INTRODUCTION : DEFINITIONS

BELIEF
Describes Renaults standpoint for People, the Planet and the Economy

THE RENAULT VISION & MISSION

BELIEF
It is no longer up to the world to adapt itself to the automobile, its up to the automobile to adapt itself to the people and the planet

VISION
Renaults answer to the challenges of the modern world

VISION
Renault, a people-centric and innovative Company, offering sustainable mobility for all

MISSION
What Renault must do to deliver the vision

MISSION
Pioneer sustainable mobility for all, once again making the automobile a source of progress for mankind

PRODUCT
What is a Renault car?

AMBITION
What Renault wants to be; its Goal

PRODUCT
A new Renault car is affordable, safe, respectful of the Environment and of perfect quality. Plus its an ingenious product that democratises new, innovative technology. All passengers enjoy its convivial spaciousness and well-being. Its design is attractive and supports all these values

POSITIONING
How Renault wants to be perceived How it denes itself compared to other Brands

SIGNATURE
One short sweet message

AMBITION
Become a world image leader through pioneering and caring about people

VALUES
Our personality; the way we behave as a Company and as a Brand

POSITIONING
Renault, the People Champion

SIGNATURE
DRIVE THE CHANGE

VALUES
Human, Reliable, Enthusiastic

BELIEF IT IS NO LONGER UP TO THE WORLD TO ADAPT ITSELF TO THE AUTOMOBILE, ITS UP TO THE AUTOMOBILE TO ADAPT ITSELF TO THE PEOPLE AND THE PLANET
The current position is not durable Renault is conscious that the automobile industry has reached the point of no return : inequality on security, pollution, the absolute necessity to reduce CO2 emissions, conservation of natural resources

VISION RENAULT, A PEOPLE-CENTRIC AND INNOVATIVE COMPANY, OFFERING SUSTAINABLE MOBILITY FOR ALL

MISSION PIONEER SUSTAINABLE MOBILITY FOR ALL, ONCE AGAIN MAKING THE AUTOMOBILE A SOURCE OF PROGRESS FOR MANKIND
Renault proposes essential, ingenious, affordable and low CO2 vehicles that improve the quality of life and enable people to move around freely, without stress and in safety

PRODUCT A NEW RENAULT CAR IS AFFORDABLE, SAFE, RESPECTFUL OF THE ENVIRONMENT AND OF PERFECT QUALITY. PLUS ITS AN INGENIOUS PRODUCT THAT DEMOCRATISES NEW, INNOVATIVE TECHNOLOGY. ALL PASSENGERS ENJOY ITS CONVIVIAL SPACIOUSNESS AND WELL-BEING. ITS DESIGN IS ATTRACTIVE AND SUPPORTS ALL THESE VALUES

AMBITION BECOME A WORLD IMAGE LEADER THROUGH PIONEERING AND CARING ABOUT PEOPLE
Renault will be the worldwide reference for the Environment, Safety, Quality and Social Responsibility

POSITIONING THE PEOPLE CHAMPION

A unique reference positioning that sets Renault apart from the competition and generates preference

FONDATION RENAULT

Car centric

People centric

Planet centric

Diversity

SIGNATURE DRIVE THE CHANGE

VALUES HUMAN, RELIABLE, ENTHUSIASTIC

Values that dene the way we behave and express ourselves as a Brand and as a Company

Driving

Changing

Driving the change

Change involves both employees and customers