HOME ASSIGNMENT ON

TRADE PROMOTION
Guided By

Subrat Pradhan
Lecturer
Submitted By

Alok Dash

PROFESSIONAL DEPT. G.M. COLLEGE (AUTO.), SAMBALPUR.

INTRODUCTION
Sales are the life blood of the business. The ultimate objectives of all productive activities are sales. The survival of ever business owes to its sales, because sales are the major source of revenue.

The industrial revolution brought the problem of creating potential demand for the product through competition. In order to stand in the market, compete with others & surpass the competing firm, creating of satisfied customer is most. Salesmanship or personal selling was introduced in order to achieve these ends.

Personal selling in this way is an attempt to induce people to buy the product. It is two tier systems, which establishes close relationship between salesman & buyers resulting in mutual satisfaction.

OBJECTIVES OF THE STUDY

The main objectives of the study1. To know the customers taste & performance while purchasing a product. 2. To identify the factors which influence the customer at the time of purchase. 3. To study the services provided to the customers after selling a product. 4. To study the customers requirement in deciding the buying capability. 5. To make effort to build the image of the organization among its customers. 6. To evaluate organizational policies with reference to public interest.

METHODOLOGY
The study is based on both primary & secondary data. The primary data have been collected from the customers through direct personal interview & from the office of Odyssey Motors. The secondary data have been collected from the annual reports by studying various other relevant records of the company, books & other periodicals.

SCOPE & LIMITATIONS OF THE STUDY

The present study despite of diligent & sincere reports suffers from some unavoidable limitations. A number of constraints emerged on the way while preparing this project. The work has been completed during very hot summer. The topic related to Odyssey Motors but there is minimum data available with the unit which is unauthorized dealer of Maruti Suzuki.

Customer Perception
Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come across a term Unique Selling Proposition(USP) which companies feel as a constant factor. Every organization is an open system of management which means change is inevitable and is associated with environmental factors. Companies need to focus not only on USP of their products but also on the Unique Customer Perception(UCP) of the final end users. Remember that a customer always buys a product or service with a lot of expectations which he has derived from the promotional inputs of the company or other sources including word-of- mouth. So companies need to understand the Unique Customer Perception to facilitate Advertising and Sales Promotional (ASP) efforts towards a better bargain.

CONCLUSION
From the above project it is concluded that it is not a perfect world & there is considerable uncertainty regarding the demand of cars irrespective of their size, quality & various features available. From the profit statement it is seen that the firm has earned a profit of 14.30 in the 1st Year & 12.88 in the 2nd Year & 8.01 in the previous year. It shows that due to various features of the dealer like sales, servicing, True values, spare parts & insurance. The customers are attracted for buying a car. The firm has various qualities but still then the labour and employee turnover is very high which it has to control for future growth.

BIBLIOGRAPHY
1. Business Organization & Management by Sharma & Gupta

2. Sales Reports of ODYSSEY MOTORS.

3. Website: www.marutisuzuki.com

4. Service Reports of ODYSSEY MOTORS.