AT A GLANCE

201 4 STATE OF DIGITAL AND CONTENT MARKETING SURVEY

MEDIA ENVIRONMENT IN TRANSITION

55% 33%
2013 2014

39% 42%
2013 2014

% OF IN HOUSE COUNSEL READING DAILY NEWSPAPERS IN PRINT

% OF IN HOUSE COUNSEL ACCESSING GENER AL BUSINESS MEDIA ON TABLETS

LAW FIRM-GENERATED CONTENT IN-HOUSE COUNSEL FIND MOST VALUABLE

BLOGS REACH A PLATEAU

46%

38%

3 8% OF IN HOUSE COUNSEL H AV E BEEN ON A BLOG FOR PROFESSION AL R E A SONS IN THE L A S T W EEK , DOW N FROM 46% A Y E AR E AR LIER .

15%

OF IN HOUSE COUNSEL USE L AW FIR M BLOGS TO E VALUATE THE CR EDENTIAL S OF OU T SIDE COUNSEL BEFOR E M AK ING HIR ING DECISIONS .

GET YOUR (LINKEDIN) HOUSE IN ORDER

46%

46% OF IN HOUSE COUNSEL ENV ISION A FU T UR E IN W HICH THE DIV ER SIT Y OF A L AW Y ER S PROFILE & ENG AG EMENT ON L INK EDIN W IL L INFLUENCE CLIENT S TO HIR E TH AT L AW Y ER .

FIRMS NEED A CONTENT STRATEGY

25% 47% 29% 9%

OF L AW FIR M M AR K E TER S H AV E A DOCUMENTED CONTENT S TR ATEGY IN PL ACE AT THEIR FIR MS . OF FIR MS W ITHOU T A S TR ATEGY PL AN TO PU T ONE IN PL ACE THIS Y E AR .

OF L AW FIR MS H AV E A DEDIC ATED PER SON OV ER SEEING CONTENT S TR ATEGY AT THEIR FIR MS .

OF THOSE PROFESSION AL S H AV E A B ACKG ROUND IN JOUR N AL ISM .

CONTENT VOLUME GROWS, BUT NOT BUDGETS

84%
8 4% OF L AW FIR M M AR K E TER S E XPEC T TO PRODUCE MOR E CONTENT IN 20 14 TH AN THE Y DID IN 20 13 , Y E T ONLY 39% R EP ORT THEIR CONTENT M AR K E TING BUDG E T S H AV E INCR E A SED IN 20 14 .

39%

ATTORNEY ENGAGEMENT A CHALLENGE

G R E AT E S T C O N T E N T M A R K E T I N G C H A L L E N G E LAW FIRM MARKETERS FACE

40%
LACK OF ENGAGEMENT FROM AT TO R N E Y S

25%
LACK OF TA L E N T E D WRITERS

15%
LACK OF D E D I C AT E D CONTENT PROFESSIONALS

THE 20 14 S TATE O F D IG I TA L & C O N TEN T M A R K E TIN G SU RV E Y FO L LOW S E A R L IER S T U D IES PU B L I S HED IN 20 1 0, 20 12 A ND 20 13 . 1 89 IN H O US E C O U N S EL A ND 7 9 L AW FIR M C M OS/ M A R K E TER S R ES P O ND ED TO THE 20 14 SU RV E Y. FO R M O R E INFO R M ATI O N & NE W S SU R RO U ND IN G THE R ES E A RC H , PL E A S E V I S IT D I G ITA L A N D C O NTE NT S U RV E Y.C O M

T W E E T IT

# C O NTE NT S U RV E Y