Hong Kong Polytechnic University Department of Management and Marketing MM4311 Strategic Management Semester 2 2!13"2!

14 #$ #nstr%ctor #nformation& Dr. Zheng Weiting Email: weiting.zheng@polyu.edu.hk Telephone: 3400 39 ! "#oom $!0!3% &on'ultation Time: () *++,-.T$E.T ,./) ##$ 'ims and ()*ectives Thi' 0our'e 1o0u'e' on what may 2e the mo't 0entral 3ue'tion that manager' and 1irm' 1a0e in 2u'ine'': 4What determine' 1irm 'u00e''54 $ore 'pe0i1i0ally we will 1o0u' on a key 0hallenge that all 1irm' mu't o6er0ome7 4a0hie6ing and 'u'taining 'uperior per1orman0e in the 1a0e o1 0ompetiti6e pre''ure'4. We will e8amine thi' i''ue 2y e6aluating 1irm'7 0ompetition7 0ompetitor'7 indu'trie' and en6ironmental trend'7 'o a' to identi1y 0ondition' under whi0h 1irm' 0an out9per1orm 0ompetitor' and their own hi'tori0al 'tandard'. Empha'i' will 2e pla0ed on identi1ying 'our0e' o1 0ompetiti6e ad6antage and indu'try 0hara0teri'ti0' that allow or pre6ent the'e ad6antage' to 2e e8ploited again't 0ompetition. The general 0onte8t o1 the module will 2e important or emerging indu'trie' in the region. )ou 'hould aim to de6elop a per'onal approa0h 1or identi1ying and 'ol6ing the key pro2lem' related to :trategi0 $anagement. ;pon 0ompletion o1 the 'u2<e0t7 'tudent' will 2e a2le to: a. demon'trate a glo2al outlook and under'tand 0ultural di6er'ity7 glo2alization and their impli0ation' 1or 2u'ine'' when dealing with strategic management issues of an organization= 2. identi1y and re'pond appropriately to ethi0al i''ue' a' they ari'e generally and in the 2u'ine'' 'etting pertaining to managerial and organizational decision making and their impact to firm performance= 0. analyze 2u'ine'' 'ituation' and pro2lem' 2y applying 0on0eptual 1ramework' drawn 1rom di11erent di'0ipline' when determining the 'u'tained 0ompetiti6e ad6antage o1 an organization= d. identi1y and analyze the mean' 2y whi0h 6alue i' 0reated in good' and 'er6i0e' and deli6ery to u'er' when making strategic recommendations based on rigorous and systematic research of an organizations strategic positioning= e. e6aluate the pro0e''e' and 'tru0ture' through whi0h organization' plan7 de0ide7 moti6ate and 0ontrol their a0ti6itie' and their impact on strategy implementation = 1. through external analysis7 identi1y and analyze tho'e a'pe0t' o1 the dome'ti0 and glo2al 2u'ine'' en6ironment that 'et the >parameter' o1 0hoi0e? within whi0h 2u'ine'' organization' 'et o2<e0ti6e' and take a0tion'.

###$ Modes of +eaching and ,earning We will adopt a pra0ti0al7 pro2lem9'ol6ing approa0h7 and 0om2ine a range o1 theoreti0al per'pe0ti6e' to analy'e 0ompetition among 1irm'. +he -%ality of the class .ill depend greatly on yo%r f%ll involvement and commitment to class participation$ The 0our'e 0ouple' the introdu0tion o1 rele6ant 0on0ept' and analyti0al tool' 1or indu'try and 0ompetiti6e analy'i' with their appli0ation to real world 0a'e 'tudie' in a 6ariety o1 indu'trie' and 0onte8t'. The 0la''e' will in0lude a le0ture 0omponent and a 'eminar 0omponent7 whi0h may take the 1orm o1 0a'e analy'i'7 arti0le di'0u''ion7 de2ate7 or role play related to the 0our'e. /ach .eek one 0or t.o1 gro%p .ill )e responsi)le for presenting their ideas and leading class disc%ssion of that .eek. -t i' imperati6e that you are well prepared and think in ad6an0e a2out the topi0 and the 0a'e to 2e di'0u''ed. +arti0ipation within the 0la''room i' a 0riti0al 0omponent o1 your learning pro0e''. #2$ +e3t )ook& #. Duane -reland7 #o2ert E. @o'ki''on and $i0hael *. @itt: +he Management of Strategy "!0th edition%7 0!!7 :outh9We'tern &engage /earning7 ;:*. 2$ St%dent /val%ation& 4ro%p 03561 !% ! written 'trategi0 audit report o1 a li'ted 0ompany "a% your main report "2% a one page 0o6er letter to 1irm &E, relating to ethi0' % ! pre'entation 2a'ed on the 'trategi0 audit #ndivid%al 07561 3% ,ne !000 word write9up 4% &la'' parti0ipation B% -n90la'' 3uiz C% Droup peer re6iew +otal 8onversion of Marks to 4rades& '9 :!9 ' ;!<;= >9 75<7= > 7!<74 89 55<5= 8 5!<54 D9 47<4= D 4!<45 ? >elo. 4! Remarks: Unless there is a valid, documented reason, students who miss the submission deadline for an assignment will receive a zero for this part of their evaluation.

256 0A BA 1!6 2!6 3!6 1!6 56 1!!6

Specific 4%idelines for 8o%rse @e-%irements 11 4ro%p Pro*ect 02561& We anti0ipate : gro%ps of a)o%t 5<7 st%dents per gro%p$ -n the group pro<e0t7 you will analyAe the strategy of a selected firm comprehensively and critically . Employing analyti0al tool' "e.g. +orter?' Ei6e Eor0e' and 3&'% you learned 1rom :trategi0 $anagement7 you need to 0ondu0t a 0are1ul e6aluation o1 your 1irm?' 0urrent po'ition and en6ironment7 re'our0e pro1ile7 indu'try and 0ompetitor'7 and al'o de6elop re0ommendation' 1or it' 1uture dire0tion. The purpo'e o1 thi' pro<e0t i' to address " solve a strategic )%siness iss%e " pro)lem . )ou 'hould e8plain the rea'on"'% 1or 0hoo'ing your organization and pro6ide a thorough 'trategi0 analy'i' and make 1ea'i2le re0ommendation'. :ome e8emplary 3ue'tion' in0lude: 9 @ow doe' 0ompany *(& maintain it' 0ompetiti6e ad6antage in the ele0troni0' indu'try5 9 @ow to in0rea'e 0ompany *(&?' market 'hare in the &hina market5 9 :hould 0ompany *(& enter 'mart phone indu'try5 9 :hould 0ompany *(& e8pand to the Fietnam market5 9 -' *(&?' 'u00e'' 'pe0i1i0 to the &hina market5 ... ... Eeel 1ree to 0hoo'e any company from my list. ,ne 0ompany 0an only 2e 0ho'en 2y one group. Thi' will 2e on a first<come<first<served 2a'i'$ Please confirm yo%r choice of company )y Beek 4$ -1 you would like to write a2out a highly di6er'i1ied 1irm7 - would 'ugge't you to ha6e a foc%s of ind%stry in your analy'i'. Depth is more important than )readth$ -rre'pe0ti6e7 the 'u2mi''ion 'hould 2e do%)le<line spacing and printed on )oth sides of the '4 paper 0.ith 1 inch margins font siAe 121$ Co%r report sho%ld D(+ e3ceed 3! pages incl%ding @eference ,ist +a)les 8harts and 'ppendices$ E%ality is more important than -%antity of .ork$ )ou 'hould al'o 2ear in mind that a good report i' 0lear7 well written7 0omprehen'i6e7 and pre'ent' it' material to in1orm and edu0ate the reader. *t the end o1 the day7 we are looking 1or "!% how well you identi1y the 'trategi0 iss%es7 " % the depth o1 your 'trategi0 analy'i' u'ing the 6ariou' 'trategi0 tool' and te0hni3ue'7 "3% whether your re0ommendation' 1ollow through logically 1rom your le6el o1 analy'e' "are they 0on'i'tent7 logi0ally linked7 0reati6e7 inno6ati6e7 'et new rule' and 2oundarie'G% and "4% whether you ha6e 0are1ully thought through how they will 2e implemented and e6aluated to a0hie6e 'u'tained 0ompetiti6e ad6antage 1or that organization. $ark' awarded 1or the group &a'e :tudy *naly'i' will 2e the S'M/ M'@K for each gro%p mem)er. My grading criteria can )e fo%nd on page 7 04ro%p Pro*ect 8omment Sheet1$

8ompany ,ist for 4ro%p Pro*ect &hoo'e one o1 the 1ollowing 0ompanie' 1or your group audit report. -t i' on a first come first served 2a'i'. Email me your 0hoi0e )y Beek 4 014 ?e)1$

&on'ider the 1ollowing guideline' 2e1ore you em2ark on your re'ear0h: !% you are intere'ted in the indu'try % you are intere'ted in the 0ompany 3% en'ure a6aila2ility o1 data "2oth 3ualitati6e and 3uantitati6e%

*mazon Droupon &anon Doogle Ten0ent :am'ung @uawei ()D &ompany *li2a2a /i H Eung *ir *'ia @aier DE @:(& $i0ro'o1t -ntel

3$ .ike &i'0o .e'tle -IE* Di'ney Jiaomi :ony Kohn'on H Kohn'on $it'u2i'hi Fol6o /ego Deely +&&W &o0a &ola /eno6o

Emirate' *irline Zara (oeing -($ .intendo (aidu @arley9Da6id'on Twitter .okia *pple Ea0e2ook DreamWork *nimation Dell +hilip' T'ui Wah @T&

Be recommend that yo% follo. this format .hile .riting yo%r report& *. !'t page i' your 0o6er page with title7 1ull name' "in0luding Engli'h name% o1 all your group mem2er'. +lea'e al'o in0lude in the top right9hand 0orner o1 0o6er page the total num2er o1 word' u'ed in your report. Thi' 'ame 0o6er page will ha6e E8e0uti6e :ummary o1 what you did7 what you 1ound and what you re0ommended "thi' 'hould 2e no more than hal1 a page%. *t the 2ottom o1 thi' 0o6er page i' your group mem2er'? name' and 'tudent num2er'. (. page printed on the 2a0k o1 the 0o6er page and in ,.E /*.D:&*+E +*DE7 ha6e ! 'ummary ta2le with 1ollowing 0olumn title' a' part o1 your E8e0uti6e :ummary at the 1ront o1 your report: a. (u'ine'' pro2lem L i''ue' identi1ied M 2. :trategi0 tool' u'ed M 0. Einding' 1rom appli0ation o1 the'e tool' M d. #e0ommendation' 0orre'ponding to pro2lem' L 0hallenge' identi1ied in 1ir't 0olumn
nd

&. 3rd page i' your ta2le o1 0ontent "in one page% N make 'ure the 'u29heading' are e80iting and meaning1ul "not <u't a 2oring 'tatement like: O+E:T *naly'i'P% D. 4th page i' a one page 2rie1 2a0kground o1 the organization and the 'trategi0 i''ue L pro2lem addre''ed in the report /$ Co%r Strategic '%dit report starts on the 5th page Demon'trate 0lear thinking in your report. $ake 'ure there i' a O0on0lu'ionP 'tatement on what wa' ma<or 1inding u'ing thi' 'trategi0 tool at the end o1 that analy'i'. E. When you 'u2mit your 1inal report7 - want you al'o to atta0h your ++T 'lide' you u'ed in your pre'entation. Thi' will pro6ide a ni0e 0omplete kit 1or me to e6aluate and you 0an keep a' the >1ruit' o1 your la2or?Q D. ,ist of @eference& #e1eren0ing your work to demon'trate you ha6e done the re3uired reading at thi' le6el: a. -.9TEJT: plea'e u'e 'uper'0ript num2ering 'y'tem L 1ootnote' 2. E.D9TEJT re1eren0e' in alpha2eti0al order with OhangingP re1eren0e' 1or ea0h o1 your di11erent 'our0e' 'u29heading'. +lea'e u'e *$K "*0ademy o1 $anagement Kournal% 1ormat "http:LLaom.pa0e.eduLam<newL'tyleRguide.pd1 %. @. *ppendi0e' "e8tra ta2le'7 diagram'7 po''i2le inter6iew 3ue'tion' i1 you inter6iewed people7 new'paper 0lipping'7 arti0le' your 1ound 6ery u'e1ul et0G% -. *0knowledgement' "i1 any%

/ach gro%p .ill )e graded )ased on the follo.ing comment sheet&

4ro%p Pro*ect 8omment Sheet

&ompany .ame:GGGGGGGGGGGGGGGGGGGGGGGGGGG

&ategory Eo0u'edL0learly de1ined i''ue"'% E6iden0eL'upport 1or argument' ,rganization o1 material'

Weak

*00epta2le

:trong

Score

DrammarL'enten0eLwording -n'ightLThinkingL.ew idea'

*dditional &omment':

' 8over ,etter to the 8/( 0one page single<lined1 0561 Ea0h 'tudent group a' part o1 the group pro<e0t will pro6ide a 0o6er letter addre''ed to the &E, o1 the 0ompany7 1o0u'ing on "!% the 0ompany?' 0urrent ethi0al pra0ti0e'7 *.D " % the ethi0al Oimpli0ation'P o1 the 'tudent report?' re0ommendation' to the 0ompany. 4rading criteria& a. :tudent' 0learly identi1y the range o1 ethi0al i''ue' ari'ing 1rom their 0a'e analy'i' and their re0ommendation' to the &E, "impli0ation'% 2. :tudent' highlight the po''i2le 0o't' and 2ene1it' o1 the ethi0al i''ue' identi1ied 1rom their re0ommendation' to the &E, 0. :tudent' demon'trate' through po''i2le '0enario' L alternati6e' L impli0ation' L e8ample' on the impli0ation' o1 the ethi0al i''ue' identi1ied to the &E, d. :tudent' demon'trate to &E, in 0o6er letter7 what a0tion' they ha6e taken to en'ure the impa0t o1 their re0ommendation' are 'ound and ethi0al "2oth internally and e8ternally to 0ompany% e. :tudent' in0orporate the i''ue' o1 addre''ing ethi0' within the 1ramework o1 the entire 0a'e analy'i' L 'trategi0 audit report.

21 4ro%p presentation )ased on the @eport 01!61 *t the end o1 the term7 all gro%ps .ill give a 2!<min%te presentation 1ollowed 2y a !09min SH* 'e''ion7 2a'ed on your report. )ou 0an 2e a' 0reati6e a' you de'ire in your pre'entation 'tyle. Tell u' up 1ront your pre'entation (u'ine'' +ro2lem L i''ue . #t is D(+ comp%lsory for all gro%p mem)ers to present and same score .ill )e given to all mem)ers . The re't o1 the 0la'' are e8pe0ted to parti0ipate in the SH* 'e''ion. 4rading criteria& a. whether you ha6e a 1o0u'ed7 0learly de1ined re'ear0h 3ue'tion= 2. 3ualitati6e and 3uantitati6e e6iden0e to 'upport your argument= 0. whether material' are logi0ally organized= d. i1 there i' any in'ight'L 0reati6ityL originality= e. pre'entation 'tyle. >on%s& -1 you 0an get D-#E&T a00e'' into the 0ompany7 it' internal pu2li0 do0ument'7 and L or inter6iew !9 M key people a2out the 0ompanyT' 'trategy L 'trategi0 dire0tion et0...7 that would 2e great7 2ut not e8pe0ted= -1 'o7 plea'e in0lude inter6iew 3ue'tion'.

31 #ndivid%al Brite<%ps 02!61&

7

There i' one indi6idual write9up you need to 'u2mit in Beek :$ The write9up 'hould 2e within !000 word'. Topi0 to 2e announ0ed in 0la''. -n thi' 'u2mi''ion7 you will 2e graded 2a'ed on: 9 The -%ality o1 your idea "you ha6e thought a2out it and thought it through% 9 The clarity o1 your 6iew' "2e 0lear and logi0al% 9 @ow convincing you are in what you are 'aying "theory7 e6iden0e7 0ite'G% -n thi' write9up7 1! points o%t of the 2! aims to assess ho. .ell yo% demonstrate a glo)al o%tlook and under'tand 0ultural di6er'ity7 glo2alization and their impli0ation' 1or 2u'ine'' when dealing with 'trategi0 management i''ue' o1 an organization. :pe0i1i0ally7 you are re3uired to a. 'how the importan0e o1 'tudying 'trategy7 'trategizing and 'trategi0 management in the 0onte8t o1 an e8ternal en6ironment that i' 0omple87 am2iguou'7 0hanging7 and inter0onne0ted. 2. demon'trate with e8ample' how the glo2al e0onomy "and 0ountry di11eren0e'% impa0t 'trategi0 de0i'ion9making 0. demon'trate with e8ample' how 0ultural di11eren0e' "e.g.: 2elie1'7 tradition'7 nationalityG% ha6e important impli0ation' to organization' and 'trategy d. highlight the importan0e o1 an open mind to alternati6e way' o1 thinking and doing 'trategy7 'trategizing and 'trategi0 management

41 8lass Participation 03!61& &la'' parti0ipation i' 0riti0al 1or thi' 0our'e. )ou will 2e e6aluated along three dimen'ion': 0a1 Beekly in<class disc%ssion led )y each gro%p "1!6%. Ea0h group i' e8pe0ted to analyze the gi6en 0a'e or arti0le7 2y linking what you ha6e learned within and 2eyond 0la''room. The pre'entation and di'0u''ion 'e''ion 'hould run 1or a)o%t 3! min%tes. 'll gro%p mem)ers need to present F a score .ill )e given individ%ally depending on the -%ality. 4rading criteria& )ou will re0ei6e a pa''ing grade o1 4 i1 you 0an 'ummarize the arti0leL0a'e and analyze it in a logi0 way. )ou will re0ei6e the highe't grade o1 !0 i1 your pre'entation i' 0reati6e and in'ight1ul7 *.D i1 you e11e0ti6ely engage your 1ellow 0la''mate' into the di'0u''ion. *ny '0ore 2etween 4 and !0 i' determined 2y your depth of analysis 'DD the e3tent yo% engage yo%r classmates in the di'0u''ion. Detail' 1or ea0h pre'entation topi0 0an 2e 1ound a' 1ollow':

4%idelines for Beekly #n<class Disc%ssions&

Beek 3& $ini90a'e: O$i0ro'o1t in &hinaP "led 2y Droup !% )ou may u'e the end9o190a'e 3ue'tion' a' guideline' 1or di'0u''ion "2ut no need to 1ollow the e8a0t order%7 ,# any intere'ting i''ue' that 'trike you. )our purpo'e i' to 'hare your 6iew' and 1a0ilitate di'0u''ion' among your 0la''mate'. Beek 4& De2ate: &an guan8i 2e a 'our0e o1 :u'tained &ompetiti6e *d6antage 1or doing (u'ine'' in &hina5 "led 2y Droup' and 3%. #ead T'ang "!99U% in Academy of Management xecutive and other related material'. Droup will take a po'iti6e 6iew "i.e. Duan8i 0an 2eG% and Droup 3 a negati6e 6iew "i.e. Duan8i 0annot 2eG% on the a2o6e i''ue. Eir't round "Droup goe' 1ir't%: Ea0h group 0an e'ta2li'h your point' and argument'7 and pre'ent 1or B min' "pre1era2ly with ppt%= :e0ond round "Droup 3 goe' 1ir't%: ea0h group ha6e B min' to 0hallenge the point' rai'ed 2y the other group= /a't round "Droup goe' 1ir't%: ea0h group ha6e B min' to re'pond to 0hallenge' and de1end your own point' and 0on0lude. Beek 5& *rti0le di'0u''ion: OThe .ew Erontier o1 E8perien0e -nno6ationP7 2y +rahalad and #ama'wamy " 003%7 $-T :loan $anagement #e6iew "led 2y Droup 4% What ha6e you learned 1rom thi' arti0le5 Try to di'0u'' the i''ue in your 1amiliar 0orporate 'urrounding' "e.g. u'e your 1amiliar indu'trie' and 0ompanie' a' e8ample'%7 and de'ign di'0u''ion 3ue'tion' to engage your 0la''mate'. )our purpo'e i' to help your 0la''mate' under'tand and think a2out related i''ue'. Eeel 1ree to di'agree with and 0riti3ue 6iew' in the arti0le. Beek 7& *rti0le di'0u''ion: OWhy Eo0u'ed :trategy may 2e wrong 1or Emerging E0onomie'5P7 2y Ihanna and +alepu "!99V%7 @ar6ard (u'ine'' #e6iew "led 2y Droup B% What i' the key me''age in thi' arti0le5 What ha6e you learned 2eyond our 0la''room5 *re they intere'ting and important le''on'5 Try to di'0u'' the i''ue in your 1amiliar 0orporate 'urrounding' "e.g. u'e your 1amiliar indu'trie' and 0ompanie' a' e8ample'%7 and de'ign di'0u''ion 3ue'tion' to engage your 0la''mate'. )our purpo'e i' to help your 0la''mate' under'tand and think a2out related i''ue'. Eeel 1ree to di'agree with and 0riti3ue 6iew' in the arti0le. Beek ;& *rti0le di'0u''ion: O#ein6enting your 2u'ine'' modelP7 2y Kohn'on7 &hri'ten'en7 and Iagermann " 00U%7 @ar6ard (u'ine'' #e6iew "led 2y Droup C% What ha6e you learned 1rom thi' arti0le5 -' it important and intere'ting5 Try to di'0u'' the i''ue in your 1amiliar 0orporate 'urrounding'7 and de'ign di'0u''ion 3ue'tion' to engage your 0la''mate'. )our purpo'e i' to help your 0la''mate' under'tand and think a2out related i''ue'. Eeel 1ree to di'agree with and 0riti3ue 6iew' in the arti0le. Beek :& *rti0le di'0u''ion: O(lue ,0ean :trategyP7 2y Iim and $au2orgne " 004%7 @ar6ard (u'ine'' #e6iew "led 2y Droup V% What ha6e you learned 1rom thi' arti0le5 -' it important and intere'ting5 Try to di'0u'' the i''ue in your 1amiliar 0orporate 'urrounding'7 and de'ign di'0u''ion 3ue'tion' to engage your 0la''mate'. )our purpo'e i' to help your 0la''mate' under'tand and think
9

a2out related i''ue'. Eeel 1ree to di'agree with and 0riti3ue 6iew' in the arti0le.

Beek =& &a'e *naly'i': O$0Donald?' in -ndiaP "led 2y Droup U% )our purpo'e i' to help your 0la''mate' under'tand $0Donald?' 'ituation in -ndia and en0ourage them to think a2out and e6aluate the 2u'ine''9le6el and 0orporate 'trategie' o1 thi' 0ompany in the -ndian 0onte8t. )ou may 0on'ider u'ing the 1ollowing 3ue'tion a' guideline' ,# any 3ue'tion' that intere't you. 1$ -' -ndia an attra0ti6e market 1or $0Donald?'5 +ro and &on'5 2$ What do you 2elie6e i' the potential 1or the -ndian market5 -n other word'7 how many outlet' 0an $0Donald?' aim to open o6er the ne8t B9!0 year' "pro<e0ted in 000%5 3$ @ow would you 'ugge't $0Donald?' to e8pand and grow in -ndia5

0)1 8lass participation d%ring lect%ring and disc%ssion sessions "156%. )ou are e8pe0ted to parti0ipate in 0a'e di'0u''ion'7 le0ture SH*'7 team92a'ed e8er0i'e'7 a' well a' in weekly pre'entation' led 2y other group'. Thi' in0lude' 2oth the -%ality and -%antity o1 parti0ipation during 0la''. To a0hie6e a good '0ore7 you need to prepare your'el1 1or the 0la'' and di'0u''ion'7 in0luding reading rele6ant material' and think a2out related i''ue'. Eor ea0h 0la''7 you will re0ei6e a '0ore 1rom 0 to !B7 depending on the e8tent you parti0ipate and 0ontri2ute to the 0la''. )ou will re0ei6e a high '0ore i1 you parti0ipate a0ti6ely7 logi0ally analyze 'omething7 orLand 'ee thing' 1rom a di11erent angle N anything that ad6an0e our under'tanding o1 a 0ertain i''ue. Tho'e who 0hoo'e not to parti0ipate are 1ree to make thi' 0hoi0e. @owe6er7 they 'hould not e8pe0t to earn any 0redit 1or their non9 parti0ipation.

n n n n n n n n n

CRITERIA TO ASSESS CLASS PARTICIPATION Fresh Perspective - stds should demosntrate thinking from different views Think Owner / Manager - stds demonstrate thinking, feeling and acting like owner / managers in discussions Integrative / Connected Thinking - stds demonstrate the abilit to !oin ideas "a bit like inter-disciplinar / cross-disciplinar / cross-functional ideas# $ense of Urgenc - stds demonstrate purpose in each class - come in to learn% &' stds - walk out with &' different ideas ever class Team Spirit ( stds demonstrate teamspirit - share / help each other) E*+,+- - stds demonstrate ,.TI/- involvement in class / and in discussions Deliberate Practice) - stds demonstrate more reflective practice - do something, step back to reflect and tr again to improve ask for understanding0 stds ask questions to get understanding - 1*23 T4-* .,* 315 M,6- .1*T7I85TI1* 9hat stor will ou tell: - stds demonstrate and understanding of the current conversations in the field "from readings, 9I-, e;perience- share thier stories of it $a more with less - stds demonstrate abilit to be concise and to the point in being persuasive
10

0c1 8lass attendance 0561$ )ou will get B out o1 B i1 you attend all 0la'' 'e''ion'. (eing late 1or o6er !0 minute' or lea6e early without do0umented rea'on 0annot 2e 0ounted a' Opre'entP.

51 #n<class -%iA 01!61$ )ou will 2e gi6en an in90la'' 3uiz "multiple 0hoi0e 3ue'tion'% near term end to te't your under'tanding o1 the le0ture and di'0u''ion topi0'. The te't will 2e within one hour.

71 4ro%p peer revie. 0561 *t the end o1 the term7 you will 2e re3uired to 1ill out and 'u2mit a &,.E-DE.T-*/ peer re6iew "page ! % 1orm to e6aluate the role and 0ontri2ution made 2y ea0h mem2er in your group 1or your teamwork.

11

8(D?#D/D+#', P//@ @/2#/B

Co%r name "in0luding Engli'h name plea'e%& GGGGGGGGGGGGGGGGGGGGG 4ro%p D%m)er& GGGGGGGGGGGGGG
+ut the name' o1 your group mem2er' in the ta2le' 2elow N plea'e en'ure that thi' i' 0lear. +lea'e gi6e an Engli'h name a' well 'o - know who?' who. +lea'e gi6e a rating to your'el1 and to your 1ellow group mem2er'7 u'ing the ta2le' 2elow. -T -: -$+,#T*.T T@*T ),; D-FE *. @,.E:T *::E::$E.T. T@E #*T-.D: *++/) T, T@E D#,;+ W,#I ,FE#*//. 8ontri)%tion to pro*ect disc%ssions :tudent .ame )our'el1
E80ellent Dood :ome /ittle .one

>ringing %sef%l information to the gro%p

:tudent .ame )our'el1
E80ellent Dood :ome /ittle .one

+aking a leadership and co<ordination role

:tudent .ame )our'el1
E80ellent Dood :ome /ittle .one

8ontri)%tion to classroom disc%ssions :tudent .ame )our'el1

E80ellent Dood :ome /ittle .one

,6erall7 whi0h 'tudent made the $,:T &,.T#-(;T-,.5 RRRRRRRRRRRRRRRRR ,6erall7 whi0h 'tudent made the /E*:T &,.T#-(;T-,.5 RRRRRRRRRRRRRRRR
12

8o%rse Sched%le

Beek 1 2 3 4 5 7 ; : = 1! 11 12 13

Date !3L!C Kan 0L 3 Kan VL30 Kan !0L!3 Ee2 !VL 0 Ee2 4L V Ee2 3LC $ar !0L!3 $ar !VL 0 $ar 4L V $ar 3! $arL 3 *pr VL!0 *pr !4L!V *pr

+opic -ntrodu0tion to the &our'e The E8ternal En6ironment &a'e *naly'i'

@eadings &hapter ! &hapter &a'e: The /iner :hipping -ndu'try

Disc%ssion

'ssignment D%e +eam H 8ase sign< %p

Droup ! "$i0ro'o1t% Droup' H 3 8onfirm Co%r The -nternal ,rganization &hapter 3 "de2ate: Duan8i% 8hoice of 8ompany Droup 4 (u'ine'' /e6el :trategy &hapter 4 "-nno6ation% Droup B &orporate :trategy N Drowth &hapter B "Di6er'i1i0ation% Droup C &orporate :trategy N *03ui'ition &hapter' V H 9 "#ein6enting and *llian0e' &a'e: *03ui'ition 2u'ine''% Droup V "2lue Brite<%p d%e -nternational :trategy ! &hapter U o0ean% Droup U -nternational :trategy &a'e: $0Donald?' "$0Donald?' in :trategi0 $anagement in *'ia in -ndia -ndia% @eading .eek& get ready 1or 3uiz H pre'entation $ake an appointment with Weiting i1 you ha6e any 3ue'tion'Q E%iA Droup +ro<e0t +re'entation "Droup' !9 4% Droup +ro<e0t +re'entation "Droup' B N U%

?inal '%dit @eportI 4ro%p Peer @evie.

! "he above schedule and contents are sub#ect to change due to unforeseen circumstances. $ All students are re%uired to read weekly discussion materials in advance.

13

Miscellaneo%s Usef%l ,inks The'e on9line 'our0e' will u'e1ully 0omplement your 0ompul'ory reading. +lea'e u'e them. !. The 1ollowing are the 2e't 'our0e' 1or relia2le 2u'ine'' new' on internet: Einan0ial Time'. http:LLnew'.1t.0omLhomeLrwL The E0onomi't. http:LLe0onomi't.0om (oth o1 the'e 'our0e' pro6ide dailyLweekly email update'. Though 'ome o1 the 0ontent i' 1or 'u2'0ri2er' only7 there i' more than enough a6aila2le to make the'e among your key 2ookmark'. . *nother e80ellent 2ut under9utilized 'our0e o1 0urrent 2u'ine'' in1ormation i' the ((&. http:LLwww.220.0o.ukL2u'ine''L 3. The 1ollowing 2u'ine'' magazine' are more ;: oriented7 2ut are 'till good 'our0e' 1or intere'ting and u'e1ul in1ormation. Eortune. http:LLwww.1ortune.0om (u'ine'' Week. http:LLwww.2u'ine''week.0omL Eor2e'. http:LLwww.1or2e'.0omLhomeRa'iaL Ear Ea'tern E0onomi0 #e6iew. http:LLwww.1eer.0omL 4. The ma<or 'trategy 0on'ulting 1irm' maintain u'e1ul we2'ite' that pro6ide lot' o1 in1ormation on their 'u00e''e' "and none on their 1ailure'%. They ea0h pu2li'h <ournal' and report' on9line that are o1ten u'e1ul. The 1ollowing are 'ome u'e1ul 'ite': *00enture. http:LLwww.a00enture.0om (ain H &ompany. http:LLwww.2ain.0om (o'ton &on'ulting Droup. http:LLwww.20g.0om $0Iin'ey H &o. http:LLwww.m0kin'ey.0om $onday "pre6iou'ly +W& &on'ulting% http:LLwww.monday.0om $onitor. http:LLwww.monitor.0om B. Einally7 'e6eral a0ademi0 in'titution' pro6ide u'e1ul link' and a00e'' to in1ormation re'our0e'. The knowledge@wharton i' a good 'ite "and pro6ide' an emailing 'er6i0e7 whi0h you 0an 'u2'0ri2e to%: http:LLknowledge.wharton.upenn.eduL @ar6ard al'o pro6ide' 'e6eral option' that you 0an 'u2'0ri2e to: http:LLh2'wk.h2'.eduL

14

?ac%lty of >%siness A&& &&M '" ()*" )*A BH'+ #S @/EU#@/D ?(@ D#??/@/D+ 4@'D/S #D MC 'SS/SSM/D+J BH'+ #S +H/ D#??/@/D8/ >/+B//D K'L K>L 'DD K8L 4@'D/SJ The detailed an'wer to the'e 3ue'tion' depend' on the 'u2<e0t and the 'pe0i1i0 a''ignment. )our tutor may gi6e you 'ome 'pe0i1i0 guideline'. @owe6er7 there are a num2er o1 general point' that may help you to under'tand. The +oly; regulation' de'0ri2e a >&? grade a' >'ati'1a0tory.? +o achieve a K8L or K89L grade you need to: *ddre'' the ta'k a' 'et. Di'play a 2a'i0 under'tanding o1 the 0on0ept' in6ol6ed in the a''ignment. ;'e the material' pro6ided to you 2y the tutor in way' whi0h are rele6ant. Di'play no ma<or error' o1 under'tanding. -1 your an'wer doe' not meet the'e 0riteria it will 2e awarded a >D? or wor'e. +o achieve a K>L or K>9L you need to do e6erything re3uired 1or a >&? and in addition you need to di'play good >relational under'tanding?. That re3uire': ;'ing a range o1 'our0e material'7 going 2eyond tho'e pro6ided 2y the tutor. -1 you think in term' >my tutor 'hould gi6e me all - need?7 you are not rea0hing thi' le6el. ;'ing a di6er'ity o1 'our0e material'. The -nternet7 new'paper'7 magazine'7 0a'e 'tudie'7 inter6iew' with real9li1e manager'. +roper re1eren0ing N to 'how the tutor the material' you ha6e a00e''ed. ;'ing the'e material' to e8plain the main idea' in6ol6ed in the topi07 analy'e the di11erent 0omponent'7 'how how they relate to ea0h other. &ompare7 0ontra't and apply the idea'. *pplying idea' appropriately i' key. -t re3uire' linking the idea' to the 1a0t' o1 real9li1e 'ituation'. +o achieve an K'L or K'9L you need to do e6erything re3uired 1or a >(? . )ou al'o need to go 2eyond that to >e8tended idea'?. Thi' 0an 2e di11i0ult to de'0ri2e 2ut may in6ol6e: :eeing the i''ue' 1rom a di11erent angle N perhap' one the tutor did not ha6e in mind 2ut whi0h i' u'e1ul. @a6ing an element o1 originality. #e1le0ting your own >6oi0e? and opinion' Theorizing7 hypothe'izing7 re0ommending or re1le0ting.

15