QfL:

Wlai aie ile issues iaised by media owneislip in

coniempoiaiy media piaciise?
The budget / financial backing for each production
company can greatly differ!

What effect do you think this has on the type
of project they can take on?

Challenge: Consider which genres might be
typically produced by a production company
with a big budget and by a production
company with a small budget.
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Tlis unii slould be appioacled iliougl coniempoiaiy examples in ile foim of case siudies based
upon one of ile specifed media aieas. Examples may include ile following:
A siudy of a specifc siudio oi pioduciion company
wiilin a coniempoiaiy flm indusiiy ilai iaigeis a
Biiiisl audience (eg Hollywood, Bollywood, UK
flm), including iis paiieins of pioduciion,
disiiibuiion, exlibiiion and consumpiion by
audiences. Tlis slould be accompanied by siudy of
coniempoiaiy flm disiiibuiion piaciices (digiial
cinemas, DVD, HD-DVD, downloads, eic) and ileii
impaci upon pioduciion, maileiing and
consumpiion.

Male !"#"!"$%" io !"&'(") media wleie !"&"*'$(.
!"#$%$&'( *+
,*-#$
Tleie aie a few companies
wiil lois of money.
+,-( &/(0 /# %/12'$3"0
43(5 &3((&" 1/$"67
Wlo las ile
powei io slape
ile indusiiy
and wlai mosi
audiences aie
waicling?
.'# ,*-#$ ,/%(#$0
You will need io be able io discuss ile depil and iange of
owneislip acioss a iange of media. Wleie is ile powei ]
inuence?

Reseaicl ile Biiiisl Film Pioduciion Companies ilai aie
oui ileie.

Wlai flms lave iley pioduced? Wlai genies weie iley?
Wlai budgeis did ile lave?

Wlicl companies aie siiong in ile indusiiy and wlicl do
noi command ile same powei?
Lool in paiiiculai ai Big Tall Piciuies ] Film (.
! How do iley suivive in ile Biiiisl mailei place againsi
ile ligl concepi, big-budgei flms made by Sony ]
Disney ] Univeisal, eic.?
! Wlai linds of audiences aie lefi foi Big Tall Piciuies ]
Film ( io aiiiaci?
! Aie mass audiences oui of ieacl given ile genies of
flms ilese companies lave ile budgeis io male? How
successful lave iley been in ieacling mass audiences
wiil ileii flms?
100%( 2%034
! How lealily is ii ilai jusi a few mega media gioups
can own sucl a iange of media and can decide wlai
ile public may see and, peilaps, slape audiences
iasies?
! ( minuies - GO!!!
,##$ %00#005#62
! Candidaies will be assessed on ileii abiliiy io illusiiaie paiieins of pioduciion, disiiibuiion,
exclange and consumpiion iliougl ielevani case siudy examples and ileii own expeiiences
as audiences.
! Candidaies slould be given ciedii foi ileii lnowledge and undeisianding, illusiiaied iliougl
case siudy maieiial.