper class who will not think the other brands. In the other hand, The Harvest believe that their products is pure products without preservatives, derived from imported raw materials and has a lot of variety in their products.

2. Availability of Labor

The amount of labor which is work in The Harvest is quite a lot for the size of individual firms. The Harvest has approximately 100 employees. However, the way to obtain labors, The Harvest do not look from the location side where is close to the settlements. Their employees are mostly live not far from the location of The Harvest. The employees do not really see near or far the place they work but they prefer to have a proper paying job. In The Harvest side, they are not hiring too many employees. Thus, The Harvest did not see a location near the settlements as a determining factor for the easiness to get employees.

3. Transportation Facilities

Availability of transportation is also not a factor that influences the location of The Harvest. They have several cars and mini trucks for delivery service. In case of delivering raw materials is not difficult because they buy raw materials from abroad, came in Indonesia and shipped by suppliers using transportation selected by The Harvest. Thus, in essence, The Harvest is a facilitated company in terms of delivery process because they have their own transportation facilities.

139

4. Facilities of Water and Electricity

Electricity and water usage are absolutely owned by The Harvest. Thus, for electricity and water facility problem had been facilitated by the presence of PLN and PDAM Surabaya.

Business Layout In terms of layout, The Harvest has a building which consists of: Parking Lot It is used to park vehicles such as motorcycles and cars owned by customers and The Harvests cars.

Security Post It is used as a place for security guard who is on duty to maintain the security of The Harvest.

Sales Area It is used to run the sales activity which consists of the sales of pastries, cakes, cookies, snacks, chocolates, ice cream, and many more.

Management Room Office It is used to run companys management and administration activities such as finance, accounting, and purchasing raw materials.

Production Room It is used for production process to produce all The Harvests products. 140

Raw Materials Warehouse It is used to store raw materials that will be used for production process. Pastry Storage Warehouse It is used to store pastry or cakes that have been produced which still cannot be sold because waiting to be sent to the customers.

Operational Process

Supplier Supplier Supplier

Purchasing Raw Material Activity In order raw materials, The Harvest selecting raw materials, mostly from abroad. The Harvest used about 170 raw materials, 70 are from abroad (Australia, New Zeland, France, Belgium, Russia, Germany, Netherland, etc.) and the rest come from Indonesia such as: a. Wheat flour (plain flour and gluten free): Germany b. Fruit (all kinds of fruit): Russia c. Milk, Egg and Cheese: New Zeland Due to the variety of The Harvests products are quite a lot, The Harvest is providing safety stock as stock if the raw materials have not come yet to the warehouse or there are obstacles during the delivery process.

The Harvest (Production)

End User

141

Packaging Activity The Harvest ordered packaging such as cardboard and plastics with a lot of shape and sizes variety. The Harvest has its own suppliers to order cardboards and plastics. According to the quality and price, their packaging has its own standard. For example, in term of wrapping the products, it must be fit, not too large, so that there will be no air cavity which can cause condensation and fungus because the products are produced without preservatives. The packaging will be sent approximately 2 weeks after order from the supplier.

Receiving Raw Material Activity The Harvest receive its raw materials from when the warehouse receive the order receipt, after that they check whether the goods in accordance with the order receipt. Then, the order receipt will be given to the owner to be checked. If all the raw materials completed, the stock will be recorded and saved in stock list.

Production Activity Production activity in The Harvest is a full-time or 24 hours without stopping, but during Eid Fitri the production activity only 20 hours. In the production process, The Harvest are divided into three shifts for the production process. Each shift ranges between 8-10 hours. The Harvest is able to produce pastry, cake, ice etc. which reach 2000 pieces so that stock out never occur in The Harvest and the products always fresh every time customer buy.

142

Production Process of The Harvest

Details of the Process: 1) The arrival of raw material is the activity before we start the production process.

143

2) Ingredients of Raw Material that needed for production process like: flour, yeast, eggs, sugar, salt, milk, water and butter, need to be prepared.

3) Scaling: the raw material need to weighed according the recipe, and every weighed of raw material done manually.

4) Sponge Mixing: Every material mixed using mixer, Fermentation: the dough will through the process called The First Fermentation and followed by mixing the another ingredients using mixer and its called Dough Mixing

5) Floor Time: through mixing the dough then, we move the pasty will be cut and weighed like the recipe, and using the machine called: Divider Machine. Then we make a ball of pastry like the recipe using machine called: Rounder machine then its called Rounding process.

6) Pressing Process or Sheeting: this process using moulder machine. And the process called Pressing and sheeting. To make the dough flatter.

7) Filling: a flatter pastry, filled with chocolate, cheese, meat, etc. or like white bread directly through baking process. The white bread go to curve conveyor and depanner machine.

8) The dough is being fragmentation for a while, then through coloring process.

9) The White Bread or Sweet Bread continued to cooling stage.

10) After cooling process, the bread ready for packing process.

144

11) Then the last part, every bread product must through metal detector process, to make sure that, no metal inside the bread. Operational Hour (Shop): Every Monday Sunday start from 10.00 AM until 10.00 PM (Indonesian Time) (GMT+7), and for maximizing profit, we also open in Sunday, and lots of our customer come to our shop, around 12.00 AM 01.00 PM and in the evening : 05.00 PM 09.30 PM. Capacity: (Production in one day) Type Name Toast Bread Bun Country Bread Puff Type Puff Viennoiserie Puding Cookies and Snack Denish Croisant Pudding Cookies Snack Dry Cake Ice Cream Sherbet Ice Coupe 1 Times Dry Cake and Ice Cake 2 3 Times 1 Times 4 5 Times 6 7 Times 6 7 Times 2 Times and 1 Times 100 200 pcs 100 200 pcs 100 200 pcs 100 200 pcs 100 cookies snack 100 pcs 75 100 ice cream 75 ice cream 150 and Production Capacity 3 4 Times 6 7 Times 3 4 Times 4 5 Times Total Production (1x Production) 100 200 pcs 100 200 pcs 100 200 pcs 100 200 pcs

145

Savoury

Savory

2 3 Times

100 200 pcs

Info: The most favorite product is Cake. When we survey we discovered that product like puff, denish, croissant, Dry Cake, Cookies, snack, and Savoury are the product that our customer love. So, in one day, The Harvest can produce 2000 pcs product. This product dont use such as preservatives, so every product just available for one day only, and this 2000 product not only sale in headquarter only, but also in the branch of The Harvest. The Harvest Standard: 1) The Color of bread must be not too scorched or undone cook. 2) The dimension of the bread like length, width, weight. Must be accurate. 3) The taste and quality that remain the same for a long time. 4) Free of contamination inside the product. 5) The Package that have a standard of hygiene. The Harvest Strategy to avoid error: 1) Every employee (especially in production) has a standard that must be qualified before they can join in production team. 2) Maintenance the machine regularly within 2 months. 3) Make sure the oven temperature before production process (to avoid undone cook). The Harvest Business Authority: To build a business in Indonesia, we need an authority that issued by local government to make sure that our business run legally. (Process for Indonesian People) 1) NPWP (Nomor Pokok Wajib Pajak)

146

a. NPWP is a registered number that every citizen in this country must have, this is required for the legal business authority. Step by Step to make NPWP i. Fill the Form ii. Copy of ID Card iii. Letter of authority from local government to make sure that your business exist. 2) SIUP (Surat Ijin Perdagangan) a. The main function of this letter, to support your legal business in Indonesia. Issued by industrial department. Step by Step to make SIUP i. Fill the Form ii. Copy of NPWP iii. Copy of SIT/UUG iv. Copy of ID Card v. Copy of Family Card vi. Company Sign & Stamp 3) SDU (Surat Ijin Domisili Usaha) a. SDU is one of the letters of authority for province level. 4) SITU (Surat Ijin Tempat Usaha)

Equipment/Machine/Materials Equipment Investment No. 1 2 Name of Equipment Oven Dispenser Quantity 5 2 Price Rp. 15.000.000 Rp. 200.000 Total Rp. 75.000.000 Rp. 400.000 Production Area

147

3 4 5 6 7 8 9 10 11 12 13 Total

Cooler (Vegetables and 2 fruits) Chest Freezer Blender Dough Rounder Moulding Machine Proofer Convection Oven Steamer Tabung Gas Mesin Mixer Spiral Freezer 1 2 2 2 8 5 4 1 5 Divider 2

Rp. 6.000.000 Rp. 8.850.000 Rp. 500.000 Rp. 4.500.000 Rp. 5.250.000 Rp. 5.000.000 Rp. 6.540.000 Rp. 3.750.000 Rp. 300.000 Rp. 400.000 Rp. 10.285.000

Rp. 12.000.000 Rp. 8.850.000 Rp. 2.500.000 Rp. 9.000.000 Rp. 5.250.000 Rp. 10.000.000 Rp. 13.080.000 Rp. 7.500.000 Rp. 2.400.000 Rp. 2.000.000 Rp. 41.140.000 Rp. 189.120.000

No. 1 2 3 4 5 6 7 8 9

Name of Equipment AC (Air Conditioner) Caf Table Caf Chair Computer Printer Freezer (soft drinks) Freezer (ice cream) Cooler (cake mini) Snack and

Quantity 4 5 20 3 3 1 1

Price Rp. 1.500.000 Rp. 300.000 Rp. 80.000 Rp. 6.000.000 Rp. 700.000 Rp. 3.750.000 Rp. 10.000.000 Rp. 5.400.000 Rp. 3.000.000

Total Rp. 6.000.000 Rp. 1.500.000 Rp. 1.600.000 Rp. 18.000.000 Rp. 2.100.000 Rp. 3.750.000 Rp. 10.000.000 Rp. 10.800.000 Rp. 12.000.000

Shop Area

Showcase Warmer and 2 cookies 4

148

shelf 10 11 12 13 14 15 16 17 18 19 20 Total No. 1 4 5 6 7 9 11 13 14 Total Name of Equipment Filling cabinet Fax machine Telephone Owner table Owner chair TV Flat Printer LCD Proyektor Paper shredder Quantity 4 1 1 1 1 1 1 1 1 Price Rp. 500.000 Rp. 1.500.000 Rp. 200.000 Rp. 1.500.000 Rp. 1.000.000 Rp. 3.000.000 Rp. 700.000 Rp. 5.000.000 Rp. 300.000 Basket for pastry Dustbin Jar shelf Display rack Fax machine Car Telephone TV Flat Audio Speaker DVD 20 20 1 6 1 3 2 1 1 5 1 Rp. 50.000 Rp. 15.000 Rp. 540.000 Rp. 1.500.000 Rp. 1.500.000 Rp. 120.000.000 Rp. 200.000 Rp. 5.175.000 Rp. 2.500.000 Rp. 500.000 Rp. 250.000 Rp. 1.000.000 Rp. 300.000 Rp. 540.000 Rp. 9.000.000 Rp. 1.500.000 Rp. 360.000.000 Rp. 400.000 Rp. 5.175.000 Rp. 10.000.000 Rp. 2.500.000 Rp. 250.000 Rp. 456.415.000 Total Rp. 2.000.000 Rp. 1.500.000 Rp. 200.000 Rp. 1.500.000 Rp. 1.000.000 Rp. 3.000.000 Rp. 700.000 Rp. 5.000.000 Rp. 300.000 Rp. 29.200.000 Grand Total: Rp. 674.735.000 149

Office Area

Supplier Harvests Pastry has some suppliers, most of them are from abroad and the rest are domestic. They have raw materials approximately 170 types. Around 100 types of raw materials come from overseas such as Australia, New Zealand, France, Germany, Netherland and the rest from domestic. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total Bahan Baku Wheat flour Wheat Sugar Tapioca flour Egg Fruit Maizena White Sugar Chocolate Cheese Milk Seafood (burger) Brown Sugar Ginger Vanila Indonesia Indonesia France
2 days 3 days 3 days

Negara Germany

Masa Pakai

Harga Rp. 1.000.000 ( 100kg) Rp. 1.150.000 ( 50kg) Rp. 1.200.000 ( 100kg) Rp. 650.000 ( 30 kg) Rp. 1.105.000 ( 65 kg) Rp. 1.575.000 ( 35 kg) Rp. 840.000 ( 30 kg) Rp. 250.000 ( 20kg) Rp. 940.000 ( 30 kg) Rp. 875.000 ( 25 kg) Rp. 1.155.000 ( 35 liter) Rp. 750.000 ( 25 kg) Rp. 425.000 ( 25 kg) Rp. 125.000 ( 5 kg) Rp. 300.000 ( 30 kg) Rp. 12.340.000

1 week
5 weeks

flour Germany Indonesia Germany Indonesia Rusia France Belgium Netherland Netherland New Zeland Indonesia

(gluten free)

3 day
1 week 3 days

3 days 3 days
1 day

3 weeks
3 weeks 3 days
2 days

150

Note: Price is based on market price in January 2012. Social-Economy Factors Safety Assurance In the production process there is no risk of endangering the employees, but for the accident occurred in the production process, the owner will bear the cost of recovery treatment. To enhance production process, employees provided gloves and masks. Harvest is also provides a fire extinguisher to anticipate wildfire. Exhaust Fan is also available in Harvests Pastry which is useful for air turnover so that employees feel comfortable at work. For pregnant employees, theyre given 3 month absence. This is done to prevent the risk of accidents at work. Companies still pay their salaries during the absence. When the employee enters the production area, the hand must be sterile so that the hygiene of production process can be maintained. For employees who celebrate their religious holiday, they will be given contribution in term of cash allowance. Environmental Impact The remnants of the results generated by the production of Harvests Pastry are residual oil, pack of cooking oil, flour, butter. Typically, the janitor takes trash production 2 times a day, in the morning and evening. Other Issues If the products are not sold at both central and branch, then Harvest's Pastry will provide free to an orphanage or other foundations. Approximately seven orphanages in collaboration with Harvest's Pastry and those unsold products are also given to their employees. REVENUE CYCLE OF HARVEST PASTRY Harvest Patissier and chocolatier located on Bengawan Street, is a store which sells breads, cakes, chocolate, dessert, and etc. The main market of Harvest is middle high segment. Most of their transactions are dine in one, means consumer come to Harvest directly. Below is the revenue cycle of Harvest.

151

First, customers come to Harvest store, take a tray and looking for breads, cakes, or they can enjoy Harvest coffee store by ordering foods or beverages. After they finish their searching or dine in service, they can bring their breads, cakes, and etc go to the cashier and doing settlement. Payment can be done in two forms, cash and debit card. For the cash account, cashier will count the items that are bought by them, inform the total amount, and customer will pay it by cash. In return, cashier will give customer an original receipt and customers items. Second copy will be archived. For the last step, cashier will package customers items and finish. For the debit transaction, customer gives their debit card to the cashier and directly it will be inputted to computer and customer can type password on a debit machine. Then, cashier also packages the items, while giving customers debit card, original receipt, first copy of debit receipt, and the second copy will be archived.

EXPENDITURE CYCLE OF HARVEST Purchasing of raw material will be done by the Harvest home office, located in Center Jakarta. Firstly, in ordering raw material, warehouse staff will inspect the stock. If the stock is available, it will give to production division and processing further. But, if there isnt enough stock of raw material then warehouse staff will issue two copies of purchase requisition (PR) manually. After that, it will be sent to production staff, they signed the second copy of PR, and archived it. The first copy goes to the Purchasing division. After selecting supplier either via telephone or other

152

communication device, purchasing division will make two copies of Purchase Order (PO) while the first PR will be archived. Furthermore, first PO will be archived by purchasing division and second PO goes to the supplier by fax. Warehouse staff will get copy of second PO and archive it. Later, supplier delivers all of raw material needed to the Harvests warehouse. Warehouse staff will check all of materials based on second copy of PO. After checking and matching with their PO then warehouse staff will sign Shipping Notice (SN) thats brought by supplier. Hereafter second SN will be archived and first SN (original) goes to supplier. Warehouse staff will get the second copy of invoice and brings it to the cashier and directly archive it. Payment will be done via transfer consider material amount of transaction. After that cashier will confirm supplier that Harvest has settled their payment. Supplier will give a PAID stamp and directly send first invoice to the Harvest via fax.

153

154

155

156

157

158

159

FINANCIAL ASPECTS

I.

SOURCE OF FUND Fund of the Harvest comes from investment of the owners. Use of fund Funds are used for: Purchase a building Renovation of building Purchase of equipment, raw materials, supplies Operational activities

So, most of the fund, invested for The Harvest and the rest used as a cash inside The Harvest after the operational process is stable, so the profit that we get, will be used for the next period, then the rest of the profit, we share it to our employee as the percentage of their share. Funding Structure 100% of funding used by The Harvest used 100% from own equity, valued Rp 910,000,000. In this case, 100% of The harvest share belong to one person, only the owner.

160

II.

SALES A. Cakes and Pastries A day = 100 cakes There are 25 types of cakes 1 type = 4 units per day Sales is increased by 30% every year Sales unit Average = 95% of production = total sales product of cakes & pastries year 1 / 25 types of

cakes & pastries = 4,446,000,000/25 = Rp 177,840,000

B. Sandwiches and pies A day = 50 cakes There are 8 types of cakes 1 type = 7 units per day Sales is increased by 30% every year Sales unit Average = 95% of production = total sales product of sandwiches & pies year 1 / 8 types of

sandwiches & pies = 708,624,000 / 8 = Rp 88,578,000

C. French Pastries: A day = 2000 Pastries Parties = 16 Type 1 Type = 12 Unit / day Sales Increased 30% every year Sales 95% of Production

161

Average= total sales product of French Pastries year 1 / 16 types of French Pastries = 1,313,280,000 / 16 = Rp 82,080,000 D. Bread A day = 2000 Bread Parties = 33 Type 1 Type = 12 Unit / day Sales Increased 30% every year Sales 95% of Production Average= total sales product of bread year 1 / 33 types of Bread = 1,378,944,000 / 33 = Rp 41,786,181 E. Juice A day = 45 glasses Types = 2 types Sales increased 30% every year Sales 95 of production Average = total sales product of juice year 1 / 2 types of juices = 230,325,000 / 2 = Rp 115,162,500

TOTAL AVERAGE SALES 162

(AVERAGE A + AVERAGE B + AVERAGE C + AVERAGE D + AVERAGE E) / 5 = (Rp 177,840,000 + Rp 88,578,000 + Rp 82,080,000 + Rp 41,786,181 + Rp 115,162,500) / 5 = Rp 505,446,681/5 = Rp 101,089,336

TOTAL CUSTOMER COMES PER DAY The Harvest sells its products to 220 customers per day, with details as follows: 1. Dine-in 2. Take away Total = 55 customers = 165 customers = 220 customer

III.

HARVEST EXPENSES 1. Raw Material Expenses (Next Page)

163

2. Depreciation Expense

DEPRECIATION EXPENSES WITH SALVAGE VALUE (Next page)

164

Depreciation Expense in the Production Room Market Price Life (Yr) Each Item Useful No. Description Qty 1 Oven 5 Rp15,000,000 20 2 Dispenser 2 Rp200,000 2 3 Cooler (Vegetables and fruits) 2 Rp6,000,000 10 4 Chest Freezer 1 Rp8,850,000 15 5 Blender 5 Rp500,000 5 6 Dough Divider Rounder 2 Rp4,500,000 10 7 Moulding Machine 1 Rp5,250,000 10 8 Convection Oven 2 Rp6,540,000 10 9 Steamer 2 Rp3,750,000 15 10 Steamer 2 Rp7,500,000 15 11 Tabung Gas 8 Rp300,000 8 12 Mixer Spiral Machine 5 Rp400,000 5 13 Freezer 4 Rp10,285,000 20 TOTAL Note: Depreciation calculation using Straight-Line Method (SL)

Salvage Value Each Items Rp1,500,000 Rp50,000 Rp900,000 Rp1,000,000 Rp100,000 Rp450,000 Rp750,000 Rp875,000 Rp450,000 Rp500,000 Rp75,000 Rp100,000 Rp1,000,000

Total Depreciation Exp. Rp3,375,000 Rp150,000 Rp1,020,000 Rp523,333 Rp400,000 Rp810,000 Rp450,000 Rp1,133,000 Rp440,000 Rp933,333 Rp225,000 Rp300,000 Rp1,857,000 Rp11,616,667

165

Depreciation Expense of Shop Area Market Price Life (Yr) Salvage Value Total Each Items Useful Each Items Depreciation Exp. No. Description Qty 1 AC (Air Conditioner) 4 Rp1,500,000 10 Rp150,000 Rp540,000 2 Caf Table 5 Rp300,000 8 Rp45,000 Rp159,375 3 Caf Chair 20 Rp80,000 10 Rp10,000 Rp140,000 4 Computer 3 Rp6,000,000 5 Rp350,000 Rp3,390,000 5 Printer 3 Rp700,000 5 Rp100,000 Rp360,000 6 Freezer (soft drinks) 1 Rp3,750,000 6 Rp750,000 Rp500,000 7 Freezer (ice cream) 1 Rp10,000,000 10 Rp1,000,000 Rp900,000 8 Showcase Warmer and Cooler (mini cake) 2 Rp5,400,000 8 Rp750,000 Rp1,162,500 9 Snack and cookies shelf 4 Rp3,000,000 8 Rp250,000 Rp1,375,000 10 Basket for pastry 20 Rp50,000 0 Rp5,000 Rp0 11 Dustbin 20 Rp15,000 0 Rp1,500 Rp0 12 Jar shelf 1 Rp540,000 0 Rp45,000 Rp0 13 Display rack 6 Rp1,500,000 10 Rp300,000 Rp720,000 14 Fax machine 1 Rp1,500,000 8 Rp150,000 Rp168,750 15 Car 3 Rp120,000,000 10 Rp12,000,000 Rp32,400,000 16 Telephone 2 Rp200,000 0 Rp20,000 Rp0 17 TV Flat 1 Rp5,175,000 5 Rp125,000 Rp1,010,000 18 Audio 1 Rp2,500,000 5 Rp100,000 Rp480,000 19 Speaker 5 Rp500,000 5 Rp100,000 Rp400,000 20 DVD 1 Rp250,000 5 Rp75,000 Rp35,000 21 Building 1 Rp1,000,000,000 40 Rp100,000,000 Rp22,500,000 TOTAL Rp66,240,625 Note: Depreciation calculation using Straight-Line Method (SL)

166

Office Depreciation Expense Market Price Life (Yr) Salvage Value Total Each Items Useful Each Items Depreciation Exp. No. Description Qty 1 Computer 1 Rp30,000,000 10 Rp2,500,000 Rp2,750,000 2 Printer 1 Rp2,800,000 5 Rp350,000 Rp490,000 3 TV Flat 1 Rp5,175,000 10 Rp500,000 Rp467,500 4 Cupboard 4 Rp2,000,000 10 Rp400,000 Rp640,000 5 Office car 1 Rp250,000,000 20 Rp20,000,000 Rp11,500,000 6 Owner desk 1 Rp1,500,000 4 Rp100,000 Rp350,000 7 Meeting Table 1 Rp1,850,000 8 Rp100,000 Rp218,750 8 Fax Machine 1 Rp1,500,000 4 Rp200,000 Rp325,000 9 Owner Chair 1 Rp1,250,000 4 Rp200,000 Rp262,500 10 Meeting Chair 1 Rp2,250,000 6 Rp200,000 Rp341,667 11 Office Chair 1 Rp1,350,000 4 Rp100,000 Rp312,500 12 LCD Projector 1 Rp5,000,000 5 Rp350,000 Rp930,000 13 Paper Shedder 1 Rp750,000 5 Rp100,000 Rp130,000 TOTAL Rp18,717,917 Note: Depreciation calculation using Straight-Line Method (SL)

167

3. Electricity, Water and telephone Expense Assuming Electricity, Water and Telephone Expense are the same Electricity expense/month Water expense/month Telephone expense/month Total expense per month Total expense per year = Rp 1,750,000 = Rp 800,000 = Rp 1,250,000 = Rp 3,800,000 = Rp 3,800,000 * 12 = Rp 45,600,000

4. Promotional expense Promotion through newspaper, radio, local TV and pamphlet Assuming promotional expense per month Rp 3,500,000 Total promotional expense per year Rp 42,000,000

5. Salary Expense (Next Page)

168

JOB POSITION NUMBER OF EMPLOYEES Managing Director 1 Marketing Manager 1 Operational Manager 1 Financial and Accounting Manager 1 Human Resource Manager 1 TOTAL Marketing Supervisor 1 Operational Supervisor 1 Financial Supervisor 1 Human Resource Supervisor 1 TOTAL Administration Officer 10 Promotion Officer 10 Production Officer 10 Purchasing Raw Material Officer 5 Driver 3 Warehouse Officer 5 Book Keeper 2 Cashier 4 Recruitment & Training Officer 5 Compensation & Presence Officer 5 Security 3 Cleaning Service 5 TOTAL TOTAL SALARY ALL EMPLOYEES 75 Rp4,000,000 Rp4,500,000 Rp4,000,000 Rp4,000,000 Rp1,500,000 Rp1,750,000 Rp1,750,000 Rp1,350,000 Rp1,275,000 Rp1,350,000 Rp1,500,000 Rp1,500,000 Rp1,750,000 Rp1,500,000 Rp1,350,000 Rp1,275,000

BASIC SALARY BONUS Rp200,000,000 Rp50,000,000 Rp6,500,000 Rp1,500,000 Rp6,750,000 Rp1,500,000 Rp6,000,000 Rp1,500,000 Rp6,000,000 Rp1,500,000 Rp1,000,000 Rp1,000,000 Rp1,000,000 Rp1,000,000 Rp500,000 Rp500,000 Rp500,000 Rp450,000 Rp450,000 Rp450,000 Rp500,000 Rp500,000 Rp500,000 Rp500,000 Rp450,000 Rp450,000

TOTAL SALARY PER MONTH Rp250,000,000 Rp8,000,000 Rp8,250,000 Rp7,500,000 Rp7,500,000 Rp281,250,000 Rp5,000,000 Rp5,500,000 Rp5,000,000 Rp5,000,000 Rp20,500,000 Rp2,000,000 Rp2,250,000 Rp2,250,000 Rp1,800,000 Rp1,725,000 Rp1,800,000 Rp2,000,000 Rp2,000,000 Rp2,250,000 Rp2,000,000 Rp1,800,000 Rp1,725,000 Rp23,600,000 Rp325,350,000

SALARY PER YE Rp3,000,0 Rp96,0 Rp99,0 Rp90,0 Rp90,0 Rp3,375,0 Rp60,0 Rp66,0 Rp60,0 Rp60,0 Rp246,0 Rp240,0 Rp270,0 Rp270,0 Rp108,0 Rp62,1 Rp108,0 Rp48,0 Rp96,0 Rp135,0 Rp120,0 Rp64,8 Rp103,5 Rp1,625,4 Rp5,246,4

169

THE HARVEST SALARY EXPENSES

Total Eid Al-Fitr Bonus = (basic salary + bonus) x number of employee

Salary per year = (basic salary + bonus) x number of employee x 12

Total salary per year = salary per year + total Eid Al-Fitr bonus

Total salary per month = basic salary + bonus

Note:

OTAL SALARY PER MONTH Rp250,000,000 Rp8,000,000 Rp8,250,000 Rp7,500,000 Rp7,500,000 Rp281,250,000 Rp5,000,000 Rp5,500,000 Rp5,000,000 Rp5,000,000 Rp20,500,000 Rp2,000,000 Rp2,250,000 Rp2,250,000 Rp1,800,000 Rp1,725,000 Rp1,800,000 Rp2,000,000 Rp2,000,000 Rp2,250,000 Rp2,000,000 Rp1,800,000 Rp1,725,000 Rp23,600,000 Rp325,350,000

SALARY PER YEAR TOTAL EID AL-FITR BONUS PER YEAR TOTAL SALARY PER YEAR Rp3,000,000,000 Rp250,000,000 Rp3,250,000,000 Rp96,000,000 Rp8,000,000 Rp104,000,000 Rp99,000,000 Rp8,250,000 Rp107,250,000 Rp90,000,000 Rp7,500,000 Rp97,500,000 Rp90,000,000 Rp7,500,000 Rp97,500,000 Rp3,375,000,000 Rp3,656,250,000 Rp60,000,000 Rp5,000,000 Rp65,000,000 Rp66,000,000 Rp5,500,000 Rp71,500,000 Rp60,000,000 Rp5,000,000 Rp65,000,000 Rp60,000,000 Rp5,000,000 Rp65,000,000 Rp246,000,000 Rp266,500,000 Rp240,000,000 Rp20,000,000 Rp260,000,000 Rp270,000,000 Rp22,500,000 Rp292,500,000 Rp270,000,000 Rp22,500,000 Rp292,500,000 Rp108,000,000 Rp9,000,000 Rp117,000,000 Rp62,100,000 Rp5,175,000 Rp67,275,000 Rp108,000,000 Rp9,000,000 Rp117,000,000 Rp48,000,000 Rp4,000,000 Rp52,000,000 Rp96,000,000 Rp8,000,000 Rp104,000,000 Rp135,000,000 Rp11,250,000 Rp146,250,000 Rp120,000,000 Rp10,000,000 Rp130,000,000 Rp64,800,000 Rp5,400,000 Rp70,200,000 Rp103,500,000 Rp8,625,000 Rp112,125,000 Rp1,625,400,000 Rp1,760,850,000 Rp5,246,400,000 Rp5,683,600,000

170

THE HARVEST BALANCE SHEET DECEMBER 31,2011 ASSET Cash Inventory Building Acc.Depr-Building Equipment Acc.Depr-Equipment Supplies TOTAL ASSET LIABILITY 1,281,204,041 777,832,500 1,000,000,000 (125,000,000) 674,735,000 EQUITY (411,893,750) Owner's investment 12,340,000 Net Income 3,209,217,791 TOTAL L+E THE HARVEST INCOME STATEMENT FOR THE YEAR ENDED DEC 31,2011 Sales Expenses Depreciation Expense Utilities Expense Advertising Expense Salary Expense Net Income 96,755,209 45,600,000 42,000,000 5,683,600,000 8,077,173,000

1,000,000,000 2,209,217,791 3,209,217,791

(5,867,955,209) 2,209,217,791

171