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INSEAD

Antonio BorgesGabriel Hawawini Ludo Van der Heyden

PwCBCG
Frank Brown Richard Bair
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Jason Hunter Ji Mi

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Rangan Ludo Van der Heyden
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Ron AdnerJean-Louis BarsouxBen BensaouHenri-Claude de


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De MeyerIngemar DierickxGareth DyasGeorge EapenPaul EvansCharlie
GalunicAnnabelle GawerJavier GimenoDominique HeauNeil JonesPhilippe
LasserreJean-Francois ManzoniJens MyerClaude MichaudDeigan Morris
Quy Nguyen-HuySubramannian RanganJonathan StoryHeinz ThanheiserLudo
Van de HeydenDavid YoundPeter Zemsky Ming Zeng

Marc Beauvois-Coladon

Francis Gouillart Gavin Fraser Wayne

MortensenBrain MarksKenneth LauYasushi ShiinaJonathan Landrey


Gabor Burt Junan JiangRalph Trombetta Shantaram
Venkatesh Miki Kawawa Volker Westermann Matt
Williamson Caroline Edwards Accenture
Mark SpelmanOmar AbboshJim Sayles Lucent

VIP
VIAT
Jong-Yong Yun
VIN

Melinda Merino

David ChampionTom StewartNan Stone Joan


Magretta INSEAD MBAPh.D
VISG

Guy
LaliberteCirqued du Soleil
1984 90
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20
3

Harrison C. White1981 Joseph Porac

Jose Antonio Rosa1996

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James Moore1996

Michael Porter19801985 Paul Auerbach1988

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Hamel Prahalad1994

50
SIC 1997
NAICS 10 SIC 20
5
7 6

1987
1998

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108
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86
62 39 14 38
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10

11

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20
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5 23

10

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12

13

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10

14

40

15

20 70 80

2001

20 90

14

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15

Richard Foster Sarah Kaplan2001

11

18802000 30 150

30

1908 T 1924

12

CNN 1980 7 24

16
17

18
19

16

Peter Drucker1985

17

Kim Mauborgne1997a1997b1997c

Gary Hamel
1998
2000
18

19

Gerard J.Tellis Peter N.Golder2002

10 10 90
13

20

21

22

20

Charles W. L. Hill1988 R. E. White1986

21

Porter19801985
Porter1996

22

14

15

12

12

12

16

23

24

13

25

13

23

Porter1996

24

25

Joe S. Bain Bain19561959

17

26

27

26

Steven P. Schnaars1994

Chris Zook2004

27

Inga S. Baird Howard Thomas1990


18

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14

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31
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21

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22

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27

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28

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29

27

30

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32

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36


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30

49

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98


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106

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108

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1926-1950
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109

70

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15
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110

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1998
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111

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112


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II

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113

1980 20 72.4 18
1981 20 140
30
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IBM
20
1983 IBM
130

IBM650
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ProSignia
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90

114

IBM 40%
4

1995 53 2003 355


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IBM650
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1893
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1905 5
5
5

115


12 2 5

7000 1907
5 200 5
1914 18000 5 700
5

5 1914

19141922 4000

40

116

1963 Stan
Durwood 20
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AMC

80

1995 AMC 24 Megaplex

117

24

90 AMC
8.8 5 90
2 1995 2001
12.6 14.9
15% 38%
AMC
2000

AMC
AMC

118