Ethical Marketing In Blood Banking Products. By Jayesh Shah What is marketing ? Creating a market . (Eg. Bottles to Bags).

s). Fighting a competition . (Differentiating ourselves - Quality & Service). Focus on the customer - Customer Service

Mission Terumo Penpol aims at being a World Class manufacturer of Blood Bags and Blood Transfusion Equipment at competitive cost. TPL aims at being the market leader in India and change agent for modernisation of the Blood Transfusion Services. TPL - Business Style TPL believes in long term relationships with suppliers based on fairness and mutual interest. TPL aims at being a responsible corporate citizen conforming to the laws of the land. TPL believes in long term relationships with suppliers based on fairness and mutual interest. TPL aims at being customer focused and believes in building long term relationships with customers involving top management. All TPL products to conform to established international standards.

How Customers makes things happen TPL Marketing - The Difference Information Update - Current & Future requirements of Blood Transfusion. Constantly learning from & educating customers on blood transfusion Bench Marking - With International Brands. Evolve new product benefits for customers - Leukocyte Filters, TSCD II, T-Ace etc. Niche Market & Products

MARKETS : Blood Banks in India & Abroad. PRODUCTS : Blood Collection Bags Blood Bank Equipment. Scenario in 1999 - The market share was enjoyed by competitors Gujarat for Blood Bags & Blood Bank equipment. ( Price Conscious Mkt) - Reason for Price being major Issue - Lack of awareness on Benefits of Quality. - Conveniently, Competitors never encouraged awareness on Quality.

Marketing Strategy Increase the market share by covering the entire segment. Started to built the relation from lower level to high end. ( Used stair case). Awareness programs on Quality & Components. Consistent Quality & Service to Customer. Social Marketing.

Marketing Strategy -Implementation Focus given to Govt. as well as Trade Segment. Used References. Value added services to Key Accounts. Communicate the products value to all levels - CME ( from lower level to high end). Sales Funnel Method & Gemba.

Marketing Strategy - Results Customers now look for value for Money by way of Quality as well as service. Mordern Blood Transfusion Practices in Gujarat. Terumo Penpol - Ethical Marketing Quality - Unique Selling Point for all products. Never on a price war. (Commands Premium price - provides premium quality & service. Even willing to lose business for quality). Customer is the Key. No special offers or discounts. Marketing Strategy - The Way Forward Key Account Management. New Products /Higher end Products Consistent Quality & Service.

Many experts agree that Relationship Marketing (RM) should be a natural for the pharmaceutical industry, which needs to support the long-term use of their products and help patients remain compliant with their treatment regime. But not many pharmaceutical marketers understand what relationship marketing is and how it differs from other forms of marketing that they traditionally employ.

Most people do not think of healthcare products as "products." However, companies who manufacture and distribute healthcare products rely on the same successful tools and strategies used to market "traditional" consumer products like a bag of potato chips or jar of spaghetti sauce. The develop product marketing and branding strategies to target and reach consumers, physicians, hospitals and retailers and achieve their overall goals to achieve brand preference and generate sales. Read more: What Is Product Marketing in Healthcare? | eHow.com http://www.ehow.com/about_6627691_product-marketing-healthcare_.html#ixzz1qPXzI4sx

Consumer Equipment, Supplies and Testing

Medical equipment and supply companies also target consumers in their marketing efforts. Companies market powered wheelchairs, oxygen equipment, diabetes monitoring equipment and more for use by consumers at home. Companies utilize television, print and direct mail efforts to market their healthcare products directly to consumers. Clinics will also market their products and services for flu shots, vision, diabetes, blood pressure monitoring and pregnancy tests.

Read more: What Is Product Marketing in Healthcare? | eHow.com http://www.ehow.com/about_6627691_product-marketing-healthcare_.html#ixzz1qPY63n8t

Rise in the number of hospitals and increasing requirement of healthcare facilities is creating a need for sophisticated devices and equipments which can provide accurate treatment to individuals. The global market is growing rapidly and India has also joined the bandwagon of being one of the fastest growing countries in this respect. The government is expected to develop a regulatory structure leading to quality products by manufacturers. However, the regulatory structure currently lacks active participation from the government but with the increase in competition in the sector, it is due to follow in a very short period of time. Currently, imports account for a large share of primarily the high-end medical device segment and players are gearing up establishing large manufacturing facilities in India to tap the opportunities.

This is followed by an analysis of the drivers fueling growth in the market which includes improving health infrastructure, increasing healthcare spending, changing demographics and growing target consumer group, increasing lifestyle diseases and therapies, and increasing medical tourism in India. The key challenges identified include high dependency on exports and lack of standard regulatory structure. The key trends in the market have also been identified including outsourcing/relocating of manufacturing facilities, increasing joint ventures and tie-ups, various exhibitions and trade fairs, and increasing demand for refurbished devices. The involvement of government in this industry is also included. It shows the role of various government bodies that are involved in regulating this sector and also involved in the promotion of this sector in India. It also highlights the regulations set in terms of assessment of a medical device manufacturing organization in India along with the procedure involved in registration of an organization and procurement of an import license. The initiatives taken by the government in order to promote the sector by providing tax reliefs and import duty relaxations have also been highlighted. The competitive landscape provides a look into the nature of the market, and the active players in the market. Profiles of the major domestic and foreign players have been included. A section providing strategic recommendations has been given at the end of the report which gives effective solutions to existing and potential for improving market share and increasing profitability.

Short-term solutions proved to be part of the problem. Ongoing quality issues with a customers blood bag supplier had adversely affected delivery. The suppliers rush to improve delivery, in turn, had caused product quality to deteriorate further. By the time Pall was brought in to solve these large-scale quality and delivery issues, our customers business was in jeopardy. They needed a blood bag they could trust, and they needed it immediately. Pall put together a comprehensive, international task force to create the right product on a demanding schedule. The collaborative team of Pall manufacturing, marketing and sales, R&D, quality, and our customer took less than six months to accomplish its mission. The customers specified blood bag product had been developed from start to finish, including design, packaging

and labeling changes, validation, and filing with the FDA. With the root problem solved, the customers business was back on track.