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Mission Statement Tool
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Objectives of this document
Aurelien Domont
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Management Consultant
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Mission Statement tool
Objective
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Mission & Vision
Define the purpose and the scope of the Organization
Provide long-term direction
Reflect C-suite executives beliefs, values and
priorities
Goals
State what must be done to accomplish mission
Identify targets
Serve as guide for objective setting
Objectives
Restate objectives into operational terms
Quantify what and when results will be achieved
Guide strategy development
Strategy
Express how results will be achieved
Describe what initiatives will be taken to achieve
results
Execution
Deliver and coordinate a strategy
Mission Statement tool
Description
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Mission & Vision
Insert your own text
Goals
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Objectives
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Strategy
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Execution
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Mission Statement tool
Template 1/2
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Mission Statement tool
Template 2/2
Insert your own text
Mission & Vision
Insert your own text
Goal
Insert your own text
Objective #1
Insert your own text
Objective #2
Insert your own text
Objective #3
Insert your own text
Strategy #1
Insert your own text
Strategy #2
Insert your own text
Strategy #3
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Mission Statement tool
Sources of information
Sources of
information
Horan, James T. The One Page Business
Plan: Start with a Vision, Build a Company!
One Page Business Plan Company, 1998.
Zimmerman, John, with Benjamin Tregoe.
The Culture of Success: Building a
Sustained Competitive Advantage by Living
Your Corporate Beliefs. McGraw-Hill, 1997.
Wall, Bob, Mark R. Sobol, and Robert S.
Solum. The Mission-Driven Organization.
Prima Publishing, 1999
Collins, Jim, and Jerry I. Porras. Built to
Last: Successful Habits of Visionary
Companies. Collins Business, 2004.
Jones, Patricia, and Larry Kahaner. Say It
and Live It: The 50 Corporate Mission
Statements That Hit the Mark.
Currency/Doubleday, 1995
Raynor, Michael E. "That Vision Thing: Do
We Need It?" Long Range Planning, June
1998, pp. 368-376
Collins, Jim, and Jerry I. Porras. "Building
Your Company's Vision." Harvard Business
Review, September/October 1996, pp. 65-
77
Abrahams, Jeffrey. The Mission Statement
Book: 301 Corporate Mission Statements
from America's Top Companies. Ten Speed
Press, 1999
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