RAY GORDON KNIGHT

VP Director Integrated Marketing

Mobile: 305.989.4815 Office: 305.888.1905 Linkedin Pro Profile LinkedIn Corporate Site Twitter Facebook Corporate 7 Year Chapter Chair/Co-Chair of South Florida Chapter www.MENGonline.com

High ROI, Senior Marketing & Business Development & Account Management Executive & Consultant Passionately Driving Businesses & Brands to Greater Growth, Revenue, Profits & Value

Marketing Strategies & Tactics Product Development & Launch Excellent Microsoft Skills Profit & Loss Management Decision Expertise & Coaching Alliances & Partnerships Customer Loyalty & Retention Bilingual English & Spanish

Branding & Brand Development Customer Service Zealot Sales & Sales Management E-commerce/Web 2.0/Social Media

MARKETING/MANAGEMENT EXPERIENCE

The RaynMakersB2B & B2C Coaching and Consulting, Strategic Planning, Marketing, Sales

2001 Present Versatile & Resourceful Marketing & Business Development Executive and LinkedIn Social Media Pro Launched business development agency. Providing client-focused strategic and comprehensive business development services. Creating & executing market positioning, marketing strategies, and product planning and promotionproducing profit growth for domestic and international firms across many industries. Views marketing as an interactive system designed to plan, price, promote and distribute want-satisfying goods and services to present to potential customers by creating mutually rewarding exchanges. Utilizes negotiation, sales presentation, public speaking and team leadership abilities. Delivered millions of dollars in revenues or funding. Industries Successfully Served (Partial List) B2B, B2C, data; e-commerce; GPS & Location-based services; premiums & incentives; insurance: aviation, Property & Casualty & marine; international trade & logistics; dentists; doctors; event management; healthcare; internet; international trade; law; luxury; mortgages; Non-Profit 501C3; patented products; personal development, professional services; commercial and residential real estate; technology; timesharing; travel; social media; and spas/wellness. Representative Client Engagements ISAAC DANIEL/FELE HOLDING: Chief Marketing & Strategic Planning Officer 2006 2007 Led market strategy development and implementation for corporation and three divisions for B2B/B2C firm. Researched, wrote and made major contributions to several corporate or divisional business plans. Launched new global technology brand by developing new public relations strategy that generated over $50million worth of free worldwide media exposure that also generated various partnership opportunities. Reengineered corporate website to create e-commerce site, with SEO yielding multiple #1 Google rankings. Developed comprehensive new Web 2.0 plan aimed at producing added revenue and profit. Identified, recruited, coached and mentored new corporate president and divisional vice president. ACCUDATA AMERICA: Premier Division Leader 2002 Completed seven-month project to coach leading division of the largest independent provider of consumer and business marketing data in the U.S.a $30-million company. Learned new industry|provided sales, marketing & operations management for six vertical industry teams. Achieved 99% of $4.75-million budget by instituting new sales, marketing and operational strategies. Championed strategic management training program to up-sell/cross-sell new and existing accounts. Earned written testimonials on effectiveness, leadership and mentoring from owners, President & staff. EDGE DESIGN, INC.: Executive Marketing Consultant to CEO and President/COO 2001 Planned and implemented transition from interactive agency to integrated marketing solutions provider for U.S., European and Latin American markets.

RAY GORDON KNIGHT The RaynMaker PAGE TWO EDGE DESIGN, INC. (Continued) Developed business, marketing and client management processesdirecting a 13-person team. Launched integrated marketing campaign to capture new business and restore past client relationships. Achieved 60% reduction in operating costs through innovative training and development programs, cost management strategies, and corporate downsizing. Delivered a 300% increase in 3rd-quarter revenues via inventive marketing initiatives that included negotiating strategic alliances to accelerate business development resulting in partnership with a Hispanic advertising firm and the acquisitions of two new accountsPfizer and General Motors. Increased revenues by an additional $55,000 through creation of E-Research and Strategy service offering for British Airways. Co-conceived and developed an integrated marketing campaign for a $12-million, INC. 500 company. CONCEPT! MIAMI Executive Vice President 2000 2001 Performed six-months of management services for a 350-employee, $500-million international interactive multimedia agency by providing leadership in the U.S., U.S. Hispanic, & Latin American markets. Leveraged alliances, managed proposal development and provided strategic, tactical and creative leadership. Generated $500,000 in proposals through development of new business-based marketing strategies that required zero furnished leads, marketing budget requirements, or sales team assistance. Developed relationship with WPP/Ogilivy Interactive that led to serving American Express and Terra, eventually leading to Ogilvy Interactive purchase of Concept! during the third quarter of 2003. QUEST TECHNOLOGIES, INC.: Chief Marketing Officer/Executive Vice President 1999-2000 Technology/Internet/Web Development: Recruited by CEO to orchestrate turnaround and market repositioning of established professional services firm working with e-commerce start-ups, emerging ventures and conventional companies seeking to leverage Internet and e-business technologies. Led business planning process to secure investors and launch e-research and e-strategy profit centers. Acquired companies with $1-billion in valuation as clients from two new accounts as the result of repositioning the brand from the B2B to the B2C segments. Captured qualified leads and built strategic alliances that led to over $200,000 in new sales in U.S., Europe and Latin America by increasing lead generation through successful public relations initiatives. Increased morale, client service and sales by implementing teamwork practices and consultative selling. TOUCH MIAMI/INTERACTIVE TOUCH MARKETING: Chief Marketing Officer 1995- 1999 New Media/New Product and Market Development: Presided over all marketing efforts and held profit and loss responsibility for start-up providers of interactive marketing and media services. Restored corporate stability following several management changeovers and critical financial situation. Built ten-member team and pioneered new media sales and spoke for firm at several key trade shows. Achieved $350,000 in revenues by personally selling 150 new accounts. Closed first international licensing agreement, quadrupled market territory, and opened new global markets Managed acquisition of 165 new clients producing $637,000 in additional earnings. Negotiated Internet alliance with The Miami Herald that resulted in expanding sales force at no cost to firm Created and launched interactive marketing division and new media channel for interactive on-screen advertising. Planned and negotiated partnership with BankAtlantic, expanding the interactive channel with other regional banks and three leading manufacturers and distributors to thousands of ATMs nationwide. EDUCATION, COURSEWORK and ACHIEVEMENTS Georgetown University Washington, D.C. Bachelor of Science: Business Administration, College of William and Mary Petersburg, Virginia Associate of Arts WomenCertificied Training, Non-Manipulative Sales Training, Zero Defects/Quality Assurance courses Multiple Webinar & Webcasts on Social Media, Social Media Marketing, Interactive and Integrated Marketing. Boy Scout-Life award with 20 Merit Badges. Order of Arrow Honor Inductee. Diver in High School.