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0 Introduction The intention of this assignment is to identify and describe struggles met by older generation and recommend ways to help them adopt internet technology. Internet marketing is really not an option nowadays since it has reaches the tipping point. In spite of that, the older generation mainly consists of Baby Boomers and Generation X are still making e ery effort with the internet technology. Before going into their struggles, internet technology are defined as a set of rapidly changes technology which leads the inno ation and e olution of the world for a better future. Internet technology tends to connect e eryone around the world to share information and data as well from different time !ones and regions. "lder generation are facing different struggles to adopt internet technologies which seems piece of cake from the iews of #illennials. $iscussion below identify that there are few struggles which tends to be the most common reason why older generation could not adapt internet technology easily and solutions to resol e these struggle. %.0 Body &irst of all, older generation has passed their curiosity phase or perhaps what we called as learning stage which ranged from ' to 1% years old and this might caused their ability to learn and absorb knowledge has become weaken. "ther than that, their ability to memori!e things and stuff has gone weaken as well. Therefore, they are unable to learn and remember as fast as possible compared to the younger generation who are still at their peak stage of learning. (s an e)ample, a *+ years old senior citi!en tends to use a week to remember how to make purchase online through internet technology compared to a , years old youngster who only re-uired few minutes to do so. In order to resol e this problem for older generation, they would need to practice more after taught by younger generation because there is an idiom said practice makes perfect. .econdly, since the e olution of technology is rapidly changes, it will be hard for the older generation to get used of it. Based on #oore/s

0aw, the speed of e olution for technology ad ances at an epidemic rate, from basic te)t messaging to audio and isual then cloud data transfer system which took only 1+ years and yet it has not come to the end yet. 1owadays, internet technology basically e ol e and growing too fast for e eryone to assimilate for e erything because there are too many things and areas in internet technology e ol e together in the same moment and it is not possible for mankind to absorb e ery kind of it. 2)ample such as operating system for computer such like 0inu), #icrosoft, and (pple I"., for smart phone de ice such like Google (ndroid, (pple I"., and 3indow I". as well which are 4ust few e)ample from a bigger field of operating system. Thus, it is not possible for younger generation to manage to know how to use all of it, not to say the older generation. "lder generation think that since the pace of e olution of internet technology are too fast, hence they prefer not to waste their hard earned money into it. 5ence, the recommended ways to o ercome this problem for older generation is to ad ice them learning the basic then slowly impro e to those skills that they are interested in such as online purchase, using social networking and others. Thirdly, before the presence of internet technology era, older generation being used to do stuff and task physically instead of digitally now. "lder generation simply did not grown up with internet technology but they are more to a mechanical system thus it is hard for them to change their original lifestyle to adopt a new one directly after they ha e be li ing like that for more than 60 or maybe +0 years. (lthough they are more to a mechanical system but that does not meant they are worst because the comple)ity and sophistication of mechanical system is e-ually same as internet technology system which also re-uired a person to ha e strong foundation in related field. 2)ample such as building a house, repairing household goods, fi)ing automoti e and other by physically rather than now in a digital era where we usually focus on abstract code which is a configuration of electrons that consists of 1s and 0s that are able to turn into a series of comple) and lengthy code that command internet technology to perform actions in our behalf. Therefore, the recommended ways to bring under control this issue for older generation is to ad ice and brief them about the

ad antages of internet technology are able to ease their burden and make their life easier and rela)ing. This would encourage them to be interested and learn about internet technology rather than using the old fashioned ways. &ourthly, as we know that internet technology actually do co ered up by many areas from compose email to managing a website with 5T#0 codes and so on. Thus, internet technology is a mi)ed bag of many areas and there is no fi)ed area to start on with, older generation who are interested in internet technology can start with anything from smart phone operating system to creating 5T#0 codes for websites and so on but once again there is no directory to start with. Therefore, the progress of learning internet technology is hard to benchmark for older generation since internet technology is a fast paced e ol ing system for e ery moment rather than a slow paced fi)ed system. 2)ample such as, learning basic computer knowledge and basic smart phone knowledge might be the same in a bigger picture but different in a relati ely speciali!e function but since applications pro ided in smart phone are mainly de eloped from the website thus it is alright for older generation to focus one of the knowledge to increase their interest and knowledge before mo ing into another field of internet technology. 5ence, the recommended ways to o ercome this problem is to encourage older generation to focus on basic knowledge on a certain area to increase their interest and willingness to learn about other internet technology by creating successful feeling to them. 0astly, according to the learning process, older generation tends to need more times to adopt and learn a new knowledge, therefore younger generation should pay more attention and be more patience to teach them how and e)plain the ways to them slowly and patiently in order not to hurts or damages their interest and confidence to learn about internet technology. .ince older generation needs more spare time to learn about internet technology, attitude of younger generation as a lecturer to them should be more friendly and helpful rather than scolding and to look down on older generation. "ther than that, older generation itself should also concentrate and pay attention while younger generation are teaching them about internet technology to

a oid any frustrating or displeased emotion arise during the moment to ma)imi!e the effort of learning and teaching as well. 2)ample such as when your grandfather, aunties and uncles or maybe your parents look for your help on internet technology, we as the younger generation are definitely know more than them, so we should teach and e)plain to them in order to let them understand the benefit of internet technology and how is it able to assists in their daily life. 7ounger generation should also mind their own attitude while teaching older generation because older generation are not e)pose to internet technology like them so younger generation shall show them as much comprehension as possible. 8.0 9onclusion In a nutshell, internet technology is the current world trend and at it tipping point now thus older generation which are not grown up with internet technology faces struggle to o ercome it but and since it definitely will last for more than half a century thus it is important for older generation and younger generation to learn and master it. &ollowing the recommended ways abo e, older generation will be able to o ercome their struggles while dealing with internet technology.