Professional Documents
Culture Documents
Customer (localit )
$ost
Pro!it
3 Tk. per kg
Each day a sack of 75 kg is bought except Friday. In Friday Ss mart buys 2-3 sacks of potato.
Customer (+ocalit )
$ost:
#he poultry firm is in 7arayangan+ from which the wholesaler of $arwan"azar "ought eggs "y paying 700 t$ for each '00 pieces !s =art purchases around 2@0 eggs per day from the wholesaler and has to pay ,2@ t$ for '00 pieces
$ost:
Pro!it:
Tk. $$ per kg
Tk.$) per kg
Ss
art purchases beef from !abto"i at a price of 2#$ tk per kg and se"" at a price of %k. 2&$
per kg to customers and bought 25-3$ kg each day and '$-#$ kg on Friday.
Rice:
!s =art purchases rice from 5rishi mar$et, =ohammadpur .t is one of the largest wholesale mar$ets for rice in )ha$a #hey held mainly 2 types of rice #hese are: 7ai+arshail =inicat
Between them, there are further several types of *ualities remained According to these *ualities we have presented the supply chain of rice of !s =art
Wholesale r
Retailer
Customers
&ai'arshai :
7ai+arshail is the top *uality rice in Bangladesh people usually have on a regular "asis #here are two "rands of 7ai+arshail rice that !s =art holds #hese "rands of rice are descri"ed "elow according to the supply chain of !s =art $. 3ahim 4 Sons (Special):
Wholesale Price: TK. 52 Retail Price: TK. 55
!s mart purchases this rice "rand '00 $g wee$ly #he estimate is shown according to per $g cost of 4ahim and !ons 7ai+arshail rice &. Nine Star 3ice Bran5:
Wholesale Price: TK. 39.5 Retail Price: TK. 42
!s mart purchases this rice "rand '00 $g wee$ly #he estimate is shown according to per $g cost of 7ine !tar 7ai+arshail rice "rand
Minicat:
=inicat is another renowned "rand of rice B) .t is usually two types "ase on *uality #hese are: 1. Rahi" + Sons:
Wholesale Price: TK. 43 Retail Price: TK. 46
-ish:
>hen !s =art orders for fish, farmers from 4angpur, !hat$hira, 5hulna send fresh formalin free fish from their own fish firm through top of the local "us #hen employee of !s =art collects those from "us stop, "rought to store with their own logistics and then store it in the super stores refrigerator for sale
Farmers
Super Store
Customers
Shri"p:
Transportation $ost per (g: Tk. 1*
Farmers Level: Medium Sized Shrimp TK.330 Large Sized Shrimp Tk.750 Retailer level: Medium Sized Shrimp TK.400 Large Sized Shrimp Tk.900
Profit of Ss Mart Medium Sized Shrimp TK. 55 Large Sized Shrimp TK. 135
Pro!it -ro" Shri"p . per (g /0#hey usually "uy shrimp from !hat$hira and Bagherhat
(O1 -ish
Transportation cost Per (2: 13
Farmers Level: Medium Koi Fish TK.220 Large Koi Fish Tk.350 Retailer level: Medium koi Fish TK.300 Large Koi fish Tk. 450
Profit of Ss Mart Medium Koi Fish TK. 7 Large Koi Fish Tk. !7
Pro!it !ro" (O1 -ish: %hey buy ()I fish from *rammonbaria
7n'oun5 +ogistics:
10
Services: !s =art ensure after sale service to some sort of products #hey provide customers with accepting A#= cards and visa cards #hey response to each customer/s call very politely By analyzing the supply chain and value chain of !s =art, we came to $now that that they are *uit promising and competitive in the mar$et
Backward Linkage:
=uch importance is attached to the concept of 2"ac$ward lin$age/ in development literature 1ommonly it is understood to refer to an industry that produces an output that is used as an input in the production of another output (it could also refer to positive externalities) -or example, steel production is a "ac$ward lin$age industry for a num"er of commodities such
11
Market Surveys
1onstituting mostly of primary data, this portion of the report deals with the "ehavior, expectations and what consumers receive from !s =art super shop and super shop industry of Bangladesh -rom a survey conducted on 2@ consumers and target consumers of the !s mart, we have found out their perception and "ehavior regarding the super shop 3esults of Consumer surve s #his section has "een compiled via distri"uting *uestionnaires and analyzing the data collected from the aforementioned *uestionnaires .n addition several newspaper and internet articles on the supermar$et industry have "een utilized 6ge of Super shop consumers #he fact that super shops are more visited "y people of middle age rather than the younger generation is evidenced in the survey >e surveyed among 2@ consumers and among them 62? (, people) of the visitors were of 6B to C@ age range and 2C? (B people) were of CB to @@ age 7ewlywed couples and "achelors of 2B to 6@ age range also shop from super mar$ets, the percentage of such shoppers is 2,? (7 people) Figure: !ie chart on &) respon5ent9s age groups Source: !rimar :5ucation of Super shop consumers
32% 24% 8% 8% 28% 15-25 26-35 36-45 46-55 Above 56
12
Figure: !ie chart on &) respon5ent9s :5ucational 'ackgroun5 Source: !rimar #he fact that super stores are mostly visited "y educated people is evident in our survey Among 2@ respondents, B respondents were doctorates, '0 were postgraduates, 7 were undergraduates and only 2 of them were "elow & ! 1 level 8ccupation of Super shop consumers
13
Monthl !ncome
Below 20,000 35,000-50,000 above 70,000 4% 28% 20,000-below 35,000 50,000-below 70,000 12%
24%
32%
Figure: !ie chart on &) respon5ent9s monthl income Source: !rimar Apparently people having a higher income rate shop mostly at super mar$ets @B? of people having income of more than @0,000 B)# "uy from such stores Dnly 'B? consumers having income less than 6@,000 B)# "uy from such stores
14
Figure: &) Super Market Customer9s marital status The follo.ing fre;uenc ta'le sho.s customer opinion a'out 5egree of impact Ss Mart has on consumer status Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 2 7 , B 2 2@ Eercent Eercent ,? ,? 2,? 2,? 62? 62? 2C? ,? '00 2C? ,? '00 1umulative Eercent ,? 6B? B,? (2? '00?
The follo.ing fre;uenc ta'le sho.s customer opinion a'out store atmosphere an5 5ecoration appeal of Ss Mart
15
The follo.ing fre;uenc ta'le sho.s customer opinion a'out 5iversit of pro5ucts at Ss Mart Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 2 7 , B 2 2@ Eercent Eercent ,? ,? 2,? 2,? 62? 62? 2C? ,? '00 2C? ,? '00 1umulative Eercent ,? 6B? B,? (2? '00?
The follo.ing fre;uenc ta'le sho.s customer opinion a'out availa'ilit of a5vertise5 pro5ucts on stocks of Ss Mart Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 6 , 7 B ' 2@ Eercent Eercent '2? '2? 62? 62? 2,? 2,? 2C? C? '00 2C? C? '00 1umulative Eercent '2? CC? 72? (B? '00?
The follo.ing fre;uenc ta'le sho.s customer opinion a'out reasona'ilit of price charge at Ss Mart
16
The follo.ing fre;uenc ta'le sho.s customer opinion a'out ph sical facilities of Ss Mart Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 2 7 , B 2 2@ Eercent Eercent ,? ,? 2,? 2,? 62? 62? 2C? ,? '00 2C? ,? '00 1umulative Eercent ,? 6B? B,? (2? '00?
The follo.ing fre;uenc ta'le sho.s customer opinion a'out safet in their transactions .ith Ss Mart Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 6 'C B 2 0 2@ Eercent Eercent '2? '2? @B? @B? 2C? 2C? ,? 0? '00 ,? 0? '00 1umulative Eercent '2? B,? (2? '00? '00?
17
The follo.ing fre;uenc ta'le sho.s customer opinion a'out s.iftness in 5elivering the or5ere5 pro5ucts at Ss Mart Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 2 '0 , 6 2 2@ Eercent Eercent ,? ,? C0? C0? 62? 62? '2? ,? '00 '2? ,? '00 1umulative Eercent ,? C,? ,0? (2? '00?
The follo.ing fre;uenc ta'le sho.s customer opinion a'out courteous emplo ee 'ehaviour at Ss Mart Falid Falid !trongly Agree Agree 7either agree or )isagree )isagree !trongly )isagree #otal -re*uency 2 '0 , 6 2 2@ Eercent Eercent ,? ,? C0? C0? 62? 62? '2? ,? '00 '2? ,? '00 1umulative Eercent ,? C,? ,0? (2? '00?
18
48%
Figure: !ie chart on &) respon5ent9s Satisfaction level .ith Ss Mart Source: !rimar .t is evident from our research that C,? of the consumers agree that they are satisfied with the services provided "y !s =art &owever, almost 62? want modifications as they are not fully satisfied with the services !s =art provide
19
S u$er %ar&et"
lo'al (ar&et" 8% 4%
)n l!ne
*!g+ S treet
,onven!en'e S tore"
)t+er
12% 48% 4%
24%
Figure: !ie chart on &) respon5ent9s market selection Source: !rimar C,? "uy groceries from super mar$ets .n our country on line "usiness is not wide spread so only C? shop from on line &owever, survey reveals that consumers "uy from a com"ination of mar$ets for different products rather than "uying from a single mar$et
20
" ales
S wa$no 25% Nan#on S " %art .r!n'e Ba-ar
29%
Figure: !ie chart on &) respon5ent9s super market selection Erimary data shows that Agora is the most popular super mar$et of )ha$a city with a staggering 2(? of the entire mar$et share 7ext mar$et leader is =eena Bazar with 2@? of the mar$et share #hen comes 7andon serving '7? of the total customers !s =art comes next while serving '6? of the entire mar$et Erince Bazar serves only C? of the entire mar$et 3eason For selection of Super markets
21
Figure: !ie chart on &) respon5ent9s reason for super market selection
.t is visi"le that for selecting certain supermar$et location is the most important factor having relative importance of 6B? !econdly there is competitive price having relative importance of 2C? and then comes the *uality of the product having relative importance of 2'? !o these are the important factors consumers consider while selecting a certain super shop
3eferences:
Bowersox, ) G , 1loss, ) G , A 1ooper, = B (2007) !upply chain logistics management 7ew Hor$: =c9raw%&illI.rwin Boehl+e, = , 0 !chrader and G A$ridgel ('((,) D"servations on formation of food supply chains .n: Proceedings of the third international conference on chain management in the
22
lin$ages%and%high%value%productsI 7arayanan, F 9 , A 4aman, A (200C) Aligning incentives in supply chains &arvard Business 4eview, ,2(''), (CM'02 !upply 1hain 1ouncil (2007) !upply chain operations reference model , 0 4etrieved from http:IIwww supply%chain org