KCA University bachelor of Commerce(bcom) () Cam 100 Principles Of Management- Day &Amp; Evening Question Paper

Exam Name: Cam 100 Principles Of Management- Day &Amp; Evening Course: bachelor of commerce(bcom) () Institution/Board: KCA University Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011 FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE CAM 100 PRINCIPLES OF MANAGEMENT- Day & Evening DATE: DECEMBER2011 TIME: 2 HOURS INSTRUCTIONS: Answer Question One and Any Other Two Questions QUESTION ONE a) The management of Bidii enterprises are faced with the problem of employee turnover. Using skills acquired in principles of management explain how Bidii enterprises can resolve this problem. (10 Marks) b) In the contemporary world, society expects a lot from the management of any organization. Explain 3 views on organizational social responsibility (10 Marks) c) Present the contributions of Chester Barnard to the development of management thought. (10 Marks) QUESTION TWO Elton Mayor laid a firm foundation to management thought. Describe the work of Elton Mayor clearly pointing out his teams contribution to management today. (20 Marks) QUESTION THREE The success of a business enterprise largely depends on its management teams ability to exert control. Discuss the major steps in the controlling process (20 Marks) QUESTION FOUR a) Taylor rested his philosophy on four basic principles. Explain these principles and any additional contribution he made to the theory of management. (10 Marks) b) In view of Douglas McGregors theory of management, explain the traits modern manager should exhibit. (10 Marks) QUESTION FIVE a) Most organizations attempt to link goals and plans using a method known as management by objectives (MBO). Explain the MBO process citing its strengths (10 Marks) b) Describe vertical coordination as executed in organizing a business entity. (10 Marks

KCA University (BCOM)

UNIVERSITY EXAMINATIONS: 2010/2011 FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE CAM 101 PRINCIPLES OF MARKETING DATE: DECEMBER2011 TIME: 2 HOURS INSTRUCTIONS: Answer Question One and Any Other Two Questions QUESTION ONE a) By use of relevant examples in Kenya, describe two pricing strategies commonly applied by firms at the introductory stage of a new product. [10 Marks] b) Describe the decline stage of a product, clearly articulating the relevant marketing management strategies that can be applied at this stage. [10 Marks] c) Describe the classification of consumer products giving specific buying behaviour associated with each class of consumer goods. [10 Marks] QUESTION TWO a) Explain the meaning of segmentation and describe the significance of segmentation to a bank. [10 Marks] b) Distinguish between marketing research and marketing information system. [10 Marks] QUESTION THREE a) Describe the product line decisions made by marketers and use relevant examples to support your arguments. [10 Marks] b) Marketers are today faced with a mirage of challenges that never existed in the past, Discuss Five of theses challenges [10 Marks] QUESTION FOUR a) Explain how psychological factors can influence consumers choice of a car [10 Marks] b) Explain the influence of estimated demand and type of competitive market on the performance of a firm [10 Marks] QUESTION FIVE a) Soko Ugali is a new product in Kenya. With specific reference to consumer oriented sales promotion tools, advice the brand manager in charge of Soko Ugali on the best approaches that could optimize sales of this new brand. [10 Marks] b) For a company to be effective in its distribution effort, channel analysis and decision making must be purposeful. Describe the key decisions to be made while designing a channel alternative. [10 Marks]