PROJECT REPORT

ON
MARKETING STRATEGY & SALES PROMOTION IN

MOBILITY SOLUTIONS LTD.

Submitted in the partial fulfillment of the requirement for the award of degree of

BACHELOR OF BUSINESS ADMINISTRATION

Session 2010-13
Submitted to:
Mrs. Shweta Sharma H.O.D (U.B.S)

Submitted by:
Yashpal Roll. No:105672467291 BBA

Universal Institute Of Engineering and Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR

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CONTENTS
CHAPTER NO CHAPTER NAME 1. 2. 2.A 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 13. 14. 14. Introduction Company Profile Customer SWOT Analysis Review of literature Marketing Strategy Sales Promotion Objective of study Scope of study Market circle
Analysis & Interpretation

PAGE NO 1-13 14-25 26-28 29-30 31-33 34-39 40-43 44-44 45-45 46-47 48-52 53-55 56-57 58-60 61-61 62-64 65-66

Research Methodology Limitation Questionnaire suggestion Organization structure Bibliography

DECLRATION

This is to certify that Mr. YASHPAL student of BBA Universal Institute Of Management And Technology, Lalru has worked in Mobility Solutions Ltd. under the able guidance and supervision of Mr. Prith Pal Singh Bajwa(Marketing Coordinator) Mobility Solutions Limited. The period for which he was on training was for 6 weeks, starting from 15-05-2012 to 25-06-2012 This Summer Internship report has the requisite standard for the partial fulfillment of BBA. To the best of our knowledge no part of this report has been reproduced from many other report and the contents are based on original research.

Signature DINESH DUA

Signature YASHPAL

ABSTRACT The project is assigned to MOBILITY SOLUTIONS LIMITED. It is a leading seat manufacturing company in India and is a subsidiary of JCBL. The project develops a framework for marketing strategy and sales promotion that is very important for the success of company. there are specific strategy and techniques which are used by company for marketing and sales of their products. With changing circumstances in market, the company also uses various new marketing methods for achieving their target plans.
__________________________ Signature of the Supervisor NAME: DINESH DUA PLACE: MSL (LALRU)

AKNOWLEDGEMENT

I am having my greatest regard for Mr. Dinesh Dua (AGMMARKETING) and Mr. Prith Pal Singh Bajwa of MOBILITY SOLUTIONS LIMITED for helping me throughout my project personally and provide me the necessary instruction and also helped me in the successful completion of the project stated ahead. And I am also thankful to Mr. Ramneet of MOBILITY SOLUTIONS LIMITED who has given me the proper exposer to the organization. Since practical knowledge is very important for every person whether undergoing a diploma or degree course like BBA. I am thankful to all the staff members of MSL for providing me such an opportunity to gain the practical knowledge, which is a necessary part of my course. I will also like to thank Ms Shweta Sharma HOD Management for his continuous support and Mr Harinder Singh who guide me about the project.

SUBMITTED TO MR SHWETA SHARMA

SUBMITTED BY YASHPAL

INTRODUCTION

INTRODUCTION OF MOBILITY SOLUTION LIMITED

Brief Introduction of the Company

(Formerly Known As Mobility Solution Limited)

Regd. Office:
Head Office: Plot No - 75, Ist Floor, Industrial Area Phase -1, Chandigarh160002, India.

Seat Seat Production Capacity - 9,000 sets per year FRP/GRP Explore FRP/GRP interior & exterior

components as MSL

Panels at MSL

Window & Doors Best Aluminum Extrude Powder Coated Window

requirements

Coach Components MSL understands your component

Mobility Solutions Limited (MSL) was incorporated in year 1998 as an ancillary for manufacturing ready to use sub assemblies of window frames, regular deluxe and semi-deluxe seats. The state of the art plant is located on the Chandigarh - Ambala highway at Lalru, Distt. Patiala (Punjab). Over a period of time, MSL has registered a significant growth and established its name as one of the best Coach ancillary in the country. Today, MSL is a proud manufacturer of a wide range of Coach Components.

HISTORY:
MSL was incorporated in 1998 to manufacture the window frames, bus seats; MSL is a part of the JCBL groups. In starting it had one customer in the market after that the company has started to supply its product to different companies likes Tata motors Ashok Leyland, Globe Toyota, Mungi Engineers, and Swaraj Mazda. Early company was just do business with its group companies but after some time company also started to export its output to other eminent company. In the beginning company just produce some components after this company started to manufactured variety of other products also.

Milestones
2009: Joint Venture with STRATIFORME 2008: TATA Approved MSL seats for their Buses, Awarded ARAI approval 2007: Enlistment of MSL as approved vendor to GETS, USA for supply of FRP parts for their locomotives & Formation of MGL in Joint venture with Happich (Germany) and Ellamp (Italy) 2007: MSL India joint venture's with Group Happich Ellamp of Italy. 2006: 50% of MSL production sold to customers other that JCBL 2005: Export of Dash pads to USA 2004: Export of Suspension Components and PU Cushions 2003: TS: 16949 Certification, FRP Components to RCF 2002: First Supply to JCBL for Window Frames 2000: ISO: 9001 Certification

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INFRASTRUCTURE
LOCATED ON THE CHANDIGARH - Ambala Highway north of India STATE-OF-THE-ART FACILITY equipped with latest Computer Aided Tools (CAD) Tools Machines and Testing equipments One of the most sophisticated and integrated plants for the manufacture of complete seating system. SIX MANUFACTURING SECTIONS, namely

PU Foaming Tube Bending and Welding Tailor made Seats and Assembly FRP/GRP Window Frames Hat racks and other components Sprawling 70,000 sq. ft. facility

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BEST MANAGEMENT PRACTICES

In house design and manufacturing facilities. Focus on training and development of staff. ERP system Baan under final implementation stage. Strategic Business planning. Total Quality People. Quality system ISO/TS 16949. Flat organization structure. Flexible Manufacturing Process.

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MANUFACTURING FACILITIES
tube bending Shot Blasting, Powder Coating machines and Painting Facilities PU Machine for soft and rigid PU Vacuum Forming and Resin Transfer Molding machine Excellent Testing & Measuring facilities for seats In-house manufacture of all critical components and sub-assemblies Well equipped Tool Room Press shop consisting of Hydraulics Presses, CNC Plasma cutting, CNC

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Mobility Solutions Limited (MSL) was incorporated in year 1998 as an ancillary for manufacturing ready to use sub - assemblies of window frames, regular deluxe and semi-deluxe seats. The state of the art plant is located on the Chandigarh - Ambala highway at Lalru, Distt. Mohali (Punjab) INDIA. Over a period of time, MSL has registered a significant growth and established its name as one of the best Coach ancillary in the country. Today, MSL is a proud manufacturer of a wide range of Coach Components. With a producer of over 7500 sets per annum, we supply seats to the leading OEM's like Swaraj Mazda Limited, Tata Motors Ltd, and Eicher & State Transport Undertaking, leading bus body builders and luxury bus operators in the country.

Mobility Solution India Ltd. Is a industry producing bus components and accessories in bulk which is further used by other allied industries to make final products. MSL is basically related to manufacturing of the

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windows, seats, roof hatch hammer needed for assembling buses, trucks and tippers.

The company was incorporated as a Public Limited Company on Mobility Solutions Limited (MSL) was incorporated in year 1998 as an ancillary for manufacturing ready to use sub - assemblies of window frames, regular deluxe and semi-deluxe seats.

The main objects of the company is to carry on business in mechanical, plastics accessories, heavy transports vehicles accessories, specially for buses accessories and railway coaches.

Its new environment improvement programmed has significant investments and it is actively working on ISO: 9001.

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Location of the Plant

The companys manufacturing plants is located in Lalru, 220 km from the national capital New Delhi on national highway 22 near the city beautiful Chandigarh.

MSL has well laid out facilities & infrastructures in 4 hectares, the well maintained facility has all the pre-requisites for fine bus components manufacturing.

Some of the facilities are dedicated while some others follow multiproduct approach.

MSL has an experienced and reliable team dedicated towards its objectives. The company Mobility Solution Limited (MSL) its group companies are JCBL, CERITA, MGl and GLOBE TOYOTA.

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BACKWARD INTEGRATION
SEATS FRP COMPONENTS WINDOW FRAMES HAT RACKS AIR SUSPENSION SYSTEM

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BUSINESS PROFILE
MANUFACTURER OF BUS SEATS MANUFACTURER OF WINDOW PANELS FOR COACHES

LUXURY SEATS
ORDINARY SEATS DELUXE SEATS

WINDOW FRAMES
FOR COACHES FOR EXCAVOTARS MANUFACTURER OF ABS COMPONENTS FOR BUSES

HAT RACKS ROOF HATCHES DOORS

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PRODUCTS

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SEATS AT MSL

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Unique Features of Seats

Ergonomically designed PU Cushion & backs Unique Upholstery, stamping with lamination to provide extra comfort Tested for endurance & rigidity on Fatigue Testing machine up to 22, 500

cycles at the rate of 15 CPM under 45 Kg. Load (Push and Pull)
Smooth Reclining Operations Retractable Armrest Long Lasting Magazine Holder Excellent Powder Coating Finish

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FRP COMPONENTS

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COACH COMPONENTS

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SOME SEAT MODELS

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SOME WINDOW MODELS

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CUSTOMERS

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CUSTOMERS
ORIGINAL EQUIPMENT CUSTOMER JCBL SWARAJ MAZDA LTD TATA MOTARS LTD JCB TOYOTA KRILOSKAR MOTARS LTD ASHOK LEYLAND

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GOVT.ENTERPRISES
APSRTC RCF G.S.R.T.C R.S.R.T.C M.S.R.T.C

OTHERS
PRIVATE FLEET OPERATIORS

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SWOT ANALYSIS MSL

Strengths
Some staff have experience of End-user sector. Direct delivery capability. Product innovations ongoing. Products have required Accreditations.

Weaknesses
Need more sales people. Limited budget. Lack of commitment in dispatches. Over-dependent on a single product Failure to communicate formally and informally, both crossfunctionally and within departments. Not as much transport vehicles as required. Inefficiency in offering new products to customers.

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Opportunities
Could develop new products. Can cater to requirement in South from plant in Dharwad.

Threats
Tax Increases. Better performing competitors.

High product cost w.r.t, competitors.

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Review of Literature

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Marketing strategy is a process that can allow an organization to

concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of marketoriented strategies and therefore contribute to the goals of the company and its marketing objectives Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.[3] Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases.[4] Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. See strategy dynamics. Marketing strategy involves careful scanning of the internal and external environments.[5] Internal environmental factors include the marketing mix, plus performance analysis and strategic constraints.[6] External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success.[4][7] A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.[8]

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Sales Promotion Strategy

Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customers purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a business can use to increase their sales, however it is important that we first understand what a sales promotion strategy actually is and why it is so important. A sales promotion strategy is an activity that is designed to help boost the sales of a product or service. This can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, through prize giving competitions, through temporary price cuts, and through door-to-door sales, telemarketing, personal sales letters, and emails. The importance of a sales promotion strategy cannot be underestimated. This is because a sales promotion strategy is important to a business boosting its sales. When developing a sales promotion strategy for your business, it is important that you keep the following points in mind. * Consumer attitudes and buying patterns * your brand strategy * Your competitive strategy * Your advertising strategy * And other external factors that can influence your products availability and pricing. Sales Promotion Strategies There are three types of sales promotion strategies: * A push strategy * A pull strategy or * A combination of the two A 'push' sales promotion strategy involves 'pushing' distributors

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MARKETING STRATEGY AND STRATEGY OF SALES PROMOTION IN MOBILITY SOLUTIONS LTD.

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The company follows a constant, appropriate and feasible set of principles with a sheer motive of achieving its long run customers and profits objectives in bus components

Today, the company is maintaining good position in manufacturing bus components in INDIA. a) EXPANDING THE TOTAL MARKET Mobility solutions Ltd. always keeps itself in readiness to gain any increase in market size. The company is ever vigilant in expanding the total market share. It keeps enlarging its share of market not only in INDIA but also in broad like in Srilanka, Maurisous and more ever. Company always looks for the opportunity when they can increase the market share of company. b) PRODUCTION OF MSL INDIA The increasing trend of the production shows the relevance with the increasing rate of buses. As it is a bulk seat, window frames, locks Formation Company so according to the demand of the product in market the market strategies are adopted by company

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It follows the method of expanding the market in following ways: 1. NEW USERS:- The MSL. Has the potential to attracting the buyers who are currently unaware of their vehicles or resisting them because their prices. This objective of finding new users is achieved by the consigning agents of the company by the following two strategies like, new market strategies and geographical expansion strategy.

2. GEOGRAPHICAL EXPANSION STRATEGY: - The mobility solutions Ltd. exports a large amount of seats, window frames, and locks in India and other countries like Sri Lanka and Maurois etc. They have divided the India into four geographical regions north, east, west, south where their consignee agents have their agencies from where the agents take the order of the product send that order to the company with all information necessary and the order is fulfilled. Most of the product is export by the company. 3. PROTECTING MARKET SHARE:- mobility solutions Ltd. is not concerned with expanding the market but also eternally vigilant in protecting its current market share. Due to availability of competitors in India. Company also increased the credit period for the customers according to their demand their credit period is from 0 30 days to attract customer they varies the credit period.

The company used various pharmacopoeias to produce the bus components whenever new pharmacopoeia is introduced in the market
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they use that and produced the product according to that. They produced most of their product according to the demand of the customer produced customaries product. Following strategies are adopted in this regard: a) INNOVATION STRATEGY:- The company undertakes research and the development programs . Mobility solutions limited. division plans its work with tow objectives: 1. Identifying and meeting the needs of market place, as such those of the country. 2. Developing superior new materials reducing dependences on imported raw materials. Developing new techniques to manufacture the product so that the incurred less cost on the raw materials.

b) PRODUCT FLAKING:- mobility solutions Ltd produce products. Products of various types like luxury seats, ordinary seats, as per the specific needs of the customers. This strategy is adopted by the company to prevent the competitions from spotting uncovered need in the market.

c) ADVERTISING STRATEGY:- The company spends a sizeable amount on advertising its product. It uses all medias like newspapers, magazines, journals, chemical weekly, radio, fairs etc. d) SUPERIOR SERVICES:- The company has formed separate system to maintain customer complain auction, if the customer has
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complain about the product delivered to him he meet the customer complain officer in company directly and tell him about the problem or may send e-mail to the CCO, he then further do his investigation. If the customer has make order directly to the company then only he send e-mails directly to the company. If the deal accomplished through the agents then the customer first tell the problem to the agent. Rest of the thing is done by the agent he himself make aware the company about the problem faced by the customer. The company delivered themselves the products to the customer the transportation cost is of the company only. The company gives maximum 30 days credit period to the customer.

e) BRAND EXTENSION STRATEGY:- While launching a new product.MSL exploits its good brand name of introducing new product. Credibility and well known recognition of its brand name relieve the company from bearing the higher cost on advertisement. f) CUSTOMER MASTER:- We maintain a complete detail of our customer including name, customer code, groups, address, e-mail, phone, fax, contact person, tax structure, payment terms, insurance, transporter, TDS rates, credit days etc. so, whenever we launch a new product we send its all detail to our customer easily. If he is interest in the product. g) EXTENSIVE AND EFFICIENT LEADERSHIP:- mobility solutions Ltd. has large number of agents located at the key points
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in the country. Mobility solutions Ltd. agents focus all their attention mostly on the need of the various bus manufacturing company. h) PRODUCT DIFFERENTIATION:- Since the psychology of the customer is very difficult to understand as he is always interested in change as and when a product is offered to him in lieu of the existing one. Mobility Solutions Ltd. brings about the product differentiation in following ways:

1. Various types: mobility solutions Ltd. offers various types like luxury seats, ordinary seats, s/deluxe seats. 2. Variation in size:- mobility solutions Ltd. make products according to the need of customer like seats for the college buses ,luxury buses the 3. Grades: - mobility solutions India Ltd. spends a sizeable amount on grade improvement.

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SALES PROMOTION
In increasing sales of a particular product, advertisement, and sales promotion have their respective role to play. Constant creative promotion for along time will make brand financially tastier. To maintain and renew brand vitality promotional measures are required at two levels one at the level of internal customer and second at the level of eternal customers. The various sales promotion measures by mobility solutions Ltd. and agencies are:

1. AFTER SALE SERVICE: - There is network of agents of the mobility solutions Ltd. Which provide necessary after sale service to the customer. If customer has some problem with the product we replace the product as soon as possible. 2. PHARMA FAIRS: - There are pharmacy fairs in different region of country time to time, where there is many bus components formation companies are established company give details about their products. To maintain and renew brand vitality promotional measures are required at two levels one at the level of internal customer field and second at the level of eternal customers.

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The 21st century has seen many revolutions. But there is still lot to do in the field of the bus components. The field force particularly in India continues to be and influence the various bus manufacturing. Company has added database mailer marketing and advertisings mix. Nevertheless, the field force is the backbone of product promotional activities in a company. Hence, what the field force does affects brands fortunes.

More as a rule than as an exception achievement of predetermined sales target takes the front seat month end after month end closing of the month sale premises during month end last minut e offers and special sanctions enrich stock lists while the company tries to reach the holy grail of the sales target. Achievement of the sales value and ensuring collection becomes the prime job of the field force. The above actual scenario of many bus accessories company becomes a real challenge to marketer whose duty is brand building and brand renewal. More often, new introductions obsess salesman and marketers to achieve primary sales, the secondary sales can then be taken cater of the through care automobile company working. It should be noted that a me too brand is a new introduction. For the company, but the brand for the automobile company, so often, new introductions themselves pose a challenge to marketers whose goal includes ever greening of core brands.

With marketing representative focusing on user conversions for new introductions, the marketing representative reminds and thanks the customer with regard to the well established brands,
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For a marketer to strengthen core brands in the above typical scenario it is even more challenging. A marketer should hence come out with creative approaches that can put impact on customer.

Ever greening of the old brands requires the brand to have freshness, which can come through newness in the product promotion. Post marketing is very important tool for the company to know about the view of the customer about their company for this many techniques are used these help in the brand renewal, brand reinforcement. It will help in sales of the products clinic effectiveness and overcoming prescribe fatigue towards old brands.

Positioning and repositioning exercises the excitement in a marketers line of activity comes with product positioning, repositioning exercises and creative promotional. The positioning statement reflects how the brand fits into the customers mind, reflecting customer perception of the brand. Based on the newer dimensions of the product and changing market trends, repositioning helps overcome prescribe fatigue and gives a new lease of life to a product.

3. LINE EXTENSIONS AND PRODUCT IMPROVEMENTS: Marketing is often described as a value delivery process. Line extensions and product improvements are long used strategies for ever greening of brands and strengthening value delivery process. Line extensions and product improvements values. Line extensions
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have shored . Brand sales. Value additions through product improvements and line extensions definitely one prescribes fatigue. We see above the changing dynamics of market and regularly environment makes it imperative to build solid and strong bus accessories brands. Overcoming prescribes fatigue is one factor that will contribute to ever greening of brands. Some strategies have been discussed above.

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OBJECTIVE OF THE STUDY

To know the marketing strategy in sales promotion.

To study the best media of advertisement.

To know the option of the various persons about marketing strategy.

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Scope of Study
Promotions strategy Policy of company to increase sale and total market Policy regarding advertisement After sale services

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MARKETING CIRCLE
Marketing of products done by: 1. Emails. 2. By adds in websites, magazines. 3. By their own website. 4. Newspapers. 5. Old contacts. First, purchase order is taken from customer. Purchase order contains requirement of customer whatever they require, and quality they want. Once purchase order is accepted by marketing department. Order of acceptance is prepared by marketing department.

5 copies of order of acceptance are prepared.

FINANCE DEPT. CONTROL

DESPATCH DEPT. QUALITY ANALYSIS

PRODUCTION

QUALITY

Dispatch makes bill according to the price of purchase order. Production makes goods according to the specification on order of acceptance. Accounts release the payment on the basis of total payment mentioned on order of acceptance. Quality control checks the material according to specifications in order of acceptance.46

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 Quality assurance checks and inspects material before dispatch according to order of acceptance. Material dispatched to customer ware house through various transporters and transportation work is done by marketing department by contacting various transporters. When payment is due it is received through cheque and draft by marketing department.

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DATA ANALYSIS & INTERPRATION

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YEAR 2009-10 2010-11 2011-12

SALES YEAR WISE SALES 31000000 39000000 60000000

SALES
70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 2009-10 2010-11 2011-12 SALES

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SALES PRODUCT WISE

PRODUCTS SALES IN % YEAR 2011SEATS 55% 12 2011WINDOW 27% 12 2011HAT RACKS 9% 12 2011ROOF HATCHES 9% 12 TOTAL 100% SALES IN %
60% 50% 40% 30% 20% 10% 0% SEATS WINDOW HAT RACKS SALES IN %

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SALES REGION WISE

REGION NORTH SOUTH EAST WEST TOTAL SALES IN % 40% 25% 15% 20% 100% YEAR 2011-12 2011-12 2011-12 2011-12

TOTAL MOBILITY SOLUTIONS LTD. WEST EAST SOUTH NORTH REGION SALES REGION WISE Series4 Series3 Series2 Series1

0.2

0.4

0.6

0.8

1.2

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TYPES OF ADVERTISEMENT
CHANNELS OF AD.

EXPENSES 500000 1000000 1500000

YEAR 2011-12 2011-12

PRINT MEDIA ELECTRONIC MEDIA TOTAL EXP.

ELECT TYPES RONI OF CHAN C ADVE NELS PRINT MEDI MEDI RTISE OF A A MENT AD.

EXPE 50000 10000 00 0 NSES

2011-12 2011-12 YEAR Series1 Series2

MOBILITY SOLUTIONS LTD.

0.5

1.5

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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Meaning of research: Research is common parlance refers to a search for knowledge. According to Redman and Mory Systematized effort to gain new knowledge. And some people consider research as movement, a movement from known to the unknown. Thus research is an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with the help of study, observation, comparison and experiment. In short, the search for knowledge through objective and systematic method of finding solution to a problem is research. Type of research: Our research is a fact - finding research. So for the fact-finding we use descriptive research. Descriptive research: Descriptive research includes survey and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs, as it exists at present. Analytical research: The researcher use facts or information already available and analyze these to make a critical evaluation of the material. We also use the analytical research to also the marketing strategy.

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BASIC OF STUDY
Primary data: Interview with the officers of the corporation is conducted to know the marketing strategy of the company.

Secondary data: Secondary data is be obtained from the journals, financial statement sales records.

And other secondary sources are: Books Profit of the Company Internet

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SAMPLING PLAN
Sampling Unit: We are doing research in mobility solutions limited.

Sample Size: 50 employees of administration block.

Sampling Area: Administrative block.

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LIMITATIONS OF E-COMMERCE (E-BUSINESS)

Technical Limitations

Non-Technical Limitations

TECHNICAL LIMITATIONS
Costs of a technological solution Some protocols are not standardized around the world Reliability for certain processes Insufficient telecommunications bandwidth Software tools are not fixed but constantly evolving Integrating digital and non-digital sales and production information Access limitations of dial-up, cable, ISDN, wireless.

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Some vendors require certain software to show features on their pages, which is not common in the standard browser used by the majority Difficulty in integrating e-Commerce infrastructure with current organizational IT systems

NON-TECHNICAL LIMITATIONS

Privacy issues Customer expectations unmet Vulnerability to fraud and other crimes Lack of trust and user resistance Fear of payment information being unsecure Legal issues outstanding such as jurisdiction Legal environment has many new and conflicting laws Cultural obstacles Limitations of support services Financial cost Sourcing tech support in foreign languages Lack of critical mass in certain market areas for sellers and buyers Accessibility outside of urban/suburban and areas effects universality People's resistance to change People not used to faceless / paperless / non-physical transactions

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QUESTIONNAIRE 1. Does our management recognize the needs and wants of chosen
markets? (a) no (b) somewhat (c)yes

2. Does our company develop different offering and marketing plans for different segments of the markets? (a) no (b)some what (c)yes

3. Does our marketing management work well with management in research, manufacturing, purchasing, physical distribution, and finance? (a) no (b)some what (c)yes

4. How well organized is the new product process? (a) no (b)some what (c)yes

5. How well does the management know the sales potential and profitability of different markets segments, territories, products channel and other sizes? (a) no (b)some what (c)yes

6. What is the quality of current marketing strategy? (a) not clear(b)clear but traditional (c)non innovative

7. What is the extent of contingency thinking and planning? (a) no (b)some what (c)developments

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8. Is management doing ineffective job with the marketing resources? (a) no (b)some what (c)yes

9. Does management show a good capacity to react quickly and effectively to on the spot developments? (a) no (b)some what (c)yes

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CUSTOMER FEEDBACK FORM

1. Whether found user friendly it? (a) Yes (b) no

2. Whether satisfied with e-marketing way of our company? (a) Yes (b) no If NO 1-why you feel it like so? 2-what are possible recommendations you will make for it? 3-whether found use full according to your company needs and operations? If yes 1-what feature do you like most of our company? 2-how you will go to rate it on the requirement meet level for your company on scale of 5? (a) (1) (b) (2) (c)(3) (d)(4) (e) (5) 3. should we provide you regularly update about our company products and latest information? (a) Yes (b) no

4. which way of our advertisement you found use full after internet ? -TV -magazine -newspaper -radio

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SUGGESTIONS
1. Marketing strategy should be flexible which can be implemented according to changes in the market. 2. Every HOD or departments should take participate in marketing the strategy planning. 3. Management should know the competitors strategy

before making the marketing strategy planning. 4. Management does not depend only on one media for advertisement.

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DEPARTMENTS

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PROFILE OF VARIOUS DEPARTMENTS

Accounts and Finance Department:

This department handles the company account and finance, this department makes the account statement of the company. give the cash and cheque. It handles all matters relating to finance

Production Department:

Production department is basically relates to produce the products. These departments get order from marketing department and produce the same. In this department it is necessary to stay focus on products because a little error can abstract whole products. MSL production unit produce 7000seats in a year.

MARKETING DEPARTMENT

Marketing department is responsible to sell the product to customer, to get order from the customer and send to production to produce according to order. Marketing dept makes relations with customer .kept their records about order fulfillment and payment records. Marketing dept receives payment from customer.

QUALITY DEPARTMENT:

Quality dept is responsible for checking the quality of products any lacks can the cause sales of the products time to time it checks the products
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.this dept is responsible for checking the purity & quality of the final products as well as of raw materials. Any substandard found is rejected immediately.

HR DEPARTMENT The worker under this department appoint the various other employee .this dept makes record of company employee, their salary leaves, Provide better working conditions. Actually it takes care of the activity relating to human being.

RESEARCH AND DEVLPOMENT

Worker under this department work to collect information relating to company and other important matters. This dept makes study to bring new inventions in products .to develops new products. They try to know about customer view.

STORE DEPARTMENT Worker of this department are responsible for to store the finished

products till the delivery. In this department record of inventory and raw material is kept.

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BIBLIOGRAPHY
JOURNALS Alexender and Durai, Impact Of Effective Advertisements on Consumer Attitude, Indian Journal of Marketing. Mody Rutu, Advertising and Consumers, Marketing

Management Journal of ICFAI.

NEWSPAPERS THE TRIBUNE THE TIMES OF INDIA THE HINDU HINDUSTAN TIMES

BOOKS Beri GC, Marketing Research, Tata Mc Graw Hill Publishing Co. Ltd., New Delhi, Edition, 2003. Gupta SL, Marketing Research, Excel Printers, New Delhi, Edition, 2003. Kotler Philip, Marketing Management. Prentice Hall, New Delhi, Edition, 2003. Aggarwal S.C., Marketing Management, Dhanpat Rai Publishing Co., New Delhi, Edition, 2002. Trehan Mukesh, Advertising and Sales Management, V.K. Publications, New Delhi, Edition, 2006. WEBSITES www.mslindia.net
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CONCLUSSION
Marketing system in MSL is very effective. They use some brilliant techniques in marketing their products. But it face some problems due to delay in production and during the transit of the products. So company needs to work on these problems. Expect from this company is performing very well.

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