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Table of Contents
Introduction Executive Summary Player Bio My Dream Why Me Resume Awards Tournament Results PGA Structure Industry Overview The Three Levels of Professional Golf Distinguishing the Three Levels Navigating the Three Levels Goals and Objectives The Plan The Minor League Golf Tour/The GOLFSlinger.com Tour Expense Budget Development Strategy and Management Plan Progress Checks Sponsoring a Professional Golfer Golf Sponsor Sponsor Benefits Apparel/Equipment Advertising Summary Partnership Contact Information 3 4 5 6 6 7 7 7 9 10 10 10 11 12 12 13 14 15 15 16 16 16 17 18 18 18

Introduction
Dear sponsor, Over the past four years I attended DePaul University in Chicago, Illinois where I have developed myself both as a golfer and a student. My ultimate goal is to reach the heights of the PGA Tour and gain full status. As you may know, the golf season never ends for a professional. Consequently, to maximize my performance year-round, I intend to play in as many tournaments as possible and will be sharpening my skills on great practice facilities. Therefore, it is necessary for me to raise $60,000 per annum for the next three years to help me accomplish my goals. Enclosed I have prepared a business plan package to help support my golf career. Your contribution and support will help fund all aspects in my pursuit to the PGA Tour. Thank you for taking the time to consider sponsoring me. Your support towards my golf career will surely leave its mark. Sincerely,

Russell Budd

Executive Summary
I am requesting $60,000/year Capital for three years. This will cover the threeyear start-up and development costs for becoming a full-time professional golfer on a major professional tour. The three-year development plan works because of its personalized goals and scheduling that allows for game improvement and development. Similar to all aspects of life, what makes one person more successful over another can be traced to three main areas: hard work, goal driven, and relentlessness. While I had a successful college career, I realized winning is not the sole measure of success in achieving my goals. My strong character will be a major factor in my successful journey as a professional golfer. My great work ethic paired with my relentless, never give up attitude, will serve me well in my professional career. I have no prior or existing mental or physical conditions that would prevent me from succeeding.

Player Bio
My passion for golf began at the very young age of 16 months. I started swinging a cake spatula like a golf club, prompting my father to place a tin foil ball on the ground. I instinctively made contact with the ball, launching it airborne each time. I spent countless hours flipping through issues of Golf Digest and watching instructional golf videos. Although this might not be considered typical entertainment for a young child, I have grown up to know of nothing different. Sports like baseball, football, hockey and college basketball became important parts of my life, but golf always remained my passion. I value academics and the necessity of a good education. Thus, in pursuit of my dream, I have acquired time-management skills that allowed me to make time for school and extracurricular activities in balance with my golf game. I attended Community Hebrew Academy of Toronto for high school. My parents felt this school would best prepare me for my post-secondary education. During my high school years, I developed many good friendships and learned a lot about myself. I learned to balance a double cohort program, whilst maintaining an intense practice and playing regime. I realized early on, if I were going to succeed in golf, and my dream of playing Division I golf, I was going to have to make many sacrifices along the way. I was driven by the desire to be the best golfer I could be. I competed in my first tournament at age eight. Losing to a much older thirteenyear-old in my field, did not deter my desire to compete competitively. It was then I realized I was passionate for this sport, and relished to play tournament golf. Being able to experience this at such a young age has contributed to my understanding of competing and playing under pressure. My first real success in tournament golf came when I was thirteen; I won the Ontario Bantam Championship. Winning this tournament showed me the thrill of achieving your goal, and just made me more passionate, as well determined, to play the best golf possible. As I grew up, I had only one goal in mind-that was to play college golf. I began to work even harder, play more tournaments and practice constantly, every moment I could. My goal was to be offered a golf scholarship at a Division I school. In May of 2009, I signed my Letter of Intent to play golf for DePaul University in Chicago, Illinois. The combination of great academics and the opportunity to compete against the best college golfers was a dream come true. During my four years at DePaul, I had many successes. I currently hold the DePaul Blue Demons 36-hole and 54-hole records for low score. We won the Academic National Championship for Division I Golf, three consecutive years (2009-2012). Senior year, I was captain of the Blue Demons, when we had our

second best finish at the Big East Championship (6th place). Along with many golf accolades, I graduated DePaul University, Cum Laude, having made lifelong friendships and memories that will serve as a reminder of what can be achieved with determination and strength of character.

My Dream
Since the time I was young, watching golf on television, I have aspired to play golf against the worlds top players. I have been fortunate enough to experience this while playing college golf. During my four years of playing college golf, it became clear to me that I wanted to pursue a career as a professional golfer. I am fortunate to be supported by family and friends in my pursuit of this dream. As I continue to work hard on my game, I ultimately aspire to make golf my career and play on the PGA Tour.

Why Me?
Proven college success Consistent improvement in past five years My passion Hardworking Winning attitude Strong belief in myself Self-motivated

Resume
Awards
Three-time Academic National Champions for Division I Golf 2009-2012 Two-time Clevland/Srixon All American Scholar 2012-2013 Four-time Big Easts All-Academic Team 2009-2013 DePaul Blue Demon Golf MVP 2013 DePaul Leadership Award for Athletics 2013

Tournament Results
Tournament 2009 John Dallio Memorial 2009 Xavier Invitational 2009 Adidas Hoosier Invitational 2010 Cardinal Intercollegiate 2010 John Dallio Memorial 2011 FAU Spring Break Championship 2011 COG Mizzou Intercollegiate 2011 Adams Cup of Newport 2011 Cardinal Intercollegiate 2011 Georgetown Intercollegiate 2012 Earl Yestingsmeier Invitational 2012 John Dallio Memorial 2012 Georgetown Intercollegiate 2013 Wexford Intercollegiate 2013 FAU Spring Break Championship 2013 Kemper Sports Intercollegiate Score 78-75-74=227 67-70-72=209 78-70-76=224 70-72-74=216 76-74-75=225 71-75-75=221 81-77-75=233 72-76-72=220 69-72=141 76-70-76=222 71-77-77=225 77-81-69=227 72-70-75=217 75-73-76=224 70-80-72=222 73-72-74=219 Standing T11 85 4 69 T35 96 T12 83 T12 73 T33 92 T20 84 T23 95 4 94 T13 67 T22 85 T12 80 T11 66 T26 90 T26 96 T7 77

Throughout my career, I have had consistent success wherever I have played. Despite not winning a college tournament, it is important to understand that winning is not critical in being successful as a professional golfer. In 2009, there were 29 winners on the PGA Tour. Yet, there were 71 players who earned over the tour average of $1,221,479 in prize money (this excludes appearance fees and endorsements). Participating in 23 PGA events, one could earn $775,014 even without finishing below par. On the Nationwide Tour, 26 players won and 57 still earned over the tour average of $116,223.

PGA Structure
The current PGA structure works through a four staged Qualifying School System (Q-School). In past years, applicants/players could apply to PGA Tour QSchool. In advancement through the stages (top 10-20% from each stage), players could play their way towards a PGA Tour Card. In 2013, the PGA changed their Q-School policy. Q-School would no longer be for players to advance to the PGA Tour but rather the Web.Com Tour. The PGA Tour now operates as a three-tiered system that allows players from every tier to feed upwards towards the PGA Tour.

With the new system in place, the top five on the money list on PGA Tour Canada and PGA Tour Latino America will advance to the Web.Com Tour. The top 25 on the Web.Com money list will be granted their PGA Tour Cards for the following year. Players who place between 26th-50th on the money list will participate in a series of tournaments with 126th-175th ranked players from the PGA Tour money list for PGA Tour Cards. Being only 22, I have already successfully completed four years of collegiate golf and am both physically and mentally prepared for the next stage in my journeybecoming a professional golfer. My youth affords me the opportunities for learning, developing and ultimately succeeding.

Industry Overview
The Three Levels of Professional Golf
Currently, there are more than 60 million golfers worldwide. Approximately 4000 golfers are making or attempting to make a career of playing golf as a professional. All golfers who are participating in any level of professional golf are in the 99.9th percentile of golfers worldwide. There are a wide variety of major, developmental and mini tours to participate in as follows: Major Tours: PGA Tour, European Tour, Sunshine Tour, Asian Tour, and Asia One Tour Developmental Tours: Web.Com, PGA Tour Canada & Lating America, and European Challenge Tour Mini Tours: Hooters Tour, Great Lakes Tour, Gateway Tour, All American Tour, GOLFSlinger.com tour, and Mandarin Tour

Distinguishing the Three Levels

The levels of the Professional Golf Tours differ by purse size and field size. Tournaments with high purses and more prize money tend to attract a more competitive field. Category Average/Range Purse Major Tours $6,006,383 Developmental Tours $635,000$130,000 $100,000-$35,000 $655,000-$87,000 Mini Tours $40,000-$10,000 $10,000-$1,000 $35,000-$18,000 $946 404 Depends on Tour $320 54-18 Holes Moderate

Winning Prize $1,039,809 Leading Season $10,508,163 Money Winner 100th Place Money $838,707 $55,571-$1,300 List Number of Pros 258 313 Number of 48 29 Available Events Entry Fees $250 $350 Length of 72 Holes 72 Holes Tournament Travel Extensive Extensive Note: These statistics are based on 2009 results.

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Despite the large difference between purse sizes, there is a negligible talent difference between the three tours. The purpose of Mini Tours is to sharpen a golfers skills and abilities. Through playing Mini Tours, it will allow a golfer to participate in pressure filled tournaments without necessarily qualifying to participate as a full time member on a tour. A Developmental Tour is meant to prepare a golfer to advance into playing a Major Tour by traveling, playing Pro-Am Tournaments, participating in 72-hole events, and handling media and press. Most PGA Pros have played in a Developmental Tour before making an impact on the PGA Tour. Often despite a small variation between the talent of an average PGA Pro and a successful Mini Tour player, the PGA pro will make a substantial amount of money, while the Mini Tour player will likely make little, or possibly lose money. This is simply due to the lack of purse size and field size.

Navigating the Three Levels

One way to navigate a players path to a Major Tour is through its feeder tours such as PGA Tour Canada and Web.Com Tour. These tours allow players to compete in high-level tournaments with the opportunity to advance. Q-School is a requirement. Another option to reach Major Tour level is by playing a combination of the three tournament levels. Players use Mini Tour Tournaments as tests and tools to sharpen their game. They then enter Monday Qualifiers for both Developmental Tours and PGA Tours. Patrick Reed served as an example in 2012 when he entered himself in nine Monday Qualifiers for PGA Tournaments. Another example is Keegan Bradley, who participated in tournaments sanctioned by six different tours in 2009.

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Goals and Objectives

My long-term goal is to maintain permanent status on a Major Professional Golf Tour within the next five years. Short-Term (1-6 months) Finish top 3rd of every tournament Win a tournament Improve short game Promote myself as a threat to win each tournament Mid-Term (6-12 months) Average less than 30 putts per round Increase skill set Obtain PGA Tour Canada status Gain insight and knowledge about my game and myself Long-Term (1-3 years) Full status on a Major Tour Participate in international tournaments Play Web.Com and PGA Tournaments

The Plan
To prepare myself for my professional golf career, I feel that it is imperative that I learn how to go low, dominate and win tournaments. The best way to achieve this is by practicing and playing as many tournaments as possible. My first step in my professional golf career will be to play The Minor League Golf Tour, based out of South Florida. Between the months of November and April, I plan to develop my golf game through a combination of practice and tournament play. During the winter, I will play on average two to three tournaments per week on The GOLFSlinger.com Tour. By balancing practice and tournament days, I will be preparing myself for success.

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The Minor League Golf Tour/The GOLFSlinger.com Tour

Their mission their mission is to provide an affordable, high-level professional golf training ground for players aspiring to play on the PGA, Web.com, Champions, and LPGA Tours. The fee structure, payout formula and even schedule is what makes this tour unique. The tour, founded in 2004, was established to help aspiring golfers achieve their goals of playing professional golf on a major exempt status tour. Since their inception, they have had over 1000 events and over five million dollars paid out. The tournaments are one or two-day events designed to prepare players for Web.com and PGA Tour Monday qualifiers. This format teaches players the importance of going low and learning how to qualify.

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Expense Budget
Sufficient funds are required for me to practice and play at a high caliber level in Mini Tour tournaments, Monday qualifiers, and other professional tournaments. The following is a detailed expense report as to my financial plan: Basic Annual Living Expenses Rent Utilities Food Health Insurance Telephone Transportation (Gas, R&M) Total Basic Annual Golf Expenses Facilities (Playing/Training) Entry Fees Q-School Coaching Equipment Travel Total Total Annual Expenses Basic Living Expenses Basic Annual Golf Expenses Total $19,300 $40,700 $60,000 $7,000 $10,000 $5,200 $5,000 $3,500 $10,000 $40,700 $7,000 $400 $4,500 $2,000 $400 $5000 $19,300

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Development Strategy and Management

I will meet with my golf swing coach to fine-tune my game. Any necessary adjustments to my swing will be reviewed with respected club fitter, Jeff Shuster, to create tour-caliber equipment specifically fit for my game. Having the proper equipment will enable me to have the confidence critical to playing my best. My coach will also develop an at-home and on the road training schedule for me. This full-time training schedule will consists of eight-hour training days, six days per week. Tournament golf can be physically and emotionally exhausting, therefore, rest days will be factored into this schedule. While on the road, a typical day will include: one hour dedicated to pre-round warm-up, an average of five hours for tournament or practice round, followed by two hours practicing and refining skills. Fitness training is an integral part of the success of my golf game, thus, will be included during both home and away weekly schedules.

Progress Checks
Sponsors will be able to track the progress of my annual goals in the following ways: Quarterly and annual progress summaries Tournament statistics tracked on a monthly and annual basis Tournament results updated regularly on my webpage Contact available via phone and email

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Sponsoring a Professional Golfer

Golf Sponsor
Golf is an international game of accuracy and patience. It is also a multi-million dollar industry that has a large following and many talented players. Golf tournaments are held all over the world and offer huge prize money for the players. Sponsors provide golf pros with funding and products to help finance their careers and also to promote the corporate sponsors products. Corporate golf sponsorships contribute automobiles, clothing, shoes, equipment, travel, lodging and more. Professional golfers require funding from sources other than high-profile corporations. Companies promote the sponsorship of golfers by providing opportunities to be involved in the golf tournaments.

Sponsor Benefits
1. Brand association with winning values of golf 2. Unparalleled relationship building opportunities 3. Multi-channel marketing opportunities 4. Substantial public relations coverage 5. VIP access to tournaments 6. Positive community impact 7. Worldwide brand exposure 8. Primetime spots 9. Premium hospitality 10. Local and national promotional opportunities

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Apparel/Equipment Advertising
(Terms to be negotiated) Shirt: Logo on left or right sleeve Logo on front of shirt

LOGO HERE

LOGO HE RE

Hat:

Logo on back of hat Logo on front of hat

LOGO HERE

Logo on side of hat

LO HE G O RE

LOG O HER E

Bag: Logo on golf bag (Main)

Logo on golf bag (Minor)

RE

Ball: Logo on ball

LO

LOGO HERE

GO

HE

LOGO HERE

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Summary
Partnership
The partnership between my sponsors and I will be a rewarding one for both parties. The financial support I receive will allow me to focus on my golf goals, without the pressure of the day-to-day financial burden that encumbers many aspiring golf professionals. My sponsors will be helping fulfill my lifelong dream of becoming a PGA Tour Professional.

Contact Information
I wish to thank you for your support on my golf journey and look forward to having you as a partner on my team. For further information and discussion, please contact me by one of the following options listed below: Canadian mailing address: Phone Numbers: Email: Web Site: 3 Flanders Road Toronto Ontario Home: Mobile: M6C3K5

(416) 789-0551 (773) (416) 817-4105 333-6787

russellbuddgolf@gmail.com www.russellbuddgolf.com

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