THOMAS M.

FISHER
Linkedin/in/tomfisher1 Gloucester, Massachusetts 01930 978-282-1941 highlander1590@yahoo.com

SENIOR SALES & MARKETING DIRECTOR

E-Commerce & Traditional Channels / Regional & National Accounts Diverse consumer goods & Services, Products & Customer Markets Dynamic management career spearheading successful sales, marketing and business development programs nationwide for start-up and high-growth companies. Expertise in identifying/capitalizing on market opportunities to accelerate expansion, increase revenues, and improve profit contributions. Proven success in meeting client needs, building strong rapport and developing customized sales, pricing and product merchandising programs. Outstanding record of achievement in goal attainment and complex account/contract negotiations. Analytical and detail-oriented with exceptional planning, organization and interpersonal skills. Interactive and motivational leadership style; strong general management and P&L performance qualifications. PC proficient.

PROFESSIONAL EXPERIENCE:
Cox Target Media., Inc. (Cox Enterprises), Waltham, MA National Business Development Director (2002 to 2013) Regional Internet Director (2001 to 2002) 2001 to 2013

Recruited to the Valpak division to assist local sales representatives increase their understanding of how to market advertising on the Valpak.com website. Promoted to be responsible for marketing the Valpak print and digital product to large corporations located throughout the USA. On-line advertising sales, market research, new business development, account management, advertising and promotions, client relationship management, assisting, mentoring and training top regional sales people with development of larger clients and team building. Outpaced major competitors and assisted to help increase key account sales in regional franchise offices across the USA over 100% within first year. Evaluated competitive market trends and developed strategic sales plans for key market positioning and revenue growth. Sold major high-dollar accounts such as Comcast, 1800Flowers.com, H.P. Hood Dairy, Gortons Seafood, Peapod by Stop & Shop, AMF Bowling, Carmax, Goodyear Tire Company, Culligan, Lumber Liquidators, Dunkin Donuts, and Capital One. These Accounts represent over $25 million dollars in revenue. Developed and produced high-profile advertising and promotional campaigns that significantly increased market penetration for companies. One Client; Shop-Rite (a leading grocery chain) received a 70% increase in average customer sale. Achieved highest client retention rate in company. Average client remained a customer for 4.7 years resulting in 40% longer retention than company average. Over an 8 year period key account sales efforts helped 4 Valpak franchise offices achieve franchise dealer networks highest honor The Sales Office of The Year Award. Jaeger Interactive Media., Inc., Gloucester, MA National Sales Director 2000 to 2001

Recruited for Internet-based company specializing in wedding arrangement and planning services. On-line advertising sales, market research, new business development, account management, advertising and promotions, process redesign, pricing strategies, client relationship management and team building. Managed staff of eight.

THOMAS M. FISHER

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Evaluated competitive market trends and developed strategic sales plans for key market positioning and revenue growth. Outpaced major competitors and increased key account sales by over 180% within one year. Ranked as the companys top sales executive. Championed consultative sales methodology, fostered positive negotiations and captured high-dollar accounts with USAir Vacations, Slim Fast and Things Remembered. . . $2 million revenue. Developed and produced high-profile advertising and promotional campaigns that significantly increased market penetration. Redesigned an ineffective lead generation system, realigned entire sales cycle management function and more effectively catered programs to unique industry. Provided recommendations on website design/content and restructured pricing to maintain effectiveness in the highly-competitive Internet marketplace. The Entertainment Marketing Network, Inc., Rockport, MA Vice President 1993 to 1999

Tasked with promoting telemarketing and magazine racking programs throughout the international consumer publishing industry and record, video, and musical instrument retail chain markets. Recruited/hired staff and provided sales expertise, led large-dollar contract negotiations, built national accounts and managed major client relationships. Managed team of eight. Recognized for exceeding all sales performance quotas and credited as top sales executive for six consecutive years. Generated over $3 million in revenues. Gained first-hand knowledge of market demand, evaluated customer perception and competitive activity, and identified growth opportunities. Partnered with multimillion dollar clients to create effective programs. Structured, negotiated and closed high-dollar contracts with 40 major publishers including Rolling Stone, Conde Naste and Time Warner. Built strong relationships and closed negotiations with top accounts, including the nations leading musi cal instrument chain and four out of the top 10 record chains. Developed and produced winning sales scripts for teams and represented the company at industry trade shows to maximize opportunities and raise market awareness. Negotiated successful sale of companys retail chain programs and publisher contracts to a major magazine distributor for several hundred thousand dollars.

EDUCATION:

BA in History, Westfield State College, MA