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MARK J.

KERN
Los Angeles, CA 90036 mark@caliber-communications.com 323.533.1999 Strategic and creative senior executive-level corporate communications/public relations professional with 20+ years of demonstrated success in establishing media profile, visibility, credibility and competitive positioning for broad range of companies throughout the television entertainment industry including broadcast and cable/satellite networks, production and postproduction companies, television stations and licensing/merchandising operations. Proven ability to build and direct effective communications/publicity departments, and to develop customized, successful corporate communications/publicity and branding strategies that reach key constituencies, are results-oriented and address established priorities. Experience with companies ranging from start-up ventures to large and established organizations. Demonstrated success in developing and implementing effective publicity campaigns for virtually all forms of television program content. CORE SKILLS Media relations Public relations Corporate communications Publicity Strong media contacts in broad base of consumer/business/trade outlets Social media and digital campaigns and strategic opportunities Public/Community Affairs Talent relations Event planning Corporate spokesperson Superior writing/editing Executive media counsel and training Adept at multi-tasking/prioritizing Excellent oral and written business communication EXECUTIVE STRENGTHS Strategic Collaborative Problem solver Leadership/Team building Organizational development Planning and implementation of results -oriented communications strategies Quick thinking Decisive Attention to detail and commitment to quality and efficiency PROFESSIONAL EXPERIENCE As senior-level communications executive at multiple cable and broadcast television networks (see below), responsibilities have included: Development of priorities and campaign strategies to drive ratings among viewers; social media and digital strategies to support networks programming, business goals and objectives; strategies to position networks positively among viewers, parents, media, advertisers, broadcast and cable system affiliates and government/regulatory agencies via consumer, business and trade media in traditional and digital media space. Also: provide communications/publicity support across all departments; senior executive team planning; management and direction of staff, outside agencies and consultants; development and oversight of department budgets. THE HUB TV NETWORK (Los Angeles) Discovery Communications/Hasbro, Inc. Joint Venture Senior Vice President, Communications 2010 - 2013

Reported to President/CEO. Responsible for developing and implementing departmental structure, staffing and overall communications strategies for the launch and growth of a new childrens and family general entertainment cable television n etwork. Collaborated with communications units of parent companies Discovery Communications and Hasbro, Inc. Key accomplishments include: 1. Effectively increased network awareness and profile among trade, business and consumer constituencies. Generated millions of dollars of media valuation through ongoing PR/publicity efforts, helping to drive record audience ratings for network and its broad schedule of original and acquired TV programming. 2. Developed and implemented networks social media structure and strategies. 3. Developed and implemented innovative, customized campaigns effectively targeting hard-toreach key audiences and multiple business constituencies via traditional and digital media, social media strategies and specialized events. Network was the fastest growing basic cable television network. 4. Garnered numerous awards and prestigious recognition for the network, its programming and executives through effective campaigns and media interaction.

HALLMARK CHANNEL/HALLMARK MOVIE CHANNEL (Los Angeles) Senior Vice President, Communications and Publicity

2009 2010

Reported to President/CEO. Responsible for conceiving, planning and directing the full scope of Crown Medias communications, publicity and public relations strategies, media master plans and corporate initiatives; all aspects of program publicity campaigns, media relations and social media efforts for Hallmark Channel and Hallmark Movie Channel; collaborated with Hallmark Cards corporate communications unit. CALIBER COMMUNICATIONS (Los Angeles) Principal 2002 - 2009

Senior-level communications executive reporting to top-level executives, provided strategic media relations/public relations/corporate communications/publicity services and direction as in-house agency. Clients included television networks Ovation TV (50 million homes) and ReelzChannel (42 million homes); Sparkler Entertainment Ventures (film and television production and online ventures); Lorne Michaels' Broadway Video Digital Media and Broadway Video Entertainment (television and feature film production, post-production, syndication and design services); and The Hatchery (feature film and television production, marketing and intellectual property development). Assignments included direction of outside agencies. HALLMARK CHANNEL (Los Angeles) Senior Vice President, Communications & Publicity

1998-2002

Reported to President/CEO. Responsible for developing and implementing overall corporate communications and publicity strategies and departmental structure and staffing for the launch and growth of a new general entertainment cable television network. Successful efforts contributed to growth of network from 17 million households to its current 80 million households. FOX BROADCASTING COMPANY (Los Angeles) Vice President, Corporate Public Relations 1994-1997

Directed a staff in Los Angeles and New York. Developed and implemented networks first corporate communications operation and developed and oversaw public relations, publicity, and media relations strategies for all departments of Fox Broadcasting Company (including Entertainment Programming, Fox Childrens Network, Fox News, Network Distribution, Research, Standards and Practices, Sales and Government Affairs) and other divisions of Fox Television (including Fox Television Stations Group). Key accomplishments include: 1. Built and managed networks first dedicated corporate communications department. 2. Developed worldwide positive recognition of Fox Childrens Network and positioned senior executive as nations foremost authority on childrens television issues. Executive and network were frequently cited for outstanding leadership in media and in Washington, D.C. 3. Planned and directed backstage media components of major industry events including Emmy Awards telecasts, Billboard Music Awards telecasts, Television Critics Association Press Tours. FOX BROADCASTING COMPANY (Los Angeles) Executive Director, Program Publicity NATIONAL BROADCASTING COMPANY (NBC) (Burbank, CA) Director, Media Relations 1993-1994

1985-1992

Education: Organizations:

Kent State University B.A. Journalism/Public Relations, Business Minor National Academy of Television Arts & Sciences Association of Cable Communicators