CHAPTER I INTRODUCTION The first Garnier product was made by Alfred Garnier in 1904, a hair tonic.

. The full company name, Laboratories Garnier, originated in the 19 0s as a producer of haircare products made with organic ingredients. ingredients. The L!"real Group has owned Garnier since 19#$. Garnier is a worldwide company affiliated with 9 other brands owned by L!"real. As of 009, Garnier has three product line concentrating on helping consumers with personal appearance. Garnier offers s%incare, haircare, hair color and styling products, which are distributed in 1# countries. &hen loo%ing for a suitable shampoo the most important thing you need to %now is the concentration and the harshness of the detergent in it. The problem is there is no way for the a'erage consumer to find that out. (hampoos may contain anything between 1 and $ percent detergent. )t may be e*actly the (ame detergent, sodium lauryl sulfate based detergents are the most common, but the concentration will 'ary considerably from brand and e'en within a manufacturers! products range. +ost of the shampoo is rarely an indicator of detergent concentration or ,uality. cheap detergent. +heap shampoo may contain a high detergent concentration while e*pensi'e shampoos may contain 'ery little of a +ost is mostly about branding and the mar%et the manufacturer is trying to sell the product to some indicators that you might thin% would be a rough guide to detergent power, such as products labeled for oily hair, in fact bear no relation to the amount of the detergent in them. (hampoos for oily hair can ha'e e*actly the same concentration as shampoos for dry hair. The difference is more li%ely to be a reduced amount of oil or conditioning agent in the shampoo for oily hair, or the difference may e'en -ust
1

Garnier

continues that mission today, as all of its products are made with natural

be the pac%aging. The thic%ness of the shampoo is also not an indicator of detergent concentration. There are many thic%ening agents that can be used that contribute nothing to actual cleaning action of shampoo. .ecause the detergent concentration is not on the label, your only practical option is to find the right shampoo, with the right detergent concentration for you, through trail and error. (elect a few shampoos you li%e the sound of and do a home comparison test. /ou may find you need up to three times the amount of one shampoo compared to another to get the same result. 0ust pic% the one you li%e the feel at the price you are willing to pay. 1o not be swayed on buying a shampoo for the additional ingredients li%e herbal e*tracts. 2ran%ly these will not do much, usually the amount of e*tract in the shampoo is ,uite low and most of it is washed down the drain anyway. )t should be simple to apply, although it is worth nothing that the all in one shampoo and conditioners are usually not as good as a separate shampoo and subse,uent conditioner. Although it is more hassle, a separate shampoo and conditioner usually gi'es better results. The shampoo should cleanse the scalp thoroughly with one application unless you ha'e 'ery oily or dirty hair. 3'en so, you should not need to wash your hair more than twice. The hair should be left soft, shiny and easy to brush and comb. This ,uality has much to do with conditioning agents. 4ost modern shampoos contain them, but you may need a separate conditioner too. The shampoo should rinse away easily and not lea'e any residue. )n a hard water area 5water that has a lot of minerals dissol'ed in it is called hard water6 there is a greater chance of residue being left on the hair. An

acid rinse can get rid of this. 7eople often use lemon -uice but 'inegar can wor% -ust as well. 8se conditioner after an acid rinse. The shampoo should not be irritating to scalp s%in. &ith the popular fad of including herbal e*tracts in shampoos so dermatologists ha'e seen an increase in scalp dermatitis complaints. )f your shampoo irritates your scalp s%in, find one without herbs in it. )f that doesn!t wor%, the detergent in the shampoo may be the problem. )t so, find a shampoo with a different detergent in it. (ome common shampoo detergent li%e sodium laurel sulfate, can be irritation to sensiti'e s%in. 2inally, the shampoo must satisfy your tastes in color, perfume, te*ture and later. 9one of these are really necessary for thorough cleansing and it is all down to personal preference. 9ot e'en lather is necessary, you can clean hair -ust fine without any bubbles. &e ha'e been conditioned to belie'e a good lather is important for good cleaning, but this is actually not true. 4any shampoos contain specific ingredients that ma%e lather, but they do not actually contribute to the cleaning process. SOAP VERSUS DETERGENT SHAMPOOS 1etergent based shampoos are by far the most common shampoo in the supermar%et today. 1etergent shampoos are a relati'ely recent de'elopment only really becoming widely a'ailable from the 19$0s onwards and it too% 0 years for detergent shampoos to become the dominant shampoo product. .efore this time soap based shampoos were pre'alent. (oap shampoos are made from organic sources, most fre,uently from coconut oil and less commonly from oli'e oil or palm oil. 1etergents are synthetic cleaning agents made by a chemical reaction. 1etergents do a better cleaning -ob and less li%ely to react with minerals and salts in the water supply compared to soap based shampoos. :owe'er, soap shampoos are ma%ing a limited comebac% as some people want to go the organic route. There is no real problem with using a soap
3

shampoo e*cept that if you li'e in a hard water area you may find a scum builds up on the hair ma%ing it loo% dull and dry. An organic acid rinse can get rid of this. WATERLESS SHAMPOOS &hen an indi'idual is an in'alid and bed ridden waterless shampoos can be 'ery useful. The shampoos are usually a combination of an absorbent They usually come pac%aged as a powdered substance and a mile al%ali.

straight powder, but sometimes you can get them in foam or spray formulation. 3ither way, the principle of application is the same. The powder is applied to the hair and this absorbs oils 5suc%s the oil inside the powdered particles6 and adsorbs dirt 5dirt binds to the surface of the powdered particles6. The powder is then brushed or toweled away. These waterless shampoos wor% ,uite well, but they are not as effecti'e compared to water and detergent shampoos. 2or really dirty hair, the powder less shampoos may need to be reapplied se'eral times before getting reasonably clean hair. (ome people who li%e to go completely organic prefer to ma%e their own powderless shampoos. /ou can use powdered corn starch as a dry shampoo with a reasonable le'el of success. )ndigenous people may use chal% powder or camp fire ash as a waterless shampoo. SHAMPOOS AND PH A few tele'ision commercials ha'e made claims that their shampoos ha'e an acidic p: and this is superior to other shampoos. comments on p: and shampoos. 2irst -ust to re'iew what p: means. &ater molecules 5: "6 occasionally brea% apart into :; and ":< 5and :; and ":< will -oin bac% together to form : "6. Things dissol'ed in water can release to ta%e up either :; or ":<, thus changing the ratio of :; and ":< in the water. An acidic solution 5p: = >6 has
4

(o here are a few

more :; than ":< and a basic or al%aline solution 5p: ? >6 has more ":< than :;. A neutral p: is p: >. :air is made from %eratins. @eratin is a protein, and proteins and chains of amino acids. 1ifferent types of protein contain different amino acids, lin%ed together in a different order. @eratin happens to contain lots of the amino acid cysteine, which contains a sulfur atom. The sulfur atoms from two cysteines -oin together, forming a disulfide bond. These disulfide bonds gi'e hair fiber its strength. :owe'er, ":< can split disulfide bonds, thereby remo'ing crosslin%s between %eratin molecules and wea%ening the hair. :; does not disrupt disulfide bonds. As such, al%ali solutions can wa%en hair and strong al%ali solutions will actually dissol'e it. )n contrast, acid solutions do not interact with disulfide bonds. 4ost shampoos are somewhat acidic. (hampoos typically ha'e a p: of 4<# some go as low as p: A. These are usually strong shampoos for hea'y duty cleaning. )f your water supply contains a lot of lime and other minerals dissol'ed in it, your p: is most li%ely to be neutral to slightly al%ali. The al%alinity of the water is not enough to significantly wea%en the hair but al%ali solutions can ma%e the hair cuticle open up. The outer hair cuticle is made up of o'erlapping, flattened, dead cells B li%e tiles. These tiles can fla%e up and e*pose the underlying, softer corte* of the hair fiber which is more prone to damage by en'ironmental chemicals. The shampoo acidity can help with closing the cuticle of the hair. )n addition, slight acidity help to brea% up soap scum and wash it away. (o in general, an acid p: shampoo is good for maintaining the hair structure and it can neutraliCe ad'erse al%ali action on the hair. CHAPTER II GARNIER SHAMPOO
5

Garnier is mass mar%et brand of L!"real that produces hair care products, including the 2ructis line, as well as s%in care products, notably the newer 9utritioniste line. "ne of their %ey proprietary ingredients is a fruit concentrate used in all their products. )t is a combination of fruit acids, 'itamin .A and .#, fructose and glucose. PRODUCTS Garnier sells an array of products ranging from styling products to shampoos and conditioners. The products currently sold by Garnier areD (lee% and (hine shampoo and cream conditioner. .ody and 'olume shampoo and cream conditioner. 9ormal shampoo and conditioner and <1 9ormal shampooEconditioner. 1ry or 1amaged shampoo and cream conditioner. (lee% and (hine anti<friCC serum. (lee% and (hine deep conditioner. Anti<1andruff shampoo and <1 Anti<1andruff shampoo and conditioner. 2ine shampoo and cream conditioner. :ard +url Gel. (oft +url cream. Length and (trength anti<split ends treatment. .ody and Folume root lifting treatment spray. (urf :air. 2ortifying deep conditioner. .ody and Folume shampoo and cram conditioner. (lee% and (hine lea'e<in conditioning cream.
6

 +olor treated or permed shampoo and cream conditioner. +url and (hine shampoo and cream conditioner. +url and (hine lea'e<in conditioner 5This products has been 1)(+"9T)9831 by Garnier6, Garnier 9utrisse 5:air colourant. Ad'ertised in the 8@ using the

catchphrase. G9utrisse means nourishH. The word 9utrisse is actually a made up word and does not appear in any %nown language6. Garnier also produces beauty products. The beauty products are branded under the name Garnier (%in 9aturals due to their natural components. These includeD Garnier 7ure Iange 52or "ilyE.lemished (%in6 Garnier Lift Iange 52irming J Anti<wrin%le6 Garnier Light Iange 5&hiteningE.rightening6 Garnier 2resh Iange 52or 9ormalE+ombination (%in6 Garnier (oft Iange 52or 1ryE(ensiti'e (%in6 Garnier 9utritionist Iange 59ew6 52or smoothening fine line J boosting s%in radiance6 .ody 5gradual tan6 .odyTonic 5firming lotion6 .ody+ocoon 5.ody moisturiser6 2oot+ocoon 5foot moisturiser6 :and+ocoon 5hand moisturiser6 .odyIepair 5intensi'e body moisturiser6 Garnier (%in 9aturals summerface 1 hour 4oisturising +ram (un @issed Loo%. OBJECTIVES OF THE STUDY
7

 To study the consumer awareness and preference with reference of garnier shampoo. To identify the factors affecting the selection of particular brand of shampoo. To analysis the satisfaction le'el of customer using garnier shampoo. To offer suggestion to impro'e the ser'ice ,uality of garnier shampoo. To e*amine the perception of customers on sales promotion.

LIMITATIONS OF THE STUDY

 The study was conducted among people in the +oimbatore city only. :ence the findings cannot be generaliCed. The siCe of the sample was restricted to 100 respondents, due to time constraint. The study was conducted on the four ma-or branded shampoos only. The study considered only four independent 'ariables. (e*, Age,

3ducation and )ncome, while there may be many other factors which influence the consumer beha'ior.

CHAPTER II
9

RESEARCH METHODOLOGY

RESEARCH Iesearch may be defined as the ob-ecti'e and systematic method of finding solution to a problem. )t gi'es structural picture for the management process li%e decision ma%ing planning in accordance with data collected. RESEARCH DESIGN A research design can be specified as Garrangement of condition for collection and analysis of data in a manner that aims to combine rele'ance to research purpose with the economy in procedure. )t constitutes blue print for the collection, measurement and analysis. The research design used by the researcher is descripti'e research design, which deals to depict state of affairs, as it e*ists without ha'ing any control o'er changes of 'ariables. )t ta%es into account the fact that the sub-ect of study is purely ,ualitati'e in natureK it is the most ideal and con'enient research design. DATA COLLECTION The study is based on primary as well as on secondary data. The primary data was collected from ,uestionnaire. The secondary data was collected from 'arious boo%s, web sites and company brochures.

SAMPLE SIZE

10

)n +oimbatore, a sample of #0 was ta%en for the study of customer satisfaction of garnier shampoo. SAMPLING TECHNIQUE The researcher adopted non prob b!"!#$ % &p"!n' ()*'+&+n# % &p"!n' #+,-n!.)+/ )n this pro-ect, to %now the customer satisfaction of garnier shampoo in +oimbatore city.

CHAPTER 0 IV
11

ANALYSIS AND INTERPRETATION

TABLE 1 GENDER OF THE RESPONDENTS

GENDER 4ale 2emale Total

NO OF RESPONDENTS 4L 1 #0

PERCENTAGE 234 L0 0 100

INTERPRETATION5 2rom the abo'e table it shows L0M of respondents are male and 0M of respondents are female.

CHART 1 GENDER OF THE RESPONDENTS

12

TABLE 6 AGE OF THE RESPONDENTS

13

AGE .elow 1L 1L< $ $<A0 Abo'e A0 Total

NO OF RESPONDENTS 10 AL L 4 #0

PERCENTAGE 234 1> #A 1A > 100

INTERPRETATION5 2rom the abo'e table it shows 1>M of the respondents are below 1L years #AM of the respondents are 1L< $M of the respondents are $<A0 , and >M of the respondents are abo'e A0 years of age. 4a-ority 5#AM6 of the respondents are 1L< $.

CHART 6 AGE OF THE RESPONDENTS

14

TABLE 7 MONTHLY INCOME OF THE RESPONDENTS

MONTHLY INCOME .elow A000

NO OF RESPONDENTS 1L
15

PERCENTAGE 234 A0

A000<$000 Abo'e 10000 Total INTERPRETATION5

L 14 #0

4> A 100

2rom the abo'e table A0M of the respondents earning below A000, 4>M of the respondents earning A000<$000, AM of the respondents are earning abo'e 10,000. 4a-ority 54>M6 of the respondents are earning monthly income of A000< $000.

CHART 7 MONTHLY INCOME OF THE RESPONDENTS

16

TABLE 8 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

EDUCATIONAL QUALIFICATION

NO OF RESPONDENTS
17

PERCENTAGE 234

8nder graduate 7ost graduate 7rofessional Total INTERPRETATION5

L 0 1 #0

4> AA 0 100

2rom the abo'e table is shows 4>M of the respondents under graduate, AAM of the respondents are post graduate, professional. 4a-ority 54>M6 of the respondents are under graduate. 0M of the respondents are

CHART 8 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

18

TABLE 9 RESPONDENTS USING GARNIER SHAMPOO

19

USING GARNIER SHAMPOO /es 9o Total INTERPRETATION5

NO OF RESPONDENTS 4 1L #0

PERCENTAGE 234 >0 A0 100

2rom the abo'e table it shows >0M of the respondents are using garnier shampoo, A0M of the respondents are not using garnier shampoo. 4a-ority 5>0M6 respondents are using garnier shampoo.

CHART 9 RESPONDENTS USING GARNIER SHAMPOO

20

TABLE : BRAND PREFERENCE OF THE RESPONDENTS

21

WHICH BRAND :ead J shoulder +linic plus (un sil% 7antene "thers Total INTERPRETATION5

NO OF RESPONDENTS $ 4 A 4 1L

PERCENTAGE 234 >.>L . 1#.#> . 11.11 100

2rom the abo'e table is shows >.>LM of the respondents preferred head and shoulder, . M of respondents prefer clinic plus, 1#.#>M of the . M of the respondents are prefer pantene

respondents are prefer sun sil%,

and 11.11M of respondents prefer other brands. 4a-ority 5 >.>LM6 of the respondents prefer head and shoulder.

CHART : BRAND PREFERENCE OF THE RESPONDENTS

22

TABLE ; FACTORS INFLUENCING GARNIER SHAMPOO

23

DID YOU LI<E GARNIER SHAMPOO (mell Nuality 7ac%age Ad'ertisement 7rice A'ailability Total INTERPRETATION5

NO OF RESPONDENTS 1 1# # 4 4

PERCENTAGE 234 L.$> AL.10 14. 9 9.$ 4.># 4.># 100

2rom the abo'e table it shows L.$>M of the respondents li%e smell, AL.10M of the respondents li%e ,uality, 14. 9M of the respondents li%e pac%age, 9.$ M of the respondents li%e ad'ertisement, 4.>#M of the respondents li%e price, and 4.>#M of the respondents li%e a'ailability. 4a-ority 5AL.10M6 of the respondents li%e ,uality if the garnier shampoo.

CHART ; FACTORS INFLUENCING GARNIER SHAMPOO

24

TABLE = SATISFACTION LEVEL OF SMELL IN GARNIER SHAMPOO

25

SATISFACTION LEVEL :ighly satisfied (atisfied 1issatisfied :ighly 1issatisfied Total INTERPRETATION5

NO OF RESPONDENTS 11 1$ 9 > 4

PERCENTAGE 234 #.19 A$.>1 1.4A 1#.#> 100

2rom the abo'e table it shows #.19M of the respondents are highly satisfied, A$.>1M of the respondents are satisfied, 1.4AM of the respondents are dissatisfied, 1#.#>M of the respondents are highly dissatisfied. 4a-ority 5A$.>1M6 of the respondents are satisfied smell in garnier shampoo.

CHART = SATISFACTION LEVEL OF SMELL IN GARNIER SHAMPOO

26

TABLE > SATISFACTION LEVEL OF QUALITY IN GARNIER SHAMPOO

27

SATISFACTION LEVEL QUALITY :ighly satisfied (atisfied 1issatisfied :ighly 1issatisfied Total INTERPRETATION5

NO OF RESPONDENTS 14 1L # 4 4

PERCENTAGE 234 AA.AA 4 .L# 14. 9 9.$ 100

2rom the abo'e table it shows AA.AAM of the respondents are highly satisfied, 4 .L#M of the respondents are satisfied, 14. 9M of the respondents are dissatisfied, 9.$ M of the respondents are highly dissatisfied. 4a-ority 54 .L#M6 of the respondents are satisfied ,uality in garnier shampoo.

CHART > SATISFACTION LEVEL OF QUALITY IN GARNIER SHAMPOO

28

TABLE 1? SATISFACTION LEVEL OF PRICE IN GARNIER SHAMPOO

RAN< THE

NO OF RESPONDENTS
29

PERCENTAGE 234

LEVEL OF PRICE :ighly satisfied (atisfied 1issatisfied :ighly 1issatisfied Total INTERPRETATION5

4 4 1 4

9.$ $>.14 L.$> 4.># 100

2rom the abo'e table it shows 9.$ M of the respondents are highly satisfied, $>.14M of the respondents are satisfied, L.$>M of the respondents are dissatisfied, 4.>#M of the respondents are highly dissatisfied. 4a-ority 5$>.14M6 of the respondents are satisfied price in garnier shampoo.

CHART 1? SATISFACTION LEVEL OF PRICE IN GARNIER SHAMPOO

30

TABLE 11 REASON FOR USING GARNIER SHAMPOO

31

PREFERENCE YOU USING 1octors ad'ice 2riends Ielati'es "thers Total INTERPRETATION5

NO OF RESPONDENTS L 1 1L 4 4

PERCENTAGE 234 19.0$ L.$> 4 .L# 9.$ 100

2rom the abo'e table it shows 1#M of the respondents preference is doctors ad'ice, $M of the respondents preference is friends, 4AM of the

respondents preference is relati'es and 1#M of the respondents preference from others. 4a-ority 54AM6 of the respondents prefer from relati'es.

CHART 11 REASON FOR USING GARNIER SHAMPOO

32

TABLE 16 VARIETY OF GARNIER SHAMPOO

33

VARIETY OF GARNIER SHAMPOO Anti<dandruff "il control 1ry hair 1amaged hair Total INTERPRETATION5

NO OF RESPONDENTS 14 L 9 11 4

PERCENTAGE 234 AA.AA 19.0$ 1.4A #.19 100

2rom the abo'e table A>M of the respondents using anti<dandruff, AAM of the respondents using oil control, 0M of the respondents are using for dry hair, 10M of the respondents are using for damaged hair. 4a-ority 5AA.AAM6 of respondents are using for anti<dandruff.

CHART 16 VARIETY OF GARNIER SHAMPOO

34

TABLE 17 SATISFACTION LEVEL OF GARNIER SHAMPOO

VARIETY SATISFIED NEUTRAL DISSATISFIED WEIGHTED SATISFACTION

35

Anti< dandruff "il control 1ry hair 1amaged hair

9 $ # >

4 A A

1 1 0 1

AVERAGE 1.A$ 1.A> 1.AA 1.A#

LEVEL (atisfied (atisfied (atisfied (atisfied

+ustomers are satisfied with anti<dandruff weighted a'erage 1.A$< ran% A +ustomers are satisfied with damaged hair weighted a'eraged 1.A>< ran% 1 +ustomers are satisfied with dry hair weighted a'erage 1.AA< ran% 4 +ustomers are satisfied with oil control weighted a'erage 1.A#< ran%

INTERPRETATION5 2rom the abo'e table customers are satisfied with "il control.

CHART 17 SATISFACTION LEVEL OF GARNIER SHAMPOO

36

TABLE 18 OVERALL SATISFACTION LEVEL OF GARNIER SHAMPOO

37

OVERALL SATISFIED LEVEL :ighly satisfied (atisfied 1issatisfied :ighly 1issatisfied Total INTERPRETATION5

NO OF RESPONDENTS 1# 19 $ 4

PERCENTAGE 234 AL.10 4$. 4 11.90 4.># 100

2rom the abo'e table AL.10M of respondents are satisfied, 4$. 4M of respondents are highly satisfied, 11.90M of respondents are dissatisfied and 4.>#M respondents are highly dissatisfied.

CHART 18 OVERALL SATISFACTION LEVEL OF GARNIER SHAMPOO

38

TABLE 19 IMPROVEMENT E@PECTED BY RESPONDENTS

39

IMPROVE IN GARNIER SHAMPOO (mell Nuality 7ac%age Ad'ertisement 7rice A'ailability Total INTERPRETATION5

NO OF RESPONDENTS L 9 A L 1 4

PERCENTAGE 234 19.0$ 1.14 >.14 4.># 19.0$ L.$> 100

L.$>M respondents e*pected the a'ailability of shampoo 'ariety should be ta%e care. (mell can be impro'ed. Nuality can be impro'ed. 7ac%age can be impro'ed. 4ore ad'ertisement can be impro'ed. .etter price can be impro'ed.

CHART 19 IMPROVEMENT E@PECTED BY RESPONDENTS

40

FINDINGS 4a-ority 5L0M6 of the respondents are 4ale. 4a-ority 5#AM6 of the respondents are 1L B $.
41

 4a-ority 54>M6 of the respondents are earning monthly income of A000< $000. 4a-ority 54>M6 of the respondents are 8nder Graduate. 4a-ority 5>0M6 of the respondents are using garnier shampoo. 4a-ority 5 >.>LM6 of the respondents prefer head and shoulder. 4a-ority 5AL.10M6 of the respondents li%e ,uality of the garnier shampoo. 4a-ority 5A$.>1M6 of the respondents are highly satisfied smell in granier shampoo. 4a-ority 54 .L#M6 of the respondents are satisfied ,uality in granier shampoo. 4a-ority 5$>.14M6 of the respondents are satisfied price in garnier shampoo. 4a-ority 54AM6 of the respondents prefer from relati'es. 4a-ority 5AA.AAM6 of the respondents are using for anti<dandruff. 4a-ority 51.A>M6 of respondents are satisfied with "il control. 4a-ority 54$. 4M6 of respondents are satisfied with garnier shampoo. 4a-ority 5 L.$>M6 of respondents are satisfied with garnier shampoo.

SUGGESTIONS

The pac%age of garnier shampoo has to be impro'ed.

42

 The ad'ertisement of garnier shampoo has to be increased. The price of the garnier shampoo has to be reduced. The smell of garnier shampoo has to be impro'ed. The ,uality of garnier shampoo has to be impro'ed. The a'ailability of the product has to be increased.

CONCLUSION

43

)t is concluded from the study that the garnier shampoo should impro'e the ad'ertisement, attracti'e ad'ertisement gi'e more sales. The company can reduce the price to fulfill the needs to low<income le'el of people. Add more pac%ages and some more 'arieties in particular pac%ages. The present study re'eals the ma-ority of the respondents preferred garnier shampoo for the ,uality.

BIBLIOGRAPHY

44

+.I.@"T:AI) (.A.(:3ILA@AI (.7.G87TA

< < <

I3(3AI+: 43T:"1"L"G/ 4AI@3T)9G 4A9AG3439T (TAT)(T)+AL 43T:"1

WEB SITES5 AAA/' rn!+r%- &poo/,o& AAA/'oo'"+/,o& AAA/A!B+p+*! /,o&

A STUDY ON CUSTOMER SATISFACTION GARNIER SHAMPOO IN COIMBATORE QUESTIONAIRE 1. 9ame D

45

. Gender

O 4ale
A. Age

O 2emale
D

O O

.elow 1L

O 1L< $
D

$<A0

O Abo'e A0 O 7rofessional

4. 3ducational Nualification 8nder graduate

O 7ost graduate
D

$. 4onthly )ncome

O .elow A000 O A000<$000

#. Are you using Garnier (hampooP

O Abo'e 10000

O /es O /es O 9o

O 9o

>. Are you satisfied with priceP

L. )f Q9o! which brand shampoo you preferP

O :ead J (houlder O +linic plus O 7antine O "ther O Tel'e'sion O Ad'ertisement O )nternet

10. (pecify the reason for using re products.

O (unsil% O 9ewspaper
4a%e hair strong J soft

9. :ow do you came to %now about Garnier shampoo productsP

O Ieduce 1andruff O Ieduce :air full O O Affordable price O All the abo'e
11. &hich did you li%e in garnier shampooP

46

O (mell O7rice

O Nuality O 7ac%age O A'ailability

OAd'ertisement

1 . Ian% your satisfaction le'el of smell in garner shampooP

O :ighly satisfied O (atisfied O 1issatisfied O:ighly 1issatisfied

1A. Ian% your satisfaction le'el of ,uality in garnier shampooP

O :ighly satisfied O (atisfied O 1issatisfied O :ighly 1issatisfied

14. Ian% the satisfaction le'el of price in garnier shampooP

O :ighly satisfied O (atisfied O 1issatisfied O :ighly 1issatisfied

1$. &ith whose preference you using in garnier shampooP

O 1octrine!s Ad'ice O Ielati'es O 2riends O "thers

1#. )n garnier shampoo which 'ariety your usingP

O Anti<1andruff O "il +ontrol O 1amage :air O 1ry :air

1>. Ian% your satisfaction le'el of garnier shampoo. V r!+#$ Anti<dandruff S #!%C!+* N+)#r " D!%% #!%C!+*

47

"il control 1ry hair 1amaged hair

1L. Ian% the o'erall satisfaction le'el of garnier shampoo.

O :ighly satisfied O (atisfied O 1issatisfied O :ighly 1issatisfied

19. &hich should be wanted to impro'e in garnier shampooP

O (mell O 7rice

O Nuality OA'ailability

O7ac%age O Ad'ertisement

0. Gi'e your suggestion about garnier shampoo RRRRRRRRR

48